ft EVICTING LEDOBR PHILADELPHIA, FRIDAY, FEBRTTABY 26 1915; MUmw ii ip tri i i in ml ! 1 I fir e I . , jFfoe Authoritative Statements i Lait-L !i 1d m a m V t iftjl Tir U V t i " L m A r Yi I w if l I f nil I ffl By James A. Farrell By J. T. Dorrance W Mt I President of The United States Steel Corporation President of the Joseph Campbell Company, tfj $8$ I , i. .j i. tj National Advertisers of Campbell's Soups W jijj rwtffl LT-jJfi! 11 m m, By James A. Farrell President of The United States Steel Corporation "Apparently the tide has turned. Each day records a marked improvement in the general situ ation. Our internal conditions are better than they have been for a long time, and, due to easier financial circurristances and an export movement of unexampled volume in foodstuffs and other commodities, a balance of trade is piling up which will place the business of the country uponfirm foundations.", President of the Joseph Campbell Company, National Advertisers of Campbell's Soups "I am optimistic upon business conditions. "We are leaving others to talk pessimistically about conditions at Washington, the war, or any thing else. If we have reached a muddy place in the road, it isn't up to the business man to sit down and give up. The thing to do is to hitch on another horse and go ahead till he pulls through! 9 By Procter & Gamble National Advertisers of Ivory Soap, etc. The Procter S& Gamble Company announces that its business has shown an increase of about 10 per cent since the war began over the corresponding months of last year. By the Welch Grape Juice Company National Advertisers Quoting Mr. H. N. Casson) "Go back and advertise. Get ready for the most tremendous business boom that any nation ever had. Build your factories bigger. Train more salesmen. Borrow more money. Go ahead, and thank God that you are alive, and that your family is alive, and that you are living in a land that is at peace, at a time when nearly the whole world is at war." By S. C. Dobbs National Advertiser and Former President of the Associated Advertising Clubs of America "Philadelphia is the best town I know for high quality manufactures, and the poorest town for telling about them. "You need more advertising. As a boy employed in a drug store, I became aware that a certain im portant chemical preparation was made in Phila delphia. Except for that juvenile connection, I might suppose it were a New York product, for it was billed from New York. "When an advertising solicitor calls on me he needs no gimlet to get an audience, for I know he comes to serve me. As illustrating the status of the advertising man, it may be mentioned that 17 uni versities maintain chairs of advertising." It seems to us that each of these authoritative statements has a direct bearing upon the situation in Philadelphia today. We stand ready, if desired, to point out the particular application of national advertising to the business of any Philadelphia manufacturer. s . J" The Ladies' Home Journal The Saturday Evening Post The Country Gentleman The. Curtis Publishing Company, Independence Square, Philadelphia m i" JT'MI rxii" nn
Significant historical Pennsylvania newspapers