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FIRST NATIONAL
B—A—N K
CENTRE HALL
i
takes the |
place of just ordinary attention |
Where helpful service
3 Per Cent Compound Interest
on Savings Deposits
C. P. LONG CO.
GENERAL
MERCHANDISE
and...
COAL
Our Guarantee of Quality and Our
Service Go With Everything
We Sell
MILLS, PA.
SPRING
When You Need
A REAL MACHINE JOB Done or
some EXPERT WELDING, bring it to
me and I will do it RIGHT!
I Am Also Prepared to Do
Acetylene Welding
at Prices that Are RIGHT
Bring your work here. You will be
pleased with results
W. A. HENNEY
CENTRE HALL, PA.
(CENTRE HAL
ELEVATOR
AND COAL YARD
Wm. McClenahan, Prop.
Dealer in
All kinds of Grain, Winter, Spring
and Blended Flour, Dairy, Hog and
Poultry Feeds, Anthracite, Cannal
and Bituminous Coal, Woven and
Barb Wire Fencing.
Prompt Service and Deliveries
Made In or Out eof Town
SATISFACTION GUARANTEED
QUALITY MERCHANDISE
and SATISFACTORY SERVICE
Now, Mr. Customer, on this motto
we solicit your business
Just unloaded our Second Car of--
556 PER CT. MEAT SCRAPS
and
60 PER CT. DIGESTED TANEKAGE
ALSO, CAR LARRO FEED
CAR SALT, and our Yard Filled With
THE BEST OF COAL.
CENTRE HALL ROLLER
FLOURING MILLS
Bradford & Co., Proprietors
CENTRE HALL, PA.
STROHMEIER’S
MARBLE AND GRANITE
WORKS
Cemetery Memorials
STROHMEIER’S
CENTRE HALL, PA.
IT'S A REAL GOOD CAR
ASK FOR DEMONSTRATION OVER
ANY MOUNTAIN IN THIS
VICINITY
J. 8. BOOZER
CENTRE HALL, PA.
That it will pay you well to get a
RE-TREAD PUT ON YOUR
OLD TIRE?
(I do real work and GUARANTEE
EVERY JOB. GIVE ME A TRIAL
S. R. RISHEL
Expert Tire Repairing and
Retreading
BOALSBURG, PA.
Compare the Prices
WE OFFER FOR
CHOICE WHITE EGGS
will have the answer
Then there's 50 per cent. Beef Scraps
for $3.50.
per cent. Laying Mash for
$3.25
And 17
Kerlin Poultry Farm
CENTRE HALL, PA.
‘For Economical Transportation”
A Chevrolet
THIS SPRING
“For Economical
| more than a oatch- phrase,
| Chevrolet and the first few
mies will thoroughly convince you of
[its practical economy-—on tires, gas
{ana offi. These are the big
the upkeep of your car.
Homan’s Garage
| Complete Line of Accessories; Also
Tires. Expert Repalr Work
CENTRE HALL, PA.
Transportation” is
Own a
Hi seifflie.
AT
Af.
HOME 1
by retail stores than any
There is
retail stores than in all
other kind of business in
more money invested in
the banks. Their sales
More taxes are paid
by any other class.
by retail merchants than
than in any other trade.
You can put the plus
business.
can be done by Being a
and by buying from the
This
Booster for these towns,
ir merchants. They are
making this
the County.
MERCHANTS MUST
Can Beat Mail Order Houses at
Their Own Game If They
Will Do It.
ADVERTISING ONY WEAPON
Catalogue Concerns
of Thousands of Dollars Annually
to Create Demand for Their
Merchandise,
(Copyright, 1517, Western Newspaper Union.)
The forest ranger and the
farmer have learned that they
fight with fire,
hope of safety lies In the
| By kindling and carefully controlling
a fire of their own they force the big-
ger fire to burn itself out, finding no |
further fuel on which to feed.
The merchants of the small cities
their fight for existence they must |
adopt the tactics of the men of the
West. The great mail order houses
which threaten to wipe out the retail
merchants of the small towns unless
steps to remove the menace. The re
tail merchants, as a whole, are begin-
ning to realize that they must fight
fire with fire and that to save them.
selves they must build a “back fire.”
Advertising Is the weapon
which the mail order houses conduct
of the small cities and towns, The
mail order houses do their advertising
through their own catalogues and
through certain publications which are
known as mall order advertising me-
dinms., A big mail onder House spends
hundreds of thousands of dollars mere
{ ly on the preparation and publication
' of its bulky catalogues.
Business Built Upon Advertising.
The catalogue houses also spend
thousands upon thousands of dollars
in advertising in the mall order publi-
cations which look for their circula-
tion to the people of the small towns
| and the rural districts. Advertising in
| some of these mediums costs as much
as from $40 to $85 for a single inch,
yet the mall order houses find it profit-
able to pay these high rates. Their
| busigess is built upon advertising and
{if they were denied the use of the
mails for thelr advertising for a single
month their business would be de
stroyed.
i
i
i
i
at home.
the oe al merchants
{ ind the only weapon with which they
| enn beat the mall order houses at thelr
This does not mean neces
only newspaper advertising, al-
{ though that is the big gun in the bat-
| tery employed by the successful mer-
; chant in his battle for trade. Adver-
| tising is a big word and it covers a big
| field. There is no longer to be found
| the man who does not believe In ad-
Every merchant believes in
| advertising of some sort. The placing
1 of a display in a show window {8 ad-
| vertisi ng. The only difference between
that kind of advertising and advertis-
| Ing in a newspaper Is that where the
| one reaches dozens the other reaches
| hundreds. Attractive window displays
| are, of an important adjunct of
| any retail store. They serve their pur-
pose but this purpose is only to attract
the attention of those who may be
| passing by the store. There are other
{ forms of advertising, such as personal
solicitation, but printed matter must
always continue to be the chief reli-
ance of merchants in attracting cus
tomers to their stores,
Advertising Begets Confidence.
The buying public has learned that
! the store which takes the people into
its confidence through its advertising
is the one in which it may expect to
| get the best bargains and the most sat-
| isfactory treatment. It knows that the
{ store which advertises consistently and
regularly has the best and most up-to-
| date stocks because this store sells its
goods more rapidly than the one which
| does not advertise and, therefore, is
not forced to carry over old stock from
one season to another, The public
knows that the store which advertises
can place lower prices on its goods be-
j cause it turns over its stock oftener
i than the store which does not adver
tise and therefore does not have its
capital tied up In slow-moving mer-
| chandise,
The mall order house does not get
| its business by merely letting the pub-
lic know that it has dry goods or hard-
| ware or groceries or Some other com-
modiy to sell. It creates a demand
for its goods by placing in its catalogue
attractive pictures and detailed de
scriptions of the articles which it has
{to sell. The lure of the mail order
catalogue lies in the fact that the
merits, or alleged merits, of the mer-
chandise offered are placed before the
prospective purchaser in the most
graphic manner, The local retail mer
chant has the same opportunity to do
this that the mail order house has and
can do it much more effectively than
the mall order house can. The retail
merchant can talk to the people of his
community through his home newspa-
per and that Is something which the
mail order houses as a rule cannot do,
for the local newspapers through a
sense of loyalty to their communities
and their home merchants will not ac-
cept the advertising with which the
mail order houses would flood them if
they had the opportunity.
Own game,
| sarily,
course,
|
!
When Your Hens Lay Down
on you instead of LAYING FOR YOU
it's tough, but we have something that
will make them produce. Try dur
‘Symco’ or ‘Pratt’s’
EGG MASH
YOU'LL BE SURPRISED
HOCKMAN’S
FULL LINE PRATT'S REMEDIES,
BEEF SCRAP, OYSTER SHELLS
CENTRE HALL, PA.
“PILGRIM”
IS THE REAL GOOD
EVAPORATED MILK
Put up in Attractive Cans and made
right here at home,
Ask your grocer for it by name
Don't Say Evaporated Milk, Say
“PILGRIM”
Continental Condensed Milk Co.
Preserved and Evaporated Milk
SPRING MILLS, PA.
0. T. CORMAN
SPRING MILLS, PA.
DEALER IN
General Merchandise,
Poultry, Potatoes, Lard,
Fish, Oysters and All
Kinds Country Produce
Bring me your eggs and poultry
and receive highest market price
The Saving Habit
Is a Good Habit
The optimist Is the fellow who pays
Inst week's board with next week's
wages,
This Is the same person who opens
a Savings Account with real enthusi-
asm, makes regular deposits for a
time and then tapers off to the van-
ishing point. His Intentions are still
good but his resolution Is slipping.
Most successful men are optimists
who have paved the way with bank
deposit slips,
First National Bank
SPRING MILLS, PA,
$350
BUYS A BUICK 1917
b-Passenger Touring Car in Excellent
Condition with two Extra Cord Tires
IT"S A REAL BARGAIN
Come Here and See
Expert Repairing
ON ALL MAKES OF CARS
Hauser’s Garage
SPRING MILLS, PA,
Real Bargains in Used Cars
Come in and our prices today
FETTEROLF'S GARAGE
CENTRE HALL, PA
get
Ty,
KITCHEN CABINETS
NOW, $45.00,
All Over Stuffed Leather Rockers, $18
All Other ROCKERS REDUCED.
Cotton Combination Mattress... §0.00
Best Vacuum Washer on market, $15.00
RUGS AND HOME-MADE CARPET
AT SPECIALS
John Smith & Bro.
SPRING MILLS, PA.
fi AM NOW SELLING-—
COAL
AT THE FOLLOWING PRICES:
PUNXSUTAWNEY and LUMP....
..30e¢ Per Cwt,
87%¢c Per Cwi,
oe Per Cwi
..8%¢ Per Cwi
CANNEL
PEA
NUT & STOVE
A. M. GROVE
Coal, Lime, Stons, Cement, Roofing,
Hay, Straw
SPRING MILLS, PA.
DIAMOND GRID
BATTERIES
Guaranteed for two years by the
manufacturers as well as
ourselves
All Makes of Batterlos Charged and
Repaired,
Insyde Tyres==Hlowont Proof
an
Coffield Pure-Gum Tire
Protectors
CLYDE A. SMITH
CENTRE HALL, PA.
PATTERSON’S
GOOD GROCERIES
AND
General Merchandise
GOOD GOODS in an ATTRACTIVE
CLEAN STORE
When you trade here—WE BOTH
GAIN
PATTERSON'S
BOALSBURG, PA.
The body ol a woman found strang-
led to des along tracks of the
Nickle Plate rail at Erie was iden-
tified as that of Mrs, Rachel! Levine,
wife of Charleg Levine, an Erle tallor.
Artisti B. Zillette, driver of an Erle
garbage truck arrested as a gus
pect, but the pol denied any
knowledge of the The body
was found in n #8 block
of her home indicated
that terrific struggle had taken
place. Two 's handkerchie fa. one
containing a $10
bill picked were
the only clews found by police to ald
them in tracing n ! Zi
lette, Levine told the police, had been
attentive to his wife
Harrisburg
place of
ers’ and
Pennsylvania in
These of
Lewis
pre sgl}
secret
the
round
was
ice sald he
crime
a fleld withis
i weenie
and the
a
t
: letter “PY. and
COON
was chosen ns the next
Master Paint
Axsocint
gers ion
meeting by the
Decorators
COTS
B. Titzel
ent, Felix
ary, GG. 8. 8 art
treasurer, 8, G. Griffith,
ternational
ler and
and John
Mrs, Ce
D-months-ol
children =
Wilkes-Barre
burns,
of ga
Dear
occurred whe
aelegates,
Butger,
Morrow. Pittsburgh
lla Hashager
d i
{(locire
PROT
aby Is d%
in Mer v
suffering
re
11 1
which
heat y
becca
futhe
ing fron
Throug
she was
stove at her home
Margaret low
daughter of Mr
Howlett, wa
in a
was working In
house wher
scCresn f
& plece of «
er succeeded In
flames,
Patrolman Ziegenfuss, of
town, near Bethlehen
ed at the sight of
be a statuary group
Main street in that
ing of horse, sleigh
hile ag marble im
developed that George Curzon a
Pleasant Hill farmer, had fallen asleep
in his pung and his horse, being
blind, had halted forthwith, for lack
of guldance. For objecting to police
interruption of his nap, Curzon, before
Burgess Welker, paid a “hotel bill” of
$10 and costs
By her will filed In the court house
at Pottsville, Mrs. Mary Zyzgada left
$35 to each of her pallbearers. Mrs
Zyzgada weighed 515 pounds. Her
coffin was 76 inches long and 34 inches
wide and was sq big I- had to be tak:
out of a window of the
door
A widower for less
Charles A. Warner, 70 years old, of
Washington, was married Miss
Charlotte Bellenell, 22 Warner's
first wife died November 30 last. War
Alken when
license that his
8 sever
critical co mother
of the
ted by the
Throwing
moth
the
she was
8 O her
arpet around her the
guishing
Heller
asx dumfound
appeared to
in the middle of
borough, consist
d man, immo
Investigation
"
what
an
ages
en instead
than two months
to
ner told County Register
procuring a marriage
affection for yourg wife 8
love at first sight
and Mrs 1 P. Pardee
members of the First
Hazleton, will
an
his wag
case of
Mr
nent
ian church,
funds for addition to
school bullding
A Lehigh Traction ear was derafled
near Jeannesville by {ce on the rails
but 15 passengers escaped injury.
The death of a pet dog was respon
for Representative William L
Morrison, of Erie, leaving Harrisburg
hurriedly for his home State High
way Commissioner Paul IX. Wright In
formed Morrison by telephone of his
The dog was an Irish spaniel
Representative Morrison, whe
held a commission as captain during
the war, brought home from Ireland
Doge are destroying considerable
game In the woods surreunding Hazle
ton, announced officers of Tdeal
Game and Gun Club, as a result of
observationg made In the feeding of
rabbits and birds. They =ald that
with the ground covered with snow
it was easy for dogs to tracks rab
bits, thousands of which have heen im
ported into that gection from Kansas
and Maine.
promi
Preshyter.
supply the
the Sunday
gihle
loss
which
the
-
Wa
F. V. GOODHART
FUNERAL DIRECTOR
FURNITURE
CARPETS
RUGS, &c.
CENTRE HALL, PA.
Bell Phone 37R2