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EVEfrlSTG LEDGER PHILADELPHIA, THURSDAY, MARCH 11, 1915
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The Right Kind of Advertising Assures
Business Prosperity
The financial report of Julius Kayser Co., silk
glove makers of New York, shows net profits for
1914 amounting to $1,250,869 a gain of a little
more than $47,000 over 1913. The balance was
equal to 14.4 per cent, on $6,000,000 common stock
against 13.63 per cent, a year ago.
Julius Kayser & Co. is a national advertiser
The Victor Talking Machine Company, of -Camden,
is to erect an eight-story office building cost
ing several hundred thousand dollars.
The Victor Talking Machine Company is a national
advertiser
The annual report of the American Radiator
Company for the year ending January 31st last
shows net profits of $2,289,075 compared with
$2,081,267 in the previous year. President Woolley
in his remarks to stockholders attributes to the
promotional and advertising methods credit for the
increased sales, as higher interest rates restricted
general building operations during the year, and
there was also a falling off in foreign business.
The Chicago correspondent of the Wall Street
Journal writes as follows:
"American Radiator is regarded as remarkable
in point of success as Sears-Roebuck. Its oldest
stockholders have received in cash and stock
dividend disbursements many times the amount of
their original investment."
The American Radiator Company is a national
advertiser
The net profits of the Quaker Oats Company for
the year ending December 31 were $2,367,251, an
increase of $80,241 over the previous year. The total
dividends were $1,289,980, and a surplus of $809,669
was set aside bringing the total surplus to $3,772,751.
The Quaker Oats Company is a national advertiser
He
The Northwestern Knitting Company, late in
1914, stated that "this year a production of over
8,000,000 Munsingwear garments will be required to
supply the demand from trade already established."
A new factory has been erected.
The Northwestern Knitting Company is a national
advertiser
' The Joseph Campbell Company, of Camden, is
considering plans for building a model manufacturing
plant at Washington Park.
The Joseph Campbell Company is a national
advertiser
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The report of the Studebaker Corporation for
1914' shows net sales of $43,444,223, as against
$41,464,950 the previous year.
Frederick S. Fish, president of the company, in
remarks to the stockholders, says:
"Net profits for the year increased 150.6 per
cent. Total net sales for the year were the largest
in the history of the company. In the automobile
division sales during the first nine months of the
year were much greater than during the same
period last year. Our shipments in 1914 were 36,430
cars, compared with 32,504 in 1913."
The Studebaker Corporation is a national advertiser
The report of the B. F. Goodrich Company, of
New York, for the year ''ended December 31 last,
shows a net income of $5,440,427, which is an
increase over the year before of $2,840,680. The
net sales amounted to $41,764,008. A balance of
$3,177,000 was carried to surplus.
TheR.F. GoodrichCompanyisa national advertiser
H:
The National Cloak C& Suit Company reports for
the year 19 14 net profits of $1,003,196. After deduct
ing dividends on preferred stock there was a surplus
of $828,196, equivalent to 6.9 per cent, on the common
stock. The net sales for the year were $15,164,727.
The National Cloak & Suit Company is a national
advertiser
H:
It is stated that the 1914 gross sales of Gray C&
Davis, manufacturers of automobile accessories in
Boston, were $4,000,000, a new high-water mark.
The net earnings for the year were in excess of
$300,000. Earnings upon the preferred stock are
equivalent to about six times the dividend require
ments, the outstanding preferred having increased
from $500,000 to $750,000 during the year.
The Gray & Davis Company is a national advertiser
: H:
In spite of the difficult conditions of the year past, scores of national advertisers showed large gains, paid
eood dividends and added to their surplus. It is perhaps unnecessary to call attention to the fact that most
unadvertised lines fell off m both volume and profits during the year. Perhaps you can verify that out of
yOUhether it be war, politics, business depression, or what not, it is the well-advertised lines that are best
equipped to meet emergency conditions.
The Ladies? Home Journal The Saturday Evening Post The Country Gentleman
The Curtis Publishing Company, Independence Square, Philadelphia
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