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EVENING EBDGElt PHIEAD13UFH:i5S. TTJESMY, MARCH 2, 1915;
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1 . ' We Make Misstatements ? I
1 JFe W7Z Correct Them 1
The advertisements which we have recently
been publishing in these columns have been attacked .
upon several grounds.
Particularly upon the ground of accuracy. We
have been told that we have published incorrect
figures with reference to several industries.
Every figure which has been given in these ad
vertisements has been carefully checked. Thus far
none has been found to be incorrect.
All figures with reference to the number of
establishments, value of products, persons employed,
etc., in Philadelphia industries are obtained from the
tabulations of the Government on pages 1086-1089,
inclusive, of Vol. IX of the 13th Census of the United
States, published in 1909.
If proof can be supplied us that any statements
which we have made or shall make are incorrect,
we shall gladly make public correction.
Or if we can be given dependable information
as to changes in conditions since the 1909 census,
we shall gladly give such information to the public.
Up to date we have received no proof that any
statements we have made require correction.
(
One manufacturer in this city came to us and
said that his firm alone did more than the total given
by our figures for the entire industry in Philadelphia.
This is the kind of information that we are
glad to have. If it were true in 1909, something is
wrong with the figures of the United States Census.
Whether or not it was true in 1909, the fact that
it is true today is a great tribute to the power of
advertising, which, after all, is the text of this series
of advertisements.
The company in question has advertised widely
for many years, although not recently in our publi
cations. It is a great advertising house. The fact
that this company by making a high quality product
and advertising it extensively has built up a business
which is as great as the total business of all the
manufacturers shown by the 1910 census is in itself
a tremendous testimony to the power of advertising.
And if this one company by advertising has
obtained a total volume as great as the total volume
given by the census for himself and all his com
petitors, what have the others here in Philadelphia
been doing meanwhile?
Philadelphia desires to grow.
We believe that the first essential for growth on
the part of a city, or an industry, or an individual, is
to know conditions as they exist.
We believe that one of the greatest obstacles to
progress is self-deception refusal to face the facts
and a desire to gloss over unpleasant truths with
generalities.
Knowledge of the true conditions is the best
foundation upon which to build constructive effort.
It would be very easy to publish flattering refer
ence to Philadelphia's greatness. We all know-how
great she is and what magnificent possibilities she
holds.
We don't all know, however, just what are the
obstacles to be overcome before these possibilities
can be realized. Nor do we all know what methods
should be adopted to overcome obstacles.
It is the purpose of the present series of adver
tisements to show some of the obstacles and to point
to a method which we believe may have great
influence in overcoming them.
Let us face the facts.
The Ladies' Home Journal The Saturday Evening Post The Country Gentleman
The Curtis Publishing Company, Independence Square, Philadelphia
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