IS TIME TO AWAKE
NECESSITY SHOWN FOR INTELLI
GENT CO-OPERATION.
APPEAL TO GENERAL PUBLIC
Up-to-Date Farmer Points Out What
' Could Be Done If Agriculturists
and the Local Press Pulled
i Together.
It is a question whether the average
retailer places sufficient Importance
upon the necessity for co-operating
.with the editor of his local paper. The
latter is in a position to mould the
sentiment of his readers to a degree
Which makes his assistance on any
matter in which the community is In
terested, very important.
I There are of course instances where
local newspapers are operated in such
• manner as to be of little benefit to
the community in which they are pub
1. ihed, but these are decidedly the
;>tion and as the Up-u)-date Farm
er says:
-*'"T?our home paper should receive
your earnest attention. It may be
that your home paper. is not run to
suit you. It is possible that it pays
much more attention to whift it con
siders the* best interests of the adver
tiset.-i than to those of the farmers.
There is nothing at all strange about
that. You probably pay $1 a year
subscription. The average* country
paper does not have more than 1,000 cir
culation. and at least one-half of these
are exchanges, deadheads and compli
mentary. The SSOO which the aver
age country editor receives does not
much more than pay for the blank pa
vper and postage. The editor of such
country paper, therefore, roust rely
almost altogether upon his advertis
ing and job work for his support.
"Is it any wonder that he pays lit
tle attention to the desires or the de
mands of the farmer?
"It is true that the merchant of
Ithe country town depends upon the
(farmers for his business, but country
merchants, until lately, have not
studied the economics of country life
and have not realized their entire de
pendence upon the prosperity of the
farming community of interests In
every neighborhood which is directly
opposed to the centralization of busi
ness in a few large cities has not ap
pealed to these people.
"The country merchant has taken
(his ideas from the merchant who sold
bim his goods; the country banker
bas usually supposed that his inter
ests were identified with those of the
tanking centers of the world; the
country lawyer has taken his political
views from the attorneys of corpora
tions, and the country editor has had
bis work cut out for him by the edi
tors of big daily papers owned and
•controlled by people who were at the
bead of special interests.
: "These special interests people have
tried and have, until recently, made
"us all believe that the interests of all
classes were identical and that a few
people who had specialized in the
study of finance A politics were to
fee looked to \oe leaders of public
[opinion. t*
, "Since the pdnic of 1893 it has slow
ly dawned upon the general public
that the teachings of these self-ap
ipointed leaders were not altogether
(perfect in their logic, and that what
jwas good for the Standard Oil monop
oly or the steel trust might not be
ifor the best Interests of the farmer
lor the merchant.
'? "Corporation lawyers from the city
;represent us in congress and in the
lUnited States senate, and corporation
llawyers have framed most of our
(state laws. It is time for farmers
and for those who depend upon them
for support to learn that the interests
'of the speculative classes are not
those of the producer or the consum
er, and of the honest exchanger of
jwealth. The editor of the home paper
should study these questions from the
standpoint of the producer and con
sumer and not from that of the spec
ulator. The producer should then
(support the paper so that it will not
be necessary for it to take advertising
from any but legitimate firms that are
looking out for the interests of farm
ers and producers. The interests of
the merchant in a country town de
pend upon the prosperity of the farm
er, and the paper that teaches con
trolled marketing deserves the sup
port of merchants and a much bet
ter support than they now get from
/armors."
Seek to Attract Attention.
There are many ways in which the
average retailor can get up a cheap
though effectual advertisement. An
advertisement recently put out by a
Socal concern was a cheap one in so far
as the expense of preparing and circu
lating it was concerned. The fact that
It was a novel one, and one which
brought the subject matter to the very
door of the consumer made it a good
one. It v»as the advertisement of a
.dye and denning concern. The
proprietor of the concern seemed to
be the owner of a very pretty Spitz
dog. He advertised his business
through the medium of this dog. One
day he would be a red dog, another
day he would wear a coat of green,
and so on for the various days of
the *veek. The odd colors attracted
the attention of all at once and in
•many cases awakened sympathy. The
•dog, as if zealous about his master's
'business, had become a perfect rover,
so the advertisement was seen about
•the town whenever the canine donned
a new coat. This is somewhat
after the idea employed by the man
agement of a largo sewing machino
-company that uses greyhounds to ad
vantage . I
PRICE-CUTTING.
in the End the Consumers Are Not
Ones Who Gain Benefit.
The average merchant Is Informed
as to the evils of price cutting. He
knows just where to draw the line,
just how far he dares go in lowering
quotations for the sake of drawing
trade. He realizes that even if the
principle of using "leaders" to attract
customers is permissible, it is limited
in its usefulness and exceedingly dan
gerous when overdone. Not only is it
apt to degenerate into indiscriminate
cutting of prices, to lead to dissatisfac
tion among customers, and has a ten
dency toward • giving a store a cheap
reputation, but it is inclined to arouse
suspicion among other merchants and
the people as well.
While the merchant Is so thorough
ly grounded in the matter of price-cut
ting, the public has not been so gen
erally educated. There are those who
exult when store managers are at war
believing that they may profit by the
losses of the competitors. It is just
the old fable of Aesop over again—
the lion and the bear fight over the
prey until both are too much exhaust
ed to move, and then the sly fox comes
along and picks up the dainty and
bears it away to eat at his leisure.
The public rejoices over the price
cutting campaigns. It profits by them,
and on account of the fact that it
has been taught to consider prices
only, it feels justified in taking every
advantage offered it.
The store which starts a campaign
of price reduction and bellows and
roars and screams for the sake of
drawing custom, will either go under,
because it has been foolish or be
cause it has made up its mind to de
fraud its creditors, or else it sella
goods which are far lower in merit
and true value than it pretends.
The public loses, but it does not
realize it. If a store fails to pay its
creditors, the wholesalers and manu
facturers must make their losses good
in some way. If the store seeks to
foist inferior goods upon the public
at a lower price, the public gets what
it pays for, no doubt, but believes
that it has been cheated and robbed,
and comes to have a low opinion of
merchants as a whole. The whole
trouble lies in the fact that the pub
lic, instead of being a prey to tha
merchant, is really playing into tha
hands of sharpers while seeking, too
.•often, to get the best of the mer
chants.
KEEPING UP-TO-DATE.
Pertinent Suggestions to Storekeepers
As to Doing Business Rightly.
Greatest successes in the retail
field, have been made by men who
have employed system in all branches
of their business. Men of antiquated
methods who have made successes
would have made more money had
they been systematic in their busi
ness. Up-to-date methods of book
keeping, a system for checking over
goods as they arrive and as they go
out when the orders are filled are most
essential. Stock should be kept in
such a way that the merchant does
not have to waste considerable tim«
before being able to know whether
he has any need of any line to fill
stocks.
One excellent way in which the
country merchant can keep his Ideas
up-to-date is by spending a day or
two each year in visiting the large
cities and studying the methods em
ployed by the firms engaged in hi>
line of business. A day off occasion
ally in some strange town, where a
study of windows and store Interiors
and methods may be made is mors
than helpful.
In the home town one can never gel
away from the practices of his fellow
tradesmen, unless he benefits by ex
periences had elsewhere. In a strange
place we are of the gazing crowd,
and. we see things from a different
point of view than when at home.
Some criticism may point out a
fault that we have been guilty of a
hundred times and never noticed, and
a criticism of a stranger sometimes
forces us to realize that we can im
prove in our own methods and we
profit by the suggestion.
A country town storekeeper may
learn much in a city but much of it
may be little suited to rural condi
tions. The small town merchant needa
some lessons from progressive mem
bers of his own class. Remember
that there are many who can excel
us in some ways. If we fail to keep
alive, some more enterprising com
petitor will beat us out.
Loud and Lusty Advertising.
There can be seen every once in a
while the front of some erstwhile dig
nified store plastered with flaming red
signs, announcing unheard-of bargains,
tremendous reductions, sensational,
disastrous, ruinous cuts in price, and
I the rest of the well-worn expressions
so common to the cheapest grade of
| stores. It seems that a merchant
is extremely apt to succumb to the
wiles of the man who believes in ad
vertising through a megaphone and
with a bucket of red paint. What man
; has the most influence —the man with
| the loudest voice? What friend gives
j advice which is heeded —the man with
j the heaviest tone, who yells in your
\ ear and enforces it with crazy gestic
i ulations? Does the man who exag
gerates extravagantly claim faith and
! trust the most? Advertising is right
and proper, but advertising with such
methods is cheapening and harmful.
It appeals to the senses in the wrong
way.
Chinese Salt Tax.
In China the salt tax Is a govern
ment monopoly. It is one of the prin
cipal revenues of ttoo empire, yielding
about S3, QQi),QQO ft year.
CAMERON COUNTY PRESS, THURSDAY, JULY g, 1908
Picked Up in
Pennsylvania
YORK. —The Rosedale flour mill and
six adjoining buildings were destroyed
by fire in Railroad borough, causing a
loss of $7,000.
MONONGAHELA.—James Donnelly.
ag«vl 35, unmarried, was instantly
killed by a Pittsburg & Lake Erie ob
servation train.
GREENSBURG.—Thomas O. Elsa
nian, a fanner, dropped dead from
heart failure at the breakfast table at
his home near Madison.
WASHINGTON.—An explosion of
escaping natural gas at Houston
wrecked the home of Ellis Kills, so
badly injuring both that they died.
KITTANNING.—Mrs. Wm. Thaw's
Meromial church, erected In memory
of her father, the late Josiah Copley,
was struck by lightning and totally
destroyed.
WEST NEWTON.— Pricedale, a dry
town for 45 years, was the scene of
a raid. Constables arrested two
whites and two negroes, charged with
illegal liquor selling.
WASHINGTON.— During an electri
cal storm which passed over this com
munity three large tanks of the West
Penn Oil Co. at Meadowlands near
here, filled with oil, were struck.
WILKESBARR E.— Lying across
3onie live wires at Pittston William M.
Wintermute of Scranton, a lineman,
was fatally burned, the wires burn
ing his legs and arms to the bone.
NEW CASTLE.— Frank H. Ruby of
Beaver Falls sustained perhaps fatal
Injuries at Mahoningtown. He swung
aboard a freight train, his foot
slipped and he was dragged several
yards.
ALTOONA. —To save the life of a
pet fox terrier James Davis, 17 years
old. sucked the poison from the
wound after the animal had been
bitten in the neck by a copperhead
snake,
WASHINGTON. — Lawrence Peter
pon, 16 years old, of Donora, squeezed
an old mine cap in a vise. In the ex
plosion that resulted Peterson's face
was horribly burned and one eye was
destroyed.
MONONGAHELA.— A new 50-ton
open hearth funiace at Page Woven
Wire Fence Co. was lighted recently.
F. S. Ougheltree acted as sponsor
In the firing of the furnace, which was
christened "Betsy."
WASHINGTON. Frenzied by liq
uor, James Bruse stood at. a crowded
street corner and emptied a revolver,
apparently to see the crowd scatter.
One bullet passed through a window.
No one was injured.
MONONGAHELA. —J. Vernon Smith,
a brakeman on the Monongahelia di
vision of the Pittsburg, Virginia &
Charleston railroad, was thrown from
a car and so badly injured that he
died at Memorial hospital here.
WASHINGTON. —With the marriage
of Miss Sara McNelly and Miss Flora
Sharpe, 76 members of the Sunday
school class of H. W. Donehoo, at
Cross Creek, this county, have em
barked upon the matrimonial sea.
HARRISBURG.— The Pennsylvania-
Jamestown exposition commission
held its final meeting recently. After
paying all bills the commission will
have about SIB,OOO of its SIOO,OOO ap
propriation to return to the state.
KITTANNING— J. A. Ray, land
agent for the Pittsburg-Buffalo Co.,
filed here the satisfaction papers can
celing a $3,000,000 mortgage against
the company in Allegheny, Armstrong.
Greene and Washington counties.
CONNELLSVILLE— As the result
of an explosion of one of the 13
naphtha tanks of the American Reduc
tion Co. along the Baltimore & Ohio
railroad, near West Newton, four em
ployes were seriously burned, one fa
tally.
FRANKLIN— Miss Mary Hubler,
aged 36, pulled the plug out of an al
cohol barrel to see what it was like in
side. The vapor ignited from a lighted
match in her hand and she was severe
ly burned in the explosion which fol
lowed.
HARRISBURG. —Food Commission
er Foust in an address at Erie is re
ported as saying that eight years ago
80 per cent of the food sjiecimens pur
chased for testing in the open mar
kets of this state were adulterated.
The vigorous work of the inspectors
has reduced this percentage at the
present time to between three and five
per cent.
GREENVILL E. —Trouble at the
Filer mines at Pardoe following the
strike in the Butler-Mercer coal fields
and the determination of many opera
tors to work non-union culminated in
the burning of the pump house and
hoist by incendiaries.
S C R A N T O N. —The International
Text Book Co. at its annual meeting
decided to push its correspondence
school work in foreign lands. A $20,-
000,000 concern, known as the Interna
tional Educational Publication Society,
bu been formed to carry on the work.
FRANKLIN. —CharIes A. Shafer,
ag«nl 52, proprietor of the Franklin Ice
Co., committed suicide by swallowing
carbolic acid.
HARRISBURG. —Two men were In
stantly killed by the fall of a loaded
hoist at the building operations of the
new .Mulberry street bridge.
HARRISBURG. —State Game Com
missioner Kalbfus just after his re
turn from a trip to the game preserves
in Clinton county said that game will
be plentiful this fall.
OIL ClTY. —Twenty boys, from 12
to 17 years old, were fined $1 each
for serenading a newly married
couple with wash boilers, drums and
other noise-making devices.
MONONGAHELA. Wilbur Wil
lielm, 25 years old, employed at tha
Naomi mine, near Bellevernon, was
instantly killed in the mine by com
ing in contact with a live wire.
ALLENTOWN. —GasoIine spilled by
a boy, who wiped it off with a rag
anil set the rag on Are, almost
caused the destruction of the village
of Baumanstown, Carbon county.
GREENSBURG. Vincent Pnstett,
aged 68, a native of Bavaria, for 35
years known throughout western
Pennsylvania and eastern Ohio as an
eccentric bookbinder, is dead here.
HARRISBURG. —W. B. Harman, a
foreman of the Pennsylvania railroad,
was struck on the head by a tie while
directing some work near this city.
His skull was crushed and he died
iu a few hours.
GREENSBURG. Anello Ccstable,
21 years old, an Italian, was shot
through the lung at Mount Pleasant
during a dispute over a sl-50 board
bill with Nicola Visconti. He may
die. Visconti escaped.
GREENSBU RG. Beaten and
kicked about the head, John Petro,
agod 22, died at the Westmoreland
hospital after lingering unconscious
since June 16. He was attacked by
men at his boarding house.
PHILADELPHIA. —With every ap
pearance of having been strangely
poisoned by drinking ale, 'W. H. Wil
son, a physician, was suddenly strick
en ill at his home and died shortly
after being admitted to a hospital.
BUTLER. A severe wind storm
swept Marwood and the countryside,
causing damage estimated at several
thousand dollars. Five oil rigs were
leveled, acres of timber destroyed,
buildings blown over and telegraph
wires along the West Penn railway
torn down.
PHILADELPHIA.— The body of Mrs.
Annie Cassner, aged 27 years, was
found by the police lying on the side
walk with a stab wound in the heart.
A bloody butcher knife found lying in
the street a square from the body led
to the arrest of Robert Brown, aged
22 years, a butcher, who had paid
court to Mrs. Cassner before her mar
riage.
KITTANNING. Gored by a mad
dened bull, George Stivanson narrow 1 -
ly missed death. He was one of sev
eral Leechburg men camping along
Crooked creek, and entered the bull's
pasture. It attacked him and gored
his left side, making a gash 15 inches
long. Before he was rescued the ani
mal had trampled him, inflicting seri
ous Injuries.
LOCKPORT. —The government offi
cials have notified boat captains at
Olcott Beach, in response to inquiries,
that the waters in Lake Ontario will
probably not recede this year. They
are two feet above the normal level
due to the fact that a dam has been
constructed in the St. Lawrence. The
rise in the water has worked immense
damage at the beach.
GREENSBURG— The suit for dam
ages of G. W. Kiser vs. the Kerbaugh
Construction Co. ended, the jury
bringing in a verdict for $615. This
was the, second of 26 suits instituted
by residents and property owners of
Bradenville as a result of an explo
sion of dynamite in 1903 that wrecked
the little town. In both instances
damages have been awarded.
HARRISBURG.— State Health Com
missioner Dixon has hent a letter to
the state pharmaceutical examining
board regarding the free distribution
of anti-toxin in which he emphatically
answers in the affirmative the com
plaint that the distribution is not
worth while. The commissioner
quotes many figures to prove that the
distribution is highly beneficial.
BEAVER FALLS.— George W. Mur
ton, ager 55, a well-known citizen,
committed suicide by shooting himself
through the head, dying instantly. 11l
health and despondency were the
cause.
BEAVER FALLS.— William Bloom
field, a one-armed man, saw 8-year
kold Chris Kaercher, son of a local po
liceman struggling in the Beaver river
and plunged In after the drowning boy.
Although handicapped by his clothing
an 4 having but one arin he managed
to get the lad ashore.
You Read tha
Other Fellow's Ad
il
| You are reading this one.
That should convince you
that advertising in these
columnsis a profitable prop
osition; that it will bring
1 business to your store.
The fact that the other
I fellow advertises is prob
ably the reason he is get
ting more business than is
. falling to you. Would it
I not be well to give the
other fellow a chance
To Read Your Ad
In These Columns
Yoiir Stationery
Is your silent representative. If
you sell fine goods that are up
to-date In style and of superior
quality It ought to be reflected
In your printing. We produce the
kind that you need and will not
feel ashamed to have represent
you. That Is the only kind it
pays to send out. Send your or
ders to this office.
The Buyers'
Guide
Tho firms whose names are repre
sented in our advertising columns
are worthy of the confidence of every
person in the community who has
money to epend. The fact that they
advertise stamps them as enterpris
ing, progressive men of business, •
credit to our town, and deserving of
support. Onr advertising columns
comprise a Buyers' Guide to fair
dealing, good goods, honest prices.
G.SCHMIDT'S,^
FOB
FRESH BREAD,
|| popular """Tc's^
112 #
CONFECTIONERY
Daily Delivery, Allordere given prompt and skillful
skillful attention.
Don't Use a Scarecrow
To Drive Away ths
FT MAIL ORDER WO,F
y You can drive him out
/ order houses' own weapon
& thousands of dollars every
l»l ~J&ST, Ijf week in order to get trade
If*jtWw from the home merchants, i
[|l l'' you think for a minute
i'"' w&*S3Smf IJtf they would keep it up if
-iwlil 1 1 1 'flP it e y didn't husi
ness ? Don't take it for
granted that every one
within a radius of 25 miles
knows what you have to
sell, and what your prices are. Nine times out of ten your prices
are lower, but the customer is influenced by the up-to-date adver
tising of the mail order house. Every article you advertise should
be described and priced. You must tell your story in an inter
esting way, and when you want to reach the buyers of this com
munity use the columns of this paper.
tA MOST TOUCHING APPEAL
falls short of its dcsiffcd effect if ad
dressed to a small crowd of nrt crested
listeners. Mr. Business Man, are
you wasting your ammunition on the
small crowd that would trade with
you anyway, or do you want to reach
those who are not particularly inter
ested in your business? If you do,
make your appeal for trade to the
m largest and most-mtefllgatt
-— * CVr-N audience in your commim
. / ity, the readers of this
' , Y v paper. They have count-
L. I s wants - Your ads will
be read by them, and they
become your custom
ers. Try it and
5 J. F. PARSONS' 112
CUBES!
RHEUMATISMS
LUMBAGO, SCIATIC*!
NEURALGIA and!
KIDNEY TROUBLE!
"3-DROPS" taken Internally. rWs the blood H
of the poisonous matter sod acids which H
are tho direct causes or these diseases. H
Applied externally it affords almost in- ■
■taut relief from pain, while a permanent ■
cure Is being effected by purifying tbe ■
blood, dissolving tbe poisonous sub- ■
stance and removing it from tbe system. ■
DR. 8. D. BLAND , I
Of Brewton, Oa, writes: W
"I had been a eufferer (or » »mb» of years H
with Lumbtgo and Rbeumattsm la my anai ■
and leg*, and triad all theremedlee tfcatloeuld H
gather from medloal worke, and aleooooealted ■
with a number of the beat ph jalolana, bat found ■
nothing that gars the relief obtained from ■
"R-UHOPa." I shall preeorlbe It In my pcaotlee ■
(or rheumatism and kindred dlinaies,'' J®
FREE
If yon are suffering with Rbenmatlsm. H
Neuralgia, Kidney Trouble or any kin- ■
dred disease, write to us for a trial bottls ■
of "t-DBOPS." and test it yourself.
"•-DROPS" oan be used any length of H
time without acquiring a "drag habit."*
as It is entirely free or epius. ooo&lne, ■
alcohol, laudanum, and other similar ■
ingredients. *
Large Mae Beetle, (••• Beeas) ■
SI.OO. Fe» Sale by DrifglsU. ■
BWARSOI INEURATIO OURE COMMIT, 1
t Depk 80. 160 lake Street, W
3