6
A SOCIAL LEADER
OF KANSAS CITY j
Attributes Her Excellent Health to
Pe-ru-na. j
MRS. W. H. SIMMONS.
MRS. W. ir. SIMMONS, mo E. Bth
St., Kansas City, Mo., member of j
the National Annuity Association, j
writes:
'• My health was excellent until about
a year ago, when I had a complete col
lapse from overdoing socially, not jfet
tiu<r the proper rest, and too many late
suppers. My stomach was in a dread
ful condition, and my nerves all un
strung.
" I was advised by a friend to try Pe
runa, and eventually I bought a bottle.
I took it and then another, and kept
using it for three months.
"At the end of that time my health
was restored, my nerves no longer
troubled me, and I felt myself once
more and able to assume my social
position. 1 certainly feel that Peruna
is deserving of praise."
There are many reasons why society
women break down, why their nervous
systems fail, why they have systemic or
pelvic catarrh. Indeed, they are espe
cially liable to these ailments. No won
der they require the protection of Peru
ua, It is their shield and safeguard.
CAWYERS
EXCELSIOR BRAND
Oiled
Clothing and Slickers
Make you comfortable in uncomfortable
weather. Our Kxce'.sior Crack-I'rooi Brand
Police Coat is a great favorite,
one of our specialties n
for general use. Dcalc-s Nil
everywhere carry the \A JL
Coats ami \
Slickers—if not with \ >,\
yours, write for catalog \\\f \
aal prices. v \
iIISk JjjP §
H. M. SAWYER & SON, M ■ L-^
ou can identify
Mff Alabastine by
gm the trade mark, but you
■So can't fully appreciate all the
H reasons why you should k|
H identify it unless you ®
v . Writo today for booklet and full
MjH Information about how you can mako fIH
OT your home nioro beautiful at little
J expense by using it. JQ
Alabastine Is a sanitary wall cover- KB
m Ink' that secures hlinply wonderful JV
¥sl results In a wonderfully simple way.^^V
H The Alabastine Co.,
tfi flO Orandrllle Ar» . Grand
BSL Rap!'la, Mich . erlOO WaUr lAlßa^MlWfll
SICK HEADACHE
s—l5 —I Positively cared by
these Little Pills.
c (L They also relieve DU
tress from Dyspepsia, In-
WTTLE {digestion and Too Hearty [
El B\BIT £2 Eating. A perfect rcm-
Egf S ¥ Eils edy for Dizziness, Nausea,
[Cf PiLLS I Drovrstnass, Bad Tasto
0 lln tlio Mouth, Coated
j |Ton?ue. Pala In the Ride,
Mfcaßaß ITOItPID LIVER. They
regulate tbo Bowels. Purely Vegetable.
SMALL PILL SMALL DOSE. SMALL PRICE
PADTHfcI Genuine Must Bear
uAK tfto Fac-Simile Signature -
lip.
J REFUSE SUBSTITUTES.
A c?« ive CATARRH
Ely's Cream Balm
Is quickly absorbed. WBS H
Gives Relief at Once. °<a*| h XM :
It cleanses, JV9
heals and protects
the diseasecl mom
brane. It euros (J:u
tarrh and drives
away a Cold iu llm
Head quickly. V FFVTII
•tores the Senses of 1104 I IbTtlb
Taste and Smell. Full size 50cts.,at Drug
fists or by mail; Trial Size 10 cts. by mail.
Ely Brothers, OS Warren Street, New York.
PfICfiPIJQINE
ij IMMEDIATELY CUBES j
Headaches andj
flßfifftSl&tEaH Trial bottle 19c ildrujiltcM
HOW TO ADVERTISE
EFFECTIVE METHODS THAT WILL
BRING RESULTS.
SHOULD TELL THE PRICES
Generalities Are Meaningless to the
Public—Why the Mail-Order Man
Wins—Try the Plan.
If you, Mr. Merchant, would compete
with the mail-order houses there are
three main essentials to success—the
goods—the prices—advertising.
* The last of these Is quite as essen
tial aB either of the others.
In the great majority of cases the
local merchant has the goods, and he
makes the prices, but in very many
cases he either fails to do the adver
tising. or what he does do is not effec
tive in the same way that the mail
order man's advertising is effective.
The writing of effective advertising
is uot an art, it is not a business that
requires years of study to learn. A
few hours of study and comparison
will give you every essential detail
that you will need.
It is comparatively-safe to say lhat
75 per cent, of the advertising carried
by local merchants in the local papers
is worded in generalities only. Such
advertisements as the following are
found iu every paper:
CO TO
BL AN K'S
FOR
Hardware, Stoves and
Tinware
BEi, i GOODS LOWEST PRICES
The mail-order man's advertising ia
different. It is specific, and while the
glowing descriptions given are often
By the aid of the editor the home merchant can ride the mail-order
magnate out of the home community on the rail of publicity. The moral
is advertise; advertise systematically and persistently. Tell the public
what you have to offer, and tell it ao they will understand.
'
misleading—a thing which Blank's ad
vertising should never be —they at
tract the attention of the reader and
possible purchaser because they toll
about some one thing that he may pos
sibly want.
The mail-order man makes a run
on a few things which he is willing to
sell at a close margin of profit in or
der to attract trade in his general line
on which heavy profits are made.
Blank should advertise hardware in
much the same manner the mail-order
man advertises hardware, and be has
I his advantage—he can invite the peo
ple of the community to visit his store
and see the goods for themselves so
they will know just what they are buy
ing.
If, instead of expressing meaning
less generalities in a two-inch Bpace,
Bi'ank had used a little more space
and properly displayed an advertise
ment something like the following he
would have been sure to have at
tracted attention to his store, and in j
all probability would have been sur
prised at the drawing power of his ad
vertising:
WASHDAY BARGAIN SALE
BLANK'S
| EVERYTHING NEEDED FOR WASHDAY
AT BARGAIN PRICES
During Thursday, Friday and
Saturday of this week
C"5 *7O '° r a v« a r guaranteed best quality
£ V Clothes Wringer, the King of Wring
ers. Solid rubber rolls, steel spring and patent
guide board.
Ci f° r . a tfood Ameri#*n clothes wringer,
H 7 1 • io inch rolls, hardwood frame.
*7AC ' or "No Sag" Curtain Stretchers.
/ 4 Center btuco and will not sag.
nSr ' or Heavy copper rim and bottom
wash boiler.?.
MAC f° r 5 dozen of the first quality Clothes
■4*" Pins
iftr* for 50 foot white Cotton Hraided Clothes
loc Lino.
BoC * or hardwood folding Clothes Bar of ex
ceptional sizs for the money.
! oor ' or fu 'l sized very best quality Wash '
Boards.
ItZC ? or medium sized galvanized iron Wash
J 5 Tubs.
"j AC ' or 12-qt. heavy galvanized iron water or
<*4*" scrub pail. J
a cr for best quality fiber Water Pail of ex- \
j O v ceptional merit.
I *Jf\C 'or an excellent quality of ironing boards :
i #V v that will not warp.
SAC '°r an extra large h«evy willow Clothes
o4 c Basket.
The prices given here are of course
mere Action, but the prices Ulaak
CAMERON COUNTY PRESS, THURSDAY, APRIL 25, 1907.
should quota In Uls advertisement
should show the public that he is
giving bargains; they should be prices
that would compare favorably with the
prices of the mail-order catalogues,
and he should impress it upon the
public that he not only shows them
what they are buying before they pay
for it, but that the purchaser has no
freight to pay, and does not have to
wait an interminable time for the
goods he buys, as when ordering of
the mail order houses.
it. is specific advertising that draws.
The advertiser who describes in de
tail the goods lie has to sell, and
quotes the price he asks for it will
attract the favorable attention of the
public far more often than the one
who deals only in generalities. It is
this kind of advertising that pays. It
is this kind of advertising that is at
tracting the dollars from the smaller
cities and towns and farms to the mail
order houses of the city. It is this
kind of advertising that drew $200,-
000,000 Into the cofTers of the Chicago
mail-order houses alone last year, and
it is this kind of advertising on the
part of the local merchants that the
mail-order houses fear more than any
other one thing.
But, Mr. Merchant, whether your
line be hardware, dry goods, groceries,
clothing or other commodities, it is
well togo further than your newspa
per advertising, though this is the
foundation of success. Goto the local
printer and have him make you little
catalogues of your own. They do not
need to be large affairs, but small
folders of four, eight or 1G pages. Put
into these folders the descriptions and
prices of the goods you are carrying,
or leaders in the line. Be sure that
j the prices quoted are right, then put
I one of these into the hands of every
customer; keep them circulating
| throughout the community, and make
a practice of getting out a nes one
' every few weeks.
I You, Mr. Merchant, can make adver-
tising pay larger returns than the
mail-order man secures; you can make
it the mainstay of your business, and
you can make it the means of killing
the mail-order competition in your
community. And when you do this
do not begrudge the publisher the
reasonable price he asks you for ade
quate space in his columns. He will
give you better value than any othir
commodity you can buy.
WRIGHT A. PATTERSON.
NO THORNS IN HER PATH.
Josephine Oaskam Writes in Tribute
of the Golden Rule.
"1 believe myself to be notably for>
tunate In my relations with my do
mestic employes. During a period of
eight years, in which I have employed
household labor in four widely differ
ent places, I have never once been ad
dressed with intentional disrespect by
any person in my employ," says Jose
phine Daskam Hacon in tho American
Magazine.
"I have never been left a day with
out my regular staff of employes,
which has varied from one to five
(that is to say, that 1 have never
been left suddenly or without suffi
cient notice to supply the vacancy).
"1 have never had a satisfactory
worker leave me except for what I
considered a good reason (in the ma
jority ol' cases an advantageous mar
riage).
"I have never lost an unsatisfactory
one except by my own dismissal. I
have never to my knowledge, or even
suspicion, suffered the loss of a pen
ny's worth by theft, and my record
for breakage is such that it produces
utter incredulity.
"In three cases out of four I have
had services willingly and frequently
offered me along lines where it was
not expected or requested. I have
had extra money offered by me to off
set extra work occasioned by sickness
refused on iho ground that at such
times all the household expected to
share the trouble.
"And as a climax I am able to state
that once, at least, on my offering a
raise in wages to express my appreci
ation of competent and devoted serv
ice I was met with the astounding sug
gestion that as my expenses were
heavy at the time and likely to in
crease I had better not consider it "
Mr«, Wlnfrio tr'n Soothing Syrnp.
For children teething, softens the punis, reduce* In
t animation, ft'.lays pain, cure* wind colic. 25ca bottle.
j Every man is valued in this world
; as he shows by bis conduct that he
wishes to be valued. —Bruyere.
Garfield Tea, which is guaranteed under
; the Pure Food and Drugs Act, is the best
! remedy for constipation, pick-headache,
| and indigestion. It purities the blood and
cleanses the system.
Encourage Saving.
The wise father and mother will
never discourage the fancies of their
children for accumulating things. It
is a natural instinct, Inborn in the
most of people, and given a little
thought and care by the older heads
may be turned to good account. If
the child begins to collect "pretty"
pebbles or shells at the seashore don't
throw them out —but let them form
the basis of a little geological col
lodion, and with proper guidance the
youngster will soon be looking upon
"sticks and stones" with an interested
nnd educated eye.
SPLENDID APRIL TONIC.
Easily Prepared at Home and Harm
less to Use.
This is known as "Blood-Cleanir.g
Time," especially among the older
folks, who always take something dur
ing this month to clem the blood of
! impurities and build It up.
The following is the recipe as given
j by a well-known authority, and any
| one can prepare it at home:
Fluid Extract Dandelion one-half
j ounce, Compound Kargon one ounce,
j Compound Syrup Sarsaparilla three
ounces.
Get these simple ingredients from
any good pharmacy and mix by shak
! lug well in a bottle. The dose is one
! teaspoon'ul after meals and at bed
i time.
Everybody should take something to
help the blood, which becomes impov
erished and almost sour after the win
ter season, especially those who are
subject to Rheumatism, Catarrh, Kid
ney and Bladder trouble.
It is said that one week's use of this
mixture will clear the skin of sores,
pimples or boils.
This is sound, healthy advice, which
j will be appreciated by many readers.
HAD NERVE, BUT NO MONEY.
Unlucky Man's Modest Request for
Pecuniary Assistance.
Raymond Hitchcock, the comedian,
| while in New Orleans a few months
j ago, took the opportunity of going to
the races. During the afternoon he
cashed several tickets, the result of
good guesses. He was feeling happy
after the last race, and started for
the automobile which was to convey
him back to his hotel. As he was
about to climb into the machine he
i felt a hand on his arm, and a man
shouted in his ear:
"Hello, Hitchcock, how are you?
Hear you put a crimp in the bookies
I to-day."
Hitchcock blushed and shook hands
i sheepishly, not recognizing the man,
and not wishing to show it.
"Say, I want to speak to you con
fidentially," said the stranger.
"All right; what is it?" asked the
comedian.
"Well, I am up against some hard
luck to-day. They cleaned me and I
want to get home. Now, don't let
any one of these people see you, but
slip me enough for car fare, will
you?"
"Sure," said Hitchcock, placing his
Aand in his pocket. Then he paused
and queried: "Where do you live?"
"Vancouver," was the answer.
Hitchcock took a flying leap for hla
machine, and unless the visitors at
New Orleans are more gullible, the
Impecunious one is still looking tor
car fare. —Harper's Weekly.
ROMANTIC DEVONSHIRE.
The Land Made Famous by Philpotts*
Novels.
Philpotts has made us familiar with
romantic Devonshire, in his fascinating
novels, "The River," "Children of the
Mist," etc. The characters are very
human; the people there drink coffee
with the same results as elsewhere. A
writer at Rock House, Orchard Hill,
Bideford, North Devon, states:
"For 30 years I drank coffee for
breakfast and dinner but some 5 years
ago I found that it was producing indi
gestion and heart-burn, and was mak
ing me restless at night. These symp
toms were followed by brain fag and
a sluggish mental condition.
"When I realized this, I made up my
mind to quit drinking coffee and
having read of Postum, I concluded to
try it. I had it carefully made, accord
ing to directions, and found to my
agreeable surprise at the end of a
week, that I no longer suffered from
either indigestion, heart-burn, or brain
fag, and that I could drink it at night
and secure restful and refreshing
sleep.
"Since that time we have entirely
discontinued the use of the old kind of
coffee, growing fonder and fonder of
Postum as time goes on. My digestive
organs certainly do theif work much
better now than before, a result due
to Postum Food Coffee, I am satisfied.
"As a table beverage we find (for all
the members of my family use it) that
when properly made it is most refresh
ing and agreeable, of delicious flavor
and aroma. Vigilance is, however,
necessary to secure this, for unless the
servants are watched they are likely
to neglect the thorough boiling which
it must have in order to extract the
goodness from the cereal." Name given
by Postum Co., Battle Creek, Mich.
Read the little book, "The Road to
Wellville," in pkgs. "There's a rea
son."
Carpets can he colored on the floor with !
PUTNAM FADELESS DYES. Ask your
druggist. 10c per package.
Japan Exports Much Copper.
Japan exported last year over sll,-
600,000 worth of refined copper.
It Cures While You Walk.
Allen's Foot-Ease is a certain cure for
hot, sweating, callous, and swollen, aching
feet. Sold by all druggists. Price 25c. Don't
accept any substitute. Trial package FREE.
Address Allen S. Olmsted, Lc Roy, N. Y.
Our distinctions do not lie In the
places which we occupy, but In the I
grace and dignity with which we fill
them. —Emerson.
How's This?
Wo offnr One Hundred Dollars Reward for *n»
ease of Catarrh that cannut be cured by Uall'i
Catarrh Cure.
_ , .F- J. CHENEY A CO., Toledo. O.
We, the undersigned, have known K. J. Cheney
for the laßt 15 rears, and believe him porfectlr hon
orable In all business transaction. and flnancla'lr
able to carry out any obligation) made l>y his flrin
WALDINO. KINHAN 4; MARYIX,
_ . . „ Wholesale Druggists, Toledo, O.
Hall a Catarrh Cure Is taken Internally, ai-.ilng
directly upon the blood and mucous surface, of the
system. Testimonials aent free. Price 75 cents per
bottle. Sold by all Druggists.
Take Hall's Family Pui9 for constipation.
Other people's happiness gives a
pessimist a headache.
BACKACHE AND
DESPONDENCY
Are both symptoms of organic dei - la W* (
rangement, and nature's warning to 7 k-** U * I
women of a trouble which will soon- \ Jr ~ 1- • |
er or later declare itself. ' >4 •'•••'" I
H How often do we hear women say, /A I V ' A
"It seems as though my back would IK\ ' • ' j/\|
break." Yet they continue to drag
along and suffer with aches in the I [IDhX* ry~s*~~v& I
small of the back, pain low down in V y)f> y (CvYV
the side, dragging sensations, nerv- / flj) < \VV\\T\
ousness and no ambition. ill'// U )
They do not realize that the back ZS
is the main-spring of woman s organ- a""kTa*P~tT
ism and quickly indicates by aching 1*1135 LuNA INIAuLL
a diseased condition of the feminine organs or kidneys, and that aches
and pains will continue until the cause is removed.
Lydia E. Pinkham's Vegetable Compound
made from native roots and herbs has been for many years the most
successful remedy in such cases. No other medicine lias such a record
of cures of feminine ills.
Miss Lena Nagel, of 117 Morgan St., Buffalo, N. Y., writes:— "I was
completely worn out and on the verge of nervous prostration, My back
ached all the time. 1 had dreadful periods of pain, was subject to fits
of crying and extreme nervousness, and was always weak and tired.
Lydia E. Pinkham's Vegetable Compound completely cured me.''
Lydia E. Pinkham's Vegetable Compound cures Female Complaints,
snch as Backache. Falling and Displacements, and all Organic Diseases.
Dissolves and expels Tumors at an early stage. It strengthens and
tones the Stomach. Cures Headache and Indigestion and invigorates
the whole feminine system.
Mr 3. Pinkham's Standing Invitation to Women
Women suffering from any form of female weakness are invited to
write Mrs. Pinkham, Lynn, Mass. ller advice is free.
NO MORE MUSTARD PLASTERS TO BLISTER.
THE SCIENTIFIC AND MODERN EXTERNAL COUNTER-IRRITANT.
CAPISICUM
VASELINE
EXTRACT OF THE CAYENNE PEPPER PLANT
A OUICK. SURE. SAFE AND ALWAYS READY CURE FOR PAIN.-PRICE
15c —IN COLLAPSIBLE TUBES-AT ALL DRUGGISTS AND DEALERS, OR
BY MAIL ON RECEIPT OF 15c. IN POSTAGE STAMPS. DON'T WAIT
TILL THE PAIN COMES-KEEP A TUBE HANDY.
A substitute for and superior to mustard or any other plaster, and will not
blister the most delicate skin. The pain-allaying and curative qualities of
the article are wonderful. It will stop the toothache at once, and relieve
Headache and Sciatica. We recommend it as the best and safest external
counter-irritant known, also as an external remedy for pains In the chest
and stomach and all Rheumatic, Neuralgic and Gouty complaints, A trial
will prove what we claim for it, and it will be found to be invaluable in the
1 household and for children. Once used no family will be without it. Many
: i people say "it is the best of all your preparations." Accept no preparation
of vaseline unless the same carries our label, as otherwise It is not genuine.
SEND YOUR ADDRESS AND WE WILL MAIL OUR VASE
LINE PAMPHLET WHICH WILL INTEREST YOU.
CHESEBROUGH MFG. CO.
17 STATE STREET, NEW YORK CITY
W. L. DOUGLAS
$3.00 AND $3.50 SHOES THE* WORLD '• ®1
W. L. DOUGLAS $4.00 GILT EDGE SHOES CANNOT BE EQUALLED AT ANY PRICE. Egf §3l
SHOES FOR EVERYBODY AT ALL RRIOES: 112 £
Men's Shoes, to SI .50. Hoys' MIOCH, S.l to SI ."J.'S. Women's f-y
Shoos, S4 to Sl.oO. Misses' & Children's (Shorn, S'i.'Ji") to SI. OO. K
W. L. Douglas shoes are recognized by expert judges of A
to be tho best in style, fit and woar produced in this country. Each ' JL
part of the Rlioe and every detail of the making is looked after Jfe /jjv
and watched over by skilled shoemakers, without regard to
time or cost. If I could take you into my largo factories at rv®
Brockton, Mass., and show you how carefully W. L. Douglas
shoes are made, you would then understand why they hold heir shape, lit better,
wear longer, and are of greater value than any other makes.
W. L. Douglas name nnd price in stamped on the bottom, which protects the weaivr arratnst high
pricos anrt interior ghoen. Take No SiiWstlliatc. Sold by tn** l*st shoe dealers eterywhere.
Fast Color Eyelets used exclusively. Catalan mailed free. IV. I— DOIOi.AS, llrockiuu.lUau.
34 YEARS SELLING DIRECT
gin Aral Oar vehicles and harness have been aold direct from our factory to \ I'/: 1A j [f' mESw
Mi iJTrii rrnT User for a third ot a century. We ship for examination and
H approval and guarantee safe delivery. You are out nothing jffi n
W not satisfied as to style, quality and price. mP.~
We Are The Largest Manufacturers In The World |
selllncr to the consumer exclusively. "We make 200 stylos of I
Vehicles, C 5 styles of Harness. Heud for largo, l'rce catalogue. —■
|P°D L 'lrlc«*oon? Elkhart Carriage & Harness MIg.Co.. I
I S&;moo™ Elkhart. Indiana. |
Fertile Farming
LANDS
Cheap
Easy Terms
In the Best Section
of the South
Unexcelled for General Farming.
Stock Raising, Berries, Fruit
and Vegetables.
Cantaloupes, Strawberries, Peaches,
Apples, Grapes, etc., give
handsome returns.
Cattle need but little winter feed.
HEALTHY CLIMATE.
GOOD WATER.
LONG GROWING GEASON.
Address G. A. PARK, Gen. Im. & Ind'l Aot.
Louisville & Nashville
R. R. Co.
LOUISVILLE, KY.
*> *:• 'W •>•!* <• * &9 j
i RHEUIATsSM !
i ? AND
I NEURALGIA - |
ST? |
JACOBS 1
OIL |
y 4»
y The Proved Remedy ❖
X For Over 30 Years. X
5! Price 23c and 50c !|!
FARMS THAT GROW
"NO. I HARD" WHEAT
BlitHWtJWn (Sixty-three Pounds to
•jsEBmW the Bushel). Are situ
p ntetl in the Canadian
112 4 West where Home
«J)Jr<C*\ Kflll J steads of 160 acre* can
| be obtained free by
/SNiS^f3l3 eTel 'y S"" 111 "
™ and able to comply
iTfIW CfHfMB Willi the Homestead
Regulations. Duriu®
the present year a large portion of
New Wheat Growing Territory
HAS BEEN MADE ACCESSIBLE TO MAR
KKTS BY THE RAILWAY CONSTRUCTION
that has been pushed forward so vigorously by
the three great railway companies.
For literature and particulars address SUPER
INTENDENT OF IMMIGRATION, Ottawa,
Cannda,or the following authorized Canadia*
Government Agent :
H. M. WILLIAMS, Law Buildinp, Toledo, Oki*.
Mentifcn this paper.
EACH ARTICLE GUARANTEED
fll/"!* rT7>C Hor»e and Cattle Powder
i FOUTZ bss' w f r'Ut
and bears GoTfcrnmont Serial No. 217. Read for price I
| and literature. DAVID E, FOVTZ CO., Mfra. Baltimore
j DEFIANCE STARCH .arctwf *taUjea uleeiL