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EVICTING LEDOBR PHILADELPHIA, FRIDAY, FEBRTTABY 26 1915;
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I . , jFfoe Authoritative Statements i
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ffl By James A. Farrell By J. T. Dorrance W
Mt I President of The United States Steel Corporation President of the Joseph Campbell Company, tfj
$8$ I , i. .j i. tj National Advertisers of Campbell's Soups W
By James A. Farrell
President of The United States Steel Corporation
"Apparently the tide has turned. Each day
records a marked improvement in the general situ
ation. Our internal conditions are better than they
have been for a long time, and, due to easier
financial circurristances and an export movement
of unexampled volume in foodstuffs and other
commodities, a balance of trade is piling up which
will place the business of the country uponfirm
President of the Joseph Campbell Company,
National Advertisers of Campbell's Soups
"I am optimistic upon business conditions.
"We are leaving others to talk pessimistically
about conditions at Washington, the war, or any
thing else. If we have reached a muddy place in
the road, it isn't up to the business man to sit down
and give up. The thing to do is to hitch on another
horse and go ahead till he pulls through!
By Procter & Gamble
National Advertisers of Ivory Soap, etc.
The Procter S& Gamble Company announces
that its business has shown an increase of about 10
per cent since the war began over the corresponding
months of last year.
By the Welch Grape Juice Company
National Advertisers Quoting Mr. H. N. Casson)
"Go back and advertise. Get ready for the most
tremendous business boom that any nation ever had.
Build your factories bigger. Train more salesmen.
Borrow more money. Go ahead, and thank God that
you are alive, and that your family is alive, and that
you are living in a land that is at peace, at a time
when nearly the whole world is at war."
By S. C. Dobbs
National Advertiser and Former President of the
Associated Advertising Clubs of America
"Philadelphia is the best town I know for high
quality manufactures, and the poorest town for
telling about them.
"You need more advertising. As a boy employed
in a drug store, I became aware that a certain im
portant chemical preparation was made in Phila
delphia. Except for that juvenile connection, I
might suppose it were a New York product, for it
was billed from New York.
"When an advertising solicitor calls on me he
needs no gimlet to get an audience, for I know he
comes to serve me. As illustrating the status of the
advertising man, it may be mentioned that 17 uni
versities maintain chairs of advertising."
It seems to us that each of these authoritative statements has a direct
bearing upon the situation in Philadelphia today.
We stand ready, if desired, to point out the particular application of
national advertising to the business of any Philadelphia manufacturer.
The Ladies' Home Journal
The Saturday Evening Post
The Country Gentleman
The. Curtis Publishing Company, Independence Square, Philadelphia