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THE interesting advertising story told in the page advertise
ment of the Curtis Publishing Company, which appeared in the
Public Ledger of March 12th, would, we feel, be incomplete without
the letter from the Barrett Adding Machine Co. herewith reproduced.
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Mr. W. J. Peck, General Sales Manager of
the Barrett Adding Machine Company, under
date of March 10th, voluntarily expressed his
appreciation of the work done for him by
N. W. Ayer & Son as his advertising agents.
This work included a close study of the
adding machine field, an analysis of the Barrett
organization, the planning of the Barrett
campaign, the expression of its selling appeal,
the timeliness of the announcement and the
selection of the media.
The service we have rendered this client is
typical of the work of the Ayer organization.
We shall be glad to consult with any manu
facturer who desires the benefit of our forty
six years' experience in sales promotion.
1
300 CHESTNUT STREET, PHILADELPHIA
NEWYORK BOSTON CHICAGO
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Be" mo w 6me
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equities rc a rn tWee -talett a
Among tfcern c0rnpa y Se5 less tan
Tda 7 5n estab
torie 8Al5d Tfor a dernot u.
er;yepie,t- :rs or $&jZS
"Some t ur office xu' - outji" po
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SS iwPaffi. "' '. ;mcdiaKv t macW"
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first indicate uch
interest conS;der a yeati an aaa
v.iR sales" want any ng io . t jt wu -se
' "We d l rnccessaty - t0 tca-
THE TRADE MARK
OF ADVERTISING
HEADQUARTERS
Barrel! Adding Machine Company
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INfflAL IALI3 HANCt.
Gnpllnl Paid In $500,000.
Oonoi'nl OlTiooH
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Philadelphia I!arch 10 , 1915
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Mr. 3, Hilbnr CorwanManacor,
Moooro II. W Ayor 5. Son,
Philadelphia, Pa.
Dear Sir:-
I junt wontoa to conflrn my tfonarka ovor
tho 'phono thia aftornoon for tho poaoiblo benefit
of uny proopootivo client with whon you nay bo
fiGurinjj.
IJot only aro wo well ploasod up to dato
vith tho inquiries which havo como through our pogo
nd in tho Saturday Evening Poat of March 4thJ but
vo want to toll you ho.j uutiofied o aro ri th the
pationt aorvico rendcroJ by your force all during
tho tino that wo wore atlns roady. You will
undoubtedly recall that durinc a porlod of more than
n yoar you havo continually advipod ua to hold o
on our national announconent for a nunbor of roaoono
and that during that poriod your advico waa given
and intoroat njintained without a cent tof remunera
tion to your firm, ao wo woro doing no 'advortiaing
at all. Yfhon our story was finally ready wo
again concultod you and your invaluable aaal3tanco
in presenting what I consider tho hardest proposition
in office appliances was again vory much to tho point.
N Yfhon you stop to thinl: that thero is not
an adding machine beinv; put on tho'narhot without
unlimited trial privilogoo, whon our competitors
are offoring ovorything from a pacl-.ago of carda to
a library to thoso ho will inquire about tho machine,
you vMH undorotond how pic used wo aro to reooivo up4
wards of 150 Inquiries which actually call for demon
stration of tho machine, $hero being no ao called hook
whatevor in tho copy
In addition to this wo have had certainly 75
inquiries from prospective salocnon and a great per
centage of the30 look very good.
I o.nould liko to tender through Jrou ny
thanks to Jlr Armistead and to his assistants who
handled 3omo"oi""the details of our copy.
y'ou aro ot liberty to use thi3 lotter as
you may oloct
Vith best regard
lours vory tjuAyy
BAnRmvjoanfcyflici'ME co.
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