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EVENING LEBGEK-PHIL'ADELPniA", MONDAY, 'APRIL' 5, 1015
1 100 Commodities Advertised in ' i
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Many people do not realize, until it is called to their attention, the wide range of com
modities which today are promoted by national advertising.
The days when breakfast foods, toilet goods and a few other products dominated in the
use of space are gone. These articles were among the first to be advertised extensively only
because of the pioneering spirit of certain manufacturers, who early saw the possibilities.
They are today advertised more heavily than ever before. But round them has grown up a
great group of other advertised goods.
How broad is the scope of advertising today, how it may be applied to hundreds of
different kinds of business, may well be judged by examining the pages of the current issue of
The Saturday Evening Post.
This issue is particularly notable because it is the largest issue of the Post ever published.
If contains 100 pages, made possible by 229 columns of advertising, representing the largest
volume of money ever invested in advertising in any one issue of the Post. This is in addi
tion to several columns of our own advertising.
Although unusual in size, the issue is not unusual in diversity of products advertised.
The commodities advertised in this issue are as follows:
Adding Machines
Agents Wanted
Air Guns
Arch Supports
Automobiles (twelve well-known cars)
Automobile Accessories (miscellaneous)
Automobile Lamp Lenses
Automobile Lights
Automobile Oil
Automobile Piston Rings
Automobile Roller Bearings
Automobile Shock Absorbers
Automobile Spark Plugs
Automobile Speedometers '
Automobile Springs
Automobile Starting and Lighting Sys
tems Automobile Tires (six advertisers)
Beds
Beans
Bicycles
Bird Club
Boats
Books
Bungalow Designs
California Publicity
Cameras '
Canoes
Carbon Paper
Chairs
Chest Protectors
Cigars and Tobacco (seven advertisers)
Coal Chutes
Coaster Wagons
Coffee
Collar Buttons
Condensed Milk
Confectionery
Corn Plasters
Corn Poppers
Credit Insurance
Cutlery
Ear Phones
Electric Lamps
Electric Motors
Fish Bait
Fire Insurance
Flashlights
Garters
Handkerchiefs
Hats
Houses
Incubators
Labels
Lawn Mowers
Lawn Rollers
Lighting Equipment
Magazines
Marine Hardware
Marine Motors
Men's Clothing (four makes)
Mops
Motion Pictures
Motion Picture Machines
Motorcycles
Music Rolls
Night Latches
Oil
Oranges and Lemons
Paint and Varnish
Patent Attorneys (six)
Pencils
Pens
Pianos
Powder
Poultry
Prepared Meats
Raisins
Razors
Refrigerators
Roofing
Rose Bushes
Rubber Heels
Scarfs
School of Illustrating
School of Typewriting
Screens
Shingles
Shirts
Shoes
Silverware
Soap
Soup
Talking Machine Needles
Tar Bags
Tire Mender
Tools
Tooth Paste
Typewriters
Underwear
Upholstery
Vacuum Bottles
Washing Machines
The Philadelphia manufacturer who believes that his product cannot be advertised
might do well to consider the above list of more than 100 commodities being supported by ad
vertising. Is his problem more difficult than some of these must have looked in the beginning?
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
The Ladies Home Journal The Saturday Evening Post The Country Gentleman
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