THE CENTRE REPORTE®. CENTRE HALL PA. CENTRE HALL on Savings Deposits C. P. LONG CO. GENERAL MERCHANDISE and... COAL Our Guarantee of Quality and Our Service Go With Everything We Sell SPRING MILLS, PA. When You Need A REAL MACHINE me and I will do it RIGHT! I Am Also Prepared to Do Acetylene Welding at Prices that Are RIGHT Bring your work here, pleased with results W. A. HENNEY CENTRE HALL, PA. CENIRE.R HAL ELEVATOR AND COAL YARD Wm. McClenahan, Prop. Dealer in and Blended Flour, Dairy, Hog and Poultry Feeds, Anthracite, Cannal and Bituminous Coal, Woven and Barb Wire Fencing. Prompt Service and Deliveries Made In or Out of Town SATISFACTION GUARANTEED QUALITY MERCHANDISE ind SATISFACTORY SERVICE Mr. Customer, on this motto we solicit your business, Just unloaded our Second Car of-- 55 PER CT. MEAT SCRAPS and 60 PER CT. DIGESTED TANKAGE ALSO, CAR LARRO FEED CAR SALT, and our Yard Filled With THE BEST OF COAL. CENTRE HALL ROLLER FLOURING MILLS Bradford & Co., Proprietors CENTRE HALL, PA. STROHMEIER’S MARBLE AND GRANITE WORKS Cemetery Memorials STROHMEIER’S CENTRE HALL, PA. IT'S A REAL GOOD CAR ASK FOR DEMONSTRATION OVER ANY MOUNTAIN IN THIS VICINITY J. 8. BOOZER CENTRE HALL, PA. I do real work and GUARANTEE EVERY JOB. GIVE ME A TRIAL S. R. RISHEL Expert Tire Repairing and Retreading BOALSBURG, PA. Compare the Prices WE OFFER FOR CHOICE WHITE EGGS Figure over a 12-month period and you will have the answer Then there's 50 per cent. Beef Scraps for $3.50. per cent, Laying Mash for $3.35. A Combination That Spells PROFIT | Kerlin Poultry Farm CENTRE HALL, PA. And 17 “For Economical Transportation” A Chevrolet THIS SPRING “For Economical more than a catch phrase. Chevrolet and the first miles will thoroughly its practical economy-—-on tires, and ofl. These are the big the upkeep of your car. Homan’s Garage | | Complete Line of Accessories; Also | Tires. Expert Repalr Work CENTRE HALL, PA. Transportation” Is Own a gas Te BUY AT HOME! 'retail stores than in all the banks. Their sales by any other class. than in any other trade. business. You can put the plus Boalsburg today. This They are ‘the County. BY ADVERTISING. Manufacturer Must Maintain | Quality of Goods Bearing His Name. HIS REPUTATION Al STAKE | cnss— sell goods to the mall order houses do not place thelr names upon the goods and therefore have no reputa- tion to protect. The great majority of articles listed and illustrated in the mall order cata. manufacturers as “stencil” stuff. These articles begr the name of manufacturer It car readily be any manufacturing turns out goods that name or trademark is a very unreliable institu It is not buliding up any repu of that of the understood that which do not bear its likely to be Man Who Buys Standard Brands | From Local Merchants Knows That He Is Getting Full Value for His Money. its products have nothing te distin other concern. With no reputation te (Coprright, 1517, Western nion. ) Time was when advertising did not occupy the place in the world of trade | that it does today. It has pot SO very many years ago that the ple were suspicious of advertising They were inclined to believe that the | merchant trying to “fool” them | with his advertising, that he exag gerated the value of the merchandise he advertised and took that method | of trying to get them to buy goods | that he could not sell by the old estab- | lished methods of merchandising. | Those days are gone. The public now realizes that it is the greatest! beneficiary of advertising. Advertising has done in a de cade to establish certain standards In werchandise than could have been ac complished in a hundred years by any other agency. The manufacturer who a few years ago merely made and sold clothes now makes and sells the Blank brand of clothes. The man who for | merly just made hats now makes Blank's hats. And so it is with every. thing that one buys today. The manu facturer, by his advertising, hax built { up his business around a trade name and If he Is to continue In business he must protect that trade name by | maintaining such a high standard of quality that people, when they buy his products will know just what they are | ‘getting. The consumer, when he goes into a store today, does not buy mer { ‘chandise blindly, with the HOPE that it will prove to be worth the money, He buys standard goods tha: bear the trade-mark of the manufacturer and that are backed by the reputation not only of the merchant who sells thew | but the manufacturer who makes them This has been brought sbout by ad vertising. ! No Reputation to Protect. | All this applies to the retall mer chants as a class but it does not ap | ply to the mall order business, The | man or woman who buys goods from | a catalogue house is not protected by the manufacturer of the goods for the reason that most manufacturers who - - rs Newspaper 1 been | i peo- i was more When Your Hens Lay Down on you instead of LAYING FOR YOU it's tough, but we have something that will make them produce, Try our ‘Symeco’ or ‘Pratt’s’ EGG MASH YOU'LL BE SURPRISED HOCKMAN’S FULL LINE PRATT'S REMEDIES, BEEF SCRAP, OYSTER SHELLS CENTRE HALL, PA. “PILGRIM” IS THE REAL GOOD EVAPORATED MILK right here at home, Ask your grocer for it by name Don’t Say Evaporated Milk, Say “PILGRIM” Preserved and Evaporated Milk SPRING MILLS, PA. 0. T. CORMAN SPRING MILLS, PA. DEALER IN General Merchandise, Poultry, Potatoes, Lard, Fish, Oysters and All Kinds Country Produce Bring me your eggs and poultry and receive highest market price, of a manufacturing institu tion of this kind is to make stuff as Same Price World Over. These facts are chiefly responsible for the generally prevailing {dea that the home merchants do not sell goods as the mall order house They do sell the same quality of that the mall order house sells cheaply as the mall order house sells it but they cannot sell the glandard products of responsible manufacturers at the same price at which the mall order house sells its unbranded merchandise, Standard goods bearing a registered trade-mark sell for the same price the world over and the manufacturer's guarantee stands back of them when they are sold In the smallest village in the country just the same as when they are sold in the stores of the larg: est cities, This is what the national acCvertis- ing of the manufacturers has done for the consumers of the country. It has enabled them to go into thelr home stores and buy merchandise which they know from past experience or from the reputation and guarantee of the manufacturer will give them satisfac. tion. They are not buying blindly and hopefully when they buy from the merchants in their home towns. The) are buying with the knowledge that they are getting their money's worth, When they buy advertised brands they are getting double protection, that which is afforded by the responsibility of the retail merchant and that which is given by the reputation and guar- antee of the manufacturer. When they buy the unknown brands of goods that are offered by the mall order houses they are getting neither kind of protection. goods as There are about 22000 deaf and dumb persons in the United Kingdom, between 8,000 and 4,000 residing in BATTERIES Guaranteed for two years by the manufacturers as well as ourselves Makes of Batterles Charged and Repalred, Insyde Tyres—Blowout Proof and Coffield Pure-Gum Tire Protectors CLYDE A. SMITH CENTRE HALL, PA. All Ce The Saving Habit Is a Good Habit The optimist Is the fellow who pays Inst week's board with next week's WHER, This Is the same person who opens a Savings Account with real enthusl- asm, makes regular deposits for a time and then tapers off to the van- ishing point. His intentions are still good but his resolution Is slipping. Most smecessful men are optimists who have paved the way with bank deposit slips. First National Bank SPRING MILLS, PA, $350 BUYS A BUICK 1917 5-Passenger Touring Car in Excellent Condition with two Extra Cord Tires IT'S A REAL BARGAIN Here and See Expert Repairing ON ALL. MAKES OF CARS Hauser’s Garage SPRING MILLS Come Real Bargains in Used Cars Come in and get our prices today FETTEROLF'S GARAGE CENTRE HALL, PA. TE TR. WR Seranton Suried un in 8 pocket in the ward at OG aged 15, of that place, wa Workmen at the coal fra that the but he him, Uniontown. —The Mis Hellen and Margaret known in Uniontown five barrels of five dy that they der tons of coal yards of J. E. E4- Heath alley, 8 smothered. enburn, shutes shoveled ntieally for 85 boy was . rd minu toby DIN es, in the hope be rescued alive, dead when they reached ses Sarah J. Hellen, society well have year-old apple bran- wha women wish and discreetly, denth of Willlar onrietor, t to do to dis- {Fhe H who do not know with, The pose of It brandy upon the Hellen, former died amendmen became a law, young y for legally hotel pr after the prohibition tart of the estate to his wife, Hellen. At the shortly was with the rest Mrs everal Grace her death Bgo Lquor was y daughters Under may noi ahteenth of an estate the who were pated thorougi the was disel. id cavern on brothers Kileinhofer, 8, while rth Ride he two barricade one of CAVES, Floyd Collins and | seen sinee Alber brotl Wwe! Albert in “playin pot been after th” ther cay = Eve g eacapel a ers went fas 10 an« wv! 1, pie 4 ven foxes ses and four ds, have date i p Ma ndat © snow foxes n Howell, Herndor that he has « ust ven grays heen killed David Wii at with th to hour, e deep has four blg grays aptured. Th ETAYE Were is is an un. al record declared tinet Harrisburg igs and of 447.708,100 gall the treasury deg last Sar, yartment ported. To i tax iast of tal collections from t £4 080.540, 38) aggregated or $2 | w hich one-fourth, ST y, wag returned to the counties in which the tax iginated for road work Erie. One year ago Carl tien a member of thy En purtinent, walked Police Chief W. E hi< equ cultting the foree make more or Althof, ie police de Jito “the office of Detzels, handed In Zipment and announces’ he ras could Last bernie money elsewhere SPECIAL SALE nn I wen KITCHEN CABINETS NOW, 845.00. All Over Stuffed Leather Rockers, $15 All Other ROCKERS REDUCED. Cotton Combination Mattress. . . $8.00 Best Vacuum Washer on market, 815.00 RUGS AND HOME-MADE CARPET AT SPECIALS John Smith & Bro. SPRING MILLS, PA. —I AM NOW SELLING-— COAL AT THE FOLLOWING PRICES: PUNXSUTAWNEY and LUMP.... cxwik 300 Por Cw. ..37%e Per Cwi PEA . ee Per Cwi, NUT & STOVE ..88¢ Per Cwi, A. M. GROVE Coal, Lime, Stone, Cement, Roofing, Hay, Straw SPRING MILLS, PA. CANNEL PATTERSON'S we FOR -GOOD GROCERIES General Merchandise GOOD GOODS in an ATTRACTIVE CLEAN STORE When you trade here—~WE BOTH GAIN PATTERSON'S BOALSBURG, PA. to a © harge Althof's saloon Sen- of Il legal sale of had been ral tence was Hnnor liquor ded by stint police suspended until the Sep- tember term of court Harrisburg. — The stn partment announced construction of 12.531 feet of concrete road on route 288, Potter county, the United Construction Oompany, Lock Haven, for $10R445 Bids sub- mitted for route 70, Allegheny county, January 23, have been rejected. tracis wi bond route 200. te highway de- the contract for to Con- 1 be awarded ns soon as the money jz available for Susquehanna county: route 84, Crawford county; route 14. Susque- hanna county, and route 48, Bedford county. Bids were opeped February 6 and 7. Harrishurg —Ray Umholtz, 33. West Fairview, near here. drowned in the Susquehanna river when the boat in which he was hunting driftwood up got Ramue! Keys, 14, and Howard Boyer, 13, who were with him In the boat, eoscaped, Boyer by swimming and Keys by clinging to the boat un til it grounded on an Island, Pittsburgh.-—An explosion unde termined origin In 8 rooming house at Rankin set fire to the huilding. whieh was destroyed with at £15,000. Thirteen dwelling, all colored, police and firemen, Josanp. Explosion of a lamp was fling with kerosene in her hone resulted in the death of Mrs Veron fea Sewitsky, aged 5% years Hazleton, The Knights of Calum bus cleared $7000 by thelr recent ba EAAT. Hazleton — Walter Kahek, aged 2 years, died at the State Hospital from Injuries sustained when he fell int # pall of hot water, isene of of n loss estimated oecupants of the wera rescued hy che — ”~ "a F. V. GOODHART FUNERAL DIRECTOR FURNITURE CARPETS RUGS, &c. CENTRE HALL, PA, 1 -~ Bell Phone 37R2 — ———