Dy eo .
Bellefonte, Pa., January 28, 1981.
TYRONE WOMAN LEAVES
FORTUNE TO CHARITY,
Two weeks ago today Mrs. Adda
M. Gray, widow of Harvey M. Gray,
died at her home in Tyrone. She
was a woman active in the church
and a number of charitable organi-
zations. She left no children, Dur-
ing her life she was noted for her
philanthropic and charitable impulses
and when her will was filed in Blair
county last week, it was found that
practically her entire fortune of
$200,090 had been bequeathed to
charitable purposes, $100,000 of
which is left to establish a fund to
build a hospital in Tyrone.
The will provides for 96 specific
bequests, among the larger ones be-
ing the Tyrone borough school dis-
trict, $10,000; Tyrone P. R. R. Y. M,
«C. A, $5000; First Presbyterian
church, Tyrone, $5,000; Woman's
Board of Home Missions, Presby-
terian church, New York, $5,000; |
‘Women's Board of Foreign Missions, |
Presbyterian church, New York, |
$5,000; Beaver Valley Children’s |
home, New Brighton, $3,000; Presby-
terian Home, Hollidaysburg, $1,000;
Berry Schools of Mt. Berry, Georgia,
$1,000; Young Ladies’ Aid society |
of the First Presbyterian church,
$500; Pemberton Sunday school of
Dr. R. L. Capers
Osteopathic Physician
Special Non-Surgical Method
of Treating Rectal Diseases
Bloodless and Painless
Hours 9-12 a. m.
Monday and Wednesday 1-5 p. m.
Friday 7-9 p. m.
Tuesday, Thursday, Saturday 7-9 p. m.
Phone 128-J
The Variety Shop
Over a Third of a Century
at Same Location
Me
Merchandise and Prices
CORRESPOND
the First Presbyterian church, Ty-
rone, $500; American Sunday School
union, Philadelphia, $500.
All bequests are to be paid free
of inheritance and estate taxes. The
specific bequests in the will total
$68,400 and after these bequests and
all taxes are paid it is estimated
that the residue will be over $10.-
000, which will be held by them “in
trust to use and apply the same
toward and for the purpose, with
other funds that may be raised in
the future, of the building of a hos-
pital for Tyrone, Pa.”
Frank K. Luckenbach and Wil- |
lam L. Hicks, Tyrone, were nam- |
ed as executors. |
Under the will of Harvey M
‘Gray, a fund was left t, his trustee
the income of which was to be
given to certain relatives for life, |
and after their deaths the prin-|
«cipal was to be held by the trustee
as an endowment for the mainte-
nance of a hospital in Tyrone. Mrs.
‘Gray was the last beneficiary of
this fund, which now amounts to |
Mrs, Gray, through her welfare |
work in the community, saw the!
necessity of a hospital in the com- |
munity and through her generosity
has made available such a sum as |
now
becomes the nucleus for the |
future needs of the community. in
the way of a hospital.
A legacy of $5,000, held in the
estate of Samuel Berlin, who died in
1909, was the first amount left for
the purpose of establishing a fund
for the building of a hospital in Ty-
rone. The income from this legacy
1s now going to a life beneficiary.
On the same day that Mrs. Gray
died in Tyrone Samuel M. Griffith
«died in Altoona, and among the be-
guests in his will were $6,000 to the
Altoona Y, M. C. A, $3,000 to the |
Presbyterian home at Hollidaysburg, |
$2,000 to the First Presbyterian!
church of Altoona, and $1,000 each |
to the Altoona and Mercy hospitals |
‘and the Nason hospital, at Roaring
Springs.
DRIVER'S RENEWAL CARDS
NOW BEING MAILED. |
The Bureau of Motor Vehicles
mailed to nearly two million vehicle
operators their applications for re-
newal of the driving privilege, The
license year begins March 1.
“Car owners had ten weeks in
which to apply for license plates,
and most of them got in under the
wire,” said Commissioner Benjamin
‘G. Eynon. “Drivers now have four
‘weeks in which to mail their appli-
cations and checks. I am suggest-
ing to Capt. Price of the Motor
Patrol that his force of men be
“diligent March 1 and thereafter to
“see that drivers have their cards.
There will be no excuse for lack of
license. :
“Operators should recall that the
fee is $2, not $1. In 1930 we were
obliged to return thousands of dollars
remittances.
increased the fee from $1 to $2. but
many operators overlooked that fact.
And when we are forced to return
remittances it means that a large
sum of money is being withheld
from road work.
“During the fall months last year
wre were forced to remall approxi- |
mately 90,000 applicants for license |
tags. It is reasonable to assume
that this uncalled for mailing cost
approximately $5,000 That sum rep-
resents a tenth of a mile of con-
crete, or a quarter of a mile of wa-
C.Y. Wagner & Co., Inc.
Manufacturers of
Flour, Corn Meal «na Feed
And Dealers in
All Kinds of Grain
Bell Phone 22
BELLEFONTE, PA.
TRY OUR
State College
Cottage Cheese
and Cream Cheese, Butter, Whip-
ping Cream and Certified Milk—
Harry E. Clevenstine
When Winter Comes you will Need Your
FUR COAT
Let Us Repair or Remodel It—
Guaranteed Satisfaction
Harry Greenberg
Spring and High Streets
Bellefonte, Pa.
Phone 5568-3
RE
You Need No Longer be Told
You Have an Expensive Foot
Enna-Jettick
Shoes for Women
$5.00 and $6.00
Mingle’s Shoe Store
The Key to Better Business
LIFE IS A GIVE AND
MERCHANTS MUST
BUILD “BACKFIRE”
Can Beat Mail Order Houses at |
Their Own Game If They
Will Do It.
ADVERTISING ONLY WEAPON
Catalogue Concerns Spend Hundreds |
of Thousands of Dollars Annually
to Create Demand for Their
Merchandise.
|
ee
| (Copyright, 1917, Western Newspaper Unlon.)
The forest ranger and the prairie
faricer have learned that they must
fight with fire. They know that whes |
|
| the all-consuming forest or prairie fires
ure sweeping toward them their only |
"hope of safcty lies in the “back-fire.” |
| which threaten to wipe out the retail
| ly on the preparation and publicatior
of its bulky catalogues.
By kindling and carefully controlling
a fire of thelr own they force the big-
ger fire to burn itself out, finding no
further fuel on which to feed.
The merchants of the small cities
and towns are learning that in waging
thelr fight for existence they must
adopt the tactics of the men of the
West. The great mall order houses
of the cities are the consuming flames
merchants of the small towns unless
the latter, realizing thelr danger, take
steps to remove the menace. The re-
tall merchants, as a whole, are begin-
ning to realize that they must fight
fire with fire and that to save thew
selves they must build a “back fire.”
Advertising 1s the weapon with
which the mail order houses conduct
their warfare on the retail merchants
of the small citles and towus. The
mall order houses do their advertising
through their own catalogues and
through certain publications which are
known as mail order advertising me-
dfums. A big mall order house spends
hundreds of thousands of dollars mere:
Business Bullt Upon Advertising.
The catalogue houses also spend |
thousands upon thousands of dollars |
in advertising in the mall order publl-
cations which look for their circula-
tion to the people of the small towns
and the rural districts. Advertising In
some of these mediums costs as much |
as from $40 to $85 for a single inch, |
yet the mall order houses find it profit
able to pay these high rates. Thelr
| business is built upon advertising and
| if they were denied the use of the
| mails for thelr advertising for a single
| month their business would be de
if you want, satisfactory printing at. reasonable prices
‘the Watchman Office will be glad to do it, for you.
stroyed.
| any retail store.
| pose but this purpose Is only to attract |
| can do it much more effectively than
TAKE PROPOSITION
In advertising, the local merchants
find the only weapon with which they
can beat the mail order houses at thelr |
own game. This does not mean neces-
sarily, only newspaper advertising, al-
though that is the big gun in the bat-
tery employed by the successful wer- |
chant in his battle for trade.
tising is a big word and it covers a big |
field. There is no longer to be found |
the man who does not belleve in ad- |
vertising. Every merchant believes in |
advertising of some sort. The placing |
of a display in a show window Is ad-
vertising. The only difference between
that kind of advertising and advertis- |
ing in a newspaper is that where the !
one reaches dozens the other reaches |
hundreds. Attractive window displays |
are, of course, an important adjunct of
They serve thelr pur- |
the attention of those who may be |
passing by the store. There are other
foims of advertising, such as personal
solicitation, but printed matter must
always continue to be the chief reli-
ance of merchants in attracting cus
tomers to their stores.
Advertising Begets Confidence.
The buying public has learned that
che store which takes the people Into
its confidence through its advertising
{s the one in which it may expect to
get the best bargains and the most sat-
isfactory treatment. It knows that the
store which advertises consistently and
regularly has the best and most up-to-
date stocks because this store sells its
goods more rapidly than the one which
does not advertise and, therefore, Is
not forced to carry over old stock from
one season to another. The public
knows that the store which advertises
can place lower prices on Its goods be-
cause it turns over its stock oftener
than the store which does not adver-
tise and therefore does. not have Its
capital tiled up in slow-moving mer-
chandise.
The mall order house does not get
{ts business by merely letting the pub-
lic know that it has dry goods or hard-
ware or groceries or some other com-
modity to sell. It creates a demand
for its goods by placing in its catalogue
attractive pictures and detailed de-
geriptions of the articles which it has
to sell. The lure of the mall order
catalogue lies In the fact that the
merits, or alleged merits, of the mer-
chandise offered are placed before the
prospective purchaser In the most
graphic manner. The local retail mer-
chant has the same opportunity to do
this that the mail order house has and
the mail order house can. The retatl
merchant can talk to the people of his
community through his home newspa-
per and that Is something which the
mall order houses as a rule cannot do,
for the local newspapers through a
sense of loyalty to thelr communities i
and their home merchants will not ac-
cept the advertising with which the
mail order houses would flood them it
they had the opportunity.
I T————
|
|
The Kind of Coal You Want
Best yrades obtainable, prices right.
Our anthracite is all Premium Lykens
Valley grade. Our bituminous in-
cludes Genuine Pine Glenn and
Cherry Run, Cambria Smokeless
and Dustless, and others.
J. 0. Brewer Coal Yard
Successor to Thomas Coal Yard
Call 162 J—Day or Night
Studebaker
Free Wheeling
....Means....
A transmission which permits the
engine to pull the car, but prevents
the car pulling the engine.
BEEZER’S GARAGE
North Water Street
Adver- | -
City Coal Yard
0. G. Morgan, Proprietor
Bellefonte, Pa.
Anthracite C oal
and Bituminous
Exciusive Sale of the
PINE GLENN
and The Original Cherry Run Coals
Special Notice
We handle U. S. Government in-
spected meats for the health and
protection of our patrons.
Leave your orders early for your Xmas
Turkey, Duck, Geese and Chickens.
Phone 384 J
Armstrong Meat Market
Carpeneto’s
Always the Best
Fruits, Vegetables
Candy and Tobaccos
Phone 28
We Deliver
Lumber Steel
Claster’s
....At the Big Spring....
Building Supplies
Furniture
For 1931 is Back to
Pre-War Prices at.
W. R. Brachbill’s
Furniture Store
You are Invited to See
the New Spring Styles in
Ladies’
Dresses
Better Values Than Ever
Cohen @& Co. |
i
Bellefonte, Pa.
Potter-Hoy Hardware Co.
A —
Only One Heatrola
Made by Estate Store Co.
WE SELL IT
Phone 660 . . . Bellefonte
THE
| R.S. Brouse Store
In Bush Arcade
On High Street
r—
Always Fresh Groceries
Glenwood Stoves
Makes Baking Easy
Peninsular Parlor Circulators
Blaben’s Floor Linoleums
Hilo 4-Hour Hard Drying Enamels in
All Shades, Rich in Color and
Durable — Everything in Hard-
ware, at the Right Price.
H. P. Schaeffer
HARDWARE
Sid Bernstein
Sells For Less
Come in, look around
and be convinced.
The Famly Outfitter
Next Door to Richelieu Theatre
Bellefonte, Pa.
The 1929 Legislature |
We Recommend
and Sell “Larro”
n——
“More Profit Over
Feed Cost”
Mayer Bits.
Phone 334
DRINK
Flav-O-Lac
(Culture Buttermilk ) —For Health
A Wholesome and
Healthful Beverage
Hoag’s Dairy Store
Cor. High and Spring . . Phone 629
City Cash Grocery
a —
Allegheny Street
Bellefonte, Pa.
Shop at THE KATZ STORE
..And See For Yourself
that Price has nothing to do with Good Taste
—Our merchandise is chosen first for ity
Good Taste, its Correctness—If it can be had
for lower prices we're doubly glad—We be-
tieve our customers like to get the most for
their money.
We Propose to
Give It to Them
Runkle’s Drug Store
Remedies
Bush Arcade
BELLEFONTE, PA.
Insurance
mm———
Ed. L. Keichline
If in Need of a Real
Victrola Type
Parlor Heater
It will certainly pay you to investi-
gate the ‘““Torrid Sunshine’ —sold by
The Bellefonte
We trust you find yourselves among
those who feel that Olewine’s Hard-
ware is a good one to deal with.
If so, we are realizing our aspiration
to give real service in all our deal-
ings, aud we thank you for your
response to our efforts.
It Pays to Buy the Best
It Pays fo Bug ai Beezer’s
Foods of Excellence will Help You Win
Fame as a Provider of Splendid Meals—If
It’s Quality You Want, We Have It,
P. L. Beezer Estate
Fruit and Vegetables
Bonfatto’s
Wholesale and Retail
All Kinds of Produce
terbound macadam. As I say it a! Cash Meat Market We Deliver
ye vidiculous and, umsailed for oss Bellefonte, Pa. Hardware Com p’ y Olewine’s Hardware Baten Over Fry Tors Phone 200 w. igh Stent
Christmas Shopping is Easy LISTEN!
Buy Electrically
They Cost the Least to Use
and Save the Most Labor—
Washers, Sweepers, Ironers, Radios,
Lamps, New Shades—
at Prices to Suit Your Purse.
Buy Lumber
From a Lumberman
W. R. Shope
Electric Supply Co.
Herr & Heverly
Ferndale Groceries
esses FANCY
Highest Quality Food Froducts
Prompt Service
At the Lowest Possible Prices
We Deliver
Phone 62
Hunter's Book Store
THE REASON:
there are so many
Nice Things
to give that are inexpensive.
Bellefonte Fuel & Supply C0.
Coal, Feed and Oils
BELLEFONTE, PA.
Moshannon } $5.00
Osceola Mills Per Net Ton
5-Ton Lots...$4.50 per Net Ton
Drain and Refill
For Cold Weather
with TEXACO—
Clean, Clear, Golden
MOTOR OIL
(Center 0il and Gas Co.