BfWW WtSF? EVENI-ETCr LEpaBPH:rMBEllPHlA FRIP&Y, &&Y St. 118; aMMeatfsM BET ADVERTISING IFOR $6,000,00 LOAN COMMENCED TODAY iiUal Step Is Taken to In- kyork on Broad Street k.wav and Frankford Elevated Line. ... thn lfi.0M.000 transit loan IffcJJbeftanlng of the construction work b tB Broad Street ouuway auu ma awarded today, following oromptly tho favorabto ac tion of Councils yesterday on transit legislation. Tho ordlnanco authorizing thone ir.".i. f ik ifi.nnn.noft loan K " i.Hllt 1, nanaaofliv 'JeV advertising period has " j R this reason, to expedite tho lfi Jail needed legislation, tho ad- .favorable action of the Flnanco SgitJw yesterday on tho advertising -T ion and tho loan ordlnanco, and ff&5t introduction Into Com SrEwneH of three cnnbllnjr ordinances. m .nZrters of Director Taylor sild M g2f....f., ..ro,l a beclnnlnc on &tructlon work of tho two lines of hl.h-3Pd Bistcm this summer. 4 Solley inaugurated by Councils i unobstructed legislation for transit, iirt-ery Indication -ih fciiveii inui. me lrv enabling ordinances v ould be did through as soon as It Is legally uSi Tho three enabling ordinances, Euced by Chairman Connelb, of the Kin,, Committee, aro now before that Slttee where they probably will re Sta until the period of advertising tho i5& Cent to create tho loan has $ ordinance turns over tho entire iSSffi Another sets asldo $3,000,000 of Kv.-for the construction "of tho Broad flSit i ubway and the last acts asldo tho frmilnlng $3,000,000 for tho construction fitths Frankford elevated. Isrhier the recently passed net of Assem- IIUUC ,,. la Inn., tannine lUruie:y ""l '"" "" . """"" ih'o general fund Consequently, there lira b no necessity for borrowlnc any fewer under tho 6,000.000 loan until next tnter. Money u" u"', i" -u,i uo faed and later can be replaced from tho HQ0900O loan 1 ni3 meana u uuusiuciiiuii; tSYng In Interest and sinking fund rla communication to Mr Connelly. Director Taylor yesterday requested that ictlon on the bill designed to transfer EOOOOO from the $300,000 Item set asldo for Ewer work In tho central section of the L.w ... tun It rnn hn iinerl fnr th sewer fjKtinstructlon under Thompson and But- tonwood streets 1AMC REGULATIONS MADE MORE STRICT fRobinson Issues Orders for cCloser Adherence to Old and ENew Rules. SoMtlntendent of Police Robinson gao S1,!" . . tiitnictlons to the police, today, that tntMTegulatlons must be enforced moro .trfctly, and he announced several etksai. affecting chiefly tho regulation 'jijftriifflc on Broad street. :4B;$innlng today the trafllc policemen M use whistles to signal drivers, as runy have been passing the uplifted lasili of tho bluccoats, saying they did set know that was a signal. AU vehicles on Broad street, the drlers ef itbich wish to turn into a side street, will be compelled to cross the side street, tcl round the safety "Island" before pro- s wedlng east or west. This rule does not ipply to Chestnut, Walnut and Locust streets, because there the two lanes of traEc make this unnecessary. For ex ttnple, when a driver coming Bouth on Broad street wishes to go east on Chest nl street, ho takes the Broad street line, which Is open when Chestnut street jropen. while the other lano Is closed. Sphere Are new rules for coins east and west on Ridge nvenue from Broad atreet A'drlver coiner north on Broad street HlWjt cross Ridge avenuo end go to Falr- ' avenue, men mmo uuwn oruuu treet on the west Kile and from there tufTi tntri TiAtra nre.li& in rrn uraot WA driver coming south on Broad street w;W east on lltdge avenue must croe tM latter thoroutrhfaro and come suf- BMently far south to round the "Island" ?4 feet into the eastbound nidge ave JM traffic line without upsetting north ond Broad street traffic. RFjrllcular attention must be paid to tho Hues at Diamond street, because, as this iHney junction, there Is alwajs con- uon mere. ITAIL0H SEVERELY BURNED 1 11TYVkV n w.-n -..., ArM Ullfirt UASUL1AJS ISAi'LUUlfiS ISita Out Flames in Clothing, But B phop Suffers 10Q0 Damage. lAntXDlOflion nf trnnnllnA In n. tnllnr fihon tt,1301 RmtftVi ft A EvBa (n4nu oavorolv "Wied the proprietor and started a flio kh caused $1000 damage. Three fam llTlng in the upper floors of the three ;rjr building hurried to safety as the es mounted the stairways, Injured man Is Morris Both. Ho '"Pressing clothes with a hot Iron In ff'Wp on the first floor when the vapor ! a can of gaeollne Ignited, A loud "Moslon followed pnd Both's clothing Is gjw He was half blinded by the ex fflU"' but had Presence of mind to beat 5 the flames In his clothing, His arras K? nt, painfully burned, were treated ft nearby druentnr BSSr Eva Ke,ner. Mrs. Becky Orgos KW'Margaret Galgom and their children, jywe on the second, and third floors. " troused by the eXDlosIon and hur- KM "" the stairs. The flames spread K-w a 'he shP and had don6 consld fttti damage on the second floor when pAY'S MARRIAGE LICENSES 3rr,n- 6oi Eyfe it. ' SiSSf kAlM .Qlenmowi av.. ana Kwka S.tea'ir aod A,vUaU 8Eiir,A.0''!'. 208 n Lawrence it., and l'i i,.'-Pn- 602H J0pUr it ' SB)SI,t::and:: BhB&StlSS t d TlkU Mar. teSL?uJ!.' HI N SSth. .. and Carolina WTii!S tS5m 8J9 llarkiit l.. and Rhoda. K!iUwi,fnLaUvdiW 't- "' Adl !42rii4iE EvVeaaoSo t and UUle ,5fe. 110 N Vyoodtock t. and l0.?? Bro4 and ilSSt TSL GERMAN TQYS ARRIVE Shipload Coming Via, Rotterdam, Probably Last Until War Ends. Philadelphia, Importers who hellevo In dclng their Christmas shopping early re ceived today largo consignments of toys from the Dutch Bteamshlp Sommelsdyk They wero landed at Pier No. 87, North Wharves. The toys came from Germany. Bhlpmont was made Jlhrough Rotterdam These toys aro probably the last that will be received here, as England has de clared an embargo against all made-ln-uermany goods and will not permit them to ba brought here Most of the toys came from tho Black Forest of Germany, and many of the Ilttlo children who helped manufacture them are now mourning tho losses of fathers and brothers who havo died In their country's defense LUBIN TO MAKE CITY CHIEF MOVIE CENTRE Photoplay Producer Announces Radical Change in Policy Here. Slgmund Lubln, pioneer motion picture producer, head of tho great corporation bearing his name and owner of tho largest "movie" plant In the world, to day announced a ladlcnl change In the policy of his business. Tho pending and contemplated changes mean that Phila delphia will become tho home of tho greatest producing plant In existence; that onli master films will bo pictured here mid that tho standards of art, of photography and of acting will be raised to the highest possible degree In making tho announcement, Mr. Lu bln emphasized tho fact that hereafter Lubln pictures will mean tho very best In motion photography and that, whereas his present payroll for actors Is 130,000 a. week, It would bo Increased to nearly doublo that amount when the now plans wero consummated. "Philadelphia Is to be tho homo of tho best In motion pictures," said Mr, Lubln "I realized somo timo ago that my plant, oompleto as It Is, was not turning out ns artistic as distinctly pictures ns others wero. Wo havo tho machinery, wo havo monoy and wo have tho whole world upon which to draw for talent And this will be our now policy In tho future I havo been dissatisfied with our pictures. I want something much better and I am going to get it. I have watched films made by my competitors and I hao mar velled at their beauty and tho wonderful photography Now, wo are going to do better than they do. "To do this, I shall reverse my policy of jenrs Instead of making up a cast out of the stock members of tho various companies employed by me, I shall cast well-known actors and actresses for the arious roles, to obtain that type so necesiar to convey tho Illusion to tho auditor Tho day has gono by when tho photoplay can ba staged In any old way, with a scratch cast Today, tho motion plcturo must be artistic, must tell a stir ring tale, bo well photographed and havo tho necessary 'punch.' "I cannot make known all my plans at this time, for they aro not jet completed In their entirety, but you may announce that a week from next Monday Mario Dressier will begin another 'Tlllle' film, v lth John C. Rice, the well-known come dian, as one of her supporting cast There will also be a comedian of tho Chaplin tjpe, to add to the fun. Howell Hanscll will be tho director Most of the play will bo filmed at tho Betzwood plant, which cost me $1,000,000 and four j ears' work to complete I am Importing scene painters, property men and stago carpenters from New York I want tho best money can obtain, and I am detei mined to spend enough monoy to place Philadelphia in the very centro of the motion picture map " Mr Lubln's present acting and directing forces, scattered from California to Ari zona, will be reorganized Incidentally, It la of Interest that tho John C Rice, of Miss Dressler'a company, participated in tho. first kissing scene ever (limed at close range. Tho film was "The ICjss." filmed many years ago by Mr. Lubln. May Irwin was Rico's oscillatory opponent. COOL-HEADED SCHOOLGIRL PREVENTS SERIOUS BLAZE Gives Alarm When She Discovers Firo on Way to School. Boys even Ilttlo boje and men are not the only persons who can become heroes when a lire breaks out. A little girl proved It this morning when she pre ented what might have been a serious blaze. The little girl is Amelia Volv, 12 years old, of 2423 North 3d street. She was on her way to the William Adamson School, 4th street and Lehigh avenue, when aha saw smoke Issuing from tho rear of the vacant housa at 2427 North 3d street. In stead of screaming, as some Ilttlo girls would have done, she only clutched her books the tighter and ran as fast as her legs could carry her(to 3d and Cumber land Btreets, where she sent In a Are alarm She had to stand on tiptoes to break the glass and "pull" the handle, but she did It. Stopping only an Instant, she ran to the 4th and Yorks streets po lice station and told the policemen all about It. Then she ran back and watch ed the firemen extinguish the Are. Slight damage was done. Two boys, who were seen to leave the house early this morning after having spent the night there, are thought to have caused the fire by smoking cigarettes In a shed in the rear. Heart Disease Causes Woman's Death A sudden attack of heart disease over came MrB Josephine Rogers, 75 years old, of 123S S 22d street, as she stood at the top of a stairway at her home today. She felt down the flight and died at the Polyclinic hospital. BLEACHER INTEREST EXPOSED By GEO. E. MeLINN Th ral eBect of baebU' legit warfare upon ths man with a place In the jun, SECRETS OF SUCCESS IN CLUB MANAGEMENT By H. PERRY UEWI8 A private interview unllmbered aorae rood advica from Fred Clarke, ataoua psnnant-getter of the Pitta burgh Natlonali Sunday's, May 23d, SPORTS MAGAZINE PUBLIC LEDGER VARE DEFIES PROBE OF ORGANIZATION "If They Have Anything," He Says, "They Better Bring It on Quick." "If they have anything they better bring It on quick." This was the answer of Senator Edwin H. Vare today to the intimation of the Blankenburg Administration loader that they were prepared to make publlo a great mass of evidence exposing tho cor ruption of tho Itepubllcan Organization and tho contractors' combine, which has been gathered during tho last four yefcrs by DetcctlNc William J Burns When asked today what ho had to say of the probable results of tho Burns ex posures, and what Influence tho knowl edge that Burns had been shadowing the Organbatlon leaders would havo upon tho proposed staged "lexow" Investigation of tho Blankenburg administration, tho Senator made a gesture of disdain and added: "If they have anything they bet ter bring It on quick." Senator Varo was pressed for an ex planation of his statement. Ho refused to mako any further comment. When told of Senator Varo's statement, Major Blankenburg said! "I am waiting for them to bring on their 'lexow.' The first move Is up to them Ono of the last acts of tho Legislature beforo adjourning at Harrlsburg wns to appropriate tSOOO to tho "Lexow" Com mission. Tho provision was Inserted by amendment In a general appropriation bill nnd was passed beforo Its presence was generally known The secrecy ob served In making the appropriation was as groat as that whloh veiled the creation of the commission Itself. Political circles hero aro awaiting anx louBly for tho appointment of the com mission, which, It is expected, may be named tomorrow It Is generally under stood that tho majority of tho commission will bo Varo men If so, tho downtown Itepubllcan leaders will havo full control of tho investigations tho commission may conduct. Whllo awaiting developments, tho Blankenburg administration loaders said they aro keoplng In closo touch with De tective William J. BurnB, In order to bo ready to launch most opportunely tho mass of evidence against tho Organiza tion nnd tho contractors' combine that Burns said ho has obtained While all who have seen tho evidence collected by the Burns men during tho last four years maintain strict secrecy, they aro willing to say that the publlo may look forward to some startling ex postures. SHIP DESERTS SMUGGLERS Captain Pays $500 for Unknowingly Aiding Their Scheme. Settlement of all of the difficulties of tho steamship Columbia were made to day and tho vessel left on her voyage to San Francisco after a delay of a week. She carries a cargo of coal for tho United States Government. E H Bluhm, third officer, and M Murchlson, steward, who, when they landed a painting they had purchased In Peru for $50, were accused of smuggling by the customs authorities, were left be hind Eventually it was discovered the plcturo was worth 30 cents. Captain C. E. Allen declared his ship's famll was better off without tho accused and shipped two men In their places. Beforo securing his clearance papers at the Custom House, Captain Allen paid a flno of $500 for having articles on his ship that had not been manifested prop erly. Then ho went beforo Shipping Com missioner Smith and paid Bluhm and Murchlson tho wages they claimed Tho men withdrew the legal action they had taken to securo the money. After a hearing on the smuggling charge they wero discharged, though held technically guilty MATRIMONIAL MARKET DULL Preachers and Cabmen at Elkton Complain of Lull. ELKTON, Md , May 21. The matrimo nial market In Elkton this week has been one of the dullest since the town became famous as a gretna green. Tho preachers and cabmen who thrive on earnings from the couples who visit the town of easy marriages are complaining of poor busi ness The dally average during the week has been three couples Today's number shows an Increase, four couples being presented with wedding cer tificates. They were George Cljde Mer cer and Mae Evelyn Grey, and Harry E. Schneter and Elizabeth A. Gelger, Phila delphia: William It. Tolbert and Annie S. Mitchell, Wilmington, Del , and Louis Hlrsch and Sophia S. Ehrman, Baltimore, Md. Boer Rebel Leader on Trial JOHANNESBURG. South Africa. May 21 General Kempf, one of the rebel lead ers In the recent Boer uprising, was placed on trial today, charged with treason, Oxford-Cut! Tan Russia Leather! Each represents the very height of exclusive fashion. And when they're combined in the same shoe, with a natty top of fawn buckskin, even toe can't suggest anything more elegant! :erteri0af V 1 420 Chestnut St. "Where Only tho-Best Is Good Enough" fOnee ORIENTAL Jr Jtv.J2j.rzj department store, u portara or rur laleaman, and never aaw an Oriental Run Id Armenia, cannot ba expert In a, short time when they are dlimtaaad or leave their employment. They advertlee themeelvea aa experts. Valuable rure ara spoiled by so.callcd eicerta. You batter send your ru to ma Brat. In the old country the moat primitive claanls methods ara used, such aa ahakloc, sweeping- and wasblna with water Wa ua no. soap or chemicals, but a process learned from a, lifelong experience that brings back the original lustra and col. or ng, my workshop and procaa ara available to truth saakara to visit, lle pUllo eoly by expert weavers at nominal prices. FUONB AVALNUT eni uj.i.ii - i..n i,iivi .. j.. .....,?.... i... .m .,, M ,-w l.U MISS CLAIRE ROCHESTER In her "Belgian relief" hat. BELGIAN RELIEF CAP ON WOMEN WHO WISH TO AID Miss Rochester Offers Opportunity to Contribute to Fund. Women who desire to help a worthy oauso havo on opportunity to do so by wearing the Belgian Relief Fund cap, which was designed by Miss Clalro Roch ester, tho double-voiced singer who Is ap pearing this week at Keith's By very practical deeds Miss Rochester has obtained substantial aid for tho suf ferers In Belgium Beforo tho Canadian expeditionary forces stationed at Ottawa left to Join tho Allies, Miss Rochester re viewed tho departing troops and present ed each of tho officers with a good luck swagger stick. It bore tho Inscription "good luck from Clalro Rochcstor and Irving Berlin " BTlIn Is the author of "Tho Volco of Belgium," a song which tells tho story of tho stricken Belgians In graphic lan guage Ho la donating tho royalties to tho Belgium fund Miss Clalro conceived tho Idea of wear ing the cap with tho song. Sho will glxe any milliner tho pattern on condition that they give a maximum share of the profits derived to the Belgium Relief Fund. One of these caps Is now on view In tho window of a Chfstnut street store. OWNER UNDER COUNTER BALKS THIEVES IN SHOP Negro Lads Told Abram Du dowsky They Could Steal Jewels He Waits for Them. Four negro jouths were loafing about in front of Abram Dudow sky's Jewelry store at 1035 South street "It would be a cinch to break Into here any night," they told Dudow sCy. and while he pretended to laugh at them, the "kidding" finally got on his nerves That was last night and when ho retired he decided to sleop In the shop behind the counter to be near his Jewels in case tho Negroes Bhould decide to break In. They did, about 3 o'clock this morning. Dudowsky was awakened by the flare of a match held under his nose The thieves did not know he was behind the counter. They hnd gathered up four watches and a dozen rings and with these they fled. Dudowsky rushed out after them and was Joined by Policemen Flnkentscher and Burroughs, of tho 12th and Pine streets station. The four boys were caught and were held under $1000 ball for a further hearing by Magistrate Hagerty They said they were William Jacobs, 13 years old, 929 Lombard street. Nelson Watklns, 17. 527 South 3d street, Frank Veazy. 18, 606 South 11th street, and Jerry Johnson, 18, 1231 Balnbridgo street. Laundry finish makes or break a dressy appearance. Our work is tho kind that makes you look dressed and feel dressed. For that cor rect finishing' touch Neptune Laundry 1501 Columbia Ave. WtiiuftteutZkt-falt?' RUG Cleaned or Scoured ret: '"'! ' " a . " j.. J JMMfflI Jvs 4 fi IX R :&8S mm TO ANT ONB who ba not beta my ciutomer, to con vine tutm tht my work has no equal You can. not bl.'jv every aavartiitment you read. Th oldeat tablljhmsnt U tho but. 82 yaara' emparlance ought to ba a auipcltnt guarantaa to lnulllnt public. Mea wbo coma from Armanla. and -work a. law yeara la PENN SOPHOMORES DOOM THREE PROFESSORS TO CREMATION Doctors O'Bolger, Plummer and Shugert Fall Vnder Ban of Student Displeasure and Will Be Burnt in Effigy University of Pennsylvania students havo muoh to "say about the comparative merits of tho faculty when they talk about matters collegiate, Tho crotchety "Doo" and Iho pedantlo "Prof" are favor ito topics of discussion "when good fel lows get together." Each year the sopho. more class goes farther It has a format poll to decide who deserves to be burned at effigy at the annual soph, cremation. The trio It names go down on record as tho most unpopular faculty men of the year and these aro Us selections for 1915: Dr Thomas Denis O'Bolger, assist ant professor of English, of 1831 Wat lace street. Dr. George William Plummer, In structor In chemistry, of Ardmore Dr. Stanley Pulllam Shugert, In structor In mathematics, University Dormitories Straw dummies representing these men will bo burnt on PranMIn Field tomorrow night, nftcr a mock trial in which sopho mores will act as Judges, court officials, prosecuting attorneys and lauyers for defense They wero named at an elec tion participated In by the entlro Becond ear class DEMAND CONVENTION HALL IN CITY'S CENTRE Allied Business Men Appoint Committee to Call on Coun cilmen for Action. Personal calls on Counclljjien to urge early action for the location of the pro posed Convention Hall at 24th and Market streets will bo started on a systematic plan today by members of tho Chamber of Commerce, tho Allied Businessmen's Committee and representatives of tho 28 businessmen's associations which have gono on record In favor of locating tho hall near tho Schuylkill Itlver. A commlttco of nine, which will bo In charge of tho campaign to win tho sup port of Councllmon, was appointed last night at a dinner nt tho Bingham, at tended by representatives of tho DUslness men's organizations Select Councilman Herbert L. Maris was named to head the committee by Frank It. Itelszner, president of the Market Street Business men's Association. Tho efforts of tho committee who will call on Councllmen will bo directed toward bringing the Glcason ordinance, providing for the erection of the proposed Conven tion Hall at 24th and Market streets out of Councils' Subcommittee on Finance The keynote of tho meeting last night was tho declro to obtain action which would permit a start on constructing the Convention .Hall In time to offer it for the Republican National Convention In 1916 Unless speedy action Is taken by Councils, speakers pointed out, It will be Impossible to finish the proposed Con vention Hall In time to bid for tho gath ering next j car. The forces working to establish the Con ention Hall at 24th and Market streets represent nearly $1,000,000 of Invested cap ital, it was pointed out last night There are 20,000 Phlladelphians supporting the plan to choose 24th and Market streets as the location Here's What Empire REDS Do They resist blow-outs, friction and wear, cutting mileage costs to the bone. They give you the satisfaction you expect or we make good till they do. mpire WPS REDi We sell you 100JS tiro service, instead of so much material. You take no chances on Empire service. It's a safe and square way for both of us. "If it', RED. It' am EMPIRE " EMPIRE RUBBER & TIRE CO. Philadelphia Branch I 322 North Broad Street r.tt.rr aaJ lleae Office i TRENTON, N. J. Makers ef "Feerleu" Rid Rubber laaer Teles JourROOFS Paint and Small Repairs NOW May Save Them for Years Let our experienced men E iva vou an accurate report of their condition without charge. Residential Work a Specialty Real Estate Roofing Co. 2343.234 Wallace 8t. p,Uroflar II tl, itetsleaa Jtosa tttl. Atlantic Trains Leave Chestnut and South St, Ferries BSrk u II W nil IW m nv m MJelsaPfei v I I r , Seaah. 0?- w -" , --f I w A placard at the polling place in th Pennsylvania office was Inscribed, "A Vote for O'Bolger la a Volo for Pennsyl vania Athletics." Dr. O'Uolger's opposi tion to a student proposal to mako col lego hours 8 to 4 dally Instead of 0 to 6. for tho benefit of athletlo practice, gained for him the cordial dlsllko of so mnny students that ha had far mora votes at tha sophomore election than did any other faculty man. Radicalism was also given ns a cause for voting for him by men who named him on their ballots. Doctor Plummer, according to men who aro to take part In tho mock trial, "flunks" loo many In his chemistry courses to ba popular with engineering students. It Is declared that ha has an nounced to his classes that ho will "flunk" a certain proportion of men In each section. Opposition to Doctor Shugert Is based on what students In his classes think Is lack of proper sympathy toward (ho undergraduates. Although ho lives In tho dormitories, it Is said by men who voted to cremate him that he ought to bo moro agreeablo to Pennsylvania students. CAPTURED AFTER THREE YEARS Man Accused of Thoft in Norristown la Arrested Here. George Hathaway, who disappeared from Norristown, Pa., contemporaneously with $300 In cash and $!00 In merchandise moro than three years ago, landed In the Norristown Jail today after a trip to Denver and other Western cities. Ho had been making his home at 3044 Baltz street recently. His downfall camo when ho applied for work In a drygoods storo near 40th street and Lancaster avenuo and gave as references persons who knew of his disappearance In October, 1911. The police say Hathaway took tho cash and merchandise from tho People's Dry goods Store, Norristown, after ho had been employod there a short time. Cir culars and pictures wero circulated throughout tho country when ho left the city. Detcotlves Jackson and Plnkorton arrested him and turned him over to Montgomery County officials. Try these confections special value You save five to ten cents a pound on Martin dale Week-end Specials often more. But that isn't the best of it, for there is a new delight in every box. Try them on the May Day porch over Sunday. Coco-caras, soft buttery caramel over a delightful cocoanut combination.29clb. Chocolate Covered Nut Caramels delightful cara mels that you will find very much above the ordinary, though specially priced down to 27c lb. Assorted Belmonts deli cious centers in various combinations and over these a coating of chocolate con taining fine chopped al monds. 32c lb. Assorted Taffy deli cious in appearance and taste and daintily wrapped. 23c lb. Pineapple Cream Cara mel a center of caramel consistency with a dainty cream coating over it, pine apple flavored. 31c lb. Mrs. Lee's Delicious Caramels and Home-made Toffee, 40c lb. Peconut, the rage in peanut brittles, 5c pkg. Sunshine Kisses, 30c lb. Fruit & Nut Loaf, 10c a roll Large Jars of Stick Candy, 25c 38c Special Chocolates and Bon Dons, a quality that never varies. Special Dollar Box 2M, lbs. net of extra fine chocolates. Delfcioas pastry, always fresh The finest ingredients go into Martindale Pastry; expert skill and scrupulous care are used in the making. And besides this Martindale Pastry is made in our own bakery adjoining the store. Attractive, delicious and fresh nil the time. Scotch Short Bread, 13c cake New York Pound Cakes, 18c ea. Nut Cakes, 22c each Cinnamon Bun, 18c lb. Apple Cakes, 15c each i Pound Cake, 35c lb. Pulled Bread, crisp and health ful, 15c tf-lb., 25c Vi-lb., 50c lb. Thos. Martindale 8c Co. i Oth & Market Established In 1800 Dell Phones Filbert 2870. Filbert .2S71 Keyntone Itace COO. Itaca 601, City, Ocean City, Sea Isle City, Stone Harbor, ldwood, Cape May 2? d "N.B.T." One of the Perry Talks to the Perry Sales Organization "Treat him Idndly He can't help it!" C "There's an old Latin proverb which every mer chant, and certainly every lawyer, knew some years ago 'namely, 'Caveat Emp tor,' which in plain Eng lish means 'Let the buyer beware.' It meant that if you swapped horses with a Gipsy and got stuck, you had no come back. C "A good many men to day go into a store sub consciously victims o f that same mental attitude of distrust and suspicion. To them it is still a battle to buy. They're afraid of having something put over on them. The barkers in bold-face type, who as sure them they give some thing ,for less than it's worth, keep alive the sus picion which extends to those who do not merit it, as well as to those who do. C; "So it might be well to try to understand such a man's point of view. A firm confidence in the rec titude of your own Store will help you to banish his distrust and replace it with your own sense of secur ity." C This talk was strictly entre nous at one of our regular monthly meetings. It was never intended for general publicity until some one pointed out that it might interest our friends as being an inside state ment of Perry Principles; and serve the General Pub lic as a summing up of the selling situation today C For Spring and Sum mer Suits which you may. depend upon for Value, Fit, and Style, Perry's at $15, $18, $20, $25, Perry & Co, "N. B. T." 16th &" Chestnut Stfc EVERY SUNDAY, 7:30 A. M. e wtt"' K! USani- ,n4 ABn i G. SC DAVIDYAN.4318 Chsstaut St.. f" ""frjMp ."