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Bellefonte, Pz , Pa, \., February ! 13, 1925.
Our “Restored” Banner.
The original Star-Spangle banner
is spread forth in all its beauty on a
wall in the National Museum at
Washington. The famous flag is care-
fully placed behind glass, and when
one first sees it, the impression is
received that the whole banner is
made of some queer basket-weave ma-
terial. Only a close inspection reveals
the amazing fact that every inch of
the great flag has been gone over with
needle and thread, and that what ap-
peared to be a queer “weave” is in
reality the most amazing piece of
handwork in the United States, and
possibly in the world.
A few years ago the discovery was
made that this beloved flag, which
is connected with our country’s very
heart and soul, was going to pieces.
It was slowly, but very surely wear-
ing out. Experts were called in, and
as a result the banner was turned over
to a needle-woman to be restored, and
at the same time, preserved. "Mrs.
Fowler who had charge of the work,
had mended many of the nation’s
flags, but her most remarkable piece
of “restoration” was done on the Star
Spangle Banner.
Hand woven linen was brought over
from Ireland to serve as a foundation.
Mrs. Fowler said she used the Irish
linen because in that country all the
work, from planting the flax to bleach-
ing the finished cloth, was done by
hand, and that the people loved the
material from tiny seed until the linen
was packed for shipping. And this
one remark gives away the secret of
Mrs. Fowler's beautiful work, for it
shows that she “mends” with her
heart and soul as well as with her
mind and hands.
The linen was spread in a room at
the Smithsonian Institute, and upon
it was laid the flag that had floated
over Fort Henry. There were several
expert needlewomen employed, under
the direction of Mrs. Fowler, and the
stitch they used served two purposes;
it fastened the starry flag to the linen
backing, and at the same time cover-
ed the whole outer surface with a
protective network that is so fine
only close inspection can detect it.
Every square inch of the banner
has ten stitches upon it; this makes
360 stitches in every six inch square,
and more than 1,500, 000 in the whole
flag. Special linen thread was used,
which was dyed to match exactly the
portion of the flag upon which it was
stitched. The banner is more than
thirty feet long, and the great stars
are two feet in diameter. It was worn
and faded, but is now so wonderfully
restored that it is of as stout a tex-
ture as it was when its folds waved
through the smoke at Fort Henry,
inspiring one who loved it to write
our national anthem.
The above article shows the great
pains to restore the flag. Is it worth
while to make great effort to restore
character?
Buying Land fr from the Indians.
In 1682, William Penn, founder of
Pennsylvania, bought some land from
the Indians. The extent of the pur-
chase was to be decided by the dis- |
tance a man could walk, from a given
»
point, in a day and a half.
The walking party set out, and at
the end of the prescribed time they
had traveled less than thirty miles.
Penn was known as a friend of the
Indian and noted for his absolute
fairness in dealing with them. He
used this occasion for increasing their
friendly relations. They stopped to
eat or smoke or rest as the Indians
wished.
In 1737, another “Walking Pur-
chase” was proposed between John
and Thomas Penn and the Lenni
Lenape Indians. The Indians sup-
posed this would be conducted on the
plan of the former purchase, but in-
stead of this, the white man adver-
tised for the fastest walkers and those
accepted for the event went into train-
ing much as our football players do
today. In the thirty-six hours they
wallred one hundred and ten miles. It
was 2 hard matter for the Indians to
kee» within sight of them.
The Indians realized that they had
been defrauded by the white men and
thus: “No sit down to smoke, no shoot
squirrel, but lun, lun, lun all day
long.”
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Eyes Hurt When Readiug?
If much reading makes your eyes
hurt try simple camphor, witchhazel,
ete., as mixed in Lavoptik eye wash.
The first application soothes the pain
and regular use of Lavoptik makes
the eyes stronger so you can read and
work more. Runkle’s Drug Store.
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Buy at Home
We pay taxes here and con-
tribute to every public move-
ment. And we sell Groceries
that are as good as you can get
anywhere.
City Cash Grocery
In Ordering Bread
Don’t forget to enrich your table
with our other baked goods that
lend variety and deliciousness to
your meals at little expense.
BREAKFAST ROLLS CRULLERS
COFFEE RINGS CAKES
FANCY BUNS RAISEN BREAD
CURRANT BUNS PIES
They give you the same food value
as our wholesome Bread.
CITY BAKERY
Dodge Bros. Motor Cars
Graham Bros. Trucks
Hockman’s Garage
...The...
Center Oil and Gas Co
Distributors of
Products
Bottorf Bros.
The EXIDE Battery
Service Station
Automobile Accessories,
Radios and Supplies
and
Electrical Contractors
Bottorf Bros.
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GALAIDA’S
SANITARY
Fish and Oyster Market
Bush Arcade—Both Phones
Fish, Oysters and Dressed
Poultry at All Times.
Bell Telephone 82 M
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PA INP IS SINT I SSSI TIP
UNBREAKABLE
Can’t Break, Crack or Leak
A Le Boeuf Fountain Pen
is Guaranteed Unbreakable
Come in and Try to Break One
The Mott Drug Co
EANINSANINAS INI SSSSS SPSS
AAAS NINN PAIS
Hunter’s Book Store
All Standard Lines
Eaton’s and Craine’s Papers
Blair Tablets
Carter’s and Stafford’s Inks
Dennison Goods
Eversharp and Conklin Pencils
Conklin and Moore Pens
SI So AP
IT’S REAL SATISFACTION B
Zoot»
nERKP> IW
We Invite you to drive it S
over any Mountain you suggest.
PENN STATE AUTO CO.
DON'T BUY FROM
The
Potter-Hoy Hdw. Co.
Unless you want Real Quality
and Satisfaction for Your
Money.
USUI INIT EUSA NPN
Before You Buy
Any LUMBER, FLOORING,
FINISH, SASH, DOORS,
MILL WORK
Get Shope’s Prices
evan 46 W United
PUONAP PPP SSS SS PPP PSS
Bellefonte Lumber Co
MILL WORK SHINGLES
BUILDING SUPPLIES
ROUGH LUMBER LATH
EE
Bellefonte Lumber Co
BUI IIIA ate
Licensed Agencies for
Hoosier Kitchen Gabine(s
os
Globe-Wernicke Book Cases
£03
W. R. Brachbill
Spring St. Bellefonte, Pa.
They Say they Know—that
The Variety Shop
China and Toy Departments
are the Best in Centre County.
Kom and C what U think.
G. R. SPIGELMYER & CO.
¢
M. R. JOHNSON
Marble and Granite
El
CEMETERY WORK
of every description
Now, that Election's Past
BE SURE TO READ THIS
Look over our Leaders
MODERN GLENWOOD STOVE
W. W. Lawrence & Co’s
READY MIXED PAINTS, Valspar
Varnishes, Enamels and Stains
H. P. SCHAEFFER, Hardware
3
COAL!
Our careful selection has ena-
bled us to sell and deliver at
any time the Best Grade of Coal
mined in Centre county.
Centre Co. Fuel &B’ldg Sup. Co
NATHAN KOFMAN, Prop.
Knisely’s Market
Clean and Up-to-Date
FISH OYSTERS
BUTTER EGGS
SMOKED MEATS
West High Street
Lyon&Co Lyon & Co
We specialize in Ladies, Misses
and Children’s Ready-to-Wear
Come and see our Blankets and
Comfortables
Visit our store before you do
your Winter buying. It will be
a Big Saving to you.
LYON & CO.
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Bellefonte Filling Station
and Rest Room
A Service Station for Impatient
Motorists
GREASES OILS GAS
Confectionery Tobacco
Oil Changed Free
FRANK SASSERMAN, Prop.
PMS PPPS PSPSPS
Russ-Bell’s
Sodas, Ice Cream, Candy
Martha Washington
Candies
Old Time Home Made
Headache
may come from the eyes
Try Casebeer
Registered Optometrist,
MERCHANTS MUST
BUILD “BACKFIRE”
fan Beat Mail Order Houses at
Their Own Game If They
Will Bo It.
ADVERTISING ONLY WEAPON
Catalogue Concerns Spend Hundreds
of Thousands of Dollars Annually
to Create Demand for Their
Merchandise.
(Copyright, 1917, Western Newspaper Union.)
The forest ranger and the prairie
farmer have learned that they must
fight with fire. They know that when
the all-consuming forest or prairie fires
are sweeping toward them their only
hope of safety lies in the “back-fire.”
By kindling and carefully controlling
a fire of their own they force the big-
ger fire to burn itself out, finding no
further fuel on which to feed.
The merchants of the small cities
and towns are learning that in waging
their fight for existence they must
adopt the tactics of the nen of the
West. The great mail order houses
of the cities are the consuming flames
which threaten to wipe out the retail
merchants of the smal!l towns unless
the latter, realizing their danger, take
steps to remove the menace. The re-
tail merchants, as a whole, are begin-
ning to realize that they must fight
fire with fire and that to save them-
selves they must build a “back fire.”
Advertising is the weapon with
which the mail order houses conduct
their warfare on the retail merchants
of the small cities and towns. The
mail order houses do their advertising
through their own catalogues and
through certain publications which are
known as mail order advertising me-
diums. A big mail order house spends
hundreds of thousands of dollars mere-
ly on the preparation and publication
of its bulky catalogues.
Business Built Upon Advertising.
The catalogue houses also spend
thousands upon thousands of dollars
in advertising in the mail order publi-
cations which look for their circula-
tion to the people of the small towns
and the rural districts. Advertising in
some of these mediums costs as much
as from $40 to $85 for a single inch,
yet the mail order houses find it profit-
able to pay these high rates. Their
business is built upon advertising and
if they were denied the use of the
mails for their advertising for a single
month their business would be de-
stroyed.
In advertising, the local merchants
find the only weapon with which they
can beat the mail order houses at their
own game. This does not mean neces-
sarily, only newspaper advertising, al-
though that is the big gun in the bat-
tery employed by the successful mer-
chant in his battle for trade. Adver-
tising is a big word and it covers a big
field. There is no longer to be found
the man who does not believe in ad-
vertising. Every merchant believes in
advertising of some sort. The placing
of a display in a show window is ad-
vertising. The only difference between
that kind of advertising and advertis-
ing in a newspaper is that where the
one reaches dozens the other reaches
hundreds. Attractive window displays
are, of course, an important adjunct of
any retail store. They serve their pur-
pose but this purpose is only to attract
the attention of those who may be
passing by the store. There are other
forms of advertising, such as personal
solicitation, but. printed matter must
always continue to be the chief reli-
ance of merchants in attracting cus-
tomers to their stores.
Advertising Begets Confidence.
The buying public has learned that
che store which takes the people into
its confidence through its advertising
is the one in which it may expect to
get the best bargains and the most sat-
isfactory treatment. It knows that the
store which advertises consistently and
regularly has the best and most up-to-
date stocks because this store sells its
goods more rapidly than the one which
does not advertise and, therefore, is
not forced to carry over old stock from
one season to another. The public
knows that the store which advertises
can place lower prices on its goods be-
cause it turns over its stock oftener
than the store which does not adver-
tise and therefore does not have its
capital tied up in slow-moving mer-
chandise.
The mail order house does not get
its business by merely letting the pub-
lie know that it has dry goods or hard-
ware or groceries or some other com-
modity to sell. It creates a demand
for its goods by placing in its catalogue
attractive pictures and detailed de-
scriptions of the articles which it has
to sell. The lure of the mail erder
catalogue lies in the fact that the,
merits, or alleged merits, of the mer-
chandise offered are placed before the
prospective purchaser in the most
graphic manner. The local retail mer-
chant has the same opportunity to do
this that the mail order house has and
can do it much more effectively than
the mail order house can. The retail
merchant can talk to the people of his
community through his home newspa-
per and that is something which the
mail order houses as a rule cannot do,
for the local newspapers through a
sense of loyalty to their communities
and their home merchants will not ac-
cept the advertising with which" the
mail order houses would flood them if
_ they had the opportunity,
PAPA APSA AAP PPPS AS
The Best at Less
Pianos Radios
Phonographs
HARTER’S MUSIC STORE
18 N. Allegheny St.
NASH
High Quality....Low Upkeep
Wion Garage
West Bishop St.
BELLEFONTE
Your Satisfaction
IS OUR RECORD FOR SERVICE
That Good (JF
on the edge of town, on the State
College road.
EDGEFONT FILLING STATION
and REST ROOM
BOND C. WHITE, Prep.
Gasoline
The Scenic
Moose Temple Theatre
PICTURES
SHOWS
(Goo
Have You Been
getting everything that’s com-
ing to you when buying groceries
We give you Service and Good
Groceries at Right Prices
THOMAS S. HAZEL
DEALER IN
Staple and Fancy Groceries
$1.75 $1.75
Ladies’ Silk Hose
(Guaranteed)
- We will give a new pair free
for any pair that shows a run-
ner in the leg or a hole in the
heel or toe.
Yeager’s Shoe Store
BEEZERS GARAGE
STUDEBAKER
International Trucks
See the “Duplex’® Car
GEO. A.
G. F. Musser Co
WHOLESALE GROCERS
BEEZER
FRANK M. MAYER
Manufacturer of
Snow-flake and White-lily
FLOUR
We carry a large stock of All
Kinds of Feed in both our Mills.
We are always in the market for
Grain. .
Bellefonte Mill Roopsburg Mill
FordTouring
Completely Overhauled
&®
S. HL. POORMAN’S GARAGE
BELLEFONTE, PA.
Telephone Beil 23-R
Bring Health and Happiness
to your home with a convenient
‘‘Heatmore”
Pipeless Furnace
CLEAN AND SANITARY
Saves Fuel Saves Work
Extra Heavy Castings
Deep Cup Joints
Revolving Cinder
Crushing Grates
Properly installed in your
Home at a price that will sur-
prise you. C(Carload buying
gives us this advantage. A
few remain unsold of the car-
load. Place your order now
and save some real money.
Bellefonte Hardware Co.
Montgomery & Co
BELLEFONTE, PA.
Genuine
ENGLISH BROAD CLOTH
SHIRTS
Specially Priced
$2.45
Blue — Tan — White — Gray
Quality Counts
Dockash Ranges
Galvanized Roofing Sheets
Buckeye Fences
Asphalt Roofings
Builders’ Hardware
First Quality Goods at
Olewine’s Hardware
The Talk of the Town!
Selby’s and Just Wrights
Arch Support Shoes
FOR MEN AND WOMEN
Mingle’s Shoe Store
Kissel’s Meal Market
is in on the Buy at Home Cam-
paign because it offers such
Choice Meats at the Right
Prices that there is no reason
for anybody buying elsewhere.
Fruits Vegetables
EVERYTHING IN SEASON
EVERYTHING OF THE BEST
Carpeneto’s
Buy in Geatre Gounty
Buy from whom you please
BUT
Buy in Centre County
Hazel & Company
eece T H E oeee
Bon Mot
EVERYTHING THAT
IT'S NAME IMPLIES
Schlow’s Quality Shop
Offers you Many Opportunities
in Quality and Service
that you can’t get by
buying abroad
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