ra-
CmER FUNERAL CAR
caies of mere sunburn are frequent and
caus much pain to visitors who are un
aware of the liavou caused by the sun's
fays. Many ara surprised when they bo
Into tho ocean on a murky day, with the
sun hldlns behind banks of clouds, to
find that their arms, shoulders and neck
are reddened and blistered as much as
when the day Is sunshiny and clear. Many
preventives and cures are advised by peo
ple w10 ay they know. Bathing the
arms, neck and shoulders with vinegar
before taking a bath, or smearing the un
protected portions of the body with cocoa
butter or cosmollne are the favorite
remedies prescribed, but the only safe
and suro way to avoid sunburn Is for
bathers to wear suits that are cut high
In the neck and have sleeves.
The porch singers are now out and on
the Job at nil of the smaller hotels and
boarding houses, They generally travel
In trios, usually two children and a man.
and they are satisfied to take a collec
tion, either as a reward or as a bribe to
move on.
CONVfeUTED FUNEIIA1, CAtt
Borne time ago the street railway com
pany built a funeral car, sufficiently largo
to accommodate 50 persons, expecting It
to be much used, Inasmuch as the cem
eteries are all on the mainland. This car
did not prove profitable and has not
been used for months. Now It has been
put to ft new use, that of a pleasure car,
and yesterday a merry crowd of young
folks chartered It, Installed a small
phonograph, and during the time It was
running to Ocean City they passed the
time by dancing and playing bridge.
Afternoon teas, followed by dances, are
tho rage now. Many of tho larger hotels
are holding these affairs twice a week,
admission being onJy by Invitation.
Every day parties are made up for a
trip to Sea View, where the big golf
links are.
Rumors about the building of new
hotels and the enlargement of old-estab
lished plates are flying thick and fast,
and In several Instances thero seems to
be much truth In the published or spoken
statements.
TALK OF NEW HOTEL.
The latest story Is that tho owners of
the McAlpln. In New York, are to build
a huge hotel on the silo formerly occu
pied by the Hotel Windsor, ndjolnlng
the Traymore. The old Windsor was
torn down threo years ago after the site
had been purchased by P, A. B. Wldcner.
He had plans rirawn for tho erection of
a huge hotel, but the project was
abandoned and the site has since been
used as an open-air moving picture the
atre, but this has not been successful.
The Hotel nudolph will bo rebuilt this
winter and the Bhelburne will havo,
many additions and Improvements. The
St. Charles Hotel will be brought out to
the beach line, tho foundations already
having been laid for this Improvement.
Atlantic City politicians are pulling
wires and trying to Influence voters for
the nomination of certain men for the
New Jersey Assembly, the election taking
place In the fall. The favorite slogan of
the prospective candidates seems to be
"Bane Sunday Amusements." although
some of the more radical are talking of
fln "open Sunday" with saloons
The Franciscan Sisters, of New York,
were here today and gave an exhibition
of beautiful laces, made by members of
that order, at the Llpplncott cottage, on
States avenue. It was a social event, at
tended by many society people from hotels
and private cottages. Many of the laces
were sold, bringing good prices.
Cleorge H. Broadhurst, playwright, has
been here for a week and will remain for
the rest of the month. Ho Is at work on
sovcral new plays scheduled for New
York production early next season.
George B. Mansfield, who will manage
"Sweethearts" when It goes on tour next
season, will linger here until the season
opens.
Joseph Morris, music publisher of Phil
adelphia, spills each week between New
York and the shore.
Mrs Bmmo, W Bach, formerly of rhll
adelphla, but for the last five years a resi
dent of Hamburg, Germany, will spend
tho greater pbrtlon of July and August
here.
Mr and Mrs. Benjamin Booth, of West
Venango street, are here, and expect to
remain until October 1.
F. Wayland Ayer and his daughter,
Mrs. Wilfred W. Fry, will remain for
several weeks. .... .,
Mr and Mrs. Samuel Wlnlcrboltoni, ef
Philadelphia, rtro here for a two weeks
vacation. , . ..
Mr. and Mrs Ralph Edmunds, of South
16th street, are hero for the season Ht
their own cottage on Winchester nvenue.
Albert E. Berry, vice president of tho
Philadelphia notary Club, attended the
banquet of the Atlantic City Itotarlano,
and was accompanied by Ouy OundnKer.
Both delivered nddrcsses, Ex-CongrcsS-man
J. Waehlngton Loguo also spoke
In their apartments hero Mr. and Mrs.
Danlet J. McLaughlin, of North Broad
street, are receiving congratulations on
the birth of a son on Independence Uv
Mr. and Mrs. D. Clarence Olbboney.
Philadelphia, have arrived In Chelsea ant
will remain some time
Mr and Mrs. Henry J Larklns and
family, of Tioga, will remain until Sep
tember
In their own cottage on Monmouth
nuc Mr. and Mrs. John Hunter, of Phil
adelphia, are enjoying life
UM m-STM'WAUi
FUlt SHUIili liliVliLliUS
Ipleasure Seekers Seem to
Plan to Itcstricl Jitneys in Lancaster
LANCASTER, Pa., July 8.-Clty Coun
ells last night Instructed the clerk of
the Police Committee to Investigate the
Jitney regulations In Philadelphia and
other cities, with n, view to restricting
the activities of this new form of trans
portation. The Conestoga Traction Com
pany la said to be losing patronage and
has found It neclssary to Improve the
service on several of the routes.
P, Place to Die New Hotel
rn.niflftta Rumored.
J- J. V j -
Many Play 1011.
Ltt.ANTIC CITY, July 8.-Now that
1"' .Mion Is In full swing, with
l Mitt Mftck with bathor. .very day,
5
Gimbel Brothers Store Opens at 8:30 1 Gimbel Brothers Store Closes at 5 Gimbel Brothers
Thursday, July 8, 1915
EVENING LEDGER-PHILADELPHIA, THURSDAY, JULY 8, 1015.
STORE WILL BE CLOSED ALL OF SATURDAY DURING JULY AND AUGUST
Make
tee
Most
Simpson - Crawford
Bargains In Every Section
Money Does Double Duty in Buying Goods You'd Gladly Pick Even at Full Price
It means much to Philadelphia this taking over the stock of a big, fine New York I paid out to helpers, new positions for many hundreds with opportunity to qualify for our
Store and handling it right at the dullest time of year! it means thousands of dollars I regular store family. And for you
A Wonderful Collection of Seasonable Goods at an Average Half Price
I Store was
There's style and nifty goodness to the garments for the Simpson-Crawford I closing,
vas famous and careful, and kept on buying goods till within a week of the 1
All floors and the Subway Store packed with good things.
Women's Coats
Save Double
Corduroy and sunshine Sports Coats at
K.90 to $12.50, values $12.75 to $25.
Feather-weight tweed Travel and Auto
Coats at $5.90, value $7.90,
Bengaline, poplin, moire silk Street ana
i..ira,iM, Wran. in hlnck and colors, at
$8.90 to $10, values $15 to $19.75.
Pure linen Dust Coats at $1.95, value $3.
Salons of Dress, Third floor.
Women's and Misses'
Bathing Suits
500 satin, taffeta, mescaline, silk poplin
one- and two-piece Bathing Suits at 54.85,
value $7.50. , , . .
1500 fine quality black or navy mohair
Bathing Suits at $2 to $4.85, values $3
to $7.50. Salons of Dress, Third floor.
RIBBONS
i, Roman-stripe and Warp-print Ribbons
t 20c a yard, values 28c, 30c and 35c.
Satin Taffeta Ribbons, S'A inches, at
'' 25c, value 35c.
Warp-print Ribbons at zoc, vaiue ooc.
Roman-stripe Ribbons, also Warp-print,
at 30c, values 42c, 50c and 95c. ,
Fancy Jacquard Sash and Hair-bow
Ribbons to match at 22c and 30c, values
30c and '15 c.
Hair and Sash Ribbon to match at 28c
and 40c, values 50c and 75c. First floor.
GLOVES
Women's $1 to $1.25 Lambskin Gloves,
2-cIasp, at 68c. ,
Women's $1.50 to $2.75 Kid and Suede
Gloves, at 88c.
Long : Short.
W-.n ? lfi.hntKiM-lenpth Milanese
ISilk Gloves, at 95c.
I Women's $1 (12- and 16-button) Milan
ese Silk Gloves, at 5HC nrst noor.
Dress Trimmings
All are marked at half price, some 'way
below half; the collection includes cotton
or silk braids, silk or beaded passemen
terie, silk fringe, tassels, coat loops, etc,
in black or colors, at 2c to $2.50, values
5c to ?5. First floor.
Boys' Clothing
Boys' $6.50 shepherd-check and fancy
cheviot Norfolk Suits at $3.75; ages 6 to
17 years.
Boys' $10 Norfolk Suits at $5; and fancy
tweeds; ages 6 to 18. .
Boys' $12.50 and $13.50 Norfolk Suits
at $7.50; fancy tweeds and fancy worsteds;
ages 6 to 18.
Boys' $15 and $17.50 Norfolk Suits at
$8.75; fancy worsted and velours.
Boys' $1.50 washable Suits at 75c; ages
3 to 8 years.
Boys' $250 Washable Suits at $1.35;
, ages 3 to 8 years.
uoys- $j.m) and ?4 wasn suits at :.au;
gts 3 to 8 year.
Boys' $1 Blouses and Rompers at 50c.
Third floor,
Women's Tailored
Suits
Silk Suits at $20 and $24.50
for $32.50 to $65 Suits
High-class models; all clever up-to-date
styles, of poplin, Chinese shantung or
taffeta.
$15.75 for $27.50 to $45 Suits
The finest kind of cloth suits spend a
little time to inspect these $15.75 would
not cover the cost of materials.
$8.90 values $15 to $22.50 Suits
It is unusual to find the most wanted
and spic-span new Suits for $8.90.
Hairline striped Palm Beach Suits, at
$8.90.
Natural or jasper Palm Beach Suits at
$8.90.
Creamy navy or black serge sports Suits
at $8.90.
Corduroy sports Suits at $8.90.
Salons of Dress, Third floor.
Misses' Tub Dresses
and Tailored Suits
Tub Dresses at $3.65, $4.85, $6.95 and
$8.85, values $7.50 to $45.
Misses' Coat Suits all worth
Much More
Lot 1 Lot 2 Lot 3
$4.85, $8.85 to $14.85
Values Values
$15, $25 to $45
Salons of Dress, Third floor.
STATIONERY
Boxed Stationery at 10c to 25c, values
25c to 50c
Desk Accessories at 35c to $1.50,
values 75c to $3.
Greeting Cards at 5c a dozen to 10c
each, values 10c a dozen to 25c each.
Dennison Paper Articles at 5c to 25c,
values 10c to 50c
Autograph Albums at 50c and 75c,
values $1 and $1.50.
Perfection Typewriter Paper at 45c,
value 60c First floor.
Baby Coaches,
Toys, Dolls
$22 to $35 Baby Coaches at $12 to $20.
Folding Sulkies at $1.25, $1.75 and $2.50,
values $2.50, $3.50 and $5.
Children's golden oak-finish Rocking
Chairs at 78c, value $1.39.
Reed Doll Coaches at $2.50. $3.98, $4.95
and $5.95, values $3.98, $6.98, $10 and $12,
Dishes, in china and tin, at 40c to $1.35,
values 79c to $1.98.
Iron Toys at 15c to $1.25, values 25c
to $1.98.
Mechanical Trains at 35c to $3.50,
values 59c to $5.
Undressed Dolls at 10c to $2.50, values
25c to $4.
Dressed Dolls at 48c to $2.50, values
75c to $4, Fourth floor.
Untrimmed and
Ready-to-Wear Hats
Rcady-to-wcar and trimmed at 75c,
values $1.50 to $2.95.
Ready-to-wear and trimmed at $1.50,
values $2.95 to $4.95.
Leghorns, trimmed with lace, ribbon,
flowers -and silk, for children up to 16
years, at $1.25, value $2.95.
Tailored sennits for street or sports
wear; very mannish, all out-door wear,
at 50c, values $1.50 to $2.
The children's hat stock was some of
New York's finest merchandise, and this
is next to giving it away, at 95c, values
$1.95 to $3.95.
First floor, Millinery Section.
Women's Waists
Thousands !
$1.35, values $2 and $2.50 lingerie
Blouses of voile, lawn, organdie ,and
batiste.
$1.85 and $2.65, values $3.95 to $8.00
silk, lace and chiffon Blouses. Also tub
silk Waists.
$3.95, value $5.90 and $8.90 striped
satin Blouses.
$3.95 to $13.75, values $5.90 to $29.75
hand-made sample French Blouses.
Salons of Dress, Third floor.
Separate Skirts
$1, value $1.50 washable Skirts of
cordaline, pique and Panama,
$2, values $3 and $3.95 washable Skirts
of imported gabardine, Bedford cord,
ratine and linen.
$2.65, value $3.90 corduroy Sports
Skirts.
$3, value $5.90 tropical-weight worsted
checked Skirts.
$5, value $7.50 black taffeta Skirts,
three new and very effective styles.
Salons of Dress, Third floor.
Infants' Wear
$1.50 to $2 Dresses at 85c; white and
colored, 2 to 6.
$1.50 to $5 Dresses and Petticoats at
85c to $2.50.
$1 to $1.50 Sweaters and Sacques at 50c
to 75c.
$1 to $1.50 Caps and Hats at 50c.
$3 to $5 Carriage Covers at $2.
$2 to $6 Lingerie and Straw Hats at
$1 to $3.
$5 wash Coats at $2; sizes 1 to 4 years.
Second floor.
Underwear : Aprons
75c to $1 Petticoats at 38c and 55c; 12
to 16 years.
$1 Nightgowns at 50c; 6 to 14 years.
40c to 85c Aprons at 25c to 50c.
50c Rompers at 35c.
Second floor.
Women's Summer
and Silk Dresses
$18.95, values $27.50 to $65 beautiful
afternoon and evening Dresses of taffeta,
chiffon and radium satin.
$2.95, $3.65 and $4.85, values $6.75 to
$19.75 Dresses of embroidered net, lin
gerie, linen, flowered crepe and voile; sizes
32 to 48. Salons of Dress, Third floor.
CORSETS
High-grade $5, $6 and $7.50 Corsets, in
cluding Binner, La Vida and Madame
Lyra Corsets, at $2.50.
$3 C. B. a la Spirite Corsets at $1.35.
All sizes in the lot.
$2.50 La Markette Corsets at $1.
$5 to $10 high-grade Corsets at $2.90;
French and American makes.
$1,50 Bust Confiners, dainty styles, 75c.
Second floor.
Umbrellas and
Parasols
Children's Parasols at 35c, values 65c
to 85c
Silk Umbrellas, colors and black, at
$1.55, values $3 to $5; slight imperfec
tions. Silk Umbrellas at $2, values $3 to $3.75.
Silk Umbrellas at $2.65, values $3.75
to $5.
Silk Umbrellas at $3.75, values $5 to
$7.50.
Silk Umbrellas at $5, values $10 to
$17.50.
Women's silk Parasols at $1, values
$1.50.
Women's Parasols at $2.15, values $3,
$3.50 and $4.
Women's Parasols at $3, values $5 to
$10.
Women's Parasols at $3.75, values $12
to $15. -
Men's Walking Sticks at 65c.
First floor.
Negligees : Dressing
Sacques : House
Dresses : Japanese
Kimonos
$14 to $25 crepe de Chine Tea Gowns
and Negligees at $9.75. Lace trimmed.
$1 to $3 Dressing Sacques at 50c to $1;
lawns, Swisses, batistes and other sum
mery fabrics.
Imported $7.50 Japanese Mandarin
Coats at $3.95. Good shades.
Imported $1 Japanese Kimonos at 65c,
$2 and $2,50 House Dresses at $1.
House Dresses, Third floor.
Buttons at Half Price
The assortment includes black and
colored ivory, white crochet and pearl
Buttons; prices 10c to 45c a card, values
20c to $1, First floor, Grand Aisle.
Toilet Goods
50c Toilet Waters, sprinkler tops, at
12140
50c Florida Water and Bay Rum, 12J4C.
50c Kismet Face Powder, all shades, at
21c.
75c Kismet Toilet Water at 25c
Ivory Toilet Pieces, assorted, at one
half and less.
A few high-grade Perfumes at half
price. First floor.
brushes"
Hair Brushes, Tooth Brushes, Nail and
Military Brushes, much below half.
First floor.
Hand Bags
Beaded Bags, in various color combina
tions; light and fancy, dark and fancy,
white, white and gold, at 25c to $1.95,
regularly 50c to $5.
Silk Bags, variety of silks and styles,
at 50c to $2.50, values $1 to $5.
Leather Hand Bags, in wide range of
styles and leathers pin seal, goat seal,
vachettc, morocco, long grain and saffian,
at $1 to $5, values $2 to $12 50.
Small Leather Goods card cases,
purses, wallets, bill books and various
other necessaries; in alligator, seal, pin
seal, morocco, long grain and vachettc, at
25c to $2.50, values 50c to $5.
First floor.
Art Needlework
Miscellaneous lots of stamped pieces at
2c, value 10c up to $1.75, value $3.75.
Assorted Embroidery Materials at about
one-third their value.
Finished models in Scarfs, Center
Pillows, children's Dresses, Towels and
others, at 75c, value $2.25, up to $4.50,
value $13. Many prices between.
Third floor.
$35 Howe Sewing
Machines at $18.50
Drop-head model with automatic lift;
on terms of $2 cash and $1 weekly.
Fourth floor.
Men's Hats
Boys' and Little Boys'
Men's Straw Hats, sennets and rough
braids, at $1, values $2, $2.50 and $3.
Men's Panama Hats, newest shapes, at
$3.50, values $5 and $6.
Men's Soft Felt Hats, newest shapes,
at 75c, values $2 to $2.50.
Men's Silk and Tweed Caps at 38c,
values 75c and $1.
Men's Outing Hats, in silk and mohair,
at 50c, value $1.
Little boys' Straw Hats at $1, values
$2 to $3.
Boys' silk and tweed Caps at 38c,
values 75c and $1.
Little boys' Duck Hats, in various
shapes, at 50c, values 75c and $1.
First floor, Market and Ninth.
Men's Clothing
Men's $20 and $25 Suits at $12.50.
Men's $20 Suits at $10.
Men's $25 to $35 Suits at $15 and$17.50.
Variously worsted, tweeds, cassimeres,
unfinished worsted and serges, in the fore
going three groups,
Men's $8.50 Palm Beach Cloth Suits at
$5.
Men's $35 Full-Dress and Tuxedo Suits
at $17.50.
Men's $15 Sumar-Cloth Suits at $8.50.
Second floor, Ninth street.
Sporting Goods
Couch Hammocks, cotton-and-straw
filled mattress, strong frame and springs,
adjustable back rest, at $4.90, value $8.
Men's Coat Sweaters, for seashore and
camp, mostly shawl collar, all-wool, at
$3.50, values $5 to $9.
Harry C. Lee (some slotted throat)
Tennis Racquets, all high-grade, at $3.25,
value 'S8.
Mission Porch Swings, with arms;
strong and durable, at $3.50, value $5..
Fourth floor.
House Furnishings
25c to $3.75 Kramer Tinware at 12c to
Si 85
$8 Vacuum Cleaners at $4.50.
$30 to $95 Alaska Refrigerators at $20
to $76.
18c Corrugated Garden Hose at 7J4c a
foot. I
35c to $1.50 Galvanized Ware at 25c to
90c.
$5.50 to $6.50 Royal Stuart Lawn Mow
ers at $3.
House Furnishings, Fourth floor.
Pianos
$285 Schumann Upright Pianos at $175.
$450 Auerbach Player-Pianos at $300.
$92 Kimball Upright Pianos at $65.
And Others, Piano Store, Sixth floor.
Notions : Including
Clark's O. N. 7.
2 Spools for 5c
O. N. T. Spool Cotton at half price
200-yard spools always sold at 5c a spool
sale price 2 spools for 5c. We have
5000 spools to sell at this low price.
De Long Press Buttons at half price
sold everywhere at 10c a card sale price
5c a card.
Melba Garment Shields, sizes 3, 4 and 5,
regular price 25c, sale price 2 for 25c.
And so we might continue with scores
of good items equally low in price.
Grand Aisle.
Furs
$12.75 to $250 Fur Sets at $7.50 to $125.
$95 Near-Seal Coats at $50.
$150 Near-Seal Coats at $75.
$350 Hudson Seal Coats at $125,
Hudson Seal Coats made to order at
$145 and $185; values $250 and $300.
cAll turs purchased during this sale
will be stored tree IF not taken out of the
Store.
The Sale in the Subway Store Offers Dependable Lowest Priced Merchandise
Men's $15 and $16.50
Suits at $9
SUBWAY STORE.
Men's Summer Suits at $5
value $' 0
Serges (blue or black), worsteds,
cheviots, cassimeres and neat mixtures
Iaiens summer weight trousers
't 12. values $3.50 and $4.
Women's $3 Low
Shoes at $1.45
SUBWAY STORE.
Women's $1.50 canvas Pumps'
at $1.
$19senS 3 Shoc and Oxfords at
B?ys' $2 50 and $3 Shoes, $1.50.
Damask : Towels
SUBWAY STORE.
60c to 75c mercerized Table Da
mask at 40c.
10c Turkish Wash Cloths at 5c
seconds.
10c absorbent Toweling at 5c yd.
14c Irish linen Toweling at 10c
a yard.
50c satin-finish mercerized Table
Damask at 28c a yard.
$1 satin-finish mercerized Nap
kins at 68c a dozen.
$1 to $1.50 lacctrimmed Fancy
Linens at 50c.
50c assorted. Bureau Scarfs, 20c.
$1.10 mercerized round scalloped
Table Cloths at 60c,
12j$c union Toweling at 9c,
$1 Lunch Cloths, mercerized, at
50c.
16c hemmed Turkish Towels at
12c.
Silverware
SUBWAY STORE.
$5 Silver Coffee Sets at $2.50
three pieces.
Other specials in silver-plated
ware
Butter Dishes at 75c, value $1.50,
Sugar Bowls at 50c and 75c,
values $1 and $1.50.
Fern Dishes at 75c, value $1.50.
Toilet Sets at $1.50 to $2.50,
values $J to $5.
Berry Spoons at 10c, value 35c
$8 White Enamel
Bedsteads at $4.75
SUBWAY STORE.
Steel tubing; 2-inch continuous
post, heavy fillers.
$3 for $5 white enameled Bed-
.J KAntirtiiAin nnnti.
75c to $1.75 House
Dresses at 35c
and $1.50
SUBWAY STORE.
$2 crepe Kimonos at 75c.
$1 to $2 House Dresses at 65c.
10c and 12Vzc Muslins
at 5c a yard
SUBWAY STORE.
5000 yards; useful mill lengths;
bleached and unbleached.
Odd China Pieces
SUBWAY STORE.
Austrian, Japanese and French
china and English and American
porcelain ware hints
Cups and saucers, dinner plates,
Japanese bread ana butter plates,
berry bowls and the like, at 10c,
values 25c and 35c
75c to $1.50 Long Silk
Gloves at 38c
SUBWAY STORE.
Mostly colors, double-tipped.
Vjl Ml IV! JO JlLs JLi
Market : Chestnut : Eighth : Ninth
Silk Remnants
18c to $1.85 Yard
Values 38c to $3.50
SUBWAY STORE.
$1 to $1.50 Pussy Willow Taf
feta and Crepe de Chine, remnants,
at 50c a yard.
75c to $1 Messaline and black
Japanese Silks, remnants, at 38c
a yard.
Boys' Clothing Half
' Price or Near Half
SUBWAY STORE.
$2 Wash Suits at $1.
$1.50 Wash Suits at 75c
$1 Wash Suits at 50c
50c Romper Suits at 25c.
Women's, Misses' and
Girls' Outer Summer
Apparel
SUBWAY STORE.
Cotton Dresses at 65c, $1, $1.50,
$2, $3, $4 and $5 for $1 to $10
values. '
Silk Dresses at $4, $5, $5.95 and
$7.95 for $7.50 to $16.50 values.
Coats at $4, $5, $5.95, values
$5 to $10.
Suits at $3, $4.90, $6 JO and $7.50
for $7,50 to $17.50 values.
Skirts at 45c, 85c, $1 and $1.25
tor Sue to 940 values.
$3.75
$2.50.
white corduroy Skirts at
Girls' Dresses at 28c, 55c, 75c
$1 and $1.50 for 50c to $3 value
A
.J
e.