BUILDING UP TRADE
___ 1
REGULAR CUSTOMERS THE CEjT
FOR THE MERCHANT.
SOME SCUND TRADE HINTS !
(
Reasons Why Merchants Should ,
Strive to Make Friends of Their
Patrons, and Treat Them with
Due Consideration. i
A Rood many retailors seem t,o be
so absorbed iu the search for 'new ,
customers that they don't have time
to take the right kind of care of the
old ones, and in this way they are
driving business to the mail-order ,
houses faster with one hand than they
are taking it away with the other,
says one man who has carefully
studied trade matters. We do not
mean that a retailer should not. al
ways be trying to enlarge his list of
customers. That is exactly what he
should do, but he must give even
greater care to holding the old than
to getting the new. The regular cus
tomer is the life of almost every busi
ness. He is the fellow you should
have in mind when you are buying.
He is the fellow you should decorate
your store to please. He is the fel
low you should try in every way to
accommodate, for he comes to see you
regularly and it is his money you de
pend upon to pay your bills.
Your show windows and advertising
can be largely aimed at the customer
you are trying to get, but they must
also give much information to the
"regular" if you would make them
effective; and you must never forget
that your strife for the new customer
is not with the object of making a
single sale, but to add him to the
"regular" list. It is this "regular"
list which you want to grow, for its
growth means your business growth,
and for this reason you must not be
satisfied with just adding to the list.
Keep them on the list. Give just as
much attention to holding the "regu
lar" already in stock as you do to add
ing to the "stock" and you are a good
ways further on your road to suc
cess. City retailers cannot generally
be criticised so much on this score,
although some of them depend too
much on landing the new "sucker"
that is supposed to be born every
minute, but country merchants, who
have very few opportunities to land
"suckers." and should be extremely
careful of their "regulars," seem to
be most neglectful of them.
Very few of them take the trouble
to thank a regular customer for his
trade and invite him back again. They
take it for granted that he knows his
business is appreciated and that he
is always a welcome visitor. It does
not cost much to tell him so each
time he is in the store, however, and
do it in a manner which will leave no
doubt of the welcome. That is what
makes his blood flow warmer, and
causes a big lump to swell up in the
corner of his heart for you and your
store, and the first time you make
some little mistake this bump comes
to your aid and tells him, so he conies
back to you and explains things in
stead of taking down the mail-order
catalogue and sending away for his
next order. Then, when you see the
"bump" has done this good work for
you, be man enough to make the
wrong right in such a hearty manner
that when he loaves your store
again the "bump" will have grown
considerably. The retailer who is able
to make every customer feel that he
is a personal friend is not likely to
feel hard times, and if he has the
other points of a good merchant equal
ly well developed, he cannot help be
ing a success.
————————
How to Advertise.
Advertising is telling people what
you have for sale and why they should
buy. U sounds as easy as going to
sleep in a feather bed on a cold night.
Every merchant advertises, in some
form or another. He may use nothing
but his voice and a few signs, but he
advertises just the same. The mer
chant should consider advertising
from the standpoint of utility. He ad
vertises in some form or other, al
ways. What is the best way? How
can he reach the most people? That
means, what medium should be used.
The newspaper is a good vehicle for
advertising for it is read by great
numbers of people. The local paper
is best, for it reaches the peopld liv
ing near at hand. The store Sign, the
window, other means for conveying
advertisements are useful in varying
degrees. There is another thing to be
considered—how to do the advertising,
what to say and how to say it. Ap
peal' to interest, be succinct, say some
thing about the goods, make a special
ty of something in each advertisement
or series of advertisements.
A Human Zoo.
"Just look at those people," growled
the ill-humored man in the Fulton
street subway station. "Not one of
'em can stand still for two seconds.
Tip and down they pace, round and
round they whirl, waiting for the next
train to come along. What makes 'em
do it? It is that restlessness that
turns a station platform into a regu
lar inferno. No matter where you go
there is somebody bumping into you,
and all because nobody will stand
still."
The man's wife coughed timidly.
"What did you say, dear?" she asked.
"I said." answered the man; and
then lie said it all over again. "It's
funny you didn't hear what I said in
the first place," he added. "I talked
loud enough for everybody to hear."
"I know you did," she returned, "but
you were rushing around all the time
from here to that post and back, and
I couldn't catch half of it." —New York
Press.
LET ALL PULL TOGETHER.
Necessity of Harmonious Efforts on
Part of Citizens.
The principle of working together
and accomplishing more than individ
ual effort may accomplish is the real
reason for associations, secret so
cieties, fraternities, organizations of
every sort. Pulling together does
things which nothing else may accom
plish. Its value is very great.
There is a danger, too, In uniting
oneself too closely with others, lest
one's liberty be involved. Hut that
lies wholly in the construction of the
combination. If properly put together,
it may accomplish the ends desired
without curtailing the freedom of the
associated individuals. However, we
desire to say a word about working in
harmony, whether in actual associa
tion or without any definite organiza
tion.
When partners work together the
accomplishment of the firm is far
greater. When merchants of a town
resolve to work together for the bene
fit of themselves they do things worth
doing. When the business interests
of a state resolve to bend their united
energies to the fulfillment of some
thing needed the chances of success
are multiplied by geometrical progres
sion.
There is not a city in the country
against which at some time the
charge has not been laid of selfishness
and hoggishness. Yet. these cities are
no more selfish than any other aggre
gation of people. The man who sets
a' outs cities and towns and country
sides may not do it through any save
a mistaken sense of loyalty to his
home; but for all that he does dam
age. He makes a mistake. It is a
selfishness in itself to try to belittle
one's competitors. It leads to envy
and a host of evils.
* Your town may have all the good,
honest, generous folks on the face of
the earth, but we doubt it. We think
we have known a few elsewhere. Yotir
market city may possibly be the
abode of thieves and liars only, but
we have known many honorable citi
zens and upright business men in it.
Work with them and not against them,
and together you may pull the cart
out of the rut. With you tugging at
one end and he sweating at tin; other,
and both of you cussing each other
and lifting at different times, nothing
can ever be accomplished. Work to
gether in ail legitimate and desirable
deeds.
TOO MUCH OF A JOB.
Lack of Qualifications Kept Young
Man from Embracing Girl.
An innocent young man with an
honest ambition and a fund of inexpe
rience once called on a modern maid
en in a great city.
After the usual preliminaries, he
thought it was about time to begin, so
he edged along on the sofa. <!
"He careful," she said, warnlngly.
"It cost me nearly two dollars to have
my hair done up. It is set for a
week."
With great respect avoiding this
point of contact, he endeavored to
put one arm around her waist.
"Look out!" she said. "Don't get
tangled up in this Irish lace. It cost
S4OO, and it might be expensive for
you to have repaired."
With this the young man got up.
"My dear girl," he said, "had I the
strength of a Sandow and the agility
of a Japanese wrestler, to say nothing
of the skill of a Hermann, I would
reach over carefully, take your beau
tiful face in my hands, and kiss you.
But somehow or other I can't seem to
get my mind ou it."
And with this he ordered a taxi
meter cab and in a few moments he
was nothing but a cloud of gasoline
smoke on the horizon. —Judge.
Policemen to Study Electricity.
In addition to his other fund of in
formation, the Philadelphia policeman,
who is esteemed by Mayor Reyburn to
be the finest in the world, must here
after have an elementary knowledge of
electricity. The order has been issued
by Director Clay, aad Chief McLaugh
lin of the electrical bureau is instruct
ing his first class.
The wizard of the city hall believes
that the man on the beat should know
something of the mechanism of the
fire alarm or police call box he daily
"pulls." In this opinion Director Clay
coincides.
Some of the men on the force have
never been taught to distinguish be
tween an ampere and a volt, and
wouldn't know an armature from a
rheostat.
With his nowly acquired stock of
knowledge the Philadelphia policeman
will soon be able to run a disabled trol
ley car to the barn or repair the elec
tric battery of the bell that doesn't
ring when he makes the round of his
division just before election.—Phila
delphia Ledger.
City's "Clean-Up Day."
Chicago recently had a general
"clean-up" day, and reports say it was
a big success. The cleaning of the
vacant lots of the city was assigned to
the school children, and they went
at the job with vigor and enthusiasm.
When school adjourned, at 3:110 p. m.,
they were provided by the janitor of
the various schools with the neces
sary tools, and within an hour the
fruits of their labors were to be seen
in huge piles of waste paper, tin cans,
old shoes and miscellaneous refuse.
The First Law.
The head of the police dapartment
had just curtailed the powers of the
Law and Order society.
"Professional jealousy?" he was
a3ke<i.
"Oh, no," he responded, "nothing
but self-preservation."
CAMERON COUNTY PRBSS, THURSDAY, JUNE 4, 1908.
J Picked Up in-##- -fwf- I
I Pennsylvania I
OIL CITY—Gus Schneider, a Penn
sylvania railroad track walker, was
killed by a freight train near Bran
don.
UN IONTOWN. Firebugs during
the last few days have burned six
barns and the losses now aggregate
nearly SIO,OOO.
KITTANNING.— A strict ban has
been placed on dancing by the First
Baptist church here, of which Rev.
P. S. Calvin is pastor.
WASHINGTON. —Through the ex
plosion of a vessel of strong medicine
being heated on a stove Mrs. .iolin
Morris was seriously burned.
HARRISBURG.—In a few .lays or
ders will be issued to the state police
to leave Chester, where they have
been on strike duty for a month or
two.
OIL CITY. —John Scherer, a farmer
near Kinx.ua, was burned to death in
his barn, which was struck by light
ning and destroyed during a severe
storm.
FRANKLIN.—■"('amp General Alex
ander Hays" is to lie the name of the
division encampment of the national
guard ot Pennsylvania at Gettysburg
in July.
REYNOLDSVILLE.—The plant of
the Klk Tanning Co. at Reynoldsville
has started full force after a shut
down of several months, giving em
ployment to 200 men.
WASHINGTON.—Two Italian qnar
rymen were killed and a third slightly
hurt when a dozen sticks of dynamite
exploded on the Rogersville road live
niil<»s west of Waynesburg.
SOMERSET.— Oran Berkbile and
Donald Wagner, charged with assault,
and battery by >l. D. Reel, their
school teacher, pleaded guilty and
were fined $123 each and costs.
GREENSBURG. Robert Wilson,
an engineer employed by the Frick
Coke Co., sustained serious injuries
through the runaway of a donkey en
gine at the Morewood plant in Mount
Pleasant.
MlLTON.—Through the efforts of
the Milton Rod and Gun club of this
place the state fish commission has
distributed among the islands in the
Susquehanna river fi. / cans of bass
and salmon.
KITTANNING.—Win. Iletric and
'I. B. Orr of this place, while fish
ing along Crookeii creek, found a
nest of copperhead snakes. They
killed 14 and as many more got away.
The men wore rubber boots, which
saved them from being bitten.
JOHNSTOWN. Elmer Peterson,
aged 17, and Charles, his brother,
aged 16, were crushed to death in a
mine of the Pennsylvania Coal &
Coke Co. near Hastings, this county.
A ponderous rock fell from the mine
roof and crushed their bodies to an
unrecognizable mass.
PHILADELPHIA.—The jury in the
suit brought in the United States cir
cuit court by the International Coal
Mining Co. against the Pennsylvania
Railroad Co. to recover overcharges
claimed to have been made on coal
shipments, brought in a verdict in
favor of the coal company for $12,-
013.51.
ALTOONA.—Postmaster Geo. Fox,
against whom charges of pernicious
political activity, along with other
petty allegations, were made by A.
G. Stains, a deposed letter carrier,
has been vindicated 'from the charges
by Col. W. W. Stone of the postofliee
department and J. J. Vogel of the
civil service commission.
REYNOLDSVILLE. An Italian
starting to work at the Eriton mine
011 a Dubois Traction Co. car near
Sykesville deposited a keg of powder
on the controller at the rear and then
sat down in the smoking compart
ment.. The powder suddenly exploded,
wrecking the rear end of the car,
shattering most of the windows and
seriously injuring three of the car's
25 occupants.
HARRISBURG.—The state depart
ment has completed the list of candi
dates nominated at the recent uni
form primaries throughout the state
for congress, the legislature and the
bench. For the 207 places in the
house of representatives there are 7C7
candidates nominated; for 25 state
senatorsliips 01 candidates are on the
tickets of the regular parties, and 124
gentlemen have been nominated for
the 32 congressional seats allotted to
Pennsylvania.
KITTANNING.—A big steam shov
el and two men were precipitated into
the Allegheny river at a big landslide
011 the Allegheny Valley railroad near
Redbank. Both men were seriously
injured.
HARRISBURG.—John B. I.oman,, a
former postmaster at Germans Mills,
Cambria county, who is charged with
embezzling money order funds to the
amount of $1,500, was brought here
under arrest and taken before United
States Commissioner Wolfe, and sent
to jail in default of $2,000 bail.
GREENSBURG.—AiI unknown man
was killed by a train near here.
HARRISBURG. Miss Margaret
Kramer of Philadelphia fractured
both legs while turning over in bed.
WASHINGTON.—Dogs killed eight
blooded sheep on the farm of Samuel
Harbinson, Mt. Pleasant township,
and wounded others.
GREENSBURG.—Nick and Elijah
Kramer, brothers, accused of murder
j ing James Darnley last March 17,
were acquitted by the jury.
PHILADELPHIA L. I.eavln was
I killed and his brother Jacob probably
fatally injured by the explosion of a
soda water tank in their store here.
HARRISBURG. W. A. Scarlett,
chief engineer of the American Union
Telephone Co., was drowned while ca
noeing on the Susquehanna at
Dauphin.
BRADFORD. —Michael Eagan, 45
years old, a brakeinan employed by
the 8., R. & P. railroad, met instant
death in the local yards here by be
ing run over by a freight train.
PITTSBURG.—In the midst of an
exciting game of baseball in Hazel
wood, Ralph Barr, aged 11, one of the
players, was struck over the heart by I
a hard line hit drive and died almost
immediately.
PITTSBURG. An unidentified
white man was found lying along the
Pittsburg, Virginia & Charleston rail
road tracks near Wilson station with
his head cut off. It is believed lie was
struck by a train.
WASHINGTON.—In the case of the
commonwealth against O. F. Piper,
former cashier of the People's Bank
of California, and Max Avner, indicted
jointly on a charge of conspiracy to
defraud the bank, the jury returned
a verdict of acquittal.
PITTSBURG.—BartIey Fagan. sev
en-year-old son of John P. Fagan of
McKeesport, was killed under a Bal
timore & Ohio freight train. The
child jumped on and off the train sev
eral times until he slipped and a
wheel crushed his head.
WILKESBARRE.—A boom for John
Mitchell of the United Mine Workers'
union as Democratic candidate for ttao
vice presidency is being started by
John J. Loftus of Scranton, one of his
most intimate friends and a man in
position to speak for him.
WASHINGTON.—Miss Anna Will
iams, a Robinson township school
teacher, was acquitted by a jury in
criminal court of aggravated assault
and battery. Charles Stewart ac
cused her of punishing his little
daughter with unnecessary severity.
WASHINGTON. —Fourteen-year-old
George Terra is under arrest charged
with stealing $705 from the residence
of Gottleib Karla. Both live on Buf
falo Hill, near Canonsburg. When
searched young Terra had $205. He
denies all knowledge of the remain
ing SSOO.
CHESTER.—Riot followed riot in
the street car strike here recently.
Mob violence broke out in several sec
tions of the city and not less than a
dozen strike breakers, who were in
charge of the cars of the Chester
Traction Co., fared badly at the hands
of strike sympathizers.
BUTLER.—WhiIe the menagerie
; cars were being loaded at the Bes
semer & Lake Erie siding 20 negro
roustabouts broke into the general
store of John Isaacs, near the show
grounds, bound and gagged the pro
i prietor, stole ten suits of clothes, jew
elry and fruit and disappeared in the
circus gang before they could be ap
prehended.
CONNELLSVILLE.—In the arrest
of Albert L. Beal at his home In Dun
bar officers have at last captured one
of the robbers who for weeks have
; been committing depredations in Con
nellsville, Uniontown, Dunbar and
i elsewhere. Deal's house, which was
raided, was found to contain stolen
dry goods, clothing, hardware, fishing
i tackle, etc.
i
PITTSBURG.—With a daring appar
ently born of desperation the two
1 bandits who held up and robbed the
passengers and crew of a Scott Haven
car on the West Penn railways lino
near Boston, Pa., a short time after
committed a second crime of a simi
lar character. A short distance away
from the scene of their first experi
ence they held up and robbed a
, farmer and his wife who were driving
I along the road to Elizabeth.
I KITTANNING.—Five hours after
j having cleared the tracks of a land
| slide at Riverview station on the Al
legheny Valley railroad, another slide
as large as the previous one complete
ly covered both tracks again.
BEAVER FALLS.—Michael Bruce,
aged 20, was found dead In a ditch
on the farm of his father, Elmer
Bruce, in Big Beaver township. The
ditch contained four inches of mud
and water and he had smothered to
death. Bruce was subject to epi'.pp
tic fits.
You Read the
Other Fellow's Ad
J | You are reading this one,
p | That should convince you
J B that advertising in these
| 3 columns is a profitable prop
| 1 osition; that it will bring
| N business to your store,
r | The fact that the other
I fellow advertises is prob
ably the reason he is get
ting more business than is
falling to you. Would it
not be well to give the
other fellow a chance
To Read Your Ad
In These Columns
Your Stationery
is your silent representative. If
you sell fine goods that are up
to-date in style and of superior
quality it ought to be reflected
in your printing. We produce the
kind that you need and will not
feel ashamed to have represent
you. That is the only kind it
pays to send out. Send your or
ders to this office.
The Buyers'
Guide
The firms whose names are repre
seated in our advertising columns
are worthy ot the confidence of every
perion in the community who has
money to spend. The fact that they
advertiae stamps them as enterpris
ing, progressive men of business, a
credit to our town, and deserving of
support. Our advertising columns
comprise a Buyers' Guide to fair
dealing, good goods, honest prices.
v _ y
HEADQUARTERS FOR
IF"FRESH BREAD,
|| popular
I —)BftK er y. #
***'" * CONFECTIONERY
Daily Delivery, Allorders given prompt and
skillful attention.
-- L _ i
Don't Use a Scarecrow
tTa Drive Away tha
Mail Order Wolf
You can drive him out
order own weapon
thousands of dollars every
week in order to get trade
from the home merchants.
Do you think for a minute
they would keep it up if
they didn't get the busi
ness? Don't take it for
granted that every one
within a radius of 25 miles
knows what you have to
sell, and what vour prices are. Nine times out of ten your prices
are lower, but the customer is influenced by the up-to-date adver
tising of the mail order house. Every article you advertise should
be described and priced. You rrtust tell your story in an inter
esting way, and when you want to reach the buyers of this com
munity use the columns of this paper.
#lll*. A MOST TMCHINO APPEAL
falls short of its desired effect if ad- j
dressed to a small crowd of interested
\■) listeners. Mr. Business Man, are 1
1 £r4 you wasting your ammunition on the 1
\ sjESSmfc®*.Jif- small crowd that would trade with
you anyway, or do you want to reach
/Tx\ those who are not particularly inter
~ " ested in your business? If you do,
make your appeal for trade to the
t largest and most intelligent '
fw-v audience in your commun- |
ity, the readers of this (
//y paper. They have count
jtT\\ \ '■* ' ess want - Your ads will
fr-* be read by them, and they
will become your cuJtom
i*i- ers. Try it and
S The Place to Bny Cheap S
) J. F. PARSONS' >
CUKES
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