By LEMUEL F. PARTON
TEW YORK.—Word comes from
London that Sir Seymour Hicks,
who, last September, became offi-
cial bucker-up of British civilians,
, » sailors and
Sir Seymour's soldiers, is
Laughter Bombs
Buck Up British
kingdom,
laugh bombs
all
which eventually
the trumpets of Jericho.
He is 78 years old and last month
the stage.
He started life as a call boy
in a London theater. His next
job was as an undertaker’s
mute, a hired mourner, some-
times filling in as an emergency
pall-bearer and the like. He
wore black well and did nicely
in his new career, until his
memories of the theater obtrud-
ed at an unfortunate moment.
He was walking solemnly be-
hind a hearse, when a distant
band struck up a tune, which
carried him back-stage again.
He swung open the door of the
hearse and called out, ‘The
overture begins now, sir.”
That shunted him right back to
the theater, which, by all accounts,
he never should have left. He has
written and produced 64 plays and is
the author of eight books of remi-
niscence, comment and criticism.
He was knighted in 1935, and May-
fair made a tremendous fuss over
him, with similar cheers from the
populace. In the World war he or-
ganized concerts and shows for the
soldiers and kept up a drum-fire of
spirited humor which rated him as
the leading empire morale-builder.
come len
INING with Henry F. Grady
many years ago, this writer
noted that he had that old-time free-
trade religion. He has never back-
Grady Sticks to gat, r — >
Old-Time Free
Hull's Jeph-
Trade Religion thah, girded
to smite the
assail the secretary's trade agree
ments program.
Mr. Grady, 57-year-old Celtic
and incurably optimistic spe-
cialist in foreign trade, is assist.
ant secretary of state and has
taken over the job of expound-
ing and putting forward the
agreements, The law authoriz-
ing the plan will expire June 12¢
and the continuation of this
trade policy will be an early
and exciting kick-off in congress.
Mr. Grady, a San Franciscan, ed-
ucated at St. Mary's university, Bal-
timore, is a man of encyclopedic
learning in trade matters, a lec-
thor of many books and treatises
and a member of many learned so-
cieties. He boils down a mountain
tas, the only helpful reality is the
flux of good through the internation-
al bloodstream.
lp
tracked by the Finns, was, ac-
tainable, the pet idea of Andrei
Finns Hammered
Wedge Between
Stalin, Zhdanoff
quently re-
ferred to
M. Zhdenofl's future, as the latter
Finland.
He was designated secretary
of the Leningrad Communist
party committee on December
16, 1924. That made him a vir-
tual dictator of the Leningrad
district, the Pittsburgh of Rus-
sia. M, Zhdanoff has been par-
ticularly bitter against Britain,
and several correspondents have
attributed to him the disruption
of last summer's negotiations of
the allied powers with the So-
viets.
He is 43 years old, a Revolutionist
since 1912, when he left school to
engage in agitation against the czar-
ist government. Until 1917, he was
chiefly occupied dodging the police
and joined the army as a germ-
carrier for the Bolsheviks. In the
early revolutionary years, he was
one of the leading organizers of
party propaganda and was thrown
into close association with Josef
Stalin. It was the beginning of a
beautiful friendship, which, quite
possibly, the skiing Finns have dy-
namited. He is of a middle class
family, one of the cleverest word-
smiths of Red Russia.
(Consolidated Features—WNU Service.)
|
Star Dust|
* Fan Mail From Far
% Brought London Here
* It’s an Ill Illness—
i
{
{
ADELEINE CARROLL |
has the grandest bunch |
a group ©f French children |
who are living in her chateau |
in the country, secluded from the
The children take time
their studies and games to
attacks.
from
eo
MADELEINE CARROLL
who reads
as she rests between |
The famous Brighton Belle pulled
out of Hollywood the other day for |
scenes in that same picture. The]
station, however, was a replica of
the famous Victoria station, the]
train was a replica of the Brighton
Belle, which covers the 62 miles be-
tween London and Brighton in 40
minutes, and the men who filled it
were extras, not British Tommies.
Bid to many who watched, the
atmosphere was the same as it
would have been in the original set-
ting. Producer Edward Small could
not shoot the scene in London be-
cause of the present war, but in por-
traying a scene that dates back to
the last one he brought to Califor-
nia, for a moment, all the feeling
that fills the railway stations of
Europe in these times, as trains
mm
era man who last year filmed the
March of Time's memorable motion
picture story on Japan, was stricken
with-appendicitis while on his way
It is
——
“Four Wives’ proves that it’s pos-
sible for a sequel to live up to the
film. People liked ‘Four Daughters”
so much that it seemed unlikely
along could be anything but a dis-
appointment. “Four Wives” is so
engagingly.
fs
Kay Francis will appear in “It's
an
Norma Shearer may have
a mother role, too, in the film ver-
sion of the popular novel, “Escape.”
who is also a famous actress, by the
Shearer's benefit.
sniffer
By a strange coincidence, Patsy
the same time as her brother does
at station KSOO in Sioux Falls,
8. D. It's rather hard on their proud
mother—not only do they broadcast
at the same hour, but it’s 6:15 a. m.
assaf
Dave Elman will never have a
again if he can help it. The one
he had recently’ cost him about $35.
It had to be fed pieces of fish, fre-
quently. The supply of fish, which
had seemed ample, disappeared in
no time, and Elman had to keep
sending out to restaurants near the
Columbia playhouse for more. The
restaurants in that part of New
York are far from cheap; the fact
that the fish was for a seal instead
of a human being didn’t affect the
price. So, if your hobby has any-
thing to do with seals, don’t try to
land on the Elman program; at
least, not until he has forgotten how
expensive fish can be,
—f—
ODDS AND ENDS — Walt Disney's
“Pinocchio” will be released in February
+ + « Robert Mont, is g to Eng
land again, to pictures “an more
change of title for “Send Another Coffin”
this time it's “Slightly Honorable.”
(Released by Western Newspaper Union.)
Vogue for
By CHERIE
Fabric Elegance
NICHOLAS
a
*
td
+
This
HEN in a dress-up mood, what |
to wear is the question. The |
of brocade among fabrics |
of high fashion, as announced for |
spring, may well be regarded as a |
The big news is the neat-patterned
brocades in necktie silk effects that
make up into most wearable day-
time frocks that are dressy at the
game time that they are emi-
nently practical.
If you are looking for a daytime |
frock that will guarantee style dis-
tinction take note of the three swank
afternoon types here illustrated.
The material used for this trio of
exceptionally smart fashions is the
new-this-season brocade of damask- |
woven bemberg rayon. You can |
get it in monotone or two-color |
effects, its high and low luster fila-
ments producing a handsome bro-
cade patterning. If you are your
However, if you are |
being your own dressmaker you will |
find modes similar to the ones pic- |
tured easily available in shops and |
dress sections throughout style cen-
ters.
Looking at the illustration you
sense at a glance that the new bro- |
cades yield perfectly to high-styling. |
The brocade that fash-
jons it is in a violet-leaf
A sell-
fabric bow at the belt and the igh
neck closing is the only ornamen-
tation, for material such as this
handsome brocade exemplifies the
“beauty unadorned is
most."
the
the
Centered in
the s x
pri
fitted at
that
picture is one of
oved fashions—
site that is art-
waistline with
flared. A
of bem-
the
is gently
a ole dood
the skirt
. - oo le
damask
To the left a figure-molding after-
dancing patterning h s forth
in the illustration. The high-necked
bodice is enhanced with a large old-
joned brooch.
Designers are making varied uses
of brocade. Milliners welcome this
new damask-woven material as per-
fect for the very stylish draped
turbans for which everybody is call-
ing. These bright colorful bits of
headwear are charming with winter
furs.
Add a handbag of the same bro-
cade and the ensemble will prove
a delight to the eye. One even
sees shoes made of brocade, like-
wise scarfs and belts.
The jacket suit made of the neat
necktie-patterned brocade will be
featured later on in the spring,
its charm accented with the pretti-
of a blouse of the daintiest
lace-trimmed lingerie type.
{Released by Western Newspaper Union.)
fast
New-Length Sleeve
Sleeve lengths grow capricious.
The type most called for and one
new in the field today is the bracelet-
length sleeve. The dress pictured
is so sleeved, Another feature in
current styling is that dresses are
subtly designed to achieve ‘lines’
that take inches oft the strategic
points so as io slim the figure ac-
cording to fashion's way of think-
ing. Details that accomplish this
feat in the gown pictured are wide
shoulders so as to make the waist.
line look smaller in comparison,
darts above the waistline to accent
the new “nipped in’ look, and
smoothness around the hips. Sou-
tache scrolls trim this frock which
is fashioned of moss-green sheer
wool.
Pastel Lame Turbans
For a glowing accompaniment to
a dark dinner suit, oriental turbans
of draped pastel lame are & new
suggestion,
Red Shoes Novel
Touch at Resorts
If you would keep tab on coming
events that ‘““‘cast their shadows be-
fore,’ watch the style parade that
is traveling the highways and
beaches in southern sun-bright re-
goris, One thing your amazed eyes
will see is red shoes. They are be-
ing worn with all types of costumes.
Worn with slacks they add a most
zestful novelty touch. Look too clev-
er for words with simple little ging-
ham dresses, in fact with any type
of casual daytime frocks, also good-
looking with white afternoon dresses
and tailleurs.
Now comes the seguence of this
fashion story. As everybody knows,
what's worn at the southern resorts
in midwinter sets precedent for
spring and summer fashions to
come. Wherefore, the message that
red shoes will be worn with tailored
beige or navy street costumes has
aiready winged its way northward.
So if you crave fashion thrills, buy
a pair of red shoes.
Fruit Motifs of
Pasted Feathers
For a gay splotich of color on
your hat ask your milliner to show
you the new fruit trims, done in
pasted feathers. Plums, apples,
pears, bananas, and so on are down
the list. These motifs, in realistic
colors, are to be appliqued on crown
or brim or where you will on your
hat. Buy an extra one to attach
to the lapel of your coat.
Cloth Joined Up
With Surah Print
Considerable emphasis is given in
the advance costume displays to en-
sembles that are made of cloth com-
bined with surah print, the latter
used for, perhaps, the blouse, to
line the coat and to serve as color
accent on pocket, neckline and
sleeve finishings.
Glove Note
Even short gloves this season may
be fastened with elaborate buttons.
Screen Player Virginia Vale has a
pair made of black suede, buttoned
with tiny gold filigree beads.
|
i
i
—DOLLAR MAKERS
Ads, Telephone
Make Excellent
Sales Combine
By GEORGE T. EAGER
manship is to make it easy
for eustomers to buy. But de-
spite the fact that the number
of telephone calls made each
day exceeds the number of let-
ters written each day, many
business men who advertise
their goods or services, fail to
list their telephcne number in
advertisements, circulars and
letters.
A few days before last New
Year's day the sales manag-
company noticed a large display ad-
vertisement of a restaurant in the
local newspaper of a small town in
Pennsylvania. Although most of the
space was used to urge customers
to telephone their reservations for
New Year's Eve, the restaurant
number that cus-
tomers were e€ex-
pected to call
The sales man-
ager had a good
time showing the
advertisement to
business friends
and commenting
on the inefficiency
of small town
business men.
His own duties
involved the advertising of a set of
reference books selling for several
hundrefl dollars a set, and direct-
ing a sales force of 80 salesmen to
follow up the written requests for
booklets describing the set. Many
of these inquiries came from chil-
dren who cot ot buy and were
therefore a nt cause of an-
noyance effort.
In the
restaurant
ried no telephone number, he
denly realized that his own adver-
tisements, circulars and letters did
not feature the telephone number of
his own local It was im
and ed
at the
that car-
advertisement
office.
that
Miah
He discovered
quiries about the
came from
telephone iIn-
reference books
interested people
and resulted in a high percentage
of sales. He also found that al-
though children may write for book-
lets they do not telephone for them.
A cause of wasted effort and ex-
pense was thus eliminated by fea-
turing the telephone number.
SOLICIT VIEWS
OF OUTSIDERS
s Jv
oniy
VERY successful business
executive must necessarily
devote a great deal of thought
and attention to his business.
He is generally thinking about
it most of the time. But this
intense interest leads him to
see his business from the inside
and to completely miss the out-
side point of view. He is like
Yankee Doodle who, “could not see
the town, it was so thick with
houses.”
The most important function of
the advertising man in modern busi-
ness is to supply this outside point
of view-—10 see a
business product
or service as the
customer sees it,
It is the business
of the advertising
man to interpret
the public to a
business and to
who write most interestingly about
the city are usually from the coun-
try. To their fresh point of view
routine things become novel and
vivid. Like the advertising man
they have the outside point of view.
(Bell Syndicate—WNU Service.)
Word ‘Cigar’ Derived
From Spanish ‘Garden’
How did the words cigar and cig-
arette get into the language? It
seems to be another old Spanish
custom.
When tobacco was still a novelty
the acme of hospitality was for a
host to offer guests small rolls of
home-grown tobacco for gmobing,
usually with the explanation **
de mi cigarral’” (it is from my
garden). The word “cigarral”
means an orchard or fruit garden,
Strangers to the Spanish
came to regard the word * i
as describ the gift rather than
its place of origin. The word was
soon shortened to “cigarro” and
finally to the English “cigar.” The
word cigarette means, literally, a
small ciger.
CLASSIFIED
DEPARTMENT
FOWL POX
VACCINE
BIO-CHE
Fowl Pox Vaceine — 100s, 76 eens, 55.00
BW. 1 Bained Antigen 4 leats, $1.75
ASK YOUR DEALER TO WRITE US
BIG-CHEMICAL PRODUCTS CO. 15 Se. Gay 54, Baltimore, DL
BABY CHICKS
for
we
per
ORDER
J nuary
will Inc de 10 or me
100 Write BY onoee {oir detalles TIT A
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YOUR CHICKS EARLY
and February de ery nd
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{ {
OPPORTUNITY
Men, Women: manufacture pat. beaith food.
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Pop Chip Mig. W. 130th, Cleveland, ©,
fi tire
Appro
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STAMPS
BUY ALL UNUSED
STAMPS, 1, 10 BO«
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MANNING LANGER
761 Sixth Avenue, New York.
Dept. MM,
OPTICAL SCHOOL
OPTICIANS WANTED
LEARN A SCIENTIVIC TRADE
Become an optician Write for bookist
RANLLING TECH SCHOOL of MECHANICAL OPTICS
TaB HM, Moward St. Beitimore, Wd,
Garment Bags Made
From Odds and Ends
By RUTH WYETH SPEARS
ee EAR MRS. SPEARS: x
D thought you might be inter-
ested in how I made garment bags
my family,
gs 1 had
y part of
PIN, BASTE |
AND STITCH
cottons and
joinings with bias
followed your directions in
EV Jook itials of
bias tape to mark 5
the upper
the {fot
wag
»
is sketched
L i reader
used. If a zi vr is used for the
opening, the 36-inch length is best.
If you put it in a curved line, you
will have a wider opening. Each
step in applying the zipper in this.
way is shown here.
»* * *
At
svar os $371 thig
yunacas } Lis
NOTE: The Sewing Basket mm
every thrifty household should
contain a copy of Mrs. Spears’
Sewing Book 2, in which she il-
lustrates the five standard meth-
ods of repairing all kinds of fab-
rics. Thirty-two pages to delight
every lover of fine handwork. To
get your copy send 10 cents in coin
to Mrs. Spears, Drawer 10, Bed-
ford Hills, New York, to cover
cost.
| Beware Co
from common co
“That Hang On
cause it right to the sea the
Sronible th Jooseh germ laden
secretion
| increase and aid nature tor
| soothe and heal inflam-
| ed bronchial
raw, tender,
i mucous
{| No matter how many medicines you
| hae iis
| youa e of with the
understanding that are to like
the way it quickly the
or you are to have
CREOMULSION
for Coughs, Chest Colds, Bronchitis
Up Again!
Our greatest glory consists not in
never failing, but in rising every
time we fall. —Goldsmith,
WHEN YOU WANT
THAT NEXT JOB OF
PRINTING
Let Us Show You
What We Can Do
*
If you prefer, send the
order by mail or bring
itto the office in person.