Bellefonte, Pa., March 6, 1925.
Odd Harvest Customs
Observed in England
In speaking of harvest, it must be
remembered that “wheat” is called
“corn” in England. Sometimes the
prettiest girl of the village was al-
lowed to cut the final handful of corn.
This was then tied up and trimmed
to represent a doll, and was called the
“Corn-Baby.” It was brought home in
triumph, set up in a conspicuous place
at supper, and often kept in the farm-
er’s parlor for the rest of the year. In
other parts of the country the doll
was supposed to be a representation
of Ceres, the goddess of fertility. In
Hertfordshire the final handful was
called a “Mare,” and the reapers
would throw their sickles at it, cry-
ing: “I have her, I have her!” “What
have you?’ the others would say. “A
mare! A mare!” was the answer,
This custom, called “Crying the Mare,”
refers to the time when the corn, be-
ing grown in open spaces, was often
trampled down and spoiled by wild
mares. In Devonshire the last hand-
ful was called the Nack, and the “cry-
ing” consisted of the one word Ar-
nack. This was supposed to signify
“our nag,” and hence owes its origin
to the same idea as “Crying the Mare.”
Norse Gave Name to Ship
The word “smack” in fishing smack
ifs of Norse origin. The Danes and
Norwegians called thelr vessels ‘‘shek-
ka” or shake. These were long, lean
galleys, and the resemblance was
further suggested by the dragon's or
snake's head which often formed their
figure-head. Later on in history, when
the Dutch became the great seafaring
people, the word passed into their lan-
guage, slightly altered (to suit their
tongue) to “smak.” The Dutch bgsat
was of different build, being fat and
broad-beamed. We in turn took the
word from the Dutch, and turned fit
into our own smack, using it at first
for the small sailing cutter which used
to act as a sort of passenger tender
for sea-going ships. Now, when steam
is almost universal, we confine the
word almost entirely to the fair-sized
open sea fishing boat which works by
sail.
Curiosity and Fire
If you were to get a letter in the
mail with ome corner of the envelope
burned off, wouldn't it arouse your
curiosity? One day not long ago about
4,000 people in a certain communiiy
all got letters which came in enve-
lopes that bore marks of fire. fue
lower left-hand corner on each had
been burned away. This unusual little
thing attracted much attention. A
merchant about to send out circular
letters to the 4,000 people on his mail-
ing list wanted to be sure of getting
people to notice the letter. Scorching
the envelopes did the trick.
“It is our belief that on all the ¢ir-
culars we have ever mailed we have
never had anywhere near so large a
percentage of them read,” states the
dealer in discussing the outcome of
the experiment.—Good Hardware,
Another Receiver
The woman who stood before tie
window in the bank ‘was begining
to get a little restless. She had been
standing in front of the receiviog
teller for a quarter of an hour and
he seemed to be quite unaware of ler
presence—at any rate he took no
notice at all of her.
At last she became too irritated to
‘teep quiet another moment.
“Why don't you pay attention to
me?”
“I'm sorry, ma'am, we don't pay
anything here,” was the short but
polite reply. “Next window, please.”
Your Ration of Oxyger.
nitrogen does not support life, but
oxygen is the greatest life-supporting
power on earth. It is the breati. ,f
life, but nitrogen dilutes the ox;.. 2
and makes normal and comfortabie
life possible. With every breath we
take in oxygen and give out carbonic
2¢id. Man and animals exist on oxy-
wen. Trees and plants live on eor-
“onic acid and give out oxygen, A
crown man consumes 400 gallons -t
oxygen daily.
—~Subscribe for the “Watchman.”
Buy at Home
We pay taxes here and con-
tribute to every public move-
ment. And we sell Groceries
that are as good as you can get
anywhere.
City Cash Grocery
In Ordering Brearl
Don't forget to enrich your table
with our other baked goods that
lend variety and deliciousness to
your meals at little expense.
BREAKFAST ROLLS CRULLERS
COFFEE RINGS CAKES
FANOY BUNS 1RAISEN BREAD
CURRANT BUNS PIES
They give you the same food value
as our wholesome Bread.
Dodge Bros. Motor Cars
Graham Bros. Trucks
Hockman’s Garage
...The...
Center Oil and Gas Co
Distributors of
$® Products
Bottorf Bros.
The EXIDE Battery
Service Station
Automobile Accessories,
Radios and Supplies
and
Electrical Contractors
Bottorf Bros.
KRAMER’S
(Successor to Galaida)
Fish ana Oyster Market
Bush Arcade—Both Phones
Fish, Oysters and Dressed
Poultry at All Times.
CHESAPEAKE SHAD NOW IN
UNBREAKABLE
Can’t Break, Crack or Leak
A Le Boeuf Fountain Pen
is Guaranteed Unbreakable
Come in and Try to Break One
The Mott Drug Co
Hunter’s Book Store
All Standard Lines
Eaton’s and Craine’s Papers
Blair Tablets
Carter’s and Stafford’s Inks
Dennison Goods
Eversharp and Conklin Pencils
Conklin and Moore Pens
Pe
TE NT Ue I a a ed
IT’S REAL SATISFACTION
4 B
ZootHtp
nwEXN> Uw
We Invite you to drive it S
over any Mountain you suggest.
PENN STATE AUTO CO.
BO APP
DON'T BUY FROM
The
Potter-Hoy Hdw. Co.
Unless you want Real Quality
and Satisfaction for Your
Money.
Before You Buy
Any LUMBER, FLOORING,
FINISH, SASH, DOORS,
MILL WORK
Get Shope’s Prices
Bell 46 W United
1
Bellefonte Lumber Co
MILL WORK SHINGLES
BUILDING SUPPLIES
ROUGH LUMBER LATH
CITY BAKERY
VRAIS
Bellefonte Lumber Co
Licensad Agencies for
Hoosier Kitchen Gabines
Clole-Warnicke Book Cases
Xx
W. R. Brachbill
Spring St. Bellefonte, Pa.
They Say they Know—that
The Variety Sop
China and Toy Departments
are the Best in Centre County.
Kom and C what U think,
G. R. SPIGELMYER & CO.
M. R. JOHNSON
Marble and Granite
Nod
CEMETERY WORK
of every description
Now, [Rat Election's Pas
BE SURE TO READ THIS
Look over our Leaders
MODERN GLENWOOD STOVE
W. W. Lawrence & Co's
READY MIXED PAINTS, Valspar
Varnishes, Enamels and Stains
H. P. SCHAEFFER, Hardware
COAL
Our careful selection has ena-
bled us to sell and deliver at
any time the Best Grade of Coal
mined in Centre county.
Centre Co. Fuel & B’ldg Sup. Co
NATHAN KOFMAN, Prop.
Knisely’s Market
Clean and Up-to-Date
FISH OYSTERS
BUTTER EGGS
SMOKED MEATS
West High Street
PUN NPS ISIS P PSPSPS PPI
UNISON PSS PPS PPS
Lyon & Co Lyon & Co
Snappy Spring Specials
ALL COLORS
Ready-to-Wear
LYON & CO.
Bellefonte Filling Station
and Rest Room
A Service Station for Impatient
Motorists
GREASES OILS GAS
Confectionery Tobacco
Oil Changed Free
FRANK SASSERMAN, Prop.
AAA AARAAAAAAANAAAAAAAS
Russ-Bell’s
Sodas, Ice Cream, Candy
Martha Washington
Candies
Old Time Home Made
Headache
may come from the eyes
Try Casebeer
Registered Optometrist,
BUYER PROTECTED
BY ADVERTISING
Manufacturer Must Maintain
Quality of Goods Bearing
His Name.
81S REPUTATION AT STAKE
"lan Who Buys Standard Brands
From Local Merchants Knows
That He Is Getting Full
Value for His Money.
(Copyright, 1917, Western Newspaper Union.)
Time was when advertising did not
occupy the place in the world of trade
that it does today. It has not been
SO very many years ago that the peo-
ple were suspicious of advertising.
They were inclined to believe that the
merchant was trying to “fool” them
with his advertising, that he exag-
gerated the value of the merchandise
he advertised and took that method
of trying to get them to buy goods
that he could not sell by the old estab-
lished methods of merchandising.
Those days are gone. The public
now realizes that it is the greatest
beneficiary of advertising.
Advertising has done more in a de-
cade to establish certain standards in
merchandise than could have been ac-
complished in a hundred years by any
othey agency. The manufacturer who
a few years ago merely made and sold
clothes now makes and sells the Blank
brand of clothes. The man who for-
merly just made hats now makes
Blank’s hats. And so it is with every-
thing that one buys today. The manu-
facturer, by his advertising, has built
up his business around a trade name
and if he is to continue in business
he must protect that trade rame by
maintaining such a high standard of
quality that people, when they buy his
products will know just what they are
getting. The consumer, when he goes
into a store today, does not buy mer-
chandise blindly, with the HOPE that
it will prove to be worth the money.
He buys standard goods that bear the
trade-mark of the manufacturer and
that are backed by the reputation not
only of the merchant who sells them
but the manufacturer who makes them.
This has been brought about by ad-
vertising.
No Reputation to Protect.
All this applies to the retail mel
chants as a class but it does not ap-
ply to the mail order business. The
man or woman who buys goods from
a catalogue house is not protected by
the manufacturer of the goods for the
reason that most manufacturers who |
sell goods to the mail order houses
do not place their names upon the
goods and therefore have no reputa-
tion to protect.
The great majority of articles listea
and illustrated in the mail order cata-
logues are included in what is known
among manufacturers as “stencil”
stuff. These articles bear the name of
the mail order house which sells them
instead of that of the manufacturer
who makes them, It can readily be
understood that any manufacturing
concern which turns out goods that
do not bear its name or trade-mark is
likely to be a very unreliable institu-
tion. It is not building up any repu-
tation on the quality of its goods for,
its products have nothing to distin-
guish them from the products of any
other concern. With no reputation to,
sustain and no chance of creating a;
general demand for its goods the only’
concern of a manufacturing institu-
tion of this kind is to make stuff as
cheaply as possible in order to obtain’
the largest possible profit on its prod
ucts.
Same Price World Over.
These facts are chiefly responsible
for the generally prevailing idea that
the home merchants do not sell goods
as cheaply as the mail order house.
They do sell the same quality of goods
that the mail order house sells as
cheaply as the mail order house sells
it but they cannot sell the standard,
guaranteed products of responsible
manufacturers at the same price at
which the mail order house sells its
nameless, unbranded merchandise.
Standard goods bearing a registered
trade-mark sell for the same price the
world over and the manufacturer's
guarantee stands back of them when
they are sold in the smallest village
in the country just the same as when
they are sold in the stores of the larg-
est cities.
This is what the national advertis
ing of the manufacturers has done
for the consumers of the country. It
+ has enabled them to go into their home
stores and buy merchandise which they
know from past experience or from
the reputation and guarantee of the
manufacturer will give them satisfac-
tion. They are not buying blindly
and hopefully when they buy from the
merchants in their home towns. They,
are buying with the knowledge that
they are getting their money’s worth. !
When they buy advertised brands they
are getting double protection, that]
which is afforded by the responsibility;
of the retail merchant and that which;
is given by the reputation and guar-
antee of the manufacturer. When they
buy the unknown brands of goods
that are offered by the mail order
' houses they are getting neither kind
of protection.
There are about 22,000 deaf and,
dumb persons in the United Kingdom,|
between 38,000 and 4,000 residing in!
London.
The Best at Less
in
Pianos Radios
Phonographs
HARTER’S MUSIC STORE
18 N. Allegheny St.
NASH
High Quality....Low Upkeep
Wion Garage
West Bishop St.
BELLEFONTE
Your Satisfaction
IS OUR RECORD FOR SERVICE
That Good GULF Gasoline
on the edge of town, on the State
College road.
EDGEFONT FILLING STATION
and REST ROOM
BOND C. WHITE, Prop.
The Scenic
Moose Temple Theatre
PICTURES
SHOWS
Goo
TTI NANAAAAAAAAAAAAAL | AAA AANA AP APPA PPPS
Have You Been
getting everything that’s com-
ing to you when buying groceries
We give you Service and Good
Groceries at Right Prices
THOMAS S. HAZEL
DEALER IN
Staple and Fancy Groceries
$1.75 $1.75
Ladies’ Silk Hose
(Guaranteed)
We will give a new pair free
for any pair that shows a run-
ner in the leg er a hole in the
heel or toe.
Yeager’s Shoe Store
I
BEEZERS GARAGE
STUDEBAKER
International Trucks
See the “Duplex” Car
GEO. A. BEEZER
G. F. Musser Co
WHOLESALE GROCERS
FRANK M.MAYER
Manufacturer of
Snow-flake and White-lily
FLOUR
We carry a large stock of All
Kinds of Feed in both our Mills.
‘We are always in the market for
Grain,
Bellefonte Mill Roopsburg Mill
Cleveland
ROADSTER, Overhauled and
Repainted. A-1 condition
Price Right.
S. H. POORMAN’S GARAGE
BELLEFONTE, PA.
Telephone Bell 23-R
FE I EIEN
BABIES’
Short Dresses
In lovable styles! White Sale
Specials! Hand embroidered
yokes, some times in delicate
color. .Hand-colored smocked
yokes, tucked and embroidered
yokes; tailored; collared styles
for the little boy ;
Real Irish lace trimmed styles
for real .dress-up. .For ages 6
months to 2 years. .Variously at
69c.,85¢., 98c. to $2.48
Values $1.00 to $4.50
Cohen & Co.
AAAAAAAAAS CPP PP PARIS
ON AAAAANAAAAPAPArIPA
Montgomery & Co
BELLEFONTE, PA.
Genuine
ENGLISH BROAD CLOTH
SHIRTS
Specially Priced
$2.45
Blue — Tan — White — Gray
BFR IFf PL ppg
Quality Counts
Dockash Ranges
Galvanized Roofing Sheets
Buckeye Fences
Asphalt Roofings
Builders’ Hardware
First Quality Goods at
Olewine’s Hardware
PUIAINAAAAAS APPS UIAP PPPS
=
=
AINA SAA SAPP PASS,
The Talk of the Town}
‘Selby’s and Just Wrights
Arch Support Shoes
FOR MEN AND WOMEN
Mingle’s Shoe Store
Kissel's Meat Market
is in on the Buy at Home Cam-
paign because it offers such
Choice Meats at the Right
Prices that there is no reason
for anybody buying elsewhere.
Fruits Vegetables
EVERYTHING IN SEASON
EVERYTHING OF THE BEST
Carpeneto’s
Buy In Geatre Gountg
Buy from whom you please
BUT
Buy in Centre County
Hazel & Company
eeee T H E osee
Bon Mot
EVERYTHING THAT
IT’S NAME IMPLIES
Schlow’s Quality Shop
Offers you Many Opportunities
in Quality and Service
that you can’t get by
buying abroad
RNIN APTANA