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Demon at
Bellefonte, Pa, January 30, 1925.
FAIR WARNING!
Look out for January colds! This
is the time of year when colds are
most prevalent. Seeds are now being
sown for deaths from pneumonia that
will occur in January, February and
March. These diseases which blot
out anaverage of 150,000 lives a year
in the United States and Canada fre-
quently develop from neglected colds.
Out of every seven who get pneumo-
nia one person dies. As many people
die each year from pneumonia as from
tuberculosis. Year after year the
same thing hapens.
Do not neglect a cold. A cold in
the head is not a simple, trifling an-
noyance but a real disease with a
medical name—coryza. In addition
to the danger that pneumonia may de-
velop, a cold often leads to chronic
catarrh of the nasal passages, to ear
trouble ending in deafness, to chron-
ic bronchitis and inflammation of the
bony cavities of the face. A neglect-
ed cold may even prepare the way for
serious heart trouble.
The first noticeable symptoms of
diphtheria, typhoid fever, measles,
scarletina, whooping cough or small-
pox may appear as a cold. A person
suffering from what seems to be an
innocent cold may pass on to some
one else a fatal attack of one of these
diseases. If you or your children are
suffering from colds stay away from
other people until you are certain that
the “cold” is not an infectious disease.
This decent precaution will prevent
many serious epidemics and save
many lives.
A cold is an inflammation of the
mucous membrane which settles upon
the point of least resistance—the nose,
throat, chest, or gastro-intestinal
tract. Sudden changes in tempera-
ture, drafts and exposure to damp and
cold, breathing stale air and street
dust—these are direct causes of colds.
Lack of fresh air and sufficient ex-
ercise to keep the skin and body
healthy, lack of sleep and rest, over-
indulgence in rich indigestible food—
these are indirect causes of colds.
To take cold easily is to advertise
that your living habits are wrong. By
following simple health rules you are
likely to keep well. But if in spite of
all your care, you do take a cold—do
not treat it lightly. See your doctor.
Remember, it is not a sign of weak-
ness but a mark of wisdom never to
neglect a cold.
The amount of absenteeism in large
business establishments is seldom re-
alized until the facts are thoroughly
reviewed. Common colds are among
the chief sources of loss of time.
Among school children, colds ave
probably the canse of more ahsentee- |
ism than any other illness—with con-
sequent falling back in grades and ex-
tra exnense to the tax payer.
Medical supervision of schools is be-
coming more thorough from year to
year and is doing much to prevent
serious epidemics and thus save lives.
Parents shonld co-onerate with school
authorities in working to stamp out
these minor illnesses which frequently
have fatal consequences.
— The shortest railroad in the
world, which is operated at the docks
along St. Joseph’s Bay in Florida is
1.43 miles long. The longest railroad
in the world is the Trans-Siberian, a
distance of over 5,500 miles.
Subscribe for the “Watchman.”
Caldwell & Don
Bellefonte, Pa.
Plumbing
and Heating
By Hot Water
Vapor
Steam
Pipeless Furnaces
Full Line of Pipe and Fit-
tings and Mill Supplies
All Sizes of Terra Cotta
Pipe and Fittings
ESTIMATES
‘Cheerfully and Promptly Furnished
8-15-tf
Buy at Home
We pay taxes here and con-
tribute to every public move-
ment. And we sell Groceries
that are as good as you can get
anywhere.
(ity Cash Grocery 3 iw
In Ordering Bread
Don’t forget to enrich your table
with our other baked goods that
lend variety and deliciousness to
your meals at little expense.
BREAKFAST ROLLS CRULLERS
COFFEE RINGS CAKES
FANCY BUNS RAISEN BREAD
CURRANT BUNS PIES
They give you the same food value
as our wholesome Bread.
CITY BAKERY
WIP A SASS
~
Motor Cars
Graham Bros. Trucks
Hockman’s Garage
Dodge Bros.
..lhe...
Center Oil and Gas Co
Distributors of
Products
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iB
YP
Bottorf Bros.
The EXIDE Battery
Service Station
Automobile Accessories,
Radios and Supplies
and
Electrical Contractors
Bottorf Bros.
ACPA NP SUIS NIT IPDS SIAL ANTS
age at
GALAIDA’S
SANITARY
Fish and Oyster Market
Bush Arcade—Both Phones
Fish, Oysters and Dressed
Pouliry at All Times.
Bell Telephcne 82 M
PAPI NRT UI NS I NPN RPT UPI IN
UNBREAKABLE
Can’t Break, Crack or Leak
A Le Boeuf Fountain Pen
is Guaranteed Unbreakable
Come in and Try to Break One
The Mott Drug Co
SNS NPA NI INS SPST SSG
PID IAS A NP PAC ANS NP
Hunter’s Book Store
All Standard Lines
Eaton’s and Craine’s Papers
Blair Tablets
Carter’s and Stafford’s Inks
Dennison Goods
Eversharp and Conklin Pencils
Conklin and Moore Pens
Ps Se fA Pt 5 A JO, SO NN 1 A GO
IT'S REAL SATISFACTION B
Zoot»
nERNPOw
We Invite you to drive it S
over any Mountain you suggest.
PENN STATE AUTO CO.
VOUS SS
DON’T BUY FROM
The
Potter-Hoy Hdw. Co.
Unless you want Real Quality
and Satisfaction for Your
Money.
Non’
Before You Buy
Any LUMBER, FLOORING,
'{ FINISH, SASH, DOORS,
| MILL WORK
Get Shope’s Prices
United
'! Bellefonte Lumber Co
MILL WORK SHINGLES
BUILDING SUPPLIES
ROUGH LUMBER LATH
|
Bellefonte Lumber Co
BEI I nA AAA EIN
Licensed Agencies for
§ Hoosier Kitchen abing1s
1? (Globe-Wernicke Book Cases
3%
W. R. Brachbill
Bellefonte, Pa.
Spring St.
They Say they Know—that
The Variety Shop
China and Toy Departments
aré the Best in Centre County.
Kom and C what U think.
G. R. SPIGELMYER & CO.
”~
1? M. R. JOHNSON
$ Marble and Granite
|
hl
i
CEMETERY WORK
of every description
i
SHOW, (Rat Eleetion’s Past
BE SURE TO READ THIS
We have nominated as our
leaders the
MODERN GLENWOOD STOVE
W. W. Lawrence & Co's
READY MIXED PAINTS, Val-
spar Varnishes, Enamels and
Stains,
H. P. SCHAEFFER, Hardware
y
COAL!
Our careful selection has ena-
bled us to sell and deliver at
any time the Best Grade of Coal
mined in Centre county.
Centre Co.Fuel &B’ldg Sup. Co
NATHAN KOFMAN, Prop.
Knisely’s Market
Clean and Up-to-Date
FISH OYSTERS
BUTTER EGGS
SMOKED MEATS
West High Street
Lyon & Co Lyon & Co
We specialize in Ladies, Misses
and Children’s Ready-to-Wear
Come and see our Blankets and
Comfortables
Visit our store before you do
your Winter buying. It will be
a Big Saving to you.
LYON & CO.
PIII IT TTT IR FTV TR
J TOIT ETI I SSIS
Bellefonte Filling Station
and Rest Room
A Service Station for Impatient
Motorists
GREASES OILS GAS
Confectionery Tobacco
Oil Changed Free
FRANK SASSERMAN, Prop.
Russ-Bell’s
Sodas, Ice Cream, Candy
Martha Washington
CANDIES
Old Time Home Made
Headache
may come from the eyes
Try Casebeer
Registered Optometrist,
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WOMEN CONTROL
TOWN'S DESTINY
Can Nake or Break a Community
Through Exercise of Their
Buying Power.
THEY HOLD PURSE STRINGS
it Is Estimated That at Least 80 Pe:
Cent of Retail Purchasing Is
Done by Feminine
Shoppers.
!Copyright, 1917, Western Newspaper Union.
It has been sald that the hand that
rocks the cradle is the hand that rules
the world and nowhere is this more
literally true than in the world of
trade. The woman is the purchasing
agent of the household and man, as ¢
rule, is very glad to have her handle
‘he job.
It has been estimated by some stu
dents of the merchandising game thai
80 per cent of all retail Buying is done
by women. This may be a high esti:
mate but a visit to the retail stores
~f any town or city is enough to con
vince one that the figures are not toc
high. The preponderance of womer
among the buyers is sufficient, at any
rate, to make not only the retailer but
the manufacturer and the wholesaler
realize that it is the women that they
must please with their merchandise.
Because they do by far the greate:
part of the buying in any community
the women have a responsibility thai
they do not always appreciate. The
women of a town, through their buy:
ing power, can make or break the mer:
chants of a town and as a natural con
sequence they can make or break the
town. It is in their power to make
it a prosperous town or a dead town
When the women of a town acquire
the mail order habit, the town ma}
just as well begin making arrange
ments for its own obsequies.
Hard to Understand.
Just why a woman, who is a shop
per by instinct and a shrewd judge
of values in merchandise, should suc
cumb to the lures of the mail order
house it is difficult to understand but
unfortunately, some of them do. Nc
one knows better than the woman whe
has had some experience in the buy:
ing of merchandise how difficult it is
to distinguish between the genuine and
the imitation even after a close inspec
tion. The good shopper, when on buy:
ing bent, does not always take the
first article that is offered for inspec
tion. In fact this is the exception
rather than the rule. The merchants
know it and expect it. They expect a
“look around a little.”
If a woman should walk into a re
tail store and purchase the first suit
that she tried on, for instance, the
shock probably would prove fatal te
the storekeeper or the saleswoman.
"he chances are that she will try on
a dozen suits and look at as many
more before she selects one that suits
her taste or pocketbook, and the store-
keeper not only expects but wishes
her to do this. He wishes her to be
satisfied as he knows that a satisfied
customer is the best advertisement
that he can obtain.
. Taking a Chance.
This same woman, however, may or
der a suit from a mail order house on
the strength of nothing more than a
pretty picture and an alluring descrip-
tion. She has not even the opportun-
ity to try it on, to say nothing of the
chance of examining the fabric, noting
the exact shade of the material and
inspeeting the workmanship. She is
taking chances on the suit fitting her,
on the material belng good and dur-
able, the shade becoming to her and
rhe workmanship of such a character
that the suit will not fall to pieces.
The woman who takes such chances
cannot be called a shrewd shopper.
It might be more easily understoou
why mere man, unaccustomed and
averse, as a rule, to shopping excur-
sions, should fall a victim to the cata-
togue 'Babit. He might find it easier
to order from the picture in the cata-
logue than to go to a store and look
for the article that he wanted or he
might take the position that he
wouldn't know what he was getting
anyway if he went to the store and
he might as well take a chance on the
mail order gamble, but why the wom-
wn who knows what she wants and
knows that she is getting what she
wants when she gets it should buy on
the “sight unseen” plan—well, that’s
another question altogether.
Woman's Greatest Opportunity.
Jsrominent part in public affairs all
the time. They are aiding now in
; many parts of the country in running
| the affairs of state.
Even where they
10 not have the ballot they are playing
v big part, individually and through
-neir organizations, in the conduct par-
ticularly of local governments, yet in
‘he one field where they can do most
to help build up their communities
they may be overlooking their oppor-
vunity. With the buying power in
their hands they can do more for their
| community by stanchly supporting
their home business men than they
can possibly do in any other way.
Man may think he is a very impor
cant element in the progress and devel-
opment of his town but when he re-
flects that 80 per cent of the buying
power of the community is in the
hands of the women he is apt to real-
| ize that he is a very insignificant atom.
woman, if she is a good shopper, tc
Women are taking a more and more |
The Best at Less
in
Pianos Radios
Phonographs
HARTER’S MUSIC STORE
18 N. Allegheny St.
Wion Garage
West Bishop St.
BELLEFONTE
Your Satisfaction
IS OUR RECORD FOR SERVICE
That Good GULF Gasoline
on the edge of town, on the State
College road.
EDGEFONT FILLING STATION
and REST ROOM
BOND C. WHITE, Prop.
The Scenic
Moose Temple|Theatre
PICTURES
SHOWS
Goo
Have You Been
getting everything that’s com-
ing to you when buying groceries
We give you Service and Good
Groceries at Right Prices
THOMAS S. HAZEL
DEALER IN
Staple and Fancy Groceries
&
$1.75 $1.75
Ladies’ Silk Hose
(Guaranteed)
We will give a new pair free
for any pair that shows a run-
ner in the leg er a hole in the
heel or toe.
Yeager’s Shoe Store
BEEZERS GARAGE
STUDEBAKER
International Trucks
See the “Duplex” Car
GEO. A.
“1
"TRADE
Serv:
a
REGISTERED
G. F. Musser Co
WHOLESALE GROCERS
BEEZER
FRANK M. MAYER
Manufacturer of
i . .
| § Snow-flake and White-lily
| FLOUR
We carry a large stock of All
Kinds of Feed in both our Mills.
We are always in the market for
Grain.
Bellefonte Mill Roopsbhurg Mill
FordTouring
Completely Overhauled
®
S. H. POORMAN’S GARAGE
BELLEFONTE, PA.
Telephone Bell 23-R
Extra--Special
at Cohen & Co.
Clearance Sale
Discontinued Styles in 1, 2 and 3 pair
of a kind, but all sizes in the lot, of
Florsheim Shoes
FOR MEN
Regular Price $10—reduced to
5:00 Pair
Come and pick that pair out now—
before they’re all gone.
Cohen & Co.
Department Store
Montgomery & Co
BELLEFONTE, PA.
Genuine
ENGLISH BROAD CLOTH
SHIRTS
Specially Priced
$2.45
Blue — Tan — White — Gray
WAI I I WN
Ce SION KB GI AH 2 1 A A A
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Flexible Flyer Sleds
claimed by all boys and girls the only
perfect steering coaster sled made—
A Few Left
at Reduced Prices
Olewine’s Hardware
A Sl i i
The Talk of the Town!
Selby’s and Just Wrights
Arch Support Shoes
FOR MEN AND WOMEN
Mingie’s Shoe Store
KiSsel’s [Mea Market
is in on the Buy at Home Cam-
paign because it offers such
Choice Meats at the Right
Prices that there is no reason
for anybody buying elsewhere.
WU PSA ANI
Fruits Vegetables
EVERYTHING IN SEASON
EVERYTHING OF THE BEST
Carpeneto’s
Bug in Gere Gounty
Buy from whom you please
BUT
Buy in Centre County
Hazel & Company
w.THE...
Bon Mot
EVERYTHING THAT
IT’S NAME IMPLIES
Schlow’s Quality Shop
Offers you Many Opportunities
in Quality and Service
that you can’t get by
buying abroad
NINN AAG DSSS AAAS ANTS