5 Gimbel Brothers Stire Opens at 8:30 Gimbel Brothers Store Closes at 5 Wednesday July 7, 1915 impson-Crawford Sale Started With a EVENING LEDGER-PHIUADELPHIA WEDNESDAY, JULY 7, 1915; The Rush Greatest Bargains in the Store's History n Gimbels Bought the Entire $680,000 Stock of This Fine New York Store avings Average Half The Simpson-Crawford Co. store occupied the entire block in New York, on Sixth Ave. from 19th to 20th, and in the struggle against conditions of environment had been buying new goods right along, and was stocked up to the handle with the most desirable the concern could acquire. But the shoppin'g center had changed Sixth Avenue has had its day and the concern went under. When the Simpson-Crawford Company Liquidated, Its Stocks Were Gaited to Do a Big Business But, though retail business had gone to another "center" in New York, the con cern was anchored where they were by their new big store building. The Simpson-Crawford Sale Rules Every Department of the Business WfJMRN'S SUITS WOMEN'S COSTUMES WOMEN'S BATJtilJNti SUITS WOMEN'S SIMPLE LITTLE SUMMER DRESSES WOMEN'S COATS WAISTS AND BLOUSES SEPARATE SKIRTS FURS SILKS Simpson - Well-Known High-Grade Silks It is impossible to list all the Silks Sale Price 28c Values SOc to 85c Plain Silks of various kinds. Sale Price 38c Values 58c to $1.25 Plain and fancy Silks in black and' colors. Sale Price 50c Values 76c to $1.25 , Wide black and colored Silks, both plain and fancy, including colored Messalmes and white Corduroy. Sale Price 58c Values 85c to $1.25 f Staple black and white Silks, Habutais, 'if--i:, CT,nr,ni.n: irwl linn tuners. Sale Price 68c Values $1 and $1.35 Double-width 'black and colored Silks, such as Taffetas, Messalines, Shantungs ind Habutais. Some on Grand Aisle, First floor, Some of the Persian Sultanabads and Mahal Rugs 12; Ox 9: 0 at $90. value $135 12: 12: 12. 7x 8: Ox 8: 9 at 7 at $90. value $180 value $145 value $210 value $150 value $155 value $150 value $210 $100, 8x 8: 6 at $105, 9x 9: 0 at $105, 5x 8: 6 at $105, lx 8: 6 at $105. 5x 8: 4 at $105, , Persian Scrap! Rugs in their character istic bold designs and dark rich colorings. suitable for any room that gets JlilIU war .. 12 Ox 9- at at $90, value $180 $97,50. value $195 12 llx 9- & fe at $125, value $250 at $130. value $225 '' 7x8: ' 11 8x10: 12. 6x10 5140, value 5150. value at $155, value at $155, value 12 4x10 12 6x10 12- 5x10 8 at $160. value 0 at $160. value Pertian RnriiV TJurrB in hpatitiful blended Mp rich tones of red, blue, brown and "e; this is a particularly interesting Voup, worth fully half again as much as y are marked Delightful Choosing in Cotton 60c silk-and-cotton brocaded Poplins, sale price 25c. 38c anr! Vl Palfn.a fVmr1tn anrt nlnffta. tSte price 12Uc fSaje price 38c. BJJc r' 25c printed Voiles, 38.inqh. Sale prise IL39c and 49c silk-and-cotton Novelties. ;&ale nric- o.cr. 25c fine Ginghams. Sale price 1254c. Oeanups from Manufacturers 18l summer Suitings. Sale price 10c. HOUSE DRESSES AND NEGLIGEES CHILDREN'S DRESSES CHILDREN'S WRAPS -MISSES' APPAREL MILLINERY ART NEEDLEWORK BOYS' CLOTHING MEN'S CLOTHING MEN'S SHOES WOMEN'S SHOES CrawfordCarried i here's a partial list only Sale Price 75c Values $1 to. $1.50 Foulards, striped Tub Silks and plain and fancy Silks. Sale Price 85c, values $1.25 to $1.75 Crepe Meteors, Crepe de Chines, Char meuse, Taffetas, Messalines, Shantungs, black dress Silks, Habutais, white or black; yard-wide white Corduroy, Pcau de Cygnes, satin-striped shirting Silks and many other kinds. Sale Price $1.15 Values $1.50 to $2 Cheney Silks. Meteors. Crepes, Char meuse. Satins, Taffetas, Pongees, Surahs, Moires, Gros de Londresand striped Silks. Sale Price $1.35 Values $2 to $3 Cheney Meteors, black Crepes and Charmeuse, black Duchesse, Chiffon Taf feta and Merry Widow Taffetas. Centre Aisle and Silk Salon, Second floor. Oriental RugS 12: 3x 8:10 at $290, 12- Ox 9: 5 at $300, 11: 2x 9: 8 at $275, 12: 7x 8:10 at $295, value $435 value $600 value $550 value $445 Chinese Rugs, distinctive pieces of un usual beauty; the colors of which are nota bly harmonious 10: Ox 7: 8 at $155, 10: lx 8: 1 at $170, 10: 2x 8; 0 at $150, 10: 8x 8; 4 at $175, 12: Ox 9; 0 at $180, 13: 1x10: 8 at $200,. value $235 value $340 value $225 value $350 value $270 value $300 Anatolian and Beluchistan Mats, of an tique coloring, to sell at $5.75, value $9.50. Kasaka Rugs, mostly of square sizes, suitable for vestibules, stair landings and doorways, at $6.25, value $10. Beluchistan Rugs of silky effects and dainty colorings, average size 4.0x2:6, at $7,50, value $11.50, -Beluchistan and Mosul Rugs, average size 5:6x3:6, at $16, value $22,50. Mosul and Shirvan Rugs, average size 5:0x3:6, at $13.50, value $21.50. Fifth floor. Wash Goods 25c silk striped Novelties. Sale price 50c black-and-white check Ratines, wool-finish. Sale price 1254c. 28c and 35c white Voile Novelties, 36 and 38-inch. Sale price 18c. 50c white Ratines, 40-inch. Sale price 20c $1 to $1.25 Embroiddred Novelties, Sale price 50c 25c Mummie Cloth, pure white Sale price 12Jc. . ., . . 25c extra fine Persian Lawn, 45 inches wide Sale price 15c 38c skirting Pique, 36 inches wide. Sale price 25c Second floor. All Stocks CHILDREN'S SHOES LINENS BLANKETS : MUSLINS COTTON DRESS GOODS WOOL DRESS GOODS SILKS AND VELVETS INFANTS' WEAR CORSETS WOMEN'S UNDERWEAR SILK PETTICOATS LININGS FURNITURE One of the Strongest Stocks in the Sale Fifty dining room Tables, quartered oak, massive Colonial base. Sale price $20, regularly $40. Two hundred solid mahogany dining - room Chairs, leather covered slip scats. Sale price $4.25, regularly $8.50. J Mahogany Buffets, 54 inches long, Co lonial design. Sale price $35, regularly $70. One hundred Serving Tables. Sale prices $7.50 to $15, regularly $15 to $42. rz i $300 Sheraton Dining-Room Suite at $150; solid mahogany (no veneerrti in laid lines. ' $250 Dining-Room Suite at $125jin ma hogany; consisting of buffet, serving table and china closet. Sale price $125, regu larly $250. $450 Dining Room Suite at $225; Venetian oak, very massive, handsomely carved. CHAMBER FURNITURE Fifty Bureaus, Colonial design, Circas sian wajnut. Sale price $15, regularly $25, Stkm IT' "" I ir " H35 r c ii CiilVioiiiLi JljJKO 1 JrltliivD eighth : ninth : From Seventh floor They carried Gimbel grade merchandise, and the whole $680,000 stock dovetails with Gimbel goods. Enormous as the stocks were, there were gaps and thin places in sizes, colors or assortments, and these we strengthened by other purchases amounting to $400,000 from mills and wholesalers often the very goods already ordered by Simpson-Crawford Co. as "coming" stock. Upwards of a million dollars' worth in the sale; but be sure of this Simpson-Crawford Goods are Separately and Distinctly Marked and the price tags state the "Simpson-Crawford price." Goods from other sources equally as good bargains are marked simply "Sale price value ." PIANOS PLAYER-PIANOS FURNITURE BEDDING OFFICE FURNITURE UPHOLSTERY GOODS RUGS AND OTHER FLOOR COVERINGS HOUSE FURNISHINGS PICTURES CHINA LAMPS MUSLINS AND BED CLOTHING SPORTING GOODS MEN'S HATS BOYS' HATS MEN'S SHIRTS AND FURNISHINGS KNIT UNDERWEAR Men's, Women's, Children's Thirty Bureaus, in mahogany, Colonial design. Sale price $22.50, regularly $45. Seventy-five white enameled Dressers and Chiffoniers. Sale prices $9 to $35, regularly $18 to $52. Two hundred mahogany Dressers, Toilet Tables and Chiffonniers. Sale prices variously at $8 to $65, regularly $15 to $100. LIVING ROOM FURNITURE jmzh rkttv v QL3 BO Seventy-five Library Suites; heavy ma hogany frames, covered in tapestry or genuine leather. Sale price $45, regularly $100. Twelve solid mahogany Davenports, Stickley make, 6 feet long, covered in tapestry or leather. Sale price $55, regu larly $112. Twenty-five solid mahogany Arm chairs, Stickley make, genuine leather seats. Sale prices $15 to $28, regularly $26 to $50. Fifteen Library Suites, three pieces. Sale prices $50 to $90, regularly $95 to $177. One hundred and fifty pieces of Stickley made mission furniture, fumed oak. Averaging one-half their regular prices. FOUR WONDERFUL BRASS BEDSTEAD BARGAINS Brass bedsteads are fast doubling in price, so these are sold for less than the wholesale price tomorrow One hundred brass Bedsteads. Sale price $12.50, regularly $25. One hundred and ten brass Bedsteads. Sale price $6.50, regularly $13. Two hundred and twenty-five brass Bedsteads Sale price $14. regularly $28. Three hundred brass Bedsteads. Sale price $15, regularly $30. One hundred and thirty-five fiber reed Rockers, upholstered spring seats and upholstered backs, finished in brown. Sale price $5.50, regularly $10. Sixth floor. Upper floors and Subway Stclre HOSIERY FOR ALL GLOVES UMBRELLAS AND PARASOLS SEWING MACHINES TRUNKS LEATHER GOODS BOOKS DRESS TRIMMINGS WOMEN'S NECKWEAR LACES Dress Goods : Buy for Present Sale Price 50c a yard, value $1 40 to 50 inches wide all-wool Panama Cloth, all-wool Storm Serge, all-wool French Serge, all-wool Prunella Cloth, all-wool Poplins, all-wool Crepe de Pop lins, all-wool Whipcords, English Tussah, Shepherd Checks. Sale Price 65c, value $1.25 45 to 56 inches wide all-wool French Serge, all-wool Whipcord, all-wool Pru nella Cloth, all-wool Granite Cloth, all wool Poplins, all-wool Storm Serge, all wool Taffeta Poplin, all-wool Fancy Suitings. Sale Price 75c, value $1.50 46 to 54 inches wide all-wool Poplins, all-wool Men's Wear Serge, all-wool Ottoman Cloth, all-wool Melrose Cloth, all-wool Sumar Cloth, all-wpol Storm Serge, all-wool French Serge, all-wool Fancy Plaids, Fancy Suitings, Shepherd Checks, Polo Coatings, Fancy Coatings. Sale Price 95c, value $2 a yard 46 to 54 inches wide all-wool French Ripple Cloth, all-wool Crepe Poplin, all wool Whipcords, all-wool Zibeline Coat ing, all-wool Vigourcux Suitings, all-wool Fancy Suitings, all-wool Fancy Coatings, English Mohair Suitings, imported Broad cloths. Remnants 50c to $3 Goods, at 25c to $1 a yard Pieces not cut Dress Goods Remnants of all descrip tions (pieces not cut, sold by the piece) American-Made $35 for $62.50 extra fine Wilton Rugs, all in Oriental patterns and colorings, and the popular size, 9x12. Runs Size 9x12 ft. $14.75 for seamless Velvet Rugs, value $22.50, $16 for Axminstcr Rugs, value $23.50. $18.50 for seamless Wilton Velvet Rugs, value $28.50. $21 for Body Brussels Rugs, values $29 and $31.50. $31 for Wilton Rugs, values $43.50 and $47. $43.50 for superior fine Wilton Rugs, value oj.ou. $25 and $33.50 for $46 to $56.75 Wil ton Rugs in sizes 8:3x10:6. Rum Size 8:3x10:6 ft. $13.50 for seamless Velvet Rugs, value $20, $14 for Axminstcr Rugs, values $20 to $25.50. $19,50 for Body Brussels Rugs, values $26.50 and $28,50. ?T ."in fnr Wiltnn 'Rues, value $38.50. $30 for worsted Wilton Rugs, value $46. e.ofn l 17 .i r)fl CA a.im1..B Axminster Rugs, size 9x12. to Subway VEILINGS EMBROIDERIES RIBBONS HANDKERCHIEFS NOTIONS TOILET GOODS PHOTOGRAPHIC GOODS JEWELRY WATCHES CLOCKS Colors and Black Wear and Autumn marked half price and less; plenty of skirt and dress lengths. Sales prices 25c to $1 a yard, values 50c to $3. Black-Dress Goods Sale price 38c, value 79c, for all-wool black Ratine, stripe and plain weave. Sale price 50c, value $1.10, for all-wool black Melrose, plain weave. Sale price 65c, value $1.39, for black Serge and Tusscr, Sale price 75c, value $1.59, for black Whipcord, Tusser, Wool Charmeuse, Tusser Royal, Wool Taffeta. Sale price 95c, value $2, for Mohair-aud-wool Poplin, Silk-and-wool Crepe, French Frizoline, Silk-and-wool Cote de Cheral. Simpson-Crawford We've known for years as one of the Greatest Flannel Houses in New York 30c wash Flannels, sale price, 15c yd. 50c wash Flannels, sale price, ,25c yd. 50c cream skirting Flannel, sale price, 25c yd. 35c bathrobe Eiderdown, sale once, 15c yd. 60c cream silk-embroidered Flannel, sale price, 30c yd. $1 cream silk-embroidered Flannel, sale price, 50c yd. $1.50 cream silk-embroidered Flannel, sale price, 75c yd. $2.50 cream silk-embroidered Flannel, sale price, 95c yd. Second floor. Rugs Just Hints $25 for $41.50 Wilton Rugs; mostly oriental colorings; all are 9x12 feet. Rugs Size 6x9 ft. $9.50 for seamless Axminster Rugs, value $14.25. $13 for Body Brussels Rugs, value $20. $19 for Royal Wilton Rugs, value $2650. $25 for extra fine Wilton Rugs, value $38.50. Small-Size Rugs, Close to Half Price Prairie Grass Ruga at Half and Less Plain (some with colored border on sides), 18x36 18x36 at 10c, value , 27x54 at 2c, value 36x7? at Jw. value 54x90 at JI.lO, vuliw 6x9 ati$l.75, value 8x10 at $2.75, value 8x12 at $3.25, value 9x12 at $4.00, value Filth floor. 3ea55xBs a B