Evening public ledger. (Philadelphia [Pa.]) 1914-1942, March 08, 1915, Night Extra, Page 10, Image 10

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Hajrdressing Show Proves De
cline of Foreign Modes,
Authorities Sny,
The readiness with which the women of
Philadelphia have accepted the Made-ln-Ametlciv
modes of coiffure launched at
the recent Hnlrdresslns Show held here,
U proof positive, according to local au
thorities, that the heretoforo Inevitable
Influence exerted by the foreign experts
has finally given way to saner, less ex
tremo styles, more suited to the American
"The beautiful pompadour," said one
tradlrigr coiffeur, "which admits of so
many different treatments, Is with ua
train, although, ns e. matter of fact, even
when It was more, or less 'out,' about 25
per cent, of the women those who Insist
on giving becomlngness the preference
over ultra-styles stuck to It.
"Now virtually every woman wants
It, and tho result Is going to bo a marked
increase in their good looks, because tho
pompadour can be varied to suit so many
tj'pes of countenance. It can be ar
ranged to fall to tho right or to the left;
It can be made to llo lint or to stand away
from the forehead. Thero is no other
style to equal It."
Another triumph which tho hair
dressers are patting themselves on the
back for achieving Is tho fact that for
the first time In years the milliners are
meeting them half way, and Instead of
coiffures having to conform entirely to
the dictates of tho hatmakers, chapeaux
aro being fashioned with head sizes
roomy enough for tho full, high halr
dresslng now in vogue.
Two years of simplicity In hirsute
adornment have proved ample, too, for
my lady of ckle tastes, end all the llttlo
hair accessories, such as puffs, curls,
bang's and psyches, are coming to tho
front again.
Fortunately for the feminine pocket
book, there Is a large supply of hair
goods on hand In America and foreign
Importations will not have to bo depended
upon In these cxDenslva war limes, other
wise the smart woman with scant locks
would have been In a quandary, Indeed,
"A year ago," said a local expert, an
alyzing tho situation, "the hair dressers
of America anticipated that there would
be a big demand for false hair and we
stocked up with It, but wo missed cal
culations slightly. The women were not
ready for it and wo faced a loss. How
ever, things have come our way now and
false hair Is In demand. The Incident,
nevertheless, proved one thing that we
are quickly coming to realize and that is
that you can't force a fashion on the
A'merlcan women. They won't havo so
much as a little curl until they are ready
for it"
In addition to curls and puffs not the
stiff, sausage-like variety, but the soft,
natural, entrancing ones rhlnestone nnd
Jeweled combs will bo smart for evening
wear, when the hair Is, of course, piled
high. For afternoon wenr, tho three
quarter psyche, with tortoise shell adorn
ments, will be the favored mode.
Smart Hairdressing
Knlrdresslng this spring has undergone
quite a distinctive change, showing three
different styles high, three-quarter and
law effects, and each style has Its own
Individual attractiveness. Puffs, curls or
small braids may be worn with the most
becoming effect In any of these beautiful
designs. The masculine style of decided
parts so popular for a tlmo Is now being
replaced by a softer and moro becoming
arrangement than that of the trans
formation effect with a slight expression
of a part on the side.
These transformations, so becoming to
all faces, are decidedly natural In ap
pearance, and are achieving great popu
larity, for they; defy detection. No
woman who Is Interested In tho appear
ance of her hair, especially during the
warm months whether at homo or at
the shore should be without one. They
are naturally curly, easy to arrange and
are being shown In all the up-to-date
shops. The marcel wave still continues
in favor as a boon to those who are not
favored with curly locks.
Parasols, Spring 1915
The spring of 1915 bids fair to excel Its
predecessors In the showing of strikingly
attractive and novel parasol shapes and
An Increasing popular shape known as
the Nippon has Incurved rib ends In con
trast to a vogue of last year on which
the rib ends curved outward.
The Nfppon is also a very attractive
parasol when closed, Shirring Is still in
big demand as Is shown in La Plelse,
shirred pyer all La Vlvlnn shirred half
and La Tontour shirred top and bottom
and plain centre.
There are also shown the nipple and
the Flapper, which harmonize with mi
lady's tucks and ruffles. And the Mor
ningstar for the tailored lady.
The Toklo Is an extreme Japanese
shape and La Petite is a modified
Japanese shape that bids fair to remain
a favorite. Sand color, Belgium blue, bat
tleship gray and old rose are the colors in
demand, while black and white combina
tions and the popular greens have a
trong following, JOHN M. KING.
What Women Wear
Smocking and shirring are both seen on
some of the fabrics. It Is favorite trim
ming for hand-made blouses or sheer ones
of the French variety.
Crepes of all weaves are good this year,
particularly the ones with what la called
the nub stripe. These stand laundering
beautifully, and even the Georgette crepe,
though the most delicate- of materials,
will outwear a wash waist.
Black and white promises to be most
fashionable among spring color schemes.
Colorings themselves will be soft and
quiet, with no Indication of the futurist
about them.
The old-fashioned pointed and buttoned
up basque effect Is very much In vogue
ait present.
It is said that soon milady will wear
tlbbon-trimmed gowns, -- ..
Coat tails and notched rovers like the
lapels on a inan'a dress coat hayebeen
revived, and one-piece cloth gowns are
nen on (he street. These have some
faint resemblance to the fashionable
ridlnsote of last fall.
Street costuraea are made In very con
servative, styles this sprint".- Colorings In
clude taupe, seagull and battleship gray,
teta da negre, peau de chamois, buff, light
tan or biscuit color and Belgian or jiavy
"gamrial Fashion
Mm OSTwr"
rh, lwt quality hlr
far Mm M HA-
ft 5. tth Street, 1st floor
Art of the Designer Taxed to Meet the Pronounced
Disposition Toward Sensible and
Seasonable Garb.
It Is less difficult to write with authority
on men's fashions this spring and sum
mer than It has been for n number of
It may Beom a far cry to say that the
man who selects his suit for t'ne day's
wear In Philadelphia this morning Is
affected by tho desolation that Is spread
ing ovrr Europe but It Is n fnct never
theless, i
The wnr has had a sobering effect upon
tho minds of men, which accounts for
the conservative tone which will pro
vail In suitings and In suit patterns
fnrough the new season now at hand,
An era of sensible clothing for men
prevails. Moro than ever, this fact ac
centuates and taxes tho art of the de
signer to produoo lines and forms, which,
while not extreme. Impart that spirit of
youth so necessary to overy mnn In these
days of progression nnd competition.
The fabrics that will be most In evi
dence will be soft grays, soft blues, faint
ovor-plalds with checks, with a decided
leaning toward Inconspicuous greens. Of
course, men's tastes run tho whole garn
et of the Aurora Uorealls and, there
fore, clothes to meet this demand will be
uvallnblc, but for the really well-drcsbod
man they will hold little appeal.
Always there are fads and fancies In
men's wear. Men of good taste In
variably may bo depended upon to rec
ognize them as having no relation to
legltlmato style and therefore to reject
them, but departure from strictly con
ventional dress Is always permissible,
even upon the part of tho man In good
taste, during the heated term, and It may
be stated with the voice of authority
that for extremely warm weather the
silk suit will be quite popular this sum
mer. Such an Innovation Is certainly
a reasonable one.
Crashes, silk goods, mohairs and cash
meres of exquisitely fine weaves are al
ready available nnd certainly are most
suitable for the oppressively heated term
In Philadelphia.
I predict a very wide vogue for them
among Philadelphia men this season.
Wo will set aside any consideration of
strictly formal dress, because tho rules
governing It vary so slightly as to be
of meagre Interest. Every well-bred man
knows when formal dress is necessary,
nnd what Its requirements arc. How
ever, there Is a tendency, becoming In
creasingly popular, toward a greater use
of binding, braiding, piping and decorat
ing In unusual ways, particularly for
young men, but I would warn against
the uso of velvet collars for dress coats
and piping for tho edges and cuffs-thls
safely may be placed under the head of
fads, and will disappear with ns much
suddenness ns It has appeared, so that
this season men who hnvo evening clothes
with velvet collnrs will feci more or less
embarrassed next season, while those
who have clung to conventional lines will
have proved their Judgment as well as
their sartorial good taste.
Fashion Is no longer governed by the
foibles or deformities of some distin
guished personage, but more than ever
the aim of tho successful designer Is to
build clothing bo that when man puts
it on It will look as though there Is a
man Inside of It, Instead of a mon
strosity. The vogue Is for perfectly
natural clothing soft In texture, soft In
lines, constructed to fit tho form without
extreme In length, extreme In breadth, or
gaudy details of finish.
Let us visualize the correctly dressed
man as he steps out of his front door
and starts for his downtown office dur
ing the dual seasons at hand.
For tho weeks of spring he will wear
a soft hat, and the one now In high
faor Is a pearl gray with black band,
the crown unusually high, shaped so as
to fit his own Ideas. During the sum
mer months a greater diversity will rule
hlH choice.
Leghorns will be very popular. Panamas
will also be good form, while the split
or sennit straw hats, always In high
favor, will have crowns slightly higher
than usual and a trifle more tapering
even than last season. Hat bands, espe-
Our Prices Are Low for First-Class
Hairdressing and Hair Work
Hair Dressing
to suit individual needs in connection with the very latest appliances
for the convenience of patrons.
irN A JTlVil JL SjKJKJJUL Sill t-konruUrt -ti
daily leghorns, will prevail mostly In
plain nnd fancy crashes.
Ills collar will be as his fancy dic
tates. Men's necks nro of such varying
lengths that to Beck to establish a stand
ard stylo would bo ridiculous, but the
collar most in favor will be a low, turn
down, rut-uway effect.
Itli shirt will bo of silk, linen or madras,
as he deems wisest. It will havo soft,
turn-back cuffs, and young men will show
a decided preference for broad stripes In
virtually overy color of tho rainbow. The
epllomo of good taste, howover, for this
season will bo n plain white shirt of
soino soft material.
A great many men will welcome the
news that tho bow tie again Is coming
Into Its own. Whllo the silk four In hand
will bo plentifully In evidence, the man
who Is careful of his detail of dress will
wear a pin I n bow tlo of Bolld color rather
than a figured one.
Of course, hose of every description,
In plain colors and In fancy combination,
may be had, but tho socks that will be
do rlgeur are either plain black silk
with white clocks or plain white silk with
black clocks.
.Shoes, of course, will be low, and rus
'cts will ha more popular than tho more
reilato black. Mahogany will be the
shade In better taste. Heels will bo broad
and mostly will bo capped with rubber
whllo a great many cloth tops will be
And now as to his suit. You have al
ready seen what tho prevailing preference
will be in fabrics. I believe the man
and young man who will be In best form
and greatest comfort this spring and
Bummer will be seen wearing the new
one-button sack coat with long, soft, roll
ing lapels and slightly cutaway front, the
lapels somewhat wider than ever.
Ho will wear a five-button vest, with
the collar also slightly toft roll and cut
His trousers will be hlp-flttlng, with
or without cuffs, as he prefers mostly
Leading ready-to-wear stores In Chest
nut and Market streets report this partic
ular stylo of suit as to bo full of the
promise of populnr favor. It Is form
fitting, all Its lines are graceful, and It is
constructed so ns to be handsome as well
as sensible
Topcoats demand a little leeway as a
matter of course. The Oxford nnd black
Chesterfield coat will bo in evidence, ns
usual, but all fashion authorities this
spring agree that the lightweight top
coat of covert cloth, with a suspicion of
green tones, will be the sign manual of
the man who knows style In Philadelphia,
Tho coat Is made to be snugly form-fitting,
with slightly bias pockets, and blunt
(not peaked) lapels.
In the matter of sticks tho Malacca
cane continues to bo In strong favor,
while, of course, gloves for street wear
will bo tan capes or light colors.
Tho American man has been sharply
criticised by the sporting Englishman for
his almost complete disregard of the
proper observance of correct out-of-door
It Is true that tho average man seeking
recreation Is more than likely to select an
old cast-off suit and pair of shoes (so old
as to be comfortable), any sort of a hat,
tako his golf stick or his racquet and seek
exercise at hla club or country home. A
few men are working quietly, but none
tho less earnestly, through the power of
example to overcome this tendency at the
country clubs In and about Philadelphia,
and thi v are meeting with some success.
Briefly I will try to lay down a few
rules of dress for the out-of-doors that
certainly will not lessen a man's enjoy
ment, whllo It will add vastly to his ap
pearance. Tweeds In knickerbockers and heather
effects built norfolk style make a won
derfully comfortable lounging and knock
about suit for a man who wants to spend
an afternoon at 1i!b country club without
participating too strongly in its athletic
Hair Goods
and Dyeing
will do as Mvr
much- vvashingmgi
Don't Uk out uM 3S i55Kji
loru. bat W tut TOredffitPifeif
I Hit liooiur. un- llnr.s zSA
I droll of bouu.liei '2Cr3figJ
1 (111 till roa tin Mil OJ ItoSC r
1 itonr "J ther'ti u) AJB21flr'Blrf
B it our 82 inn. UTyMl-
ft Tridlni tUaM for nKor3S2S
Wtf nur coo. Soapfe'rJ
n half tlQim&jjggp
We are expert in fashion's latest modes and will
adapt them so as to give you a pleasing style
to suit your individual requirements.
Special Transformations
Permanent Waving
Henna Dyeing
Original Pesign Coiffures
Some Interesting Points and
Figures on Usefulness of
Blue-eyed Plant.
From the dawn of civilization the cul
tivation of the flax plant nnd tho spin
ning and weaving of the fibre havo em
ployed the active hands of many of the
world's Inhabitants, yet history does not
tell us who first discovered that the deli
cate, beautiful blue-eyed plant contained
a fibre so useful to mankind, While In
some countries the flax plant Is cul
tivated for both the fibre nnd Che seed,
In others the seed Is considered of great
er Importance, and this Is particularly
true of our own country, where there Is
a greater acreage each year under flax
than any country In tho world, with the
exception of Russia, nnd It Is estimated
that the market vnluo of the linseed oil
and the byproduct of oil cake produced
from this crop amounts to nbout J0,000,
000 annually.
Flax is grown for the flbro In many
countries where labor Is cheaper than
In the United States, notably Russia,
Hungary and Relglumi but tho average
yearly importation of linen Is only $20,
000.000, or nbout one-third of tho market
valuo of our annual crop of flax products.
Flax intended for the manufacture of
linen Is not cut, but pulled up by the
roots; and In order to produco a flno
flbro must bo gathered before It Is qulto
ripe. Tho next process Is called "retting,"
which means to sepnrato the flaxen flbro
from the woody core. Thla Is accomplish
ed by steeping In water for from 10 to 14
days. Next comes "scutrtilng," tho op
eration necessary to romovo tho shell
(which Is flax) from tho pithy stalk, fol
lowed by many other processes known
us "hackling," "leveling," "sorting," etc.,
until the flax roaches tho stage where
Is Is ready for spinning.
So fine can this flax be spun, It Is re
corded, that In the exhibition In London
In 1851 were shown specimens of linen
vnrn hnnri.snlin. one-DOUnd Weight Of
which would measure 228,000 yards, or
about 130 miles.
Next comes weaving, an art as old
as civilization, and tho loom may bo
reckoned, among tho earliest of man s
Inventions; In bygone ages tho loom used
was a vary simple affair, and the com
mon hand-loom of tho present day docs
not differ rpuch from that used by tho
Greeks and Romans. In tho National
Exhibition of Industry, held In Paris In
1S01, n machine was shown, Invented by
Joseph M. Jncquard, for controllng tho
wnrp threads of a loom. This machine
made possible tho producing In a woven
fabric any figure or design. This Is dono
by perforated cards denoting tho pat
tern, In conjunction with nn arrange
ment of lifting hooks, which raise the
necessary threads of wnrp to produco
the design. Numberless Improvements In
details have slnco been Introduced, many
of which doubtless wero brought about
In the last 25 years by the American
public's demand for moro elaborate de
signs. About 20 years ago a border could
not bo made on table damask of a greater
width than 10 Inches; now they can be
mnde 20 Inches wide without repeating
tho design. These elaborate designs cost
considerably more than Blmplo ones. The
drawing, painting and mounting Is more
Intricate; for Instance, most of our de
signs aro made by three machines on
a loom, one picking up the thread
from another to produce unusually wide
borders, and It Is necessary to cut from
12,000 to 15,000 cards for a single ono of
these designs. These cards are about 3x6
Inches nnd perforated. Wo havo moro
than 300 designs In table damask mado
each year exclusively for Strawbrldgo &
Clothier, 'necessitating the cutting of over
4,000.000 of theso cards, and have from KM
to 600 looms constantly engaged In the
weaving of humidor linens.
Weaving Is followed by bleaching.
The old-fashioned way was by exposing
tho linen to the sunshine and air. Tho
exigencies of tho present day, however,
demand a moro rapid process, and
bleacherles now form a separate depart
ment in the perfecting of linen manufac
tures, humidor linens being Bhlpped often
times hundreds of miles from the place
of manufacture to bleacherles, where the
water, air and other conditions are Just
right. After being thoroughly bleached,
the linens have yet to bo subjected to
various finishing processes, such as cal
endering, beetling, etc., all of which
must be carefully watched to Insure suc
cess with the finished article.
Fashion Novelties
The first warm day of spring brought
out all that was new In gowns and hats
In Chestnut atreet. One military waist
seen recently was made entirely of white
voile. Red buttons were used to close It
down the front. A taffeta girdle of dull
gold color completed this very modern
This blouse was worn with a navy blue
tailored suit, and a natty hat of white
kid finished the costume. Its severity
of line and the fineness of the material
In the suit a gabardine of the beat qual
ityattracted much attention.
Eton styles are seen in both suits and
gowns, They are even shown to some
extent In the newer blouses .although
these are not common by any means.
Tassels, epaulettes and braidings aro
used on a good many of the new blouses.
1431 Walnut Street
Hell Phone Locust 3700
Ilnlr Dressing; Manicuring
3Inuulnsr Shampooing
Special Attention to Hair Work, etc.
Quinn's Superior Hairdressing
When In doubt let us suggest a really beautiful transformation.
We are experts in all the latest modes of smart and conservative
fashion. Don't cut your hair, wear a "CASTLE WIG" most
becoming and natural. Special transformations for the summer
and travel,
Effective shampooing for any condition of the hair or scalp,
Our treatments are of lasting benefit and bring out the luster
of the hair. We permanently remove any dye or bleach,
Mo need for you to have thin or scraggy hair. Use Quinn's
celebrated Parisian hair tonic compounded from famous French
formulas for all ailments of the scalp. Tinting in any desired
shade. Our dyeing ia beautiful and cannot be detected.
106 South Thirteenth Street
TA leading flair Dretttrt
Fine French Hair Goods Facial Massage Manicuring
Neckwear Novelty
and Its Raison D'Etre
Queens onco enjoyed tho distinction of
retting the styles In women's neckwear
and Judging from somo of tho specimens
preserved by tho process of art, It would
seem they sought to defeat the guillotine
or tho nx.
Now that each woman la a queen by
divine right of chnrm, tradition falls to
bind us to tho ruffs nrtd uncomfortnblo
ncckflxlngs that framed the roynl visage.
Mrs. Vernon Castle, whose kingdom
covers Tcrpslchorenn territory, intro-duced-revlvcd
rather the trig little col
lar nnd Windsor tie and tho renais
sance Is worthy tho nttentlon of thoao
who enn wear It with equally pleasing
It Is chic, It Is laundornblc, but have n
care, my lady, as every "femalo of the
species" Is not a Mrs. Castlo and cannot
wear this simple but trying llttlo neck
Bo not dismayed because thero aro col
lars, collars and still moro collars of all
sorts nnd conditions; your stylo Is ob
tainable no matter whether nature or
art fits you for Its requirements.
Tho Exposition collar Is new, dignified
and promises to become populnr for Its
own name's sake.
Dainty bits of organdie In monotones.
Immaculate white or combined with deli
cate coloring, are shown in myriad forms
and Btyles. Organdies aro very sheer,
still there's a severity that marks them
as belonging to tho outfit of the most
conservative ns well as tho more ornate
outfitting of womankind.
Time-honored laces mndo Into neck ac
cessories, aro, like God's poor, always
with ua, and may they remain until tho
end of time, for whnt Is thero about tho
eternal feminine that stamps the quintes
sence of refinement moro surely than
laces handed down from generation to
generation like tho sins of tho fathers7
Drldes revel In the thought of a bit of
lace from William tho Conqueror (or tho
conquered, for that matter), and a mere
touch at the throat serves as a credential.
Just as surely as the coat of arms real
or spurious.
Military neckwear owes Its popularity
to preBent-day belligerency, not so much
that lovely woman approves the cause,
but her vanity admires tho offect.
"Vanlta vanltatas" Is nil very well as
an excuso for most of women's move
ments, but when It comes to reasons for
this season's neckwear, "reasons aro
plentiful ns blackberries" and overy sea
son Is met with a becoming bit of neck
wear, each vying with another In beauty,
charm and distinctive feature.
Fashion Hints
Side plaits are Been on most of tho
dresses adapted from mld-Vlctorlan mod
els. Borders, with contrasting effects In
braiding or mnde In varying widths, aro
Hip yokes, fashion's favorites of sev
eral years ago, aro being resurrected as
long lost friends, They aro very attrac
tive when properly renovated.
A cloth eklrt, with a striped faille or
taffeta blouse, was used as the founda
tion of a very striking gown seen re
cently. An underblouse of sheer white
muslin was used to make the lining for
the little Jacket, and the white sleeves
gave a pleasingly fresh touch. The skirt
was perfectly plain. Just about four yards
around the bottom nnd gored at the top.
Hair Goods
Made in America and as shown
at the Hairdressers' Fashion
Show. The most modern ar
rangement of switches, puffs,
curls and transformations, wigs
and toupees on sale or made to
order at short notice.
Beck's Hair Store
36 N. 8th Street, Phiia.
k 9 -' J
Illustrations from N. Snellenburtr A Co.'s
Nockwcnr Shop.
Spring Styles
Moro material and simple lines will be
tho Important points about tho newest
spring frocks.
A pretty blouso of black chiffon over
white satin, with corselet, belt, nnd cuffs
of white satin.
G drJlOp
922 Chestnut St.
Extraordinary Sale of
Real Lace Collars,
Medallions and Cuffs
$4.00 Real Lace Collar
Now i50c
$3.00 Real Lace Collar
Now 35c
$3.00 Real Lace Cuffs
Now 35c
85c Real Lace Medallions
Now 15c
Hair Pressing
Facial Massage
Smart Styles in BWI!
Blouses are gettlne mnr. .j ... rl
tractive as tho seasons go on .)$!
models seen In tho sto?e ?iu M
surpass in elegance of mattti&l i
Biiiipiitiuy oi line anything slin.?'
former years. There are certain ..c1
umcii:iiv;:o uaiwccu ine 010U"to . 9
AaftnM ttnA 4l.nA .. 41.1- . " OX U-Li
..uw.. ...., t.wau Ul HUB Spring 1m kCH
first place, tho kimono sleeve U . M
ous by Its absence. Not h.i ' ..".Mca
tlrely disappeared, but It Is not .7.'
..... .... ........, iiiuubh, th. .-,:tj
sleeve Is fashion's favorite ,M
Various pretty ways of makin u,. tA
in sleeves nro shown. A liuii ..J',
hemstitching to outline the plRM lwi
the sleevo Is Inserted is one of thtm M
other most attractive way Is g, jtAf5$
koiu ur nnver oeaainor nt .i... : -i
shoulder line. Hand embroidery e iiJ
ccrlo blouses and VAl.n,.l.n...'0''M
are variations of this. '""WtfJ
This season's fashionable rnn..,.??
for blouses are mostly of the thiii Zl
type. This is true even of the titoS1
models, which nro mads of nunm .nt
taffeta and satins. Georgette crewr
most Donulnr. ns well n ,. , ' " Ml
satin combinations, which are goes
tho year around, Tho latter are trlnj
with satin ribbon In onm.nu ."Hi
Tho sprinp colors have taken a.S..
turn toward tho artistic In blnu,. i."
tnl shades, flesh, Nllo green, grey A
white combinations nnd black and. mm'
effects nro In vogue. Mates l .:.iJ.
standard color. These aro used in ,jSi
color and combinations of two or mmLi
Tailored models are entenalviv .vJ
ioned of black and white fabrics, mSa'.
willow taffntn beintr ihn tnna .-. .11
An Interesting fcaturo about (hS
lars this season Is the fact that theyBiilll
bo worn either high or low. gnc,
errent manv vwomen rnnnMor mi.j , M
foro style, this Is a most welcome con?!
straight up the front to the high c$
mi, iiiujf ut uiituvu in. mu inroai, and (Mil
will detract nothing from thn IhiMa..iD
appearance of tho wearer. 1
The name, "minister's stock." t... i.'.?l
given to the new collar, which la .,.!
Mil fcli .UIIUI ... V.UU..t,
Linens are being worn a great dtal iS
now, and promlso to become even men
popular Inter on In the season. Tk.i
are to bo seen In almost any light tfoth
and white, of course, Is the favorM
Stripes are also worn. ?
We beg to announce
the opening of
Pattern, j
Tailored Hats
nnd ?
Millinery :
' Week of March eighth ,
Nineteen Fifteen
Geo.M. KeeWer, Inc.
1428 Chestnut Street
f V, .With the
HIT -. rL T f l.
I" & J. ' irHHSIIIfllldllUU,
f &3 '1
f .
Ladies with heavy heads of hair can easily adjust them.
Ladies with thin and straggly hair will find
rnE sisirix inANsronstATioN a cojifobt and a necessity
1S23 Chestnut Street, Philadelphia
Newest Creations in Hair Fashions j
We are showing latest styles in fashion
able evening wear, fascinating braids and
transformations for less formal occasions.
A little additional hair and a lasting wave
imparted to your own hair wilrbeautify
your appearance wonderfully. Hair waved
by our harmless process is npt affected
by dampness or washing. '
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Jir&tj -0
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