By ELMO SCOTT WATSON
Drawing by Ray Walters.
IGHT Years of Wall Street
—{3ive Main Street a
Chance.”
Will that slogan help
bring victory to the Demo-
cratic party in the Presi
deatial campaign next
year? The of
the Woman's National
Democratic club hope that
it will. Realizing the value
of a good, snappy campaign
slogan as a vote-getter, several months
ago the club
test as the means of securing a rally-
ing ery for the Democratic party io
1928. Hundreds of catchy phrases were
offered in but the one
submitted by Mrs. Wilbur Hubbard of
Chestertown, Md, was selected as the
one most likely to offset the
getting powers of “Coolidge prosper-
ity,” the Republicans
pected to emphasize
members
announced a prize con
the contest,
votes
which
are ex-
Whether or not they have guessed
right remains to There
no denying the power of a good slogan
in a nation which thinks in terms of
catchy phrases and one of whose pop-
ular deities is the great god, Adver-
tising, who utters his Jovian wisdom
in slogans. But to get a good slogan
—ay, there's the rub!
Slogans have won elections even be.
fore the American public became
“slogan conscious.” Perhaps the earli-
est example of this was the political
campaign of 1840, For 40 years (since
1800 when Jefferson was elected) the
Democrats had been in power and the
Whigs, the successors and heirs of the
Federalists, had longed for the flesh-
pots of government power, They nomi
nated Gen. William Henry Harrison,
a veteran of the War of 1812, famous
for his victory over the Indians at the
Battle of Tippecanoe, but at the time
of his election living on a frontier
farm in Ohio. His running mate was
John Tyler of Virginia and early in®
the campaign the battle cry of the
Whigs became the “three T's"—
“Tippecanoe and Tyler, too.” The al-
lteration was pleasing to the ear of
the voter, but even more effective
was the symbolism of the Whig party.
Harrison was known as “the Log Cab-
in candidate,” because of his pioneer
career In Indiana and in all of the
campaign parades there appeared
floats bearing a log cabin with a coon-
skin nailed on the walls and a barrel
of hard cider standing beside the door.
Both the symbolism and the slogan of
Harrison's “log cabin and hard cider”
campaign were such as would appeal
most to the West, which had begun to
rise to political power with the elec
tion of “Oid Hickory” Jackson. and
Harrison was swept into the White
House by an immense majority over
\lartin Van Buren of New York.
be seen, is
Radio’s Great Service
Most of us think of the radio as a
source of recreation or pleasure or in-
formation for ourselves, How many
of us think what it may mean to
some one less fortunate? An old lady
in New York—and lady is the right
word—who was formerly well-to-do
but is now poor and a “shut-in,” re-
ceived a set as a present just before
“heistmas. An employee of the donor
installed it for her. The first sound
Four years later the United States
was involved in two disputes,
Mexico over Texas and the other with
Great Britain over Oregon, The Demo
cratic party stood for the “re
occupation of the Oregon country and
the reannexation of Texas,” went back
into power with the election of James
K. Polk of Tennessee, and by the time
Polk had
whole country
slogan, “Fifty-four For:
as the basis of our cla
gon country. In the war with
one of our vi ge
Zachary Taylor and from
in the battle of Buena
came a slogan which
Taylor President in 1848
famous “A little more grape, Captain
iragg™ which struck the popular
faney. As a matter of fact what Tay-
lor really sald en that occasion was
the laconic “Give "em hell” Bot that
didn’t matter especially, The main
thing was that the combination of the
“srape” slogan and his nickname of
“Old Rough and Ready” had much the
same appeal as the Harrison combina-
tion In 1840,
Next to a good slogan a picturesque
nickname apparently is a powerful
factor in a Presidential election, as
witness “Old Hickory” Jackson, "Old
Tippecanoe” Harrison and “Old Rough
and Ready” Taylor. Lincoln's military
record was not one which had any
special appeal but the pioneer symbol-
ism of the “Rail-Splitter Candidate”
and “Honest Abe.” no doubt had some-
thing to do with his election. After
the Civil war the nation honored an-
other military hero when it elected
“Unconditional Surrender” Grant and
the Spanish American war produced
the “Rough Rider candidate in the
election of 1004 when “Teddy” be-
came President,
The Presidential aspirations of
James G. Blaine were favored by the
“Plamed Knight” and the “Rupert of
Debate.” nicknames as well as the
tuneful “Blaine of Maine” These,
however, were more than offset by
“Nosey Blaine,” “The Tattooed Man,”
and “Jim the Penman” (alluding to the
famous Mulligan Letters) appellations,
But the fatal thrust to his chances
was applied when Rev. R. B. Bur
chard declared in a speech for Blaine
that all conscientious Americans
should vote the Republican ticket be-
cause the Democrats stood for “Rum,
lomanism and Rebellion.” Blaine did
not hear him distinctly enough to
repudiate this slur upon the religious
belief of millions of Americans and
the slogan which the Republicans had
one with
which
the
the
Fight!”
ims in the Ore
Mexico
nerals was
taken the oath of office
'
was ating
repeatin
y¥ Or
torious
an incident
Vista
helped
It was the
there
elect
ghe heard was the notes of a violin
golo, with an accompaniment. “It is
the first music I have heard in years,”
she said. when it was ended. She had
neither been physically able to go to
a concert nor financially able to pay
for a ticket. Marconi's greatest re
wards are not in’ money~—Youth's
Companion,
Distance’s Lure
I have heard it sai of & great
painting, “Don't go too close to it”
In order to get the best out of a
thus to tack on their
opponents proved to be a boomerang
and undoubtedly to do
with Blaine's defeat hy Cleveland
When the political star of Wood
row Wilson into the ascendanc
the po the Wig
demonstrated, In appest
Presi
hance
attempred to
had something
rose
of
we toe
wer slogan
“an hones nest
dent” po OTS nerican a «
bution t«
48
ir
tery foes
Paign
dividoal interes
of 1168
man
who can
“He kept
in fas
over Charles Ex
next
war? though
close
that
war”
Woodrow
Hughes,
months
Wilson
velt
race
us out
£ Tr 0
ans
six
the sl
swung the scales
Wilson
though
in the
flerent
cnn
even the
Saw us
from Roose
well be,
T. B. of apt expres
gion American was
quick to appreciate and appropriate
80 “watchful waiting,” “make the
world safe for democracy” and “open
covenants openly arrived at” became
a part of the current Spee h.
When a war-weary and disillusioned
world began to take stock of itself
and learned again that there can be
defeat in victory, the Presidential
campaign of 1920 found America al
ready eager to forget war amd every
thing connected with war. So Warren
G. Harding's "back to normalcy”
slogan was one well-calculated to ap
peal to the popular fancy after all
the turmoil of the past two years and
anything savoring of calmness and
serenity was looked upon with favor
Qo the American voters elected Hard
ing. a calm man, who sat conferring
with the “best minds” on the conduct
of his “front porch campaign.” Four
years later the same appeal to the de
sire for calmness, for letting well
enough alone, this time summed up
in the slogan “Keep Cool With Cool
fdge,” again won an election for the
Republican party.
What will the spirit of the campaign
of 1028 be-—one of rest or unrest, sat
ixfaction or dissatisfaction, and in the
words of what slogan will that spirit
be expressed? Will the slogan writ.
ten by a Maryland woman help put a
Democrat in the White House after
eight years of Republican rule, will
the country continue to “Keep Cool
with Coolidge.” and enjoy "Coolidge
Prosperity,” or will there be other
standard bearers in both parties for
was as di
As two like
had
the ave
men
he the gift
re
which uge
coined? The answer to all of these
questions will be written by History
on the first Tuesday after the first
Monday in November, 1028,
picture, view it In the proper light,
and from a distance, If you get too
close a look; you will Peitjive the rough
way in which It 1s mide. . . . 1
prefer (now) to also view women from
a distance: never closer than four or
five feet.—E. W. Howe's Monthly,
Two Kinds of Bores
The man who knows nothing and
wants to find out everything is almost
as big a bore as the man who thinks
he knows everything and insists upon
telling it
3
Damage to Crops
Winter Wheat, Alfalfa,
Soy Beans, Ete.
(Prepared by the United Btates
ment of Agriculture.)
rabbits cause damage
Depart.
for-
KOV-
Jack to
eral million dollars annually in some
states, Control by uf the
hounty system has nol been very suc
cessful, although the expense has heen
great, In some counties in Kansus,
example, bounties on jack rab
totaled from $4000 to SKR.000 In
1926. Hunting the rabbits for ment
and skins has its lhmnitations, In
many situations poisoning is the only
practicable method of control, and
now that the skins have a fair con
mercial value the polson method need
means
hits
Wheat Hurt Most.
The most noticeable damage
tack rabbits 1s that done to
since the rabbits ¢ften graze the win-
ter wheat down to the even
pawing the earth away and biting at
the crowns of the plants, as
cutting the stalks after
tion begins, They are also «
feeders on growing alfalfa,
their grazing Is seldom
enough to he apparent,
Crops ns sugar beets, soy beans, mi
by
wheat,
roois,
stem
localized
Such special
ion
patches, and others are flso attacked
and the
to eight
as much
fent In
might
losses seen. Five
Jack
us one sheep,
and
supported by
are easily
rabbits are sald
or an
the cattle horses
have been
destroved.
Regarded as Game Animal.
the jack rabbit garded
wal, It is not desir
ite it completely, us is the
but
The
10 pus
Ped)
is re
Since !
fis a hie
10 exteriming
eT
mal
adequate
abhits
ense of the prairie dog,
cantrol Is Important,
themselves be nu
of the
ment
Cun
of
supplement
and hogs
the United
riculture.
cost control, if used
in feeding
hinlogic:
Depa
suyvs the
SUates
!
winter the
eral carloads
purposes, Recently
an
RKiIDS
At 45
skins,
per
bring two or three
’
valine of
golive and
for in
tos 6 conts
the
skin.
den
use manuf
per
return is
Carcasses
Cents
and
wou
combined skin
is & better return than
live rabbit, and if
2% A Dew of Incoms
y
he rabbits reasonably in check
Cents per
goyree
the
Cows Require Grain Even
When Pastures Are Good |
Pastures and other conditions
ideal for Guiry
Jupe, but even
some grain to
cows, according
of
University
extension
griculture,
speciniist
of
will keep them from losing
fast as they otherwise would and will
effect throughout the |
period. The grain ration
lasting
ution
fed may consist of paris |
or barley and part |
A little cottonseed meal
the
when
pastlre,
leave a
next act
that
ground
ground oats,
tend to
condition which
are first turned on succulent
Cows that are producing more than
a pound of butter a day should get a
pound of this grain mixture for every
is two
corn one
will overcome laxative
OCCurs COWS
Cows that are producing less than a
pound of butter a day will get along
nicely on abundant pasture alone. The
grass is palatable and succulent and
supplies protein, minerals and vita
mines,
As the senson advances the con Po
sition of the common pasture grasses
be changed accordingly. A grain mix.
ture of 300 pounds of corn or barley,
300 pounds of bran, 200 pounds of lin.
seed oil meal and 150 pounds of cot.
tonseed meal may be used during this
period. If silage and legume hay are
fed in addition to grain the winter
grain mixture conld be used Cows
should get enough feed In addition to
pasture to keep them from getting
The amounts of grain and roughage to
conditions,
Agricultural Notes
Many a farm dollar is lost in the
in farming In-
of the fruits
True diversification
Wether Ylumbg sell for higher prices
lambs which are docked bring more
money than those which are not.
. * .
Only a little water should be al
lowed a horse heated from working
until it 1s cooled off. It makes little
difference whether a horse is watered
before or after eating, the specialists
say. :
. - -
Valuable as it is, preture alone will
never grow desirable market hogs, It
pays to feed a ration of farm grains
balanced with skim milk, tankage or
other protein concentrate in addition
to pasture.
Doroth
Esther
the human race,
These, with their teachers,
|
Jeplousy Is 8
most hitter of all
“BAYER ASPIRIN”
PROVED SAFE
Take without Fear as Told
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Does not affect
the Heart
Unless the Cross™
not
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proved safe by millions and prescribed
by physicians over twenty-five years for
Colds
Neuritis
Toothache
Neuralgia
you see “Bayer
Headache
Lumbago
Rheumatism
Pain, Pain
Each unbroken “Bayer” package con-
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No need to spend restless, sleepless
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25 cents and $1.00 at druggists.
If unable to obtain, write direct to:
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Buffalo, New York
Send for free sample.
Good advice Is well enough in its
way. but a hungry man can't make a
gatisfactory meal on it.
—————— ——
ese Ae AR
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pp
pM EP treat =
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| drugs “dropped
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in
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eeome a Master Salesman,
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$15 os Write f details renees
Little Dis n Jug Reading
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BEFORE YOU ny
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hat is right rWELL, E. Baldwin Ave,
AND GIRLS!
TELY yor
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oe Funisk 8
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aint your
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We will
th twenty
2.60 and we
of the
Number of agents
Bend your name,
Economy Drug
Newark, N
»
wd vou imme ore
ums Yisted ax
i to nize of tx
1 age Bt
} Bloomfield
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ar once to
Ave
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Housewives—Reduce Canning Time 157. Ask
draggiste-grovers for Mrs Price's Canning
Cor Send name and address of self
friends for one free sample. Two extra
Ki1¢85 NN Penn, Minneapolis, Minn,
pound
and §
sanmiplens 16¢
FREE!
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SUPERB QUALITY .
Malt Extract—Health Wine
RARE IMPORTED FLAVORS, ETC,
TUBERCULOSIS
How 1 was selieved ail home without pr
eine Full particolars $ vo stamps. J.
FRANK THOMAN, Starke, Florida, Box $03,
—
RESTAURANT FOR SALE
In live Penna city 100.000 inhabitants: best
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only $150 1» annually:
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THE APPLE-COLE COMPANY
1001 Transportation Bldg. Detroit, Mich,
Pat,
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UU. B Senate. We'l
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product, 100 Uses in Every Home, Store
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W. N. U. BALTIMORE, NO. 33-1927
es.