By coursing through his veins, Britain’s austere Court of St. His name is Joe Kennedy, LaBINE the blood of old Erin a sensation at Great England. . business shoes in He is not Who.” Joe Kennedy, who 35, who organized the mission and served man of the mission, may be ushering in a new type of diplomacy. Others claim this right-hand man of the Roosevelt admin- istration is being exiled by his appointment to St. James. Still others say the made Presidency. More likely is the answer ognizes the need for a British ambassador of exceptional business ability, a man who can maneuver the proposed recriprocal trade treaty to a cessful conclusion Joe Kennedy, more than other New Dealer, is the man do it Red Tape Bothers Him. This dynamic Americ shock St. James. As man and he mission he official red procedure. where else conditions. any who can tape In diplomacy he will find as just no- unbroken Success love and fam life an important part. At forty-nine he is the father of nine good children. Fitzgerald of Boston, is tive and slim at forty- -Sev John Boettiger, Joos law, blurted out when her: “At last Kennedy newsboy in from New and back ag he finished baseball driving a sight-seeing bus during summer vacations. By the time he graduated he decided on a bank- ing career, became a state exam- iner for 18 months and—when only twenty-five—was actually a bank president! He Fought With Roosevelt. Kennedy's first meeting with President Roosevelt came during the war when the Irish Bostonian was assistant general manager of the Fore River shipyards and the President was assistant secretary of the navy. It is recalled that the angry navy official dispatched troops to take over a ship which Kennedy refused to release. Next came three years as man- ager of the stock department at Hayden, Stone company, a Boston banking house, It was there that Kennedy got the bright idea of buy- ing American option rights on for- eign motion pictures. That started his movie career. Kennedy was new blood in Holly- wood, one of the first young busi. ness men to approach the movie industry from the banking end. From 1926 to 1930 he was in the center of mammoth mergers and shifts in the big companies. By 1929, just before the crash, he de- cided to get out of the movie busi- ness. But during his brief Holly- wood career he had been president of the Film Booking Offices of story, In have so attrac- ren that son-in- he first ovelt I believe in started as a a career that stretches England to Hollywood gain. At Harvard, where in 1912, he was a star was come- America, chairman of the board for Keith-Albee-Orpheum, special ad- viser for First National and special adviser for Paramount pictures. homes at Beach or Bronxville. consciousness which had evidently eluded him during the 1920's apparently awakened He was one of his port, spacious Palm settled $73,000,000 of ns of 23 shipping hauling. He mail contract clair companies against the government for $750,000 and laid down the rule that future government subsidies to shipping should be made only whe ere ing somethin Then I 'r, he release a sens: spor listing Ing, a re- ro bat ly go down in as another example of Ken- foresight and 10n sense. When every other nation was build- Joe Kennedy pre- the day when fast aircraft would make liners impractical. Therefore he recommended empha- on trans-Atlantic airplanes, to- of small comn He's “Pep” Personified. To staid Britishers Joe Kennedy may be the perfect example of “pep.” Big and tall, he work in his shirt sleeves, instantaneous decisions and He lly at home with any kind of an audience. It is significant that Joe Kennedy is one of the few New Dealers who retain the respect of business President Roosevelt is an important window the home front when he to St. James. nake man i a “d a father and nine smart youngsters. first to board President Roosevelt's bandwagon, while the present Chief Executive was still governor of New York and Jim Farley was still a small time politican. Reformed Wall Street. Kennedy money backed the 1932 campaign and the dynamic Ken- nedy personality gladdened many a vote-getting tour. When it was all over he spent two and a half months reorganizing Radio Corpor- ation of America and hobnobbing with his Wall street friends, trying to convince them that the world was changed. They wouldn't listen. Few people have forgotten the turbulent days when the Securities Exchange commission was estab- lished with Kennedy at its head. Almost to a man, Wall street bro- kers protested it would wreck their profession, But the measure went through and today you'll find that a majority of SEC's old opponents are its staunchest supporters. After SEC was established he left the government and returned to making money again, only to be re- called when President Roosevelt needed leadership for the Maritime commission. He handled American shipping interests as he had han- That is the best indication of the importance the President attached to the British post. An equally interesting sidelight will be the Kennedy family's “‘in- vasion” of London. Never before has the United States sent an Irish- man to London, storm center of English-Irish dissension. Boston blue bloods, social registerites from New York, Philadelphia and Washington will be presented next June to Queen Elizabeth at Buck- ingham palace by Rose Kennedy, a woman who was never invited to join the exclusive Junior League. American debutantes cannot appear before the queen of England unless Rose Kennedy sanctions it. If Joe Kennedy engineers the Anglo-American trade agreement he will return to the United States more thoroughly in the spotlight than ever. Though some may consider him an ‘‘exile’” in London, he can recall that five former am- bassadors to St. James later be- came President. Who knows but that this “typical” American busi- ness man may follow their exam- ple? Hard headed business men also make good Presidents! © Western Newspaper Union. * * New York, with machinery. It takes food to build the framework, repair body tissue, and those that are adequate for main- tenance, but not for growth. It is equally important that you should learn something of | the fuel foods which are neces- | sary to fire the body engine! and furnish motive power to propel the body machinery. Fuel Foods Keep Us Alive The body could not function in the absence of fuel foods any more than a machine | could run without power, or a car without gas. Ev- ery breath re quires an expendi- | ture of energy, and so does every rom ement i iting of the he wink- an eye. repose, | is kept fun an ever-present si For, as long as lif even when you are lying pe ely still—-you need fuel to carry on the internal work of the body. Activity Demands Energy Foods Every type of daily activity, in- cluding work and exercise, re- quires add | fuel. If you walk slowly, you expend twice as much energy as when ill. And when you walk fast, you may use up four, five or six times as much energy. The chief fuel, ducing foods, are the carbohy- drates—that is, the starches and sugars; and fats. Protein also has some fuel value, but its pri mary function is to build and re- pair tissue. Carbohydrates are quick burn- ing. They might be compare d to the flare of a match in a dark room, which gives bright light for an 3 : . tinguished. ery ition: iiona you sit st or energy pro- Fat, on the other h: nd, burns slowly, se wick is turned low. Danger of Inadequate ‘ Fuel Supply | Recently there has been dency to minimize the importance of the fats and carbohydrates, due to the craze for dieting. Some of the results of disregarding the ab- solute necessity for these foods are extreme irritability, and a greater susceptibilit to fatigue, nervous diseases, tuberculosis and other infections. Too Much Fuel Causes Overweight It is true, however, that an excess of fuel foods will tend to produce over weight, For if we assimilate them, and do not utilize their potential energy a ten- Your Food Is Your Fate HE third of the articles entitled Eat and Why,” written by C. Houston Goudiss, the eminent food authority, author and ra- dio lecturer, appears in this issue, In these articles Mr. Goudiss tells how you can be strong, beautiful, wise and rear healthy children by combining the right food materials in the diet. He points out the vast influence which food wields over one’s life. The housewife and mother who desires to know what foods will benefit her family the most will do well to read these ar- ticles week by week and make a scrapbook of them for ready reference. series of “What to in muscular effort, a8 fat—usually in most inconvenient locations! On the other hand, an excess of any food is a detriment. Therefore the goal should be enough. but not too | much, of all necessary foods. Since both carbohydrates fats are energy foods, one might expect them to play dn inter. changeable in the diet. To a certain extent, they do, althoug! fat, being concentrated, pro ) times as equal qual and role ! ourtt fuel weight of carboh Jut because of the the way dled much vdrs these the Carbohydrates Are Carbohydrates rhiofly in in hiefly in pla converted heat muscle energy. rich {rnd . 3 drates inc macaroni, in carbohy- bread, potatoes, cooked and ready- peanuts dried and and rice, to-eat cereals, preserved fruits, sugars Sugar furnishes heat more quickly and more abundantly than t it has a ten- dency to di the and is ull petite at PI also apt to cause fermentation Therefore, a la heat and energy from sta cereals, rge me is best atoes. be ob- macaroni and PX ) Quick energy can tained from the easily digested sugars of fresh an dried such as prt and fully 1 Here is an interesting and important point which is frequently overlooked in unscientific reducing diets Fat re quires carbohydrates for its proper utili sation by the body who try to reduce without following e scientifically planned diet become seriously ill ax a result of cut al Iso ines, aprico ripened bananas frequently ting down on carbohydrates while over looking the fats contained in milk, but ter, and other foods. Relation of Fat To Health Fats are so necessary to the body economy that it geration to life, in possible iS NO exag- say that without fat, higher forms, is The noted Arctic ex. plorer, Stefansson, found that he could exist satisfactorily on an all- meat diet, provided he ate lib erally of fat. On a diet of all lean meat, he became violently ill a week. Besides furnishing concentrated energy values, fats help to create the fatty tissue which cushions the nerves and abdominal organs, and forms the pleasing contours of face and figure. Because it more slowly carbohydrates, its im- within leaves the stomach than proteins and fat retards the di- gestion of these food groups some hat, and thus gives staying power to a meal. At the same time it promotes the flow of pancr juice and bile, thus helping in the assimilation of other foods. Foods rich in fat include butter, cheese, egg yolk, cooking fats and oils, margarine, olives, pastry, peanut butter, most nuts except chestnuts nuts, various kinds of atic Anger Destroys [age place beneath the skin. A fit {of anger may take off more fat | than an hour's exercise, or two or | three days of enforced di et. Thus | the person who allows himself to become upset continually with- draws the fat reserve from his | body. Such persons could profit, | perhaps, by taking more of the | fat-forming foods. | But whether the members of your | family are good natured, or irritable, | young or old, they need a constant sup- | ply of fuel foods—at every meal, every | day. Fuel foods produce energy—and energy is the motive power of life and work and thought. © WNU C. Houston Goudigs— 185 "Home-W rec king" : Qualities of Poor Furniture Polish How often a houseful of fine fur- niture and handsome woodwork is spoiled by the use of a poor furni- ture polish! There are many pol- ishes on the market today-—some fair, some good, excellent for luster and long life fin- The best be- cause made base! In time, work can be sistent application others of the " and harmful acids- ements, that are unseen c11e srt suspected! ish of the furnity is properly ure and woodwork ‘fed’ and kept in rime condition! So beware of harsh, “‘bargain’” polishes—{or ugh them, the furniture suf- fers! i WHEN YOU CLEAN HOUSE USE O*CEDAR — THE POLISH THAT CLEANS AND PRESERVES YOUR FURNITURE Morte women use O-Cedar P Polish than any other "ki nd-—for : ture, dwork nd floors Ir CLEANS as it POLISHES POLISH O-(edar CT IT 3 Lenient With Others Pardon the other person thyself never. SUPERIOR Srr os Selected by Trial from the World's Best Strains I TOMATO Red Break -O-Day, Margiobe Special, Pritchard's Scarlet Topper, ox. 30¢; 4 Ib $1.00; Ib. $3.50. New Rutgers Certified, oz. 40¢; Y% Ib. $1.25; Ib. $4.00. 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