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: . Yacht-Line Body Ever-Lustre Finish $200 Less ; .-.': !
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This new-type Hudson has won a remarkable following.
It has brought to all men new ideals of a class car, changing
the entire vogue. It has trebled our output, forced immense
factory additions, compelled 3V1 makers to follow our
footsteps. Within 20 months this lightweight Hudson has
been adopted by 15,000 motorists.
Now comes another $200 reduction. Now comes the
Yacht-Line Body, with new grace, new luxury, new roomi
ness and comfort. Now comes the fulfillment of your
dreams a finish of lasting lustre. Today this favorite
class car starts a brilliant new career.
Now Comes the Ever-Lustre Finish
have
It is
And now comes for the first time what you
dreamed of a lustrous finish which stays new.
the greatest innovation of the year.
In our new factory addition we have built mam
moth ovens, with capacity for hundreds of bodies. Now
our body finish is baked on in many separate coats.
Each coat of finish is now applied under pressure which
fixes it as never before. After each coat the body
goes to an oven, where it is baked for hours, then rubbed.
This is done with every coat an exclusive Hudson
process.
The result is a body that stays new. The finish
is smooth and brilliant. It resists sun and rain, wash
ing, rubbing, mud. Experienced motorists who haVe
seen bodies grow old and dull will consider this Ever
Lustre finish the most welcome improvement in years.
We combine it with enameled leather upholstery
better than has ever appeared in a car at this price.
And with deep, hair-filled cushions, which means en
during luxury as well. This year's new body features
mean much added cost. But it means a revolution in
finish, in comfort and appearance.
Now Comes the $1350 Price
Remember Its History
Two seasons ago this new-type Hudson came out
at $1750. Its announcement startled Motordom. Its
price was pronounced irripossible in a high-grade Six.
Its lightness under 3000 pounds was scoffed at as
incompatible with strength.
But the car was a Hudson, and Hudson stand
ards are high. Howard E, Coffin was its designer,
and he stands foremost in his field. He and his whole
corps had spent two years in testing and perfecting it.
And men were waiting for a class car which would
cut down operative cost.
So our first month's output was sold before any
one saw the car. When the car appeared men flocked
by thousands to it. And for one whole year there
after Hudson buyers waited weeks for cars.
Then a $200 Reduction
The next season the price which seemed so im
possible was reduced to $1550, because of multiplied
output. Thirty-one improvements were made in the
car, including still. lighter weight. Another year's work
by our engineering corps showed in its refinement.
This model was soon 4000 cars oversold. We
shipped 1 000 cars by express. It became at once the
largest-selling car in the world with a price above $ 1 200.
That changed the whole trend in motor car de
signing. It became evident to all that the day of over
tax was ended. Men would. not stand for excess in
weight, price, size or operative cost. All cars were
built lighter, most prices were reduced. And in 31
factories this new-type Hudson became the pattern car.
Now Comes Graceful Yacht Lines
Now our designers have spent another year on this
car. There was no way to improve the chassis. Pi"""
thousand cars, covering millions of miles, had failed to
develop one fault. Every part and detail had been re
fined to the limit.
So in this third model they gave their time to the
body. They worked out this stately body, with its
graceful, sweeping yacht lines.
Every broken line' is eliminated. The topline of
the body apd the doors is leather bound.
And they created this luxurious tonneau. The
sides are higher than before, the rear seat is much wider,
so it doesn't crowd three adults. The car seats seven,
with all the room that anybody wants. And the extra
tonneau seats disappear when not wanted, doubling the
tonneau room.
And now comes another big reduction. We have
built additions which will double our capacity. We
have worked out countless new ideas in efficiency.
We are building here now, under ideal conditions,
more high-grade cars than were ever built in one shop.
As a result, we are giving you now the greatest value
ever known in a class car.
Last year we reduced th'is car $200. This year
we reduce it $200 more. We are selling this model
23 below its startling initial price $400 below it.
Yet a hundred makers, when they saw the car, pre?
nounced our first price impossible.
Why This New-Day Type
This Hudson was the pioneer of an entirely new
type of car. The type was conceived four years ago
by Howard E. Coffin, our famous chief designer. It
took him two years, aided by our whole force, to work
out his conception. , .
The idea was refinement the elimination of
crudity to result in a light, staunch car. The first
step was a new-type motor, small bore, high speed. By
reducing piston shocks that made it possible to lighten
a hundred engine parts.
The next step was aluminum in place of cast iron.
The next was special steels. In the next, a thousand
parts were re-designed to combine lightness with
strength.
The final result was a 7-passenger Sue weighing
under 3000 pounds. Old-time Sixes averaged 4500
pounds. That difference the weight of 1 1 adults cut
urc ana iuci cum in uvu.
The Vogue of Simplicity
Howard E. Coffin saw years ago that the trend
was toward simplicity. Now everybody Jcnows it.
Excess and waste are unpopular. Good taste now calls
for satisfaction without show.
Thus Hudson has become the class car. Its
owners, in large part, are men who have paid two and
three times its price, Hudson typifies the ideals of the
times. .This fact is conspicuous, wherever you look
about.
All questions regarding this new-type car have been
answered on the road. There are 15,000 Hudson of
this type in use. In two years men have driven them
many million miles. And. every owner vouches that
the car is staunch, enduring, faultless, as well as
economical.
Hudson now embodies all that any man can want.
It is the fine car of the modern type. Only-those men
who still take pride in some form of excess will find
any car more appealing.
1 Like No Other Car
Bear in mind that Hudson is like no other car.
There" are many models of this type, but there are
scores of ways important ways in which Hudson is
unlike them. Let us point them out. This is a Howard
E. Coffin creation, a finished product, unique and un
approached.
7.Paienger Phaeton or 3-Pawenger Roadtter, 51350, f.
o.b. Detroit. Alio a new Cabriolet, J1GS0, f.o.b, Detroit
HUDSON MOTOR CAR CO., Detroit, Mick
You have never seen a body so impressive
graceful as this Yacht-line Hudson body,
and
TW 191fi model, with this new-style body, is on show here now.
Be among the first to see the new lines and new comfort.
GOMERY- SCHWARTZ MOTOR CAR COMPANY
:i
Temporary Quarters, N. W. Corner Broad and Cherry Sb.
PENNSYLVANIA
PHILADELPHIA, GomerySehwart Motor Car Company.
ALLENTOWN. Allen Motor.' Company,
BLOOMSBURG, C. C Hoiuenfck,
DANVILLE. C.C. Hou.anlck. ,-' - -LANCASTER,
X). W. R". '
MAHANOY CITY, Howard E. Wehr.
NORRISTOVVN, M. E. Lord.
POTTSTOWN, M. E. Lord.
READING, Heydt Motor Company. .
SCRANTON, Fleming- Motor Company,
SHENANDOAH, Howard E. Wehr. '
SOUTH BETHLEHEM. Allen Moor Company,
TAMAQUA. Howard E. Wehr.
WEST CHESTER, NorrU B. Slack.
WILLIAMSPORT. Keeler Motor Car Company,
YORK, J. W. Richley.
NEW JERSEY
BRIDGETON, J. R. Elwell,
GALIFON, A, F. Hoffman.
DELAWARE. Qui Brothers,
TRENTON, Gonwry.SchwarU Motor Car Company.
MARYLAND
CAMBRIDGE, Phillip Hardware Company.
EASTQjV Clark Automohlle grapaay.
PQCQAloKS CltY, J. M CJt;t"
DEL4WARE
WILMINGTON, GomerygfhwarU Motor Car CiflSrV
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