BUILDING UP TRADE
■SOME THINGS THE MERCHANTS
SHOULD NOT OVERLOOK.
POPULARITY WINS SUCCESS
Methods of Advertising to Bring Do
cirable and Lasting Results-
Comparison of City and
Country Stores.
"TTow can I make my store a popular
trading place?" is the question asked
toy hundreds of retailers. The answer
is simple—just make it popular. "Rut
how? asks the merchant. There are
• various ways, but like the eleven hun
dred sects comprising Christianity,
■with the reaching of Heaven the aim
•of all, each way is to attain the same
■end, and that is publicity. In these
days of live competition it is the live,
tip-to-date merchant that gets there
«very time. This class of retailers
will have his store a model one, the
arrangement of his well-selected as
sortment of goods so as to give the
greatest display and attractive to the
eves of his customers; will keep fully
informed as to latest trade methods,
have clerks who aro salesmen, and
must be a judicious and excellent ad
vertiser.
There is little use in filling the col
umns of the papers with attention-at
tracters and not be able to make good
when the expected customer calls at
the store. In the small town the
merchant who tries to follow some of
the methods of the city stores will
fail. Above all other things he must
he honest in his advertising. lie must
value the truth when telling in the
columns of the local paper what bar-
Rains he has. His customers are gen
erally steady ones; week in and week
out they visit his place. Much trade
In the cities is of a migratory class.
The keepers of shops are out for the
money, and they little care how they
get it. If they can sell the visitor to
the store a suit of shoddy clothes for
what, pure wool is worth, all right.
He may be from some country town,
and not know the difference. Sell the
same class of clothes In your homo
town to the same buyer, you might
lone not alone his trade but the trade
■of his neighbors. It pays to be hon
•est in your advertising.
The merchant who ha? gained the
reputation for square dealing has a
capital that is sometimes better than
money. He is sure to gain and re
tain customers, and his reputation
goes a big distance with the jobbing
houses. In fact, he will get the best
of the deal all around.
Unless advertising brings returns it
1s money thrown away. Rut whether
advertising makes good or not de
pends upon how it is done. Ethics of
the medical profession prohibits doc
tors doing other advertising than the
simple publication of a card giving the
title and address. The quack, who
realizes that there is virtue in prin
ter's ink, publishes column after col
umn or full pages when he advertises.
He makes it win. He tells the people
1n an interesting way that he has
the goods to deliver, whether he has or
not, and he makes them believe him.
Just the simple statement that" George
Hrown & Co., Grocers," are located in
a certain town, hasn't much pulling
power. It is money given to the prin
ter "just to help him." The printer
dees not need such help. He wants
his paper to be a trade puller, to bene
fit Us advertisers. The wise editor
will see that his merchant advertisers
use advertising space properly. It is
to his advantage as well as the mer
chant's advantage that this is done.
When you advertise, consider the
(amount it costs the same as you do
the money that you pay for goods. The
only difference is that you can pay
money for goods, keep them on your
shelves for years if the people don't
know that you have them; the money
you pay the printer is for letting the
people know that you keep goods for
sale and to make the selling part easy.
Judicious spending of money for the
Tight kind of advertising cannot fail
to win in the end and pay a better per
centage of profit than is afforded in
~he same amount being spent in goods.
I). M. CARR.
Investment of Surplus Cash,
It appears that any legitimate mon
•-making proposition need not seek
tc sell its stock among the people all
over the land. There is always ample
capital securable for sound enterpr'n
•«s that will pay even five or six per
cent, on the investment. It is well to
bc-ware of Hie companies that adver
tise their stocks for sale with the
promise of a rapid advance in values,
and large dividends. If there were a
certainty of these accomplishments
•it would not be necessary for the pro
moters togo beyond the first good
"banking institution in their way to
secure all the funds necessary to
-carry on tj'.e business.
For Extending Canada's Trade.
A special commissioner sent over
by the British board of trade to find
means of extending Canada's trade
•with Kngland reports, says Consul
-1 "General Bradley, of Montreal, that 122
of the leading manufacturing firms in
the United States have operating
branches in Canada, and that from
$25.00().,100 ta $75,000,000 of American
capital is invested in Montreal alone.
Power of the Home Press.
One of the most powerful influence?
of the country is the home press, the
local papers. The editor can do much
for his town if he only will, and if
he receives the support that lie merits
from the business interests of the
place where he may reside. His in
jtercets are the people's interests; th«
success liis success.
WHAT FOLK CONSUME.
Business Always Regulated by th«
Wants of the People.
It Is an established principle that
the consuming capacity of the people
averages just so much year after year,
and fluctuates according to business
and financial conditions. As new
things are brought into use, perhaps
tho per capita expense of living in
creases and becomes adjusted to
changed conditions. Then it is rea
sonable to believe that so far as the
consuming capacity of the United
States is concerned it will grow
according to the increase in popula
tion, and the educated tastes of the
people.
Whether conditions that have been
found practical and afford an equitable
compensation to all engaged in trade
are to be continued, or whether the
tradesman known as the retailer is
to be cut out of the game and the
people supplied directly through the
manufacturer and his direct represen
tative is an important question. Oiy»
of the systems that is far reaching in
its baneful effects la the mail-order
system. About 50 per cent, of tho
people of the United States live in
agricultural sections. It is from theso
agricultural districts that the mail
order bouses draw the trade, not from
the cities. The question is whether
it is best for the masses that these
mammoth houses in the large cities
drive the small merchants out of busi
ness or not? Is it to the advantage
of the manufacturers and the jobbers
that tho large houses continue to
grow? The existence of these houses
has nothing to do with the consuming
power of the people. Their existence
does not increase trade an iota. Why,
then, should the people patronize
them, and why should manufacturers
and jobbers give them support by
supplying them with goods? It may
be that a charge of discrimination
would 'oe made against concerns that re
fused to sell. The catalogue house
should not have any advantage over
the dealer in the small town, and soon
the masses would discover that there
was nothing to be gained by patroniz
ing the distant houses.
VALUE OF GOODS.
Snap-Hunting Often Means Loss of
Money and Time.
Snap hunting rarely pays. People
should fix in their heads the fact that
gold dollars can never be purchased
for 90 cents, unless there is 10 cents'
worth of gold worn off. The same
with goods. Values must be lowered
either by over production, out of date
styles, or some other circumstances.
Now and then a concern is forced to
sell in order to meet obligations. Then
things go under the hammer, and
there may be a chance to get goods
much below real values. But the mat
ter of buying standard goods at sacri
ficial prices through regular trade
channels should be carefully consid
ered. When a lot of goods are offered
at a cut rate, at so low a price that
it is apparent someone must lose by
the transaction, look out for a "nigger
in the fence." The goods may be of
inferior quality, and not the kind a
respectable merchant would care to
offer to his patrons.
Sound Foundation Required.
There is little use in trying to build
up a great town in a locality where
there is not the material to sustain it,
and where there are only resources
for the support of a hamlet. Towns
of Importance exist only where there
are certain natural advantages, re
sources that can be utilized in manu
facturing, territory sufficiently large
to command extensive trade, or some
other favorable condition. In certain
districts manufacturing must by the
economy of things bo confined to
such lines as can be advantageously
produced. In manufacturing there
are many factors. There must be con
sidered the cost of fuel, the raw ma
terial, the labor and most important
are the transportation facilities.
Blessing of Good Roads.
The town that has good roads lead
ing to it. is blessed. Surely there is
no more disagreeable thing, nor any
thing more adverse to the business
interests of a place than impassable,
boggy roads. There is little < xcuso
for poo." roads in the well settled com
munity. it may in the beginning be
somewhat expensive to put the roads
in order, but in the end it will prove
that the saving in wear and tear on
wagons and horses will well repay all
the additional expense. And to tho
town good roads a; - e almost vital. The
average farmer would rather drive
three or four iniH-s farther to a town
over good roads '-.ban do his trading
when it is necessary togo hub deep
ing the distant houses.
Good Rosds Movement.
The good roads movement hns
taken a firm bold in the agricultural
sections of the middle west. Good
roads mean savings aggregating mil
lions of dollars yearly to the farmers,
and to the merchants of the towns as
well. The prize-offering for sections
of road leading into towns is a stimu
lant, and once interest is thoroughly
aroused th* work demonstrates the
benefits to be had, and there is little
trouble in having the highways kept
up to a high standard.
Title <ioes with Degree.
Unmarried women who dislike the
thought of bearing the ..chool girl title
of "Miss" to their graves will he in
clined to envy Dr. Yella Relssig, who,
although unmarried, is legally entitled
to be addressed as Frau Dr. Heisslg
The title of frau, It seems, goes with
the medical degree Dr. Relssig is now
one of the operating surgeons at thi
Vienna hospital.
CAMERON COUNTY PRESS, THURSDAY, MAY 14, 1908
Picked Up in-##--##-
•##• •##<- Pe nnsy 1 van i a
GROVE CITY.—C. A. Filer's livery
barn was destroyed by fire. Estimat
ed loss $7,000, partly insured.
WASHINGTON.—Joseph Keffer, a
visitor in Coal Bluff mine, was in
stantly killed by a fall of slate.
READING.—The Reading Railway
Co. has put its 650 car shop employes
on ten hours a day, who have been on
nine hours.
GREENSBURG.—The Westmoreland
Coal Co. has announced that the full
force of men at the Claridge mines
will be put to work.
BETHLEHEM. —Taylor ' hall, the
new dormitory at Lehigh university,
a $500,000 gift of Andrew Carnegie,
was dedicated recently.
HARRISBURG. The dairy and
food division received word that the
state had won victories in two impor
tant oleo cases at Mercer.
SELINSGROVE.—PostoffIce Inspec
tor Lucas has arrested M. D. McOm
ber of Milton, charging him with
fraudulent use of the mails.
PHILADELPHIA.—A fight between
two boys in the northeastern section
of the city resulted in the death of
Edward Wischoski, aged 14 years.
KITTANNING.— Dr. C. J. .lessop,
who has an interesting collection of
ancient guns, Indian relics, etc., has
offered it to the Kittanning Elks as
a nucleus for a museum.
GREENSBURG.—The home of Rob
ert Irvine, two miles from I'ainters
ville, this county, was entered by
thieves, who got S2O, two shotguns,
two revolvers, two razors and 12 doz
en eggs.
HARRISBURG.—The state will open
its sixty-seventh tuberculosis dispen
sary at Greensburg, Westmoreland
county, within a short time, and there
will then be a dispensary in every
county in the state.
SHARON.—Hugh D. Moses, aged 76
years, former poor director of Mercer
county and adjutant of Sharon post,
No. 254, Grand Army of the Republic,
was drowned in the old canal near
the Sharon boiler works.
HARRISBURG.—The state depart
ment of health has started out corps
of engineers to inspect watersheds in
the vicinity of several cities. Among
them are Reading and York. Searches
will lie made for pollution.
GREENSBURG.—The farm owned
by the Thaw estate in Mt. Pleasant
township, near Ilecla, where the Ma
gee Cook Co. is building a large plant,
was the scene of a Are In which 24
horses and three cows perished.
YORK. Henry Snyder, 22 years
old, of Pleasurevllle, York county,
was found guilty of murder in the
first degree here for the shooting
of William E. Hoover, 18 years old,
on the night of November 16, 1907.
YORK. Alfred Eichelberg while
visiting at the home of friends on the
outskirts of town ventured into a
field containing a vicious bull. As a
result he was terribly mangled by the
maddened animal, death resulting.
PITTSBURG. Almost half the
body of John Davis, who was buried
41 years ago, was found to be petri
fied when disinterred from the Bing
ham Street Methodist Episcopal
church graveyard in Mount Oliver.
SHAMOKIN. Six thousand Odd
Fellows paraded here in honor of the
twenty-fourth annual session of the
Pennsylvania Odd Fellows' Anniver
sary association. Danville was chos
en for the next annual gathering.
CON N ELLSVILLE. —A. Musati, a
watchmaker, was put out of business
by burglars, who stole 45 watches left
for repair and all his tools. Burglars
also stole SIOO worth of hardware from
the Connellsvllle Machine and Car
Supply Co.'s store.
CARLISLE. The dead body of
Frank E. B. Eisenhower, a well known
young Carlisle man, lately retired
from the grocery business, was found
near Newburg, this county, dragging
from his buggy, with coat and vest
open and a bullet hole near the heart.
LATROBE.—PaoIa Riavo withdrew
his savings, amounting to $550, from
a bank and went to the railroad sta
tion to purchase a ticket for New
York. When he reached into iiis
pocket for his roll It was gone and
his trip to Italy is Indefinitely post
poned. It is supposed a pickpocket
got the money.
ALTOONA. Single handed and
alone, Railroad Detective Frank Ern
cst. arrested 24 trespassers on the
Pennsylvania railroad and escorted
them to the Huntingdon jail.
WASHINGTON. John Foster of
Washington lias been appointed re
ceiver for the Record Publishing Co.,
which publishes the Washington
Daily Record, a morning newspaper
here. It is understood arrangements
have practically been closed for a
sale of the paper and plant to John
' K. Tener of Charlerol..
HARRISBURG.—By the inaugura
tion of State Treasurer Sheatz a new
board of public: grounds and buildings
is formed.
KITTANNING.—Jacob Davis died
from burns received in a mysterious
manner at his home in Manorvlllo
while he was alone in the kitchen.
TITUSVILLE.—WhiIe attempting to
cross Oil Creek in a canoe at Mystic
Park, Joseph Donohue was drowned
before the eyes of several companions.
MONONGAHELA. While visiting
her invalid sister-in-law, who lives In
a houseboat near Donora, Mrs, Mary
Bedlin fell into the Monongahela river
and was drowned.
PHILADELPHIA.—Rev. N. J. Wat
son, pastor of the African Methodist
Episcopal church in Germantown, a
suburb, dropped dead in the pulpit
while preparing to deliver a sermon.
HARRISBURG.—J. C. McSpadden
of Pittsburg has been awarded the
contract for the construction of the
national pike section in Somerset
county. It begins at Somerset boi*
ough.
MONONGAHELA. While driving
an entry in the Gallatin mine tons of
slate fell, instantly killing George
Little, a cousin of William Little, na
tional organizer of the United Mine
Workers.
MEADVILLE.—Miss Pearl Snyder,
daughter of A. D. Snyder, aged 19
years, of Mosiertown, near here,
drowned herself in a mill-pond. She
had been ill and became temporarily
deranged.
HARRISBURG.—Eighty-three laun
drymen, representing that many towns
of the state, organized the Pennsylva
nia State Laundrymen's association
and elected W. E. Orth, Harrisburg,
president.
HARRISBURG.—The state highway
department is doing a larger amount
of road construction work this spring
than ever before and bids will shortly
be asked for construction of highways
in a dozen counties.
HARRISBURG.—The attorney gen
eral's department has brought suit
against Charles Cook, register of
wills of Somerset, for failure to pay
to the state $4,365.49 claimed as col
lateral inheritance tax.
WILKESBARRE.—PoIes and Ital
ians engaged in a bloody riot at Hud
son, ten miles from here, two Poles
being fatally wounded, two others bad
ly hurt, while many were Injured and
were carried away by their com
panions.
ROCHESTER.—Three boys, rowing
011 the Ohio river, discovered the body
of a woman, apparently 45 years old.
It had been in the water some days.
The woman had been five feet six
Inches tall, weighing 170 pounds. She
was well dressed.
WASHINGTON.—An unknown ne
gro entered the residence of Charles
Hunt, near West Alexander, in day
light, and after terrifying a young
woman who was alone in the house
made off with a small amount of
money, an overcoat and other articles.
WEST NEWTON. One moment
chatting ami laughing over their noon
day luncheons, the next struck by an
avalanche of rock, one man was killed
and 24 others employed at the Pitts
burg Coal Co.'s mine No. 2 in Scott
Haven had remarkable escapes from
death.
WILKESBARRE. The police of
Shamokin, aided by the state constat*
ulary, locked up a performing bear on
the charge of drunkenness and kept
him in a cell at the police station all
night. In the morning he was sober.
He and his master were released and
ordered out of town.
KITTANNING.—Rev. .Tames Wilson,
a retired Methodist Episcopal minis
ter, died suddenly at the home of his
daughter, Mrs. J. Endress, at Wick
boro. He was aged 03 years and was
well known throughout the northern
counties of the state, where he had
preached in former years.
CARLISLE. Vandalism was per
petrated some time during the past
couple of weeks at the fine and hand
some cottage of J. Kirk Bosler, Esq.,
which is located in the Mt. Holly
park and overlooking the dam. The
porches were badly broken and the
lumber carried away, the windows
were torn open, the shutters broken
off, the beds wore torn apart in some
of the rooms and the bed clothing
was torn into shreds.
SOMERSET. Not content with
beating Benjamin Ilersch, a Sand
Patch storekeeper, into insensibility
and taking sl9 and a gold watch from
him, two robbers took their victim to
a woods, bound him to a tree and
lashed him with clubs and straps.
HARRISEURG.—Since April 1 the
state insurance department has issued
25,(130 insurance agent licenses, as
compared with 24,087 during the
same period of last year, and the num
ber of companies licensed to do busi
ness has increased from 291 to 305.
You Read the
Other Fellow s Ad
US I
a | You are reading this one. I
ii | That 6hould convince you |
jj • that advertising in these I
ft j columnsisa profitable prop- I
| | osition; that it will bring B
| business to your store. Q
f 1 j; The fact £hat the other
Ij fellow advertises is prob
ably the reason he is get
ting more business than is
falling to you. Would it
not be well to give the
other fellow a chance
To Read Your Ad
In These Columns
Your Stationery
Is ycrar silent representative. If
you soil fine goods that are up
to-date In style and of superior
quality it ought to be reflected
in your printing. We produce the
kind that you need and will not
feel ashamed to have represent
you. That is the only kind it
pays to send out. Send your or
ders to this office.
The Buyers' n
Guide
The firms whose names are repre
sented in our advertising columns
are worthy ot the confidence of every
person in the community who has
money to spead. The fact that they
advertise stamps them as enterpris
ing, progressive men of business, a
credit to oar town, aid deserving of
support. Our advertising columns
comprise a Buyers' Guide to fair
dealing, good goods, honest prices.
G.SCHMIDT'S,^
HEADQUARTERS FOR
FRESH BREAD,
t popular
®
CONFECTIONERY
Daily Delivery, AIJ orders given prompt and
skillful attention.
Don't Use a Scarecrow
To Drive Away ths
Mail Order Wolf
Mi aJL NYou can drive him out
iV 111 A Jw* Quickly if you use the mail
i 4I """ J order houses' own weapon
CTjf'iJ, -—advertising. Mail order
ij* thousands of dollars every
t3 imvMil'/i wcek in ordcr to ffet lmde
Ifitwi'miW'' from the home merchants.
Im| 11 Do you think for a minute
I'-1 IJrf they would keep it up if
'Sw!§p£Z3&Bfaun* it *' le - v didn't s ct t^e husi
ness? Don't take it for
granted that every one
within a radius of 25 miles
knows what you have to
sell, and what your prices are. Nine times out of ten your prices
are lower, but the customer is influenced by the up-to-date adver
tising of the mail order house. Every article you advertise should
be described and priced. You must tell your story in an inter
esting way, and when you want to reach the buyers of this com
munity use the columns of this paper.
/gllk A HOST TOUCHING APPEAL
falls short of its desired effect if ad-
\ \ dressed to a small crowd of interested
\.J listeners. Mr. Business Man, are
1 t5 ~ 3 you wasting your ammunition on the
I small crowd that would trade with
\ you anyway, or do you want to reach
7? those who are not particularly inter
-ested in your business? If'you do,
make your appeal for trade to the
largest and most intelligent
[ audience in your commun-
ity, the readers of this r
r yL paper. Thsy have count
jTVi | s wants. Your ads will
fr- S be read by them, and they
will become your custom
ers. Try it and see.
S The Plate to Enj Cheap S
5 J. F. PARSONS' ?
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SB k U>pt. »«. tee ua« Itmt, II
3