Lancaster daily intelligencer. (Lancaster, Pa.) 1864-1928, November 02, 1889, Page 3, Image 3

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"Tke Dead Heart,", Recently
Brought Out in Lendea.
A POWERFUL PIECE WELL STAGE
It Km Created a DeeMed oatatlesi la the
MaglUk Mrtfepelte "BUljr" Ilereaee as
aVaeked Ttdrty-tVcr Years Age Vfce
late Katie Aagler.
' ENRY IRVINQ'S play, "The
ucaa Heart," baa created a
great sensation In Londen. It
U the success of the season.
The prologue, which oecnrt In
1771, opens In the brilliantly
lighted garden of the Cafe de la
Belle Jardiniere. Hera la the
wicked Abbe Lateur, rake and plotter, who
Is already acbemlng te wreet the bewitching
Catherine Dural from the armt of her lerer,
Rebert Landry, the llgbthearted young sculp sculp
ter, for his friend, St. Valerie. St Valerie
la persuaded te steal an entry into Gather
lne's bedroom, where he is surprised by Lan
dry, who is eventually taken eS te the Baa
tile, by an order of the king, which the abbe
has obtained. In the first act the curtain
.rises en the raking of the Battile, eighteen
years later than the prologue, during the
French revolution, a wild orgie of bleed and
fury.
The stage Is full of the unkempt mob of
men and women, with rolling eyes and war
ing hair, howling, shrieking, firing, waring
their tattered flags and brandishing their
weapons. The Battile is taken before the
very eyes of the audience, and the prisoners
are led out one by one, a bleed curdling pro pre
cession. Last of all Is borne out a withered
and bent old man, his hair almost white, and
se long that it hides his face, bis clothes fall
ing off his back wl tu age and damp, a terrible
figure, who is tenderly placed en the ground
that his fetters may be knocked oil by the
smith. Slowly and with labor the figure be
gins te show signs of Ufa He essays te speak,
but his veice is broken. Suddenly be brushes
the bair off bis forehead, opens his eyes and
leeks round. It is Landry, who Is recognized
by Legrand, his old friend, rescued after rot ret
ting for eighteen years in the Bastile.
i It is a fine opportunity, of which Mr. Irv
ing avails himself te the utmost, with that
power of rendering the terrible and the gro
tesque which is all his own. Fer nearly ten
minutes en the first night he held the house
enthralled with the horror of it all, and with
scarce a word. He Urea ; he becomes a power
en tbs ounxernrc.
with the Rebesplerres and St. Justs, but his
heart is dead, and he lives only for revenge.
Fer tbe abbe lives, tee. Catherine Duval is
new the widowed Countess of St. Valerie, '
with a gay and handsome young son, who Is
being led te perdition by the abbe, his
guardian.
It is Landry's turn new. The'abbe and the
young count are condemned te death. A
noisy scene in the prison corridor, in which
Jailer Teupet strives te drown the ribald
songs of the men who are te die in the morn
ing, Islhterrupted by tbe message of Landry
summoning tbe abbe te bis presence. New
comes one of tbe most effective scenes in the
play. The moonlight is streaming through
the windows of Landry's room. He sits
writing at a table as Lateur, mocking and
JestTng, is led in. The deer is locked, and
Landry offers him a passport and a disguise
if he will fight Tbs duel Is followed with
Intense Interest, and the death agony of La
tour is magnificent The clashing of the
swords seemed te put spirit into him, and
when with a violent effort he pulled the
bleed-stained handkerchief from bis besom
the action sent a shudder through the beuse.
Then comes the heroic sacrifice of Landry.
' He meets the Countess Valerie at the feet
of the scaffold en which the guillotine i
erected, by the side of the skeleten limbs of
he tree of liberty a horribly weird and
suggestive scene. The dawn is close at baud,
and a. streak of light breaks the sky. Envel
oped in black the countess lies crouched up
en the steps of the scaffold, awaiting the
fatal hour when her son's neck shall be en
circled by the ignominious cellar. Then
Landry learns for the first time that Cather
ine Duval married St. Valerie only when the
Abbe Lateur bad produced evidence tbat
Landry bad died in the Bastile. It Is then
he resolves te take her son's place under the
knife. The final leave taking in Landry's
chamber is played with affecting pathos.
Without, they are crying out the death roll;
he, full of intention, tears himself away te
take bis place in the tumbril; (he, mad with
fear for her son, net understanding Landry's
action until her son rushes te her arms, and
uhen through the window she tees Landry en
the .scaffold, when the curtain drops.
The" let divided into three distinctive
and clear Cut periods, which it is the purpose
of the acts te emphasize the Old Regime
(1771), the Revolution (1780), and the Reign
of Terrer (I7W) all of them marked by an
absolute difference of costume and manners;
indeed, the history of nations presents no
parallel of such complete changes in the
course of se brief a period. Almest unparal
leled care was exercised in the preparation
of the costumes, two famous designers being
employed for weeks in making drawings.
In all nearly a thousand dresses have been
made far the crowds alone. In ether words,
there are about 200 supers who foment the
mimle revolution at the Lyceum, and there
are, variously, four or five "changes" apiece.
Then there are the seventy or eighty soldiers,
whose presence Is au important factor in the
spectacle. Of the Swiss guards there are
two or three varieties, and there is the French
guard. But most interest centers about the
grenadiers, who are royal guards first, then
the "grenadiers of the center," and finally,
after they have gene ever te the people, the
"national guards."
The crowd of 1760 b, for stage purposes, a
magnificent one, for it consists of tbe savage,
frantl let who robbed the Invalided of its
many thousand stands of muskets, and wbe
turned Paris into a factory of pikes setting
up forges in the streets, and in a day and a
half hammering out 60,000 of them. Many
of th costumes ordered in f uch profusion
and which were made by the theatrical ces-
tumlsr, or "in the beuse," cost from 10 te
13 apiece; while for the dresses and acces
sories of the soldiery, professional military
tailors and acceutrement and uniform
makers were employed. Tbe stage pictures
of Mr. Hawes Craven and Mr. Tel bin are
splendid efforts of scenle art, and M. Espl Espl
zvesa, tbe ballet master, deserves the highest
BB& HBLffBBVBffSfcul 1 1
H
VUttief tMMMta attd elective work'
et the rUsfrnes loekiat crowd.
I It b probable that every weak-day night
M the clock strikes eleven for atwelreeaeath,
eays Tbe rail Mall Budget, the Lyceum cw
tata will fall ea that splendidly plctaretqae
Agar of Rebert Landry, etasdmg by tbe
gvlllettee, black and terrible agalast the ceM
nerahsf sky, with tbe howling mob around
him, his arms pointing towards the distraught
weeaaa for whose take be has thrown away
his We the crown of a career of suffering
and self-eacriace.
m late nmjc Acorn.
One of the meet famous and meritorious of
France's men of letters died net long age.
Hie name was Entile Augier, and he was
born at Valence in 162a Wha be was 8
years old be went with his parents) te Paris.
He was educated at the college Heart IV,
the fashionable college of France, where he
bad tbe geed fortune te meet tbe One eV An
nate, who afterward made htm sua librarian,
and among hie companions were Alfred de
Mutest and the Due d'Orleana After com
pleting hi collegiate course la 1S89 If.
Augier, like te many ether Frenchmen wbc
bare become distinguished In the world of
letters, entered an attorney's office, and like
many ethers before and slnoe be seen became
disgusted with the atmosphere of dust, parch
ment and formalities which it Inseparable
from the law and Its surroundings.
Xe was allowed te threw up the career of
the law, and a year was given hlrr la which
te cheese a vocation. Six months ad pasted
In doubt and hesitation when the striking
success of the "Ltt "Ltt
crece"ef Fensard,
the leader of what
used te be known as
the school of geed
sense, proved the
guiding star of Mr.
Angler's destiny,
and without having
gene through the
ordinary prelimi
naries he quietly
tat down In 1844
an.d wrote "La
Cigue," a graceful
and fresh little com
kmiix auenm.
edy in verse, which has perhaps somewhat
lest its saver in the keeping. This little piece
was played with immense success at the
Odeen. After "La Cigue," Mr. Augier was
smitten with a frenzy for work, and mistak
ing desire for inspiration he continued like a
mere scholar after having commenced like a
master. His third production, "Un Homme
de Bien," was a step in the right direction,
which, followed up by the "Arenturiere" and
"OabrieUe," finally led him Inte the path of
steady and honest w erk.
Fer the sake of clearness and convenience,
the work of Mr, Augier may be divided into
three periods. The first from 1844-S1 in
cluding "La Cigue," "L'Aventurlere," "Un
Homme de Bien," "Qabrielle" and "Le
Jeueur de Flute" was a period of activity
uncertain of its end. The second period
from 1831-01, of which tbe principal works
were "La Qendre de Monsieur Pelrler," "Le
Mariage d'Olympe," "Des Ltennes Pauvret,"
"Diane" and "Philiberte" was a period ei
curious and attentive study, ever trying te
vary its Inspirations, examining carefully tbe
world and the theatre.
The third period of Mr. Augler's career
commenced with a burst of Aristophanle
comedy in the "Fils de Oibeyer," "Maltre
Guerin" and "La Contagion," iu which
Mr. Augier exhausted his vigorous satire In
painting types of adventurers such as are
found only tee often in Parisian society.
W. J. FLORENCE.
Even in 1855, thirty-four years age, when
the portrait of W. J. Florence which appears
below was first made, he was considered one
of the premising young actors of America.
That he was ene of the handsomest is shown
by the picture. Florence is also a most inde
fatigable joker.
The late Ed Sothern invited young Fits Fits
rey, son of the Duke of Beaufort, te a
breakfast in the Graraercy Ferk hotel one
day, and left him with Florence for a few mo
ments while he went down stairs te see some
ladies. Florence convinced tbe young lord
that be was looking bad and needed exercise.
vShIW
W. J. FLORENCE- IN 1855.
He provailed upon the nobleman te lift
himself up and down w bile hanging te the
top of the deer, first showing him bow te de
it, and explaining the benefits of the exercise
very scientifically. Then he ran down stairs,
called Sothern out of the parlor, and told
him tbe young lord had gene mad and was
trying te climb ever the walls of the room.
lie said Fitzroy imagined that ha (Florence)
was going te LIU him. Sothern begged Flor
ence te go back and see that the lord did net
hurt himself, and said he would fellow in an
Instant Then Florence rushed up stairs and
Insisted that his lordship should repeat the
healthf-J exercise. Fitzroy was springing up
te cntc). tbe top of the deer, and pulling him
self frantically up and den u, wheu Sothern
came up, seized him and bulged him earnest
ly te be calm, as.ured him no one meant te
barm him, and tried te lead him te a bedroom
te wait until a phjsiclan came te give him a
seething draught It took five minutes te
explain te the young nobleman just hew the
joke had been arrahged.
Fer many years Florence has formed one of
a group of jelly old chaps, which has included
the late Lawrence, or "Larry," Jereme,
Capt William M. Cenner, Cel. Themas Ochil
tree and a half score of ether geed naturcd
wags. It is worth any fun loving man's w bile
te attend one of tbe frequent Delmonlce or St
James hotel dinners, says an old issue of The
New Yerk Sun, when these wags are invited,
and bear them tell of the amazing and elab
orate practical jokes they have known te be
played by one another en one another.
The most peculiar fact about them is that
they are never nngry at being tbe butts of a
Jeke or the subjects of the stories that nre
told about it afterward. Tbey will travel
several hundred miles in a body te moVe
things lively for Mr. Flo-cnce while ha Is
playing en the stage, and though the country
audience, where some one of them is taken
with a well simulated fit, or where one gets
up in an orchestra seat and denounces the
star, may be considerably astonisbed, nobody
ever knew Mr. Heienee te remonstrate or
feel angry. Florence is Inured te experiences
of this kind.
Hie Hnt Carriage.
Wheu carriages nere first used in England
they were called "whirlcetes" and were used
only by tbe ladies. Tbe w hlrlcete became
unfashionable after Queen Anne showed the
fashionable lnd'es of Londen hew gracefully
a woman could tit en a cide saddle. Ceacties
were kuewn in England In 15G0, tLcy having
been Introduced from Germany by the Earl
of Arundel. They came into general use
among the nobility about the year 1605. Tbe
Duke of Buckingham was the first te ride in
a coach drawn by six horses. Te rldtcule
this pomp the Earl of Nottingham put eight
te his. Coaches for let and hire, like these In
modern llrery stables, first became the fash
ion in Lnden In 1S2 There were only
twenty-one of tiara altogether at tha princi
pal Inns. Exchange,
Charley (te his pretty cousin, wbe U
flsWutrl Anr bltps vpk Jtnml?
I Maud Only a nibble or trcp.
j Charley What would you de, Maud,
if you should make as geed a "catch" t
I cm said te be?
Maud Threw it back again. Charley.
-Montreal Btfr,
THEGAMEOFPOLO.
It It a Mere Scieatlic Spert
Than Shinny or Heckey.
JU
SOME OF ITS FINE POINTS.
A tew l?etaters ter Beginner The Me
the routes Bew te sara the DHkalt
Strokes Rate et the Oasae and llew It
la Flared.
OLO hns been brought ever from
Great Britain te America enl v within
the last few years. Tbe gamers se
nearly like the old game of "hockey."
or -sninny," wmen every true American
boy plays at tome period of his life, tbat one
might term it scientific shinny. The game
differs, however, from shinny In one import
ant feature It is played en horseback, or
rather en ponybeck. The regulation height
of the pony is fourteen hands.
The ground required for this sport should
be larger In size than a field which would de
for shinny. It should be of level turf without
swampy places; In fact, as level as a baseball
ground. A space of 120 yards In length by
70 yards In width is ibeut the smallest that
can be used, and it Is vastly better if a
ground twice tbe size can be secured. The
rule is that the goals be net leas than 250
yards apart In the middle of it, at each of
the two ends, are placed the goal pests, each
goal being 8 yards wide, and it is the object
te drive the ball between the pests marking
the opponent's goal. One great attraction
te pole, which has made it se popular, is te
be found in the horsemanship which is re
quired of the players, as well as their quick
ness and accuracy in hitting the ball. At
times a player Interposes his pony before hit
antagonist se as te prevent reaching the ball.
It Is an exciting and at times quite a dangei
out game. It calls for perfect horseman
ship, well trained and speedy ponies, nerve
and self possession, fearlessness even te reck
lessness, and quick judgment
Rider and beast must net only thoroughly
understand each ether, but must also pull
together. Like in football, team work is in
dispensable. There are sudden steps and even
mere sudden starts. There are sharp chases
and hard, breakneck riding with quick turns
and wheelings. The opportunity for skill in
the saddle and with the arm are many and
brilliant IP a stick is dropped, tbe player
A BTABT.
must dismount and pick It up, but he cannot
strike tbe ball until again mounted. Tbe
stroke is made with a long stick or mallet,
which the rider holds in his right hand, as be
guides his pony with the left If he attempts
te "dribble" the ball the chances are tbat it
will be lest and everriden before it has been
taken as far as ene geed hit would send It
Pole is in this respect almost diametrically
opposite in its system te shinny en the ice,
in which "dribbling" is the most important
part of tbe game, and skill in keeping with
the ball and working it all ever the pond li
tbe chief qualification of a first class player.
Twe strikes are common in pole, the forward
and the back-banded. The latter Is extreme
useful when tbe ball broiling towards tbe
goal, and a player of that side galloping after
it overtakes it in time, and by one chance
back-hit sends it flying away far behind his
back te his friends. The chief requisites as
te tbe ponies are, that they should be swift,
both lna straightforward course and at the
turn, afraid of nothing, and obedient te the
slightest movement' of the rider. These are
perhaps rather heavy demands te make, and
In effect a geed pole pony should be worth a
much higher sum than be brings in tbe
market
It can be safely said that an animal which
Is really geed for pole must be geed for al
most anything else. Intelligence is absolute
ly essential in the pony, and it is astonishing
with what rapidity and ease a Shetland peuy,
or indeed one of any ether geed breed, will
come te understand what is expected of blm
in the game. After a short time be will
learn te knew just what the rider means by
each slight pressure of his hand or knees, and
A DASH.
will need but little guiding with the rein or
pulling up with the bit. At one tlraj pole
was looked upon as a very dangerous game,
likely te injure horses, owing te the abrupt
checks and starts required of tbm and the
knocks from the stick.
But it is found In practice that, if a player
is, te begin with as, of course, he should be
able te ride fairly well, there is no danger
of accidents. Ponies de net suffer, as is sun
pried, from tbe apparently cruel sport
M.my have been known te win very geed
races, when put into training for the winter.
But it is very necessary ter beginners te take
care hew they make a stroke ihen there are
several ponies together, bunched, se te speak,
as it would be an easy matter te give a knock
out blew te a comrade or a pony.
If a player Is "before bis side," that is, if
he is in front of the player of his own side
who has hit the ball, he Is "off tlde" or
sneaking, and out of the game. He does net
bocemo "en his side" until tbe ball Is hit, or
hit at, en tbe opposite side, or until ths
player, en his own side, who makes the bit
passe blm. As long as tbe player remains
"off aide," he has no right te hit tbe ball or
Interfere with the opposing players.
Tbe use of tbe left hand in wielding the
stick and striking with It would, if acquired
at the start, glea great advantage te any
one who devoted a little attention te this.
It would also teach a most useful lemon In
riding with tbe bridle in the right hand. A
ery geed way for Improving at pole Is te
use frequently a pair of Indian clubs. These
develop the wrists, making them both strong
and supple, and It becomes easier te strike,
net only accurately, but with speed and con
fidence. The back hit, which is mode by turning
the elbow and knuckles downwards and
swinging the hand denu sharply from near
the shoulder past tbe knee, cannot be leam
by Bfrtly practicing during the game. Tbe
m 4f AWBLatVnVvLnVtaWlVX
1 eam 'aW "
MBPBBiejsi ill skfi
i taeuM ee MPMeneated by exercises at
home with a club or leaded stick. There are
generally eight players ea a tide and tbey
hare different position assigned te them,
such at rushers, goal keeper, number one,
two, etc, and ether names which mean little
te outsiders but much te players. It Uket
courage te play pole, and falls are net al
lowed te dismay the men.
Every game most hare rules te govern It
There are a number of them In pole, but
many of them are of no great adrautage te
the beginners, te they are emitted here. The
following are Important)
L Each tide shall nomlnate an umpire, un
less It be agreed te bave but one.
9 Ne spurt with rowels shall be allowed.
a When the ball U bit beyond the goal,
the tide defending the tame are entitled te a
hit oft from tbe line.
4. Each side takes Its position about a dozen
yards within the goal pest, and en tbe ball
being thrown out by the umpire te tbe center
the game cesnmencea.
AMtmcVt CBAMFIO!! rOLO TEAM.
5. When tbe ball It hit out et hands It must
be thrown Inte the field by an impartial per
ten. These are the rules adopted by the
Westchester Pole club of New Yerk. There
are many teams throughout the United
States, but tbe team et which a picture is
given is the acknowledged peer of them all.
KING KINGSTON.
Skrtrh of the Tameus none That Wen
the First Special at Tep Weight.
Of all the borers en the American turf to
day none it mere highly spoken et by the
sporting fraternity and levers et racing than
Kingsten, no is a consistent performer, and
has earned for himself the title et king of tha
American turf. He innde his first race In
August, 1S30, at Monmouth park. In this
race, for the Junier Champien stakes, ha ran
second te Trement, Fitzroy getting third
place. Shortly afterward he ran first In tha
Select stakes, beating King Fex by a head.
There were eight entries for this event He
made ene mere race at a 3-year-old, finishing
second te King Fex.
The next year Dwyer Bres, bought him fe.
Ili.'.WO. During his 3-year-old career he
wen thirteen races out et eighteen, defeating
such horses as Barnum, FIrenzi, Volante and
ether crack flyers. At a 4 year-old he wen
-ten out of fourteen races, meeting the best
flyers en the turf. Kingsten it a seal brown
horse, new 5 years old, and stands about six
teen bands high. He Is a magnificent ani
mal, having a deep chest, that shows great
lung power and plenty of breathing space,
powerful shoulders and a pair of quarters
highly developed.
He it by Spendthrift, dam Imported Ka
panga, thus coming honestly by his gameucss
and speed. Kingsten's greatest perfermance
was tbe winning of the First Special at the
fall meeting of the Brooklyn Jockey club this
year. He carried top weight, 122 pounds,
and crossed the line before Raceland, Les
Angeles and Tenny. In this race he proved
KKOBTOW.
te the satisfaction of all tbat his back was a
sturdy ene which weight could net weaken.
In this race he covered tbe distance, a mile
and a quarter, In 2 mln. 6) tecs., being a
half second faster than the record. Truly he
it a magnificent animal.
An Unfortunate American Aeronaut.
An accident, by which the American
aeronaut, Charles Lcreux, recently lest
his life in a German seaport, must be at
tributed te ills own carelessness. He
never fastened himself te the safety line,
which is usually attached te the para
chute invented by him, because it hin
dered hira In landing; he trusted solely
te his physical strength, and only held
with his handt
te the ring of the
parachute The
marks of strangu
lation, which the
corpse showed,
prove that the
violent swaylngs,
caused by the ve
hement storm
that was agitat
ing the air at that
time, must have
"entangled L e -
LEROUXr-
roux In the tackle of the air ship, se that
before reaching the water he could net
jump off and save himself by swim
ming. As the parachute, en account of
the violent storm, was moving with
great velocity, the body must have leen
thrown with great force Inte the water,
whereby Lcreux must bave lest con
sciousness. A year age Inst fall Lcreux had under
taken 238 descents with Ids parachute in
Paris, Londen', lierlin, nnd ether places.
He was 83 years old when he tlictl, and,
hailed from Waterbury, Conn. He served
as a sailor in the American navy, and,
when at a fire in Chicago he was com
pelled te jump out of a live ctery house,
he conceived the thought of inventing
for similar dangerous occasions his para
chute, which departs from ether known
constructions in this feature, that it only
unfolds snu become capablu of cany
ing after the descend? nt lias loosened it
from the balloon and Inflated it in the
form of a salL
A Quiet Cemer.
This sketch from The Decorator and Furnl.b
sr will thowtheso fortunate enough te pe
an old clock and some bits of colonial furni
ture just hew te arrange them te product) a
pleasing effect
lUirrewliig Without CeuseuU
A. What have tbey sunt you te Jail for,
comrade!
B. Fer borrowing five thalers of en old
usurer.
a. Why, I necr heard of a man ilng
l:kcd up for borrowing! "
D- Vt; but I had te knock the fellow
down before be would lend them. Alma
wmju de IUm.
II P' ffl L
I JL 4-?Esitsarti
KEEP IT BEFORE THEM!
HOW THE BRITISH OUTDO AMER-
ICAN3 IN ADVERTISING.
Kaormems Saras raid la England for Ad
vertMag 7,800,000 for "Advertising
Privileges" In One Teat A Hill Sticker
Makes 9,000,000,
Special Gorrcpendroce 1
Fmt.ADKt.riUA, Oct 81. America
leads the world in se many things that
when we have te take the second place
ere can well afford te acknowledgo It
In the matter of advertising, for in
stance, we nre in the habit of thinking
that we of the United States discount
every ether nation, and if osked where
the greatest secttlscrs are te be found
nine peeple out of ten would undoubted
ly say in this country. But it Is net true.
Great blowers of our own horn as we
nre,v the Englishmen, nnd even the
Frenchmen, can give us points In this
matter. Our business men are without
doubt skillful and enterprising in their
way, but as yet they are only student
of an art in which their brethren of Eng
land nre pact masters.
One of the first things that strike an
observing American setting feet In Liv
erpool is the number, variety nnd Inge
nuity of street ud vcrtiscments. The horse
cars, or tram cars, as they call them
ever there, are literally moving sign
beards. These tram cars are two story
houses en wheels. The advertisements
cover every inch of space, inside Bnd out,
which is net required for seating the
passengers. Leeking upon thebowllder thebewllder
Ing array of proclamations et the vir
tues of soaps and matches and announce
ments of current nnuiwments, It is sim
ply impossible for the stranger te tell the
destination or route of the car. Omni
buses nre decorated in the sameway,
and the drivers have mud curtains, um
brellas and waterproof coats all em
blazoned with advertisements.
"Sandwich men" ero neither few nor
far between. We hnve them here, but
in English cities there are hundreds te
our dozens. They go about ever there in
companies of twenty-live, straggling in
single itle along the gutters for they nr
net allowed 'im the sidewalks and when
ene company passes another the sight
has the effect of a precession of uni
formed men. A few years age I crossed
the Atlantic with a great American man
ufacturer who was going ever te teach
the Old Country hew business might be
built up by novel advertising. His soap
had conquered the United States, and he
proposed te wash all England with it.
He get no further than Liverpool, and
had been but ene day en English soil
when he confided te me that although lie
had come, te teach he would step te learn.
"We de net knew the alphabotef the art
of advertising," said he, "and as te soap,
w ell, hereafter I shall suhstitute 'carry
soap te England' for the proverb 'carry
coals te Newcastle.' Te my mind it is
mero expressive."
A railway station, whether surface or
underground, is the pnradise of the out
door advertiser. The bill pester fairly
revels in the opportunity which it af
fords for the display of illuminated pa
per and the painter keeps him company.
The biggest letters of all arc employed
in displaying the natne et the great bill
pesters of the United Kingdom, and It is
net uncommon for the Btrangcr te ml
take these names for the first three or
four times that he sees them for the
names of stations. Te find the latter in
this wilderness of signs requires ex
perience as well as keenness of sight. The
gcneral recollection of them is a confused
mingling of bright color and paint, but
new and then a catchword from fre
quent iteration lingers in the mind,
One placard in flaring red nnd black
letters two feet long reads, "What It
costs te kill a cat." The rest of the no ne no
tlce was in much smaller tj pe, and as
often as I scanned the legend I am still
in ignerance as te what the awful pen
alty of fclicide may be. I am net argu
ing in favor of this sort of advertising
en the contrary my inclination is against
its utility. It is an open question hew
many of these railway signs are ever
read except by the few peeple who are
waiting ever for trains and have neither
newspaper nor books in hand for time
killing. The spaces in the tomb like
underground perches ought te be mere
valuable, since while shut into them you
nre obliged te read what stares you in
the face.
I have a num1cr of these advertise
ments, together with notices te the pas
sengers, quite by heart. If you leek at
j our compagnens de voyage they glare
back at you with ai alt which accuses
you of all sorts of evii intentions, and
rather than encounter their suspicions
or the lurking accusation of impel tl tl
nence you must pcrforce commit te
memory the tributes of respect te cow
slip lue and Bass' ale, as well as tlit.
n cords of convictions for stealing rides
and assaulting passengers en "circle
trains." On the ether hand the mes
useless of the promiscuous bill sticking
would seem te be that en the pavements
where all day long forlorn figures crouch
in the slush just outside of the curl
stene pasting bill nf ter bill en the wet
stones te be obliterated by the feet of
the throng, scarcely ene of whom pauses
te glance at the paper en which h
treads.
A few randetn figures obtained from
authentic, sources u itheut a low te pub
lication impress the idea of the whole
sale way in which the British advertise
gees about his buHlncss. William II.
Smith, who is known te the world el
politics as the first lord of the treasury
and the Conservative leader in the house
of commons, and te the stage as Sir Jo Je
seph Perter, K. C. B., of "II. M, S. Pin
afere," is also the lessee of the advertis
ing privileges en the railways of thi.
United Kingdom. The incorae of Mr,
Smith's firm from this seurce must Lx
as large as fiem the newsdealing busl
ncsg.ef which he haj the monopoly, ei
as that et Spiers & Pend from their res
taurants. At all events, I have it from very hlgl
authority that last year his advertising
privileges yielded him I,500,OOC-that ii
te say, ever seven million dollars. I
would find this hard te bclieteif I did
net knew that my informant himself, a
soap "promoter," pays Smith & Sen
-10,000 for handling und displajing a
single ndtertlsemcnt. Willing and Part
ington divide the hill pebtlng business of
Londen between them. Each began life
with a brush in ene hand and a paste pet
in tha ether. Each Is new a millionaire,
nnd Willing, who is said te be uuable te
read and w rite, lias an estimated furtunt
of 2,000,000.
The greatest ndvertlwr In the world is
Pear, of soap celebrity. His expendi
tures en this account stagger belief, but
Mr. Barrett, who is te nil Intents and
purposes Pear, says that for every
jxjund that he has sjicnt in printer's ink,
faint and paste, he expects te spend ten.
t was this concern which enlisted the
best brushes of the Royal Academy in
the execution of its aihertlslng schemes.
It is net unusual te pay $2,000 for an ac
ceptable design, and there are scores of
artistlcailv painted pictures en the dead
walls of Londen for which he has paid
as much as $300 apiece. But with him,
as with nearly etiry ether successful
advertiser, dead wall aihertislng it sec
ondary e newspaper adterttsJiiiTi ,t
te printers in it that pays the best aftet
alii wJ flrfJ thet the quickest response
always cornea from newspapcra and pe
riodicals." Yeu may have soma faint Idea of what
such t concern spends In advertising
when 1 tell you that Tear's people paid
50,000 ($330,000) in laying the words,
"Geed morning. Have you used Pear's
seapr" before the public, nnd that they
think they never tnade a better invest
ment. Fer Sir J. Millais' "Bubbles'1
they paid $7,500. Here Is something for
American business men te put In their
pipes and smoke. Pushing Pear's nre
two ether seajw, Breeke's nnd the Sun
light, the former made by an Ameri
can house, with headquarters in Phila
delphia. The soap peeple, by the way,
tell me that it pays te advertise soap
only in English speaking countries.
Seap is net in demand In any ether.
In this country the newspapers tee
often have te run nfter the advertisers
instead et the advertisers running after
them. Net se in England. There the
question of the utility of advertising is
past the point of nrgument. It isenly a
question of cheice of mediums nnd
methods nnd whether the advertiser can
get the space that he wants in the mo me
dluin of his choice. In the counting
rooms of the great dallies and of such
periodicals as Punch, The Graphic, the
yueen, The Field, etc., there is a sub
itum air of "take it or leave it" en the
part of the men behind the counter.
Some papers be rigidly limit the space
given te advertisers that one must wait
weeks or months for the appearance of
his announcement, nnd then perhaps
accept a half less room than he asks,
' Perhaps this difforence is due In some
degree te the fact that English publishers
show their own faith In advertising by
taking their own mediclne in most llberal
doses. All of tha bigdally newspapers
except, perhaps, The Times, which- is a
law unto itself nre liberal advertisers.
Seme have ene method and seme another,
but all manage te keep befere the publie
and have themselves talked about. In
turn, their own advertising spaces are in
great demand, at prices which are high
compared with the low rates ruliug en
this side of the Atlantic In six consecu
tive days The Londen Times devoted 200
columns te advertisements and 209 te
ether reading mnttcr. In the same "num
ber of issues The Dally Telegraph pre
sented SOI) columns of advertising and
only 182i of ether matters. The Dally
News gave 1331 of its 830 columns te ad
vertising. The proportion of advertise
ments te pure reading matter in the
great American newspapcrs is smaller,
but with us it is net always easy, even
for the expert eye, te tell the ene from
the ether.
The Dally Telegrnph, which claims the
largest circulation in the world, nnd The
Petit Journal, of Paris, which long nge
distanced it in the race, are large bill
beard and dead wall advertisers, and The
Londen Dally News fellows en the same
lines. By the way, I have often Been
halt a column or mero of journalists'
wants nnd journalists wanted, the former
predominating. This clans of advertisers
is very rare with us outbide of papers, of
which Mr. Ferman's Journalist is easily
chief, devoted te the newspapcruieu and
their interests. The Dully News pub
lishes its rates in displace! type under
the editorial head. I copy the following
announcement that American publishers
and advertisers may make their own com cem com
parieons: mreaTUrr te ADVtaTisins,
TUB DAILY HEWS
uxs
THE WltflEST CITtCDLATlON
of any Liberal paper
IU TUB WORLD.
raXPAID ADVKBTUSWXTt
from
Managers, Articled Pupils,
Secretaries, Housekecpsrs,
Travelers, Clerks,
Collectors, ApprenUces, and
Tutors, Demestic Ucrvanu
Oorernowoa, of all kinds,
Wanting Situations, or
Employers requiring the services of such persona,
TWO UJU, BlxrcxcB.
t Insertions, la Ik-yond S lines, (J. a Hat
per Insertion.
AnartinanU and Bsnall Frlrate lYepcrtles of
every description te be Let, Bald, or Wanted,
two uxkm, ems sniuaxe.
I Insertions, is. CO. Beyond hues, U. a line
per Insertion.
Inquiries for Missing Friends and Cipher Cor
respendence, &e., Fire Lines, Ce. Is. a tlaeaftea
Births, Marriages, and Deaths, Fire Lines, Be.
Threepence, you will remember, Is six
cents; sixpence, twelve cents; a shill
ing, twenty-flve cents; two shillings and
six pence, sixty-two and a half cents,
and live shillings a dollar and a quarur.
The wording of this rating is peculiarly
characteristic. The prices of mercantile
advertising are net given, and by far
the largest demand for space comes from
this class. The principal advertisers are
patent mediclne men, soap makers, man
ufacturers of proprietary articles gener
ally, real estate dealers, drapers, grocers,
publishers of books and music, trans
portation companies, amusement man
agers and projectors of joint stock com
panic Mjses P. Hakdy,
60MEWHAT LIKE A SOUTHERN HOME.
Flant and Description of a Very Comfort
able ricturesn.ua Heuse.
There It something suggestive et a southern
home In this fleer plan, although It is built in
a northern city. The 'large main room,
which extends the full length et the house,
the arrangement of rooms en each tide, the
bread expanse of perch In front, tbe wide,
low pitched reef, the kitchen extension hi the
rear, all suggest the southern house.
ELEVATION.
It Is net uncommon In such buildings te
have the entrance directly In front. There Is
always objection te a direct potfage into a
large room. Tbe placing of a vestibule In
front of or at one tide of a large hall changes
it Inte a room.
If there wtre a deer In ths front part of
tha large central room et this house there
would necessarily hate te be a hat rack or
ether repository for wraps, umbrellas, etc.,
which never present themselves agreeably te
the eye. Furthermore, In placing them away
from the deer, there w euld be a passage across
the room te the bat rack, which would be
marked at times with dirt and dust brought
In from the outside. Tbe vestibule and stair
ball change all this. In this tustance the stair
hall is placed at the side, which gives au
unobstructed view from thu front rmrtef the
main room. This stalrball can be covered
by a rug, which can be carried out of the
heuse for cleansing.
One of the great objections te hard weed
floors in houses which must be cared for at a
moderate expense Is the large amount of la
bor tbey require. They are easily tolled, and
show the slightest disfigurement, se that it is
necessary mere than once every day for some
one te wipe them up in spots, if net all ever.
In houses where expense or energy of servtce
is net important this may ba a small matter,
but as the general condition must contem
plate economy of energy, It is important that
this matter be considered. The disposition
which lead these of moderate means te fol fel
low the example of wealthy neighbors tends
te tbe use et many bard weed floors. A geed
body Brussels carpet Is easily taken care of
as compared tilth a hard weed fleer, and the
first cost is but little mere.
Tht lettd finish of the entire lower fleer of
tbibfU,UeJ bard weed. Benis little varV
ctybuted. ITie main room Is quartered oak.
the chamber white maple, the library tyca tyca
mere, the stair hall quartered oak and the
dining room walnut. The plasterlec has a
grayflnUh-net the white, glaring; color se
common. In the dining room, about half
wayup the wall, en all sides, Is a theU which
caSB1r.te,X.',,!Ch1e,W,de-, 'tbtws2
castas of all doers and windows, Oa the
under tide et it are cup hooks, te which mar
be hung an occasional cup, or throegk watch
tmllax or ether green or decorative material
maybe trained. The little china closet lathe
corner et the dining room hat glass doers la
dM?spbeiew?ctl(m m,J h1 anJ vebM
On the second fleer are three full height,
tquare bedrooms. The larger roemt nre In
the high part et the reef where the height It
sufficient te admit celling with light cellar
beams. Net even the upper corners of tbe
rooms are clipped. The height te the small
room it derived by placing a dormer tbe slat
et tht room en that tide et tbe house.
Te return te the first fleer. The mala
room Is divided by a circular form of orna
mental fretwork te that there is a large pat pat
sage through the center. The view from the
front through this fretwork te the mantel
and scat In the rear is very charming. The
mante Itself Ii et weed. The facing het'
enameled tile. Very little weed work shows
ea the front through the shelf.
The perch is a very elegant feature et this
house, presenting, at It does, large unob
structed space for this room outside the
house. The main body of the perch, as will
be seen, It te one tide of the entrance, thus no
one is disturbed by a passage from the front
steps te tbe deer. The large gable In front
of the perch Is left open te the sheathing line
abeve the rafters. The effect et this Is net
only agreeable, but it lets mere light Inte the
main room than would be the cast If tbe
gable were filled with ornamental forms of
weed work, shingles or ether material which
obstruct the light te a line with the top of
the columns et the ether pari et the perch.
There it another point about this epea ga
ble which can only make itself apparent from
experience. That Is, there is a feeling pleas
antly in contrast with the depressing effect
which comet from slttlnjf under the low root
et the ordinary fersa of perch. One can tit
uuder thlt gable, leek up and see a large ex
panse of iky above him; otherwise, there Is
little mere than the horizon te be seen, A
number of people titUna en inch a poreh will
naturally move from Ach end te the center
te get under the opening of the gable with
out really knowing the reason.
ground rxoea.
The cost et this house end appurtenances Is
shown by the schedule.
OuDdlnff-Unt fleer finish, hard woedi
ecend fleer finish, ptna . Km
Frlry, vaults and tfaeda a
Osternt and connections, 190 barrels M
Illuminating gat pipe... as
I'hunhlag, cellar tlak, kitchen sink, bath
tub, water clewt, wash sink, street
washer, i Ity and cistern water ... s
uuiuiurea , ,,,,,
Mantels and grates .
Furnace M TT
M
se
Total.
CHESS AND CHECKER3.
Chese problem Ne, St. End game (for be
ginners). iliac- u pieces.
VThlte seven pieces,
Wnlte te play and win.
Checker problem Ne. S3. By William
Ilany,
Black-fl, 7, 10, 13, IS, 16, 90, X.
61000
HHZsW
mMm
White 1. ID. 'i. iU. 'ii. ttl. 27. XL
White te play and win.
SOLUTIONS.
Cbea problem Ne. 83: White te play sad
mate with the Kt, hi three moves.
White. Black.
l..Px t..Ktelii
3..n-If5x 9..BXR
8..Kt B 5 mate.
Checker problem Ne. Sh Black A, 7, 10,
13. 13, 14, 21. AVhite-lft, 19, si, 25, 53,5
8L White te play and win.
White, Black.
l.,S0teSd 1..91teS0 1
2..24te30 S..S0te0
3.. 20 te S 3..10tel9
4.. 2 te 18 4..13tel0
S..18tel5 5.. White wins.
FUOM.EM NO. 11, BY "M0S9DACK."
IHnck 1, 14, 26.
Wfe4 &&
w m W4i m
raVitM '
W?i B& LP? Wk
mtM J2B. O
H ffl PS WA
Wm i wZ ate Wik W&
White 6, 25, 32.
Black te move and yln.
(Cavriaece.
s
TANllAHDCARHIAUK WOHJC.
EDW. EDGERLEY,
CARRIAGE BUILDER,
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Buggies, Ptistens, Jump Seat Cmliltt' '' j
I hae all the latest st)les te select trtadJ Li
work some of my own work. '-dj
ruumii pricta. unu uuu exnminr. nesiwtT;.
ble toshen our work uiiU exn,.iliiei ery detail, p.
lleiialntlug and Keralrln promptly mad
neatly done. One set of workmen espeettlsa;
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