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EVENING- LED0ER-PIIILADELPIIIA, FRIDAY, MAROIT K 1015.
;
BUKOWINA CAPITAL
'. AGAIN IN SLAV HANDS,
BUCHAREST REPORTS
Czernowitz Falls Before
Czar's Guns Russians
Force German Retire
ment to Mlawa Teutons
Win at Lomza,
Heavy Damage by German Ar
tillery, Mounted on Cap
tured Positions Near Ypres,
Was Inflicted Upon the
British, Says Berlin.
Czernowitz, capital of liukowlnn, ImR
again fallen Into Russian hands, nc
Cording to dispatches from Bucharest.
Details of I'etrograd odlclal reports
indicate that the Germans In the Nle-nten-Bobr
region have extricated them
selves from a perilous situation, though
their offensive Is dangerous, It Is con
tended, only at Ossowltz, whero 16-lneh
guns have been brought up to
strengthen the bombardment of the
fortress.
In the Przasnysz sector tho Slav of
fensive has pushed the foe backward
12 miles, to Mlawa. Admission Is
made that a Russian attempt to storm
this border town failed.
Russian officials acknowledged a vio
lent AuBtro-derman offensive nt Dukla
Pass, but report ndvantnge In tho ex
tended StanlBlau battlo for mastery of
tho Gallclan rnllroads. Their guns are
Bttll shelling Czernowitz.
Berlin's bulletin announces heavy
loqses for the Slavs In the Lomza fight
ing and check of hostile advances at
Plock and Skicrnlowlcc on the general
front west of Warsaw. Admission Is
contained In official reports of tho Rus
sian forward movement from Przas
nysz, this Indicating a certain basis for
the Russian statements concerning
progress toward Mlawa.
Berlin ofllclally reports that heavy
damage was Inflicted upon tho British
by artillery mounted at positions re
cently captured near Ypres. Attacks
of tho French In the Champagne and
Vosges were also repulsed, asserts the
Teport.
ALLIES' "BLOCKADE" SHARPLY
ASSAILED BYMITISH EXPERT
i.OKDON, Mnrch S.
Sharp criticism of the Allies' new block
nde policy was expressed by Thomns 31b
son Howies, former member it Parlia
ment and a writer on nnval mutters, In
on address before the Institute of Ship
Brokers. He snldi
"What Is to happen to cargoes of
enemy ownership, origin and destina
tion which nrd brought to port? They
ato not to bo confiscated; this Is ex
pressly declared. Aro they to be pur
chased by tho captors, according to the
doctrine of pre-emption, with 10 per
cent, compensation for delay?"
tf tho latter course was pursued, .,r.
Bowles points out, rjreat Britain would
trado with Germany on a large scale. If
pre-emption was not to be resorted to,
Mr, Bowles asked If seized goods would
be held in trust.
Tho speaker criticised tho new policy
In that it does not conform to the com
mon law which Orotepts nimtrnt trmlnn
and docs not Inflict maximum damage
upon the enemy by confiscating tho
enemy's goods found on neutral ships.
WAR SPIRIT STIRS
BRITISH HEARTS AS
ADS TELL OF NEED
TOWER HELD IN REVERENCE BY TURKS
Recruits Now Rushing to
Join Colors in Greater
Numbers Than Ever as
Force of Appeals
Through Press Are Felt.
GERMAN POSITION STRONGER
ALONG NORTH POLAND FRONT
Potrograd Admits Foe's Extrication
From Predicament.
PETROQRAD, March 5.
That the German armies have succeed' d
In extricating themselves from a perilous
predicament along the NIomen -nnd Bobr
Rivers In Poland was officially admitted
here today. Swamps and streams aro
frozen over, permitting tho Germans to
bring up their 16-li.ch artillery, which had
been held back.
Along the seven-mile front from Simno
to Sereje, west of tho second-class
XortrcEe of Olita on the Nlemcn, the Ger
mans are massing for an attack, ap
parently In an attempt to cross the .'Iu
men and advance ulong the railway to
Vllna. Russian reinforcements, hurried to
Olita. are opening their offensive.
On the Bobr, though the Russians have
aucceeded in forcln their way across that
river at Wlzna, tho Germans have -e-turned
to the assault upon Ossowltz. The
fall of this fortress and a German ad
vance toward Vllna would render Grodno
vulnerable to attacks from two sides.
TURKEY SEEKS PEACE TERMS,
SAYS DIPLOMATIC REPORT
Home Asserts U. S. Ambassador Has
Been Sought as Mediator.
HOME, March 5.
Beports that Turke will sue for nencn
were In general circulation in diplomatic
circles here today Some rumors were
to the effect that the American Ambassa
dor at Constantinople had been Informally
approached by Turkfsh officials and nsked
to ascertain on what terms the Allies
would consent to a termination of hos
tilities. Italian newspapers have resumed their
efforts to Induce tho Government to par
ticipate in the war. They assert that the
tribal outbreaks reported from Tripoli are
duo to Turkish machinations and that
Italy must make a firm stand to protect
her Interests.
Both Germany and Austria have re
fused to come to the aid of the Sultan,
according to Bucharest dispatches to
day, Austria has refused Turkey's ur
gent request to send her fleet to attack
the allied warships, fenring the destruc
tion of her entire navy. She has advised
the Sultan to cross into Asin Minor
If the strait Is forced. Germany Is re
ported to have refused a request for more
gunners to direct tho Krupps on the
strait fortifications.
By WILLIAM G. SHEPHERD
LONDON, Marcli 5
It pays to adertlsc. Ask Lord Kitch
ener. Ask Winston Churchill. Ask ihn
Kngllsh Government. Xot many weeks
ngo Kitchener was n conscriptlonlst. He
had tho man's slzo Job on his hands of
getting together nn nnnv 10 times larger
than England had ever hoped or planned
to have. It looked to him and to many
another Kngllshmnn as if thp Kitchener
army would, beyond n certain point, have
to be made up of drafted men.
But nil this time nn Influence was at
work that Kitchener didn't know much
about. Of war and armies and tho task
' ruling colonics no man Knows more
than Kitchener, but what Kitchener knew
nbout advertising newspaper advertis
ing or any other kind was nothing.
Thero was one man In England who knew
ns much about advertising as Kitchener
did about armies, and while Kltrhener
and his army council were worrying about
conscription, this man was p.itlnlitl,
scientifically nnd hopefully advertising.
And this man's advertising bus saved
England from conscription.
No Englishmen nro to be forced Into
tho army: no men nro to bo dragged, un
willing, from their families; England will
go through the wnr with the proud boast
that every one of her onny of millions
is a willing volunteer That Is the out
look today. Kitchener is no longer n
conscriptlonlst. The voices of tho Dukes
nnd Lords, who believed Hint tho masses
ought to be forced to Join the army, have
been silenced: and England will have
tho glory of possessing an army of men
who asked to be permitted to fight for
her.
This man is Hedley Le Has. He's a
pschoioglst of the masses. Ho knows
how the public thinks nnd whnt It wants
nnd what It will want. And always be
fore the public knows theso thlncs Itself
He has made a fortune in a publishing
concern by this talent, and when tho
war started he knew that Englishmen
wanted to fight for their country. His
duty was to tell them they did Tho War
Office knew I.o Bns One day a Wnr
Office official said to him on a golf links'
"Say you've cot a big business, with
many men working for you. What would
you do If you wnnted more men How
would you get them?"
WOULD ADVERTISE
"Easy," said Lo Bns. "I'd nvertlse for
them."
"Well, the army needs thousands of
men. Do you suppose you could get them
by advertising?"
"Without a doubt," said Lo Bas.
Whereupon the War Office gave Le
Hhh n sum of mnnov nnr) fnl,l Vilm In ..
-- .,..u .v(u ..(.,, . ,,.,
nhe.id This was just before the wnr
broke.
Le Bas was Ju,t nbout getting started
& 5 jft';r. 1
llillii
$$ mm ? Hw
I ffHP!f 4 lprV
& WM . fan .
Bit ' '
BRITAIN WILL REFUSE
U.S. PROPOSAL, GERMAN
OFFICIAL'S PREDICTION
Declares English Nation Is
on Trial Before the
World and Expects Neu
tral Powers to Render
Just Verdict.
The ancient Column Brulos is one of the oldest monuments in Con
stantinople. There is a tradition that as long ns it remains standing
the Turkish empire will endure. Its fall will mark the end of the
Sultanate.
when the declaration of war camo like
a bolt out of tho blue. Tho need then
became for millions.
"How shall 1 tell England the nimy
wants men' What thought Is big en
ourIi and what words strong enough to
eaten their attention?
The danger was Chat his first messago
would be too weak He worked one
wholo night, writing down short phrases.
By morning he had only 20 Then he
spent the rest of the SI hours picking
out tho phinses that were not good en
ough ond throwing t'nem away. Klnnllv
thero was only one phrase left. It read:
"Your KIhk nmt jnur cmuitrj need
you."
The newspapers biased forth that ad
vertisement that night. The called at
tention to the fact that this phmsO was
to appear on posters and blllboiuds every
where. The public read the newspapers
nnd watered for the posters. The
phrase lilt the English mind etactly In
the centre. And then Le Bas set out
on a terrific advertising campaign. He
followed English public opinion. He
kept his nerves raw to Kngllsh feeling.
Lord Roberts died nt the front.
"Lord Roberts did his duty. Will vou
do yours?" was thundered in tho news
papers and then on the ulllboarns, even
while public nttcntloh was still lixed on
tho old heroe dcth. j
API'EALS TO EMI'LOYEItS
These messages were to the masses.
What about the cmploieis whose business
might suffer by letting their men go?
Lo Bas handed these thoughts to them
In ono huge blast In tho evening papers:
"Is there somo man serving jour cus
tomers who ought to bo kerUng his
country?"
"Is there some man preserving jour
game who ought to be preserving the
country?"
These two queries were punches. Land
owners and employers wrote to the news
papers In which tho advertisements had
appeared, saying that they had never
looked at the matter In this new light.
When the soldiers' letters began to como
from the front nnd England was dotted
with proud homos nnd neighborhoods,
Le Bas sensed the feeling
"You're proud of your pals In the arnn,
of course; but whnt will jour pals think
of you?"
And then there wns a display nd, show
ing a soldier silhouetted on a hill hold
ing his rifle
"Aro'jou content for him to fight for
you? Why don't you do jour bit?" asked
tho advertisement.
Tho nrmy council nnd Kitchener can
almost put their finger on tho day and
hour ivhen tho torrent broke Tho bat
tering of advertising had done Its work,
rtecruita becan to come In faster than
they could be equipped. That was live
weeks ago. Tho tide has been flowing In
over since.
Lo Bns' Job isn't dono jot. He's still
on It. Incidental!, lie works for nothing.
Ho know that, If tho English people knew
the true facts and pondered them long
enough, they would fight without con
scription And what Is advertising but
letting tho people know? There aro
plenty of new features in this wnr, but
Le Has' advertising campaign In England
Is perhaps the Mth-ccnturlest tiling that
has bee-i done In tho great European
struggle
BERLIN, March 6. "The decision now
rests with England. Germany has
shown her good faith and desire to pro
tect the Interests of neutrals. If Eng
land wnnts to do tlje same, let her net
at once and accept the suggestions mado
by tho United States. It Is needless to
sav that we do not expect her lo do so.
"England Is once more on trial beforo
tho world. Wo trust to Iho fair minds
of Americans nnd other neutrnls lo bring
In a Just crdlct "
In the foregoing words a high ofllclal
of the Gorman Government today pre
dicted the failure of tho American Gov
ernment to effect a compromise between
Enclntid ami Qerinaliv. throUKh modifi
cations of tho former's "bread war" and
i the laltor's submarine campaign. Ho
I then cited the statement mado In tho
British Parliament jestcrday by Foreign
Secretary Grey as forecasting tho nttl
tudo to be taken by England, sajlng:
"Sir Edward Giny served notlco on noil
Iral nations In that statement that Eng
land would not listen to the t'nltcd States
or any other nation unless It Joined Groat
Britain In Its warfnro against Germany.
Is It possible for Americans to misunder
stand British motives" M'e do not think
so
"In our leply to the note of tho United
States wo set forth our position fairly probably will advise that rtlZ
and showed that further negotiations March contfnrls with l.uM?,1
would have to depend upon me nm ' noj mauo unless Grtii $
of Kncland. Our reply. I am Informed, nln definitely define her p0llcv tli
-- - .-J i... t. Am.rlMti Govern- I such curettes In ndi-an,.. .. .. V mj
5? AND 10?
SgSjs
.. ...i.j tvxr i,a American Govern'
ment ns tho evidence of our good fnith
nnd forwnrded to England No further
action was necessary to show that wo
had pftllsflcd the United States.
Then comes Sir Edward Grey with
his decree that England will listen only
to her allies, Germany rests her enso.
The Berlin newspaper) editorially ac
cept the sentiment voiced by tblj ofll
clal, They comment on the reply to tho
t'nltcd States without showing any bit
terness except for England.
BRITAIN DETAINS AMERICAN
FOOD CARGO FOR HOLLAND
LONDON, March 6.
Although tho question of dealing with
ships nnd their cargoes Is paramount In
tho public mind, officials remain silent
ns to tho course thnt Great Britain In
tends taking.
Meanwhile foodstuffs from the United
States destined to neutrnl countries con
tinue to bo delayed without explanations
being given which satisfy shippers.
Chicago packers are much nnnojed over
tho delay nt Falmouth, since February
20, of the Norwegian steamor Vltalln.
There nro no prospects for tho release of
the steamship, although it Is said every
thing possible has been dono to comply
with British requirements.
All tho goods In the Vltnlla are con
signed to the Netherlands Overseas Trust,
nt Ttolterdam. The ship was Inspected
by tho British consul nt New York before
her departure, nnd her hatches weio
scaled. Tho owners of tho Vltnlla's cargo
gave specific guarantees that tho food
was for Holland consumption, yet this
ship still Is held
Tho delaj's In the products of American
packers nro declared to bo so Inexplicable
that tho European agents of tho packers
---' vl in si lie
-.S!I!,!:ll.tor!,5Si
win... uuir power to make th& yii.f
conform to the sutinniM .,.... '"Hi
tlons. and have rcneatediu TJJa
through Walter Hlncs rttKe. it. rL0'RC
Ambassador, concerning the dol.J rS
steamer, but without result " Uf
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-IjjMfclll ..mi -. '
Day bltcalt bahtd by
NATIONAL BISCUIT
COMPANY
A PACKAGE of N. B. C.
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NATIONAL BISCUIT
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Always look for that Name
Once in a Lifetime a Trip
Like This
Thore nro two wonderful Expositions
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rates will be much reduced. You can
got the most out of your trip to Cali
fornia by including the marvelous rldo
through Colorado and I'tnh on the way
out There nro several ways of taking
it nil in, but only ono best way, without
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Everybody knows that tho Burling
ton Route (C. B. & Q. n. B) Is the
stnndard, highly equipped "On Tlmo"
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ou In particular about our through
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In fact I will gladly help jou plan your trln
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That Is my business und my pleasure, will
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without chnrge. such pictures, maps and train
pcliedulcs ns will enable ou to determine Just
what to do. will call on jou at any time, or
shall he glad to sea sou at my office Write
telephone or call.
Wm Austin, Gonernl Agent Passenger
Dopt , C. B. & Q. R. R Co , 8no Chestnut
street. Philadelphia. Phone Walnut ?C6.
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i
POUT OF PHILADELPHIA
i
Vessels Arriving Today
.i,r?'jf IUrrre N,r' CJirfstlania Ua Hoi.
ton. Sweden. Norn ay Line.
Str. Gulfntream, Port Arthur, crude oil. Gulf
Str. Delaware. New York, merchandise. Clido
Bteamahlp Company, -
Str. Scottish Monarch (Hr.). London, mer
chandise, Allan Line.
Steamships to Arrive
FnBIOHT.
Name. From Sailed
Bkjoldborg Copenhagen . . . .Jan. -13
Gloianna Q Htuvanger . ....Jan. 22
Caatlemoor ...Alglera . .. Jani iJ
fanJend Naple. Feb 4
Amateldyk Rotterdam . .Feb. S
3S'' J JS'ew.PCt Feb, 14
rland Gothenburg . Feb, 11
If " ; Hotterdam .. . Feb. 11
Alexander Shield. Feb. IT
ftJ";nM Aua Amarga. .Feb 18
Bomlnlon lluelva Keb Il
MUaourl .. ..London .... .Feb 20
Manchester Exchange. . Mancheater . . . Feb! 20
Cenwnr Calcutta Feb 21
-v. .'""-T .'"
.. , m towns
Alaskan Hiio
"i"1"' Sin Domlnio (' M
l?'1
-vi! ii Mi!: ,i'.. " .;.. :;iii:-.':'. ,:mII!:,m-.i",i;.is?3s;i 1
I'l l.ii'1 1 il ti. C.1.LI1 'A'l LtLV :V,l'. I s;i l,H : ; I Ltl I JJLhjlr N H k.iUj Ul t -Hi ! ! j I -!:: L i , 8i li I ! HI l!, i Lhl:-.V .1 1 ii LH;1 Lt'.' IVH I V,JV,;HiJ HIT -1 13 i
Feb. 27
Feb. 28
Hera Rvanu,
Swa Port Antonio"
Anel Pert Antonio
Steamships to Leave
FneioiiT.
Name Kfcr.
S."8.'nt?, . CopauJmgen
Wfst I'olnt London
Mancheater Jtort.. -fanehuter .'
'rown I'olat London
Alexandra eon-hageci
North western MtUr Loodoo
liar.
.Mar
Mar.
w U
ra(l j p
Date.
Mar. 0
Mar. a
Mar. 0
Mar is
War 18
Mar 33
The resources of twelve great factories make possible
the wonderful value in this instrument
In response to a long demand for a strictly high-grade player-piano at a
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Every resource at their command -every artisan in their twelve great
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Made by
THE AEOLIAN COMPANY
the Makers of
PIANOLA-PIANOS
also sold at Heppe's
Stroud $550
Wheelock $750
Weber $100o
Steinway f , , .$1250
I
Terms Cash r charge account or rental-payment plan all rent applies to purchase.
write wr large illustrated catalogues.
9 Wl
Mil
LETTER'S
Best Coa!