Newspaper Page Text
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(B i"v i I Ira IP r I rf P m57 fvY
, vjwn iviirutie
f .... tin natronlzlng about
IS9 .. , fust because George
HMCie . , .,
i rAtA 11. . ..wt. . -
Mnn xiiinKs. j
ly.v tin noetic eiovniio" "
!tj.i. ? But It l something more
fe'Srkm" "The Miracle Man" I;
WriunMt handling ot a ''10V"
ttlt mot men would rtght shy
.i a strain In Mr. Cohnn-and
K".wi not everybody suspociea.
!ST! bl and difficult cnou
S a nhlto-robed, Tolstolan pa
'C way that will convince overy
Wji (. a good deal moro powcr
ffffi anything r he can possibly say.
?ln "S ' i,ni the nroblem
ISnTntlon for Us difficult,..
Tiff worth, and ho has solved it.
?i!i. ld 01 William ". J. !..... -
Jgftl vital acting a real patriarch
tal'tolnw up a sot of characters
S in Mr. Cohan's own old vein
fS crooks who set themselves to
''ith healing powers of the pa
gg Mr. Cohan draws them with all
SSuiwroed pungency, and tho play
1M he choso Unlsh tho picture.
K George Nash as Doc, tho mos
S&ook. "ho Invents tho scheme of
Khl"aiin" as the old man's oat
Eftnd two confederates as "cases " to
Secularly cured. Ho carries It al
JXs with an oily, extravagnnt good
gfita ! "in""' lrfect- "2r 83
ffi, admirably llfellko handling
Eihl comes out neither an angel nor
an Earle Browne. Jerking his tlo
StwUtlng his collar with tho ncrvous
mitt tho "coke" flond, "gets" his char
3Alt three have their own lndi
&ed speech, ns havo half a dozen
din types. Most pungent of all Is "tho
KoMf'-lMt crook and prize curo-ho
itoKCBPles a P"sh chair and objects
ISnt'none of this amusing richness of
Licttf Is nllowed to break in and
itKl'lns serious oiim ,'.;
Ik rot carefully In Its place. And Mr.
iu..i .iinirii lust ns ndmlraWo a re-
LmcI, in tho handling of tho plot.
Pennine lime cumua ,w nm A-,,.-lAilAte
miracle, It takes place off
'Strir Wn hmr his crloa. Then
saawcrd that ho has fainted under tho
-.tal'A the Patriarch. Thero Is evon
iwrelUiiS Greek In tho way Mr. Cohan
littf'the real miracle itself out of our
J-i.l nnmnnt TOhim tllft Vll aCC CnD-
SiTiselDB the Flopper walk, lias faith
CTltll (ina 13 III IUC tVUUlU 1,1 ww.
11? the third and last act there Is ro
Lht raln. When tho crooks aro
tolnr straight" all but Doc and
ilia" Doc threatens and woos and
tkiis with tho girl to keep up her old
MwlUi him and play tho gamo out,
u.Tn.h,n iA o Mnnin fnr Tprntn!nian
iSsUos and tempestuous scenes that
I raid have been Just as effective as thoy
tir unreal and unsulted to tho theme.
Kiteaa, at choso someming simpler.
tatw.ng that setter prepared ono ior
SaFatriarcn's final word: "I have known
HIM bad not known, how could I havo
isn them the light?"
distraint oi xnis Kinu is nn aunumuiu
&flt was Just as unexpected in Mr.
Wan'i writing as In his subdued and
nari!(etl strum mnnnirpmpnt. If it
t4t"th play not half so "effective"
u It might have been made, not hnlf so
MH.JVunch", it Insures irrevocably tho
ept Mrlous consideration. "Tho Mlraclo
Siamay not have "Broadway success"
rtJUn all over it so largo ns tho rest of
KCooaa's plays, but It puts him In an
anm poamon as an American piny-rtltt-'He
Is characteristic of us and
raittfe-not a fulfilment, nut a promise.
fCourage" at the
JelDhla saw her first war nlay last
m It the Llttlo Theatre. But what a
ittrttait No cllt clnrv. no tlnRel horo-
,,yitBstead, a dose of cold, bitter truth ;
ljtjjitlmful of tho terrlblo, cruel mad-
Jt-.fu- Before tho passionate ve-
lom of the final net the audience last
wSn only have gasped Its horror.
Mtjeemea, at any rate, to tho critic
sJUjEvekwo LEDdEit; oven amid the
p7its of a dres rehearsal.
Wi" Is simple, straightforward.
q.Ki (bjie-mlndedncss, II. M. Itlchard-
ttJfoa, recalls the Irish Players and
wgitttlre tragedies Tho resemblance
Lbm I sharper by tho fnct thnt "Cour-
'M& only two acts long, like so many
l5 from Dublin. One act is simple
fWSion, with a llttlo talk of tho wicked
!2Sefs of war. Tho other is conse-
2sAnd the latter leaps to a dra-
'!5?,F"B M sharp na any in "Blrth-
gSSJillied Marriage," or many an-
inwHre see, the family and friends of
S7W of a small French town, cele
gSW the departure of his son to take
(SPa-Hons for the bar. They make
.Wi Pleasant picture of everyday
53HW' There la mother, sweetheart,
g."at, vtllage postmaster and tho
TO Mortt and muslclan-a German.
fiSr. lMt "llrrlngs of threatened con
a M th air. Toasting tho son of
kSS?! th" German speaks bitterly and
tSSffWr of this madness of diplomacy
Kts Wends fighting today and
SS8J1-or part of them to make It
KS'I0' A Journalist of cosmopol
Maaijitanc? and sympathies lias hla
e?&f the evil men do In patriotic
fiMSIp the terrible animalism of war
'QSBpt and of the sublime courage to
fR& to refuse the conflict. All this
flBP tt eara ot the sensltlva boy.
tap to tottllt t0 his success la at
ffiW-tlw news of mobilization In
mW examination rooms, the
yg" the second curtain shows
iFwnen, the eternal mourning
r TllAV tall ... ..-- 1 TA-
yl!' regreta for these sacrifices
4H2 tnnam .n I1IUH-. .Iimb
Lai; hizr" "u" sl ."'".:
fciea their sons! Ihnlr uini were
U la tba old story of ad
Passlonatn datrnntlvA man
tfronun who thinks only of tho
rfit ... i.4,y una v)ca.i.
y?" suffering of the women and
realization of their negleotea
etllj It. Up Dl.li.rAantl TlllPH
K?? fcnd tho sharp drama, of
- h au. a noise outsido me
J is the eon. He has returned,
Kki rt'r ,n the trenches havo
KTST i7u r crystal sane, no
S '" NO tnnrA hlnnrt nj Air nn.l
f In the first wild revolt he
ew protest "Tou have a pen." he
j-w journaUtt. -i have a life. I
yr life ior peace. Will you dedl-
mjVf w T" And the Bring
pg Wm. cut to the garden wall.
Lardon, at all event. P
tm pen. jujfl adlcat4 It flrwly.
kT bea famed trfumpluusUy
n, .3 i,,,'' of the. Wa.
Uio Little Tlieatro docs much to make
his play effective; Dallas Anderson, In
particular, as tho half-crnzcd boy.
Tho presence of a. curtalnTnlser pushes
tho suggestion of tho Irish Players still
farther. For "Lonsomo Like" Is Just ono
of thoBO simple llttlo human comedies
of the poor folk thnt Lady Clregory writes
for Dublin as Harold Brighouso wrote this
for Manchester It Is only a tnle of a slm.
plo-mlndod young man who tries to get a
wlfo to tnko tho plnco of his nngglng
mother and, falling, "adopts" Instead nn
old woman on licr way to tho poorhouao
But feeling and nctlng both mnko It nn
effective trlrto such as wo all wish Amer
ica might produce.
"HAP" WAED AT THE WALNUT
Imnglno a tramp, a real knight of the
road, whoso homo has been n box cat
and whoso bed has been Mother Earth
with the sky for a covering, and a young
man, a millionaire, who has novor want
ed for a thing throughout his short life,
exchanging pinces; tho tramp unwilling
nnd the millionaire only too willing. Thn'
Is what happens In "A Fool, His Money
and a Girl," which opened at tho Walnut
Streot Tlieatro lost night.
Tho object of tho young millionaire is
to spend n million dollars In as short
a tlmo as possible, and to accomplish It
ho enlists tho help of tho tramp. Ot
courso there is a love story; no play
would bo complcto without It.
Hap Ward, as Phil Osslfer,vls the tramp
upon whom devolves tho duty of dis
posing of the million for tho millionaire,
Gilbert Kale, which pnrt Is taken bv
Franklin Fnrnum. Hap Ward leaves
nothing to bo desired In his presentation
of the knight of tho road, or how an
ordinary mortal would feel If a million
were suddenly thrust upon him to bo
spent. Lucy Daly shnres honors with Mr.
Ward In her part, and her characteriz
ation of Tralaia, queen of the cabaret, is
"NS3lf ' t !
A brand now act, which had novcr ap
peared before on any stage, wns pre
sented for tho first time last night at
Keith's by Pat Rooney, Tim McMahon
and Carter DoIInven. Tho added attrac
tion was Introduced Just as Itooney and
his ugllo partner, Marlon Dent, were mak
ing bows for their individual effort. Mo
Mahon, who Is somewhat absent-minded,
enmo on the stage to pay Hooney a dollar
which he borrowed In Chicago. Pat was
taken so by surprise that ho gave Mc
Mahon a funny story for nothing. Inci
dentally, Cnrtcr Dellavcn appeared on
tho scene to hear tho story, nnd all threo
indulged lh triangular comedy which was
a hcadllno attraction In itself.
As to the regular show, tho artistla
honors wcro carried by Dellavon and hla
petite partner, Mrs. Carter DeHaven, In
a potpourri of clever singing, dancing and
comedy called "Tho Masher."
For real comedy, however, the palm
must bo given to Tim McMahon nnd
Edith Chnppelle in their own creation,
"How Hubby Missed tho Train."
Tho marvelous Manchurians established
a new era In acrobatics. They aro five
nlmblo Chinamen, who, without exaggera
tion, do a hair-raising act; two members
being hoisted on a pulley by their queues.
Bart McHugh's "At the School
Playground" afforded El Brondcl, a
he wns a real comedian. Tho Hanlon
Brothors and company In "Tho Haunted
Hotel" gavo tho best pantomime act seen
hero in years.
Lillian Herlein mado lightning changes,
woro expensive clothes and won approval
with clever character songs.
TWO OPERAS TONIGHT
Tho familiar doublo bill of "Cavallerla
Itusticana" and "Pagliaccl" will bo sung
tonight at the Metropolitan. The two
casts will Include limes. Destlnn, Fornia,
Ducheno nnd Mnttfeld, and MM. Caruso,
Amato, TeganI and Botta, Mr. Polacco
will conduct both operas. The coming
departure of Mr. Caruso may make this
IiIh farewell of tho season In Philadel
phia, although no definite announcement
of this has been made.
"GIRL OF GIRLS" AT THE BROAD
"The Girl of Girls," u musical comedy
nvlth score by Oreste Vessclls, the At
lantic City bandmaster, which was pro
duced last night at the Broad with a cast
Including Natalie Alt and Alexander
Clark, will bo reviewed In this placo tomorrow.
SAM BERNARD AT THE ADELPHI
tiam Bernard appeared at the Adelphl
last night In on excellent revival largely
rewritten of "The Girl From Kay's."
"The Bells of Bond Street," which Is now
its title, was reviewed In the Evenino
LBDaBit Monday from a oerformance out
WHAT'S DOING TONIGHT
1 4' f
Pennsylvania Commander, Military Order ot
Forelrn Wars, Dellevue-Btratfords 0 o'clock.
Magistrate' ' Awoclatlon. 22S city Hall; 8
0 iociety of Munlclral Engineers, 1317 Sprue
Belmont Improvement Association, 5010 Qlr-
SCohoca"nlc' Doard'of Trade, Diamond and eth
TWr"V-uiih , and 41thTVard Bualneas
Men'i Aeaoclatlon, 6312 Ilaverford avenue,
FUennantown Avnu Buslnue Uen'i Aaapcia.
tion. Vrnon Uuliaini, 0814 dermantown
ayeif'awir n'raln Dealer. Douree. Ftee,
Oeorae Hilt Improvement AaeocUtlon, 1M8
Krankiord Bua'ineea ken, Mareball Bthool.
Star of the films bearing her name.
The New York Symphony
It was Impossible not to bo pleased with
Mr. Walter Dumrosch and the concert ho
led Inst night. For tho first tlmo this sea
son tho questions of art, of genius and
of music values had relevancy In regard
to him and his orchestra; for the second
time he brought n soloist whom Phila
delphia could 111 nftord to spare.
What tho Influonco of a large endowment
can bo was shown in tho notable Improve
ment of Individual ana corporato tono
In the Symphony Society's orchestra. In
the "Oberon" and In the final numbers
there were n fulncBS of quality and n rich
diversity of color which were surprising
and delightful. In the "Mophisto Waltz"
Mr. Dnmrosoh'a ono great genius had a
sufficient moment. And throughout tho
symphony the ensemble playing, that In
dispensable and elementary thing which
Mr. Dnmrosch'B men have not always
had, was highly satisfactory.
For tho greater part of tho program
Mr. Damrosch controlled both himself
and his men with an equilibrium and a
tasto which will always seem necessary
to us In an orchestra conductor. Only
In tho "Mephlso Waltz" tho disorganiza
tion of the players became at moments
nppalllng, so that thero was neither unity
of impression nor clearness of evocation
In tho doing of it. Here, too, Mr. Dnin
rosoh's mannerisms returned! it Is evi
dent that ho achieves tho best results
when ho Is himself almost suavely disin
terested. It was hard to forgive Miss Tcyto her
first numbor. It brought to our ears tho
loveliest French accent of this polyglot
season, but who wants a French accent
in "Tho Magic FJute"? Especially na the
coloratura was weakly sung and tho
wholo aria somewhat unachieved In tho
French sense. What mndo It harder than
ever to condone the aria was tho loveli
ness of tho songs which followed, "Itose
Cherle" nnd "Le Nil." It would be a fine
thing for rovlewers if Miss Teyto could
not Blng; there are so many other things
one would like to write about. But Miss
Teyto can sing wondorfully, and It Is to
her singing alone that attention must bo
directed. Her voice is not of tho opera
although sho is one of the tenderest and
most appealing of MImls. It Is not oven
of the salon. It Is, In fact, a voice which
one could wish always to hear a thing
Impossible to say of most concert-opera-slnglng
voices. Bocause, collapse, as it
will at certain points, her voice remains
so full of ordinary living sentiment, so
endowed with feeling, so good In tone,
tlint to hear It becomes not nn artistic
pleasure alone, but also a human experi
ence. Miss Teyto can Blng French chansons
perfectly. So there was some artistla
righteousness in placing after her songs
threo folksongs of Britain. A conductor
not unknown to this city, who has ex
pressed himself unequivocally on the
subject of ragtlmo, led tho second volley
of applause after the playing of "Molly
on the Shore," Bag or no, it was stir
ring stuff. Mr. Damrosch nnd his men
did well by us to play Grainger bo well.
ADjn.riH "Tho nll of Ilond Street." with
Sam llernard, "Tho Girl from Kay"," re
vamped, Mr. Bernard la Just as omustnjr as
ever In liti Impersonation of "Plg-g-y" item
aenhelmer, tho Hoggenhelmer 8 00
nnoAr-"j.iTy," with mi niuio nurkc. a
comedy by Catherine Chlaholm Cuehlna-. Mlra
Burke captures a husband In eight costumea.
FOHUUHl' "Tha Olrl of Olrlsk" with Natalie
Alt. A now muelcal comedy, with ecore.by
Oreeto Veuetta, the At lain to City bandmas
ter. Itevlew tomorrow fj;lo
OAItniCK "Tho Mlraclo Man," with George
Nash. W. II. Thompson and Gall Kane.
Gcorga Cohan'a comedy-drama, of tho crooka
who try to exploit a patriarchal healer and
end aa converts. See r by low above 8:13
K.ElTir-Ir. and Mrs. Carter de Haven,
"On the School Playground"; Moody and
Bent and a variegated bill. See review
above 8 00. 8.UO
UTTIjB "Courage." The first production of
an fimailshman'a play against war. A fine
spirited play with a starltingly drunulla
ending ,........,, 8.30
WALNUT "A Fool, Ills Money and a airl."
with Hap Ward and JLuey l.aly. A musical
comedy eaptolting Mr. Ward'a perennial
tramp. Bee review above., 8,00
TODAY'S PHOTOPLAY CALENDAR
Bublsot to Chang.
Cayuga 'St. and
BRAND OF HIS TRIBE
CHESTNUT ST. OPERA HOUSE S "
Home of World' Greatest l'Uotoplayi. 1 Hfc. LHK13 1 JAW
AFTKKNOON8, INI, 10a and Wo. Twlca Dally Afternoons, S80. Ega., SUO
KVENINUO, 1 JU " " ...,...,, , -.- .
isth fit. and
Kldgo At .
COUNTRY MOUSE $&&
Hearts and Flower Ib"""""1
BELV1DERE ftfT &&. n Tune With the Wild &
fULPFHnrKPN StiSA'Si. Roa of the Alley 'SZSffiS
PTr ROYAL BOX
Shi "SSBg SEATS OF THEMIGHTY
tPPFPRSON 22JU tuBBfcio THE SPOILERS By Rex Bmcli
mSem &SH spoilers 4 a
The photoplay Is coming Into Us own.
Ono producing company announces re
leases of noted dramatic successes by
such eminent authors as David Belasco,
Israel Znngwlll, Alfred Sutro, C. Hnddon
Chambers, I'orter Kmerson Browne,
Henri Bernstein, Franklyn Fyles, Au
gusta Kvans ("St. Elmo"), Henry Ouy
Carlton, Itlchnrd Harding Davis, Jose
Hchogary, David Graham rhllllps nnd
Frederick Nlrdllngcr. And the stars who
Mil play In these playo lncludo Ilobort
Hllllard, William Fnrnum, Charles ltlch
tnnn, Dorothy Donnelly nnd Edmund
Other film producors are utilizing the
talents of Arnold Daly, Maria Doro, Max
Flgman, Mrs. Thomas Whlffen, Edwin
Anion, Itoso Coghlan, Mario Dressier,
Edith Wynne Mnthlson, Elsio Jnnls nnd
The speaking stnge has no better or
diversified roster than this. It Is only
n question of n now comparatively nhort
time when tho photoplay will rank as
high ns the play on tho real stage. And
there may yet como n time when common
sense censorship will elevate tho motion
picture stage to a lovel commensurnto
with Its lmportanco as the fifth Industry
In the land.
SCENAIUO WIUTER.S, NOTEI
Tho tlmo has como for plnln speaking.
It Is an absolute waste of time for tho
outsider or nmatour to write photoplay
scenarios. Thero Is not ono chance In a
thouannd that ono will bo produced. Tho
writer nent out n sconarlo to three lead
ing producers. Tho bottom of tho sheets
nnd, tho top as Well, was pasted together,
making it imposslblo to read unless the
slight adhesion wns cut away. The man
uscript was returned, ovldcntly unread,
with n printed rejection, tho adhesion not
cut and tho orlglnnl letter accompanying
It still pinned to tho scenario.
As n matter ot fnct, every producer
hns from ono to half a dozen expert
scenario writers. They can produce all
tho photoplays needed. So why should
tlto producer bother about outsldo mat
ter? One glaring evil is tho so-called "Bchools"
for scenario wrltors, which ndvcrtlso In
trado and other papers. While It might
not be just to class them all as dwindles,
yet the great majority are mere schemes
to divide the fool from his money, They
should be suppressed,
liABJtY SECUBES MISS JOLIVET.
On behalf of the Jesse ti. Lasky Feature
I'lay Company nnnounccment hns been
mndo concerning tho engagement ot Itlta
Jollvet. This actress will make her first
film appearance under tho I-nsky man
agement In a plcturlzatlon of Eleanor M.
Ingram'a novel, 'The Unafraid."
Miss Jollvet will play tho title part of
Delight Warren, a rich New York girl,
who' is engaged to n Montenegrin ot noble
birth nnd who experiences In the wild
mountains of thnt country romantic ad
ventures, culminating In a marriage, not
to her betrothed, but to his brother.
Last year Miss Jollvet was seen In the
leading feminine role of Percy Mackay's
"A Thousand Tears Ago." She had n
personal success In tho short-lived "What
It Means to a Woman," at the Long Acre
Theatre, New York, a few weeks since.
Two sparrows this week completely
broko up the climax In tho big scene of
Charles Klein's "Tho District Attorney,"
which tho Lubln Company is making Into
n photoplay at tho studio, Not only did
they break It up, but they kept It broken
up quite successfully, desptto every effort
to enpturo them.
"The District Attorney" had been prac
tically complotcd under tho direction of
Barry O'Neill. All thnt wns needed to
finish tho play was the big climax and
n fow minor scenes. O'Neill had tho sot
ready for the big scene. The players,
who Included Dorothy Bernnrd, A. H.
Van Burcn, Peter Lang, George Soulo
Spencor, Itosettn Brlco, Iluth Bryan nnd
Chnrlos C. Brandt, had rohcarsed tho
BCono threo times. Tho two camera men
were waiting tho signal to crank. Every
thing wnB In readlnoafl.
"LlghtR," shouted O'Nolll. Tho pow
erful lights dazzled the room. "Camera,"
yelled tho director. Both camera men
started to grind nnd the nctlng began.
Then down swooped the two sparrows.
Just grazing Miss Bernard's head. AH
tho players did a small stampede, think
ing the spnrrows wore bats. O'Neill had
to stop tho scene. A few minutes lator
tho players began ngaln and onco again
into the Bccno swooped tho sparrows. It
was Indeed a test for tempers, but not
nearly nB great a ono ns when tho thing
hnppened n third time. O'Neill was
forced to wait fully three-quarters of nn
hour while ovcry ono in tho studio, armed
with various weapons, holped to drive out
tho winged Interrupters.
12, 1915. 11
Lazy Mr. Black Bruin
MB. BLACK nitUIN lived In a great
open cage In the city zoo. Ha was
handsomo nnd slick and really very vain
of his looks. Why shouldn't lio be? Ho
wns qulto the most potted bear In the
Whols park. Ilaln or shine, thero was
always somebody on hand to give Mr.
Black Bruin some popcorn! hot or cold,
thero was always Bomo one to admire his
shiny black coat and to say! "Look nt
that handsomo bear! Did you ever see
such a wonderful creature?"
Of course, that was very fine for a.
whllo, but alast Mr. Black Bruin soon
get so spoiled by all the attention given
him thnt the other bears could hardly
So he primped and paraded and beoamt
vainer than ever.
live with him. Instead of being kind and
considerate, as ho always had been, ho
became cross and selfish. Instead of
onterlng Into games with the other bears,
as he had boforo, he spent nil his time
primping nnd dandifying. When thero
was no one In front of tho cago to admlra
or feed him, ho Immediately began lick
ing his sleek black coat and combing his
long black hair with his claws.
Finally ho became really cross nnd
quarrelsomo nnd the keeper had to put
him In a cage by himself. The other
bears wcro much relieved nnd went on
with their play and good times without
And did Mr, Black Bear realize Jli At
ho was put In a cago by himself because
he was too disagreeable to live with hifl
fcllowo? Not hoi He supposed that he
was put In his new quarters because ho
wag too fine to llvo with common boars!
Bo ho primped and paraded and became
vainer than ever. And lazier than any
bear really ought to be.
In the afternoon, when tho children
came to feed him, ha sat up on his great
black haunches, opened his huge red
mouth wide nnd let them throw tho pea
nuts nnd popcorn down tils throat If
they missed their aim, he looked at them
reproachfully, as muoh as to say, "Why
didn't you aim niore carefully?" But he
mado no move to get tho nut he had
missed he was perfectly sure they would
throw him another, and they always dldl
They thought It was fun to Bee him
black haunches, opened h! huge rod
expect thorn to hit his month! Ills lazi
ness became one of tho features of the)
park, and boys came from far and near
to test their aim, to see how many throws)
they could make without missing; hi
So Mr. Black Bruin had plenty to eat
and plenty of attention, even though h
was both lazy and selfish)
Until some now arrivals cams to th
park! And who do you suppose they
wero7 Policemen? Other animals? No,
none of those! Tho new arrivals Who
made all tho trouble wore blackbirds!
They soon found out that Mr. BlaoH
Bruin's cago was tho best place In the)
whole park for eats! Bo they watched
him carofully, and wtien the boys fed
him they were right at hand to pick up
all the nuts and goodies ho missed! Bo,
Mr. Black Bruin got only the nuts he),
caught: tho others, whloh he had been
eating after the boys had gone, were all
gono! And what do you suppose hap
pened? In exactly one weok'a time Mr.
Black Bruin wns cured of his lailneaal
hustle for the food!
Ho found ho could run after nuts as well
as other bears and the blackbirds had to
Comrtoht, lilt, Clara Ingram Judton.
14,632 women wrote to THE LADIES' HOME
JOURNAL last year, asking questions about
housework and cooking. 59,520 women
wrote about needlework.
NE page of suggestions for
Christmas gifts that a
woman could make brought
16,994 letters of inquiry.
One column, telling "What a
Girl Should Take to College," brought
within a month more than 2000
What better demonstration
could there be of the responsive
attitude in which women read The
Ladies Home Journal?
What better indication that the
millions of women who read The
Journal look to it for guidance in
the selection of every article which
enters into their cooking, their
sewing, every phase of their house
keeping? This responsiveness and this
reliance upon The Journal apply
to the advertising columns as well
as the editorial.
The editorial policy of the pub
lication is based upon the needs of
its readers as disclosed by this vast
The policy of advertisers may
well be based upon the same solid
The Curtis publishing Company
independence square, philadelphia
Housework, cooking and needlework aret but three among 24 regular
departments through which THE LADIES' HOME JOURNAL serves its
readers by correspondence.
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