Bewcailitdna _ Bellefonte, Pa, Pa., November Y 1924, A NEW BILLING PLAN FOR THE BELL. The Bell Telephone company of Pennsylvania will introduce a new billing plan in the Bellefonte territory beginning November 1st which is re- garded by accounting experts as em- bodying the most advanced and sci- entific methods of public utility ac- counting in the country today. C. W. Heilhecker, manager for the company at this place, had this to say in regard to the new practice. “The new plan is called ‘rotation billing’ and briefly it means that central of- fices will be divided into groups, the bills for each group to be rendered on a different date. Depending on the central office through which service is received, subscribers’ bills after No- vember 1st will be sent out each month dated the 1st, 6th, 11th, 16th, 21st or 26th of the month, instead of all bills being dated the first of the month as was the past practice. As far as the subscribers in Bellefonte are concerned, the new billing date each month will be the 21st. “Qut-of-town calls will be shown on the new bill up to the date of the bill instead of ten days prior to that date and local service charges will be bill- ed for a month in advance of the date of the bill which is the same as the past practice. “By spreading the Accounting work involved over the month instead of having it accumulate at the end of the month, there will be a saving in time, labor and money, for the Telephone company. Furthermore since the bills will carry out-of-town charges up to date, they will be clearer and more convenient for subscribers and much "time will be saved for both subscrib- ers and the company, because fewer questions will arise in regard to the accounts. “To make the plan effective it will be necessary to send out two bills in November for subscribers in Belle- fonte the first dated November 1st will cover local service charges only up to November 21st which is the new billing date and charges on out- of-town calls from September 21st to October 20th inclusive. “The second November bill will be dated November 21st and will cover local service charges up to December 20th inclusive and charges on out-of- town calls from October 21st up to November 20th inclusive, so that all out-of-town charges will be included up to the date of the bill. s “Subsequent bills will carry local service charges for one month in ad- vance, and charges on out-of-town calls for the past.” Two !arge Mountain Lions Given to Penn State. Just as a big gathering of alumni and students had worked itself into a good, old-time football rally pitch in the auditorium at The Pennsylvania State College during the annual alum- ni homecoming celebration at State two weeks ago, a pair of huge Ame1i- can mountain lions suddenly appeared on the stage. Both were snarling viciously and one had its right paw upraised to strike. There was a gasp from the 2000 people jammed in a building made to seat only 1300, but fear, if there was any, was quickly dispelled as the great beasts, whose kind for- merly roamed the mountains of Cen- tral Pennsylvania, were observed to remain perfectly motionless. They were full of sawdust and excelsior and quickly pronounced harmless by “Hickey” Smith, 07, who with Cuth- bert Mather, ’21, secured the skins in Colorado. for the alumni association which presented them to the college at the homecoming celebration. The mountain lion is the so-called “mas- cot” of Penn State and her athletic teams and the stuffed symbols, each measuring eight feet from nose to tip of tail, will stand in the Varsity hall, campus home of Penn State athletes. It makes no difference to Andy Mellon whether it is a pot or a kettle if it is made of aluminum. Buy at Home We pay taxes here and con- tribute to every public move- ment. And we sell Groceries that are as good as you ean get, anywhere. (ity Cash Grocery PAIN INNS ONS SNAP NAPPI Fish and Oyters that Sell Fish and fresh shucked Oysters are the most im- portant factors in our business. We are not only anxious to serve you, we want you to know that we want to (create good will). Of course, you can disregard Best Quality and prompt service and merely buy Sea Foods, but will that grade of goods be the “cheapest in the end.” Galaida’s Fish and Oyster M’kt PU UIA NIN AA OA SANS NS EINEM ANNAN APS Fresh caught In Ordering Bread Don’t forget to enrich your table with our other baked goods that lend variety and deliciousness to your meals at little expense. BREAKFAST ROLLS CRULLERS COFFEE RINGS CAKES FANCY BUNS RAISEN BREAD CURRANT BUNS PIES They give you the same food value as our wholesome Bread. CITY BAKERY NAAAAAAAAAAAAAAAAAAANAN Dodge Bros. Motor Cars Graham Bros. Trucks Hockman’s Garage ...The... Center Oil and Gas Co Distributors of (5%) Product PUNINAS Bottorf Bros. The EXIDE Battery Service Station Automobile Accessories, Radios and Supplies and Electrical Contractors Bottorf Bros. bi Service Quality Courtesy Bellefonte Motor Service Co W. F. McCOY All Cars Accessories General Repairs Tires Tubes “The MOON SIX” HUPMOBILE UNBREAKABLE Can’t Break, Crack or Leak A Le Beeuf Fountain Pen is Guaranteed Unbreakable Come in and Try to Break One The Mott Drug Co Hunter’s Book Store J All Standard Lines Eaton’s and Craine’s Papers Blair Tablets Carter’s and Stafford’s Inks Dennison Goods Eversharp and Conklin Pencils Conklin and Moore Pens — IT'S REAL SATISFACTION B Zoot PH> TAA AANA uEXRP>POW We Invite you to drive it S over any Mountain you suggest. PENN STATE AUTO CO. = DON'T BUY FROM The Potter-Hoy Hdw. Co. Unless you want Real Quality and Satisfaction for Your Money. Pod uPA AAS EPI Before You Buy Any LUMBER, FLOORING, FINISH, SASH, DOORS, MILL WORK Get Shope’s Prices Bell 46 W United I Bellefonte Lumber Co MILL WORK SHINGLES BUILDING SUPPLIES ROUGH LUMBER LATH Bellefonte Lumber Co | NINN NINS SSP SIPS | i 20% REDUCTION ON Rocking Chairs SHOWN IN OUR WINDOW W. R. BRACHBILL Furniture, Rugs Good Morning! We just want to tell you that The Variety Shop is one of the Busy Stores of Bellefonte. There’s a Reason. Kom & C why this is thus G. R. SPIGELMYER & CO. M. R. JOHNSON Marble and Granite CEMETERY WORK of every description Before You Vote BE SURE TO READ THIS We have nominated as our leaders the MODERN GLENWOOD STOVE W. W. Lawrence & Co’s READY MIXED PAINTS, Val- spar Varnishes, Enamels and Stains, H. P. SCHAEFFER, Hardware PN SPSS SASS COAL! Our careful selection has ena- bled us to sell and deliver at any time the Best Grade of Coal mined in Centre county. Centre Co.Fuel & B’ldg Sup. Co NATHAN KOFMAN, Prop. SASS SANSA Knisely’s Market Clean and Up-to-Date FISH OYSTERS BUTTER EGGS SMOKED MEATS West High Street PN UN INI I SANS SSS NS A = Lyon & Co Lyon & Co We specialize in Ladies, Misses and Children’s Ready-to-Wear Come and see our Blankets and Comfortables Visit our store before you do your Winter buying. It will be a Big Saving to you. LYON & CO. Bellefonte Filling Station and Rest Room A Service Station for Impatient Motorists GREASES OILS GAS Confectionery ‘Tobacco Oil Changed Free FRANK SASSERMAN, Prop. PUAN ISS PSPSPS PAS SS Russ-Bell’s Sodas, Ice Cream, Candy Martha Washington CANDIES Old Time Home Made : NAPPPPL PPP OPP PPL PPPS Watch | Casebeer’s Window Always Something of Interest “C.D CASEBEER Es Jeweler, ‘and, Optometrist . AANA IOP PPP PAP | to a mail order house. “SIGHT UNSEEN” TRADE IS GAMBLE Consumer Takes long Chance When He Buys From the Mail Order House. GENERALLY IS LOSING GAME Method of Doing Business Is Very Different When You Purchase Goods From Your Home Merchant. (Copyright.) When you were a youngster, did you ever make a trade, “sight unseen?” Of course you did. What boy has not risked his jackknife or his choicest mar- ble on such a proposition and how oft- en has he repented of his rash deed when he discovered what he got in the trade? He generally found that the deal turned out to the advantage of the one who made the proposition. There is a little of the gambling in- stinct in the blood of nearly every man, woman and child, but even the hard- ened gambler likes to get a “run for his money.” The “sight unseen” prop- osition doesn’t appeal to him in the least. There are thousands of people, however, who would be properly indig- nant if they were accused of being gamblers, who every day take a chance on the greatest gambling game in the world. And worse than that, they are risking their money on a “sight up- seen” proposition. When one of the thousands of per sons who build up and keep up the great mail order houses of the country sends his money away to pay for some article that he has selected from the mail order catalogue, he is taking a chance on getting what he expects to get. The mail order house may be perfectly honest and still the purchas- er stands a good chance of not get- ting what he expects to get. The mail order catalogues are filled with pic- tures that catch the eye. The de- scriptions ‘are brief, as they must be when thousands of articles are to be described within the confines of one book. No matter how hard the mail order house might try to tell the truth, the whole truth and nothing but the truth, it would be an impossibility. The buyer is simply taking a chance. Buying “Sight Unseen.” How much more satisfactory it i: to walk into a store in your home town and ask to see an article which you may have seen advertised in your home paper. What would anyone think of your business ability or your common sense if you walked into a store at home and said: “I saw a picture in the paper today of a. suit which I liked very much. Please wrap up one for me. Here's the money.” The merchant would think that you were crazy, but that is exactly what you do every time you send an order You buy “sight unseen” and you haven't a ghost of a chance of getting your money back if the article is unsatisfactory when it reaches you. How different is the proceeding .vhen you go into the store in your own home town to buy a suit of clothes, or a stove or a yard of ribbon. You may have seen a picture of it in the merchant’s advertisement in the home paper and you know that, as the merchant is reliable, you can count on the goods being as he represents them in his advertisement. But does he ask you to take his word for everything? Does he hide the article behind the counter and tell you that you can’t even see it until you buy it and pay over the money for it? Hardly. If the article is not already in plain sight on the counter, the merchant produces it for your inspection. If it does not exactly suit -you, he has others that are a little different and that he is glad to have you inspect. Get Merchant's Guarantee. Then, if it is a suit of clothes you are buying, or a piece of dress goods or a pair of socks, you may ask if the merchant will guarantee that it will wear as long as an article of that kind could be expected to wear and he will tell you either that he will guarantee it or that he will not. If he tells you that he will guarantee it you will know that you will get your money back or another suit or another pair of socks in its place if it doesn’t wear like it should, for the merchant, besides be- ing an honest man in most cases, can- not afford not to make his word good. He is dependent upon your business and that of others in his own commu- nity and he cannot afford to misrepre- sent his goods. After having all this opportunity to see what you are buying, you take your suit or your stove or whatever it is vou buy home or it is sent home for you without any delivery charges, and after you get home and take another look at it and decide you don’t want it after all, you send it back. You are not buying something “sight anseen” when you buy from your home merchant. You don’t'look at a picture | of an article in a newspaper, read a short description of it, go to the post office and buy a money order and send it to the merchant with the instruc- tions, “Send me a suit of clothes”—or a stove or whatever it may be—*“and I'll pay your delivery man 50 cents for delivering it to me.” There's a world of difference in tha cwo methods of doing business and its not hard to figure out which is the best for the man who is doing the buying. The Best at Less Pianos Radios Phonographs HARTER’S MUSIC STORE 18 N. Allegheny St. APPS PSPSPS SAPP, TIRE CHAINS I have tire chains to fit the new Balloon Tires. I also have them for the old style tires. See that you are ready Better for the first snow and ice, By having a new set of chains to fit the tires you are now using. Be prepared! S. H. POORMAN’S GARAGE BELLEFONTE, PA. Your Satisfaction IS OUR RECORD FOR SERVICE That Good GULF Gasoline on the edge of town, on the State College road. EDGEFONT FILLING STATION and REST ROOM BOND C. WHITE, Prop. The Scenic Moose Temple Theatre PICTURES SHOWS Goo Have You Been getting everything that’s com- ing to you when buying groceries We give you Service and Good Groceries at Right Prices THOMAS S. HAZEL DEALER IN Staple and Fancy Groceries $1.75 $1.75 Ladies’ Silk Hose (Guaranteed) We will give a new pair free for any pair that shows a run- ner in the leg or a hole in the heel or toe. Yeager’s Shoe Store AAAAAAAAAANAANNNAAAAAANY BEEZERS GARAGE STUDEBAKER International Trucks See the ‘““Duplex’’ Car GEO. A. BEEZER REGISTERED G. F. Musser Co WHOLESALE GROCERS FRANK M. MAYER Manufacturer of Snow-flake and White-lily FLOUR We carry a large stock of All Kinds of Feed in both our Mills, We are always in the market for Grain, Bellefonte Mill Roopsburg Mill FFF USUI PIAA IS . IU A SAAS A Special! A few Good Used Cars NASH SIX OVERLAND CHEVROLET NASH FOUR [Sales - Nash 6s - Service WION Garage Bring Health and Happiness to your home with a convenient ‘“Heatmore” Pipeless Furnace CLEAN AND SANITARY Saves Fuel Saves Work Extra Heavy Castings Deep Cup Joints Revolving Cinder Crushing Grates Properly installed in your Home at a price that will sur- prise you. Carload buying gives us this advantage. A few remain unsold of the car- load. Place your order now and save some real money. Bellefonte Hardware Co. AAAI AAAI RPGS PSPS NPP PPP PPP PPPS | Montgomery & Co BELLEFONTE, PA. Genuine ENGLISH BROAD CLOTH SHIRTS Specially Priced $2.45 Blue — Tan — White — Gray Quality Counts The RIGHT PLACE For the RIGHT GOODS At the RIGHT PRICE Olewine’s Hardware The Talk of the Town! Selby’s and Just Wrights Arch Support Shoes FOR MEN AND WOMEN Mingle’s Shoe Store VAAAAAAAAAAAAAAAA Kisses Meat Market is in on the Buy at Home Cam- paign because it offers such Choice Meats at the Right Prices that there is no reason for anybody buying elsewhere. WPS A APS PS PS Vegetables IN SEASON Fruits EVERYTHING EVERYTHING OF THE BEST Carpeneto’s Buy in Geatre Gounty Buy from whom you please BUT Buy in Centre County Hazel & Company w. THE... Bon Mot EVERYTHING THAT IT’S NAME IMPLIES Schlow’s Quality Shop Offers you Many Opportunities in Quality and Service that you can’t get by buying abroad