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EVENING LEDGER-PHILADELPBtlA, WEDNESDAY, MARCH 3, 1915.
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re Jlre Philadelphia's
Advertisers
National
Here is a list of the manufacturers of Philadelphia who are- making Philadelphia known industri
ally by employing national advertising to sell their goods.
Few of them are large advertisers within the meaning of that phrase today. We believe that The
Curtis Publishing Company, investing between $200,000 and $300,000 a ear in advertising in other periodi
cals and newspapers, in addition to a large amount of space in its own columns, is the largest.
The list includes both advertisers in magazines and thooe who use other forms of general national
adVertising to the extent of $2,500 a year or more..
Name. Proiuct. Name. Product.
S. L. Allen & Co. Agricultural implements LippLcott Pencil Co. Pencils
Barber Asphalt Paving CoV Roofing Moore Push Pin Co. Push pins
Blaisdell Paper Pencil Co. Pencils National Commercial Gas Association Gas service
Bloch Go-Cart Co. Go-carts North Bros. Mfg. Co. Hardware
J. G. Brill Car Co. Car builders Orinoka Mills Draperies
W. Atlee Burpee & Co. Seeds Peet Bros. Hooks and eyes
L. D. Caulk Co. Dental supplies Pennsylvania Railroad Transportation
Cugley & Mullen Birds and pet animals Public Ledger Newspaper
Curtis Publishing Co. Periodicals Quaker Lace Co. Curtains and laces
De Long Hook & Eye Co. Hooks and eyes Roig & Langsdorf Cigars
Electric Storage Battery Co. Storage batteries Scott Paper Co. Paper products
George Evans Co. , Mum Shane Bros. & Wilson Flour
Fels & Co. Soaps H. D. Shivers Cigars
A. H. Fox Gun Co. Guns Smith, Kline & French Co. Baby food
Graves Toothpowder Co. Dentifrice W. M. Steppacher & Bro. Men's shirts
Hershey-Sexton Mfg. Co. Household appliances Triplewear Hosiery Mills Hosiery
Hess & Son Paste solder United Mills Mfg. Co. Carpets, rugs, etc.
Chas. E. Hires & Co. Beverages Universal Pad Co. Shoulder pads
J. S. Ivins' Sons Food products Watson & Co. "Skipper sardines
Janney-Steinmetz Co. Auto sundries S. F. Whitman & Son, Inc. Confectionery
J. M. Shock Absorber Co., Shock absorber S. S. White Dental Mfg. Co Dental supplies
Atwater Kent Mfg. Works w. Ignition systems H. O. Wilbur & Sons Confectionery
A. B. Kirschbaum Co. Men's clothing Yeiser Hook & Eye Co. Hooks and -
Zee-Zce Tire & Rubber Co. Tires
This list contains the names of all national advertisers in the city of Philadelphia which we
have on our list. There may be others. If reliable information can be supplied to, us of any other
Philadelphia manufacturers who invest in general advertising outside the city of Philadelphia in maga
zines, newspapers, street cars, outdoor publicity or other forms of general advertising excluding, of
Course, circulars, booklets and similar printed matter to an amount of $2,500 a year or more, we shall
gladly publish in a future advertisement such names.
We do not assert that the advertisers here listed are employing the force of national advertising to
its fullest efficiency for their own best interest. Many of them are nvesting less in proportion to their
volume of business than we believe they should in order to insure success. Others are, in our opinion,
not getting the fullest efficiency out of their advertising.
All of them, however, are spreading the name of Philadelphia and the fame of Philadelphia goods
beyond the boundaries of the city and the state.
All of them are entitled to high credit for their employment o modern methods.
Among them we believe will be found the gi eat commercial successes of the next decade in Philadelphia.
But why shouldn't the list be twice as long?
The Ladies' Home Journal The Saturday Evening Post
The Country Gentleman
The Curtis Publishing Company, Independence Square, Philadelphia
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