Bellefonte, Pa., December 10, 1915.
LIVE AND LET LIVE.
Perhaps no more statesmanlike utter-
ance was ever made by any leader of a
great people than that by President Wil-
son when he said: “America asks nothing
for herself except what she has a right
to ask for the sake of humanity.” That
lofty declaration of principle clsarly de-
fines once and for all the position and
final stand of the American people and
sets forth this nation in clear relief in
contradistinction from the rest of the
world.
MWe wage no war for conquest. We
have no thirst for empire. We demand
only the inalienable rights of liberty in
the pursuit of happiness and the peace-
ful prosecution of trade and commerce.
We grant to every other country
all the privileges which we ask for our-
selves, and of these privileges we are
very jealous. Our determination has not
altered on this subject since Patrick
Henry said: “Give me liberty or give me
death.” Thatis the meaning of the pre-
vailing sentiment against anything that
acts “in restraint of trade;” that is the
keynote to the American spirit; that is
the secret of our marvelous business
expansion and the fact that we are today
the richest peopie in the world. It is
our well rewarded Christian spirit of
Live and Let Live.
But in spite of this great object lesson
on the part of the nation as a whole,
many of our local communities are not
emulating the dignity of this attitude nor
sharing this wealth, and are therefore
not keeping step with the march of our
national growth. Why? Because they do
not grasp and execute the principle and
policy that has made our nation supreme
in the world of business. They tail to
see that when they hamper or destroy
the other fellow’s business in the delusive
hope of gaining a selfish advantage, they
are only throwing a boomerang which
“comes back” to the detriment of the
whole community.
While this is true of purely business
enterprises, it does a twofoldinjury when
it applies to legitimate recreation. Drive
out your groceryman or your hardware
man, and you merely lose a family. Their
rivals in business will supply the com-
munity’s demand in that line. But when
you drive out the moving pic-
ture business, the theatre and roller-
skating, bowling, dancing and everything
from the street boys’ mumbly-peg to the
gentlemen’s game of billiards, you lose
more than the citizens employed in
those enterprises. When you strangle
the spirit of play, you choke the fountain
of youth. When you suppress recreations,
you sacrifice the community’s buoyancy,
without which business expansion is im-
possible. When you insist on imposing
the taste and requirements of the aged
upon the activities and conduct of the
young, you swell the tragic stream of
youthful migration to the cosmopolitan
cities. That is why country towns de-
cline and the appalling city vice problem
grows apace with its holdups and its
bandits.
The policy, therefore, of any commun-
ity which hopes to keep pace with the
march of our national progress must be
that of Live and Let Live.
One very practical way to reduce the
cost of living is to patronize trademark-
ed or “standardized” goods. It may not |
occur to the layman that when he buys
a “just as good” article, he is tightening
the noose about his own neck. He may
lower the standard of living, but not the
cost of living.
LARGE SCALE PRODUCTION REDUCES COST.
Nationally advertised commodities are
manufactured in huge quantities. That
means in many cases a saving of a hun-
dred per cent or more in the cost of pro-
duction. It also means that the goods
are more fresh and in a better condition
because they are sold in less time after
being manufactured. The ordinary con-
sumer who has not given thought to
these factors might get a concrete illus-
tration of the saving resulting from
large output by -onsulting his local editor
and obtaining compara‘ive prices be-
tween printing one hundred copies of a
certain article and ten thousand copies
of the same job. He would then get
some idea of the pringiple of saving in-
volved in manufacturing in staggering
proportions.
STORE NEWS VALUABLE TO CONSUMER.
Again, the merchant who advertises
his goods performs a service of real value
to his customers by supplying them with
information where they can get the
goods they desire. How valuable it is to
know just where a thing is when you
want it. What a saving of time, what an
elimination of worry, what a convenience
and, in many cases, what a prevention
of accidents and waste. Such informa-
tion is valuable to the consumer, and
that value of any service is obtained
through advertising.
TRADE-MARKED GOODS FURNISHED FRAUD
INSURANCE.
But it 1s ever more valuable to know
what you are getting than it is to know
where to get it. Standard advertised
goods protect the customer from short
weights, adulteration and poison. It is
self-evident that no manufacturer would
spend any considerable amount of money
on advertising unless he hoped thereby
to secure a permanent business reputa-
tion. Having paid good money to build
up that reputation, he would not proceed
at once to destroy it by cheating his cus-
tomers. This element of permanence in
business, therefore, acts in behalf of the
customer as an insurance policy against
fraud, and in some cases it acts as an
actual life insurance protection. For, in
spite of our pure food laws, certain “just
as good” commodities manage to reach
the consumer and by their poisonous
adulterations menace his life, Now, the
manufacturers of well known trade-
marked goods charge no premium for
this insurance. Yet the real value of
such protection is obvious, Just what
percentage of the price of goods the
value of _this insurance represents it
‘would be impossible to determine. That
depends somewhat upon the tempera-
ment of the consumer. Personally, 1
would rate it somewhere in the neighbor-
hood of fifty per cent of the purchase
rly th
pply this principle, for instance, to
clothing. What does a layman know
about a suit of clothes other than that it
looks well and feels a fit when he tries it
on? In three week’s wear it may prove
the sham. It requires an expert to judge
a quality of dry goods, and even they are
aften deceived. But when I know the
trade-mark of a suit that gave good serv-
with confidence and security. This is
true of all consumptive commodities,
from pianos to canned beans. A famil-
iar sign of a leading music store in Chi-
cago reads; “Steinway! What more can
we say?” The name is the guarantee,
and this is true of all standardized
goods.
In view of these considerations, I esti-
mate the value of the protection offered
to the cousumer by advertised goods at
fifty per cent of the purchase price. As
a test of the reasonableness of my esti-
mate, go to some reliable insurance com-
pany and ask them how much premium
they want for protecting you against
fraud in your promiscuous purchases of
unknown “just as good” brands—that is,
for the same protection which well
known advertised goods give you gratis
by virtue of their reputation. I assure
you that such premium charge would be
high.
Tre-efore, dear consumer, in purceas-
ing oulv advertised goods, you are sav-
ing this premium, which, if we are cor-
rect in our estimdte, lowers the cost of
living to vourself and family by about
one-half. It sounds unbelievable. But
the more thought you give to this sub-
ject, the more you appreciate the real
value of the saving factors mentioned
above. together with that restful feeling
of security in knowing what you are buy-
ing and where at al] times to convenient-
ly go and get it.—By F. J. Milnes.
Sage Who Looked Betimes at the Mir-
ror Had Reason to Congratulate
Himself That the Experience
Had Been His.
Now it fell on a day that I entered
the establishment of a tonsorial artist,
which is, being interpreted, a barber
shop, says a writer in the Advance.
And I sat and waited till the barber,
with a loud voice, cried: “Next!” and
[ seated myself in his chair. And he
wielded over me divers deadly weap-
ons, and therewith he cut my hair
and trimmed my beard. And I sat
and looked at myself in’ the mirror
and I saw myself in a great bib and
tucker, with patches of hair falling
down the front of the same and re-
flecting itself in the glass. And what
he was doing to me I saw as in a
glass darkly, and what he was saying
to me was many things on divers top-
ics, for he was a man of fluent speech.
And after IT had been shorn both as
to head and beard he passed his hand
over my head and said: “Thy scalp
is not very clean. Thou hast need of
a shampoo.” And I consented, and
he soaped my head and washed it,
and rubbed it, and twisted it upon
my neck until it was nigh unto break-
ing off. Then he passed his hand
across my head and he said: “Thy
hair across thy head grows thin. Let
me rub into thy scalp some of my fa-
mous hair restorer. It will make hair
grow, upon the top of a cowhide
trunk.” But I said unto him: “I am
not a cowhide trunk.” And he said:
“Thou wilt soon be as bald as one
if thou apply not my famous hair re-
storer.” And ,I asked: “Speakest
thou as the friend of humanity or as
a man who hath hair restorer for
sale?” And he answered: “I speak as
a friend of humanity, nevertheless, for
the hair restorer and the rubbing in
thereof thou shalt pay to me the
fourth part of a dollar, in addition to
what thou already owest me.” .
Now, it came to pass as he spake
these words, I looked in the glass and
behold, he stocd behind me, with the
bottle in his hand and with his left
hand spread ready to rub it in, and 1
saw in the glass his eager face, and
above it his own head. And he leaned
forward as he spake, so that I saw in
the glass the top of his head, and be
hold, it was bald. Then spake I unto
him, and said: “Oh thou friend of
humanity, who sellest hair restorer
and thy soul for the fourth part ot
a dollar, keep thou thy medicine and
use it upon thine own head, for 1
have ten times as much hair on the
outside of my head as thou hast, and
much more within it.” And he was
wroth, and he combed my hair with
fury, and dug the bristles of the brush
into my scalp, and added a dime to my
bill. Nevertheless my heart rejoiced
that I had spoken unto him as I did.
Then said I to my soul: I will take
heed to my ways, lest I become as
he. For I go forth among men and
ask them to buy of me wisdom and
virtue and righteousness. So will 1
pray night and day unto the God of
heaven that I may be able to recom:
mend among men the truth which God
hath revealed unto me, and that no
man reproacheth me with the bald:
ness of mine own soul. So shall 1
learn wisdom from the folly of the
tonsorial artist.
Silver Mirié Under City.
Embedded under 100 feet of solid
earth, a silver vein more than a mile
long and 71 feet deep, and said to
contain nearly a million dollars’ worth
of pyrites of silver ore, has been dis
covered on the United States bureau
of mines site, Forbes and Craig
streets, Oakland, by Chief Engineer
J. D. McTighe. . .
This discovery was made when En-
gineer McTighe was surveying land
where the boiler room of the new
Bureau of Mines building is to be
erected.
Italian workmen blasting slate saw
little, white objects, which looked like
diamonds to them, nestled among the
rocks, and this led to the strike.—
Pittsburgh dispatch Philadelphia Rec-
ord.
Get the Most Out of Your Food.
The digestive organs absolutely need the in-
fluence of pure blood for the proper perform-
ance of their functions. Persons that sleep in
small, ill-ventilated rooms complain of little or
no appetite in the morning and of disagreeable
dryness of the mouth and throat. Why? Because,
as a result of breathing air that is impure, their
blood is impure and fails to give their digestive
organs the stimulus they must have for perfect
work. It is necessary that we should have pure
blood if we want to get all the good out of what
we eat that there is in it and to get it com-
fortably, Hood's Sarsaparilla is distinguished
for making pure, rich, vitalized blood, perfecting
the digestion and building up the whole system.
ice, I can call for that same brand again
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BULLERTON'S WAY
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ANONYMOUS.
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Bullerton’s father said: “It doesn’t
matter whether it’s time for it now
or not. He wants it now and he’s go-
ing to keep on asking for it until he
gets it. You might as well give it to
him’ So Bullerton got it.
One of Bullerton’s earliest friends
relates the following anecdote. Buller-
ton’s father and mother were visiting
his father and mother and Bullerton
was along. At dinner Bullerton held
up his plate and requested a second
helping of pie.
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Tete’ ee" sess ree ere
“Why, Harvey!” exclaimed his
mother. “You shouldn't ask for
things. That’s very naughty and im-
polite.”
“They wouldn't know I wanted it if
[ didn’t ask,” said Bullerton.
That, Bullerton’s boyhood friend
said, was perfectly true, especially
considering the size of the first Lelp-
ing and the extent of the meat courses
that he had previously consumed.
It was a more commendable appli-
cation of the principle when on leav-
ing school he asked the president of
the local bank for a position as as-
sistant cashier. It is probable that
he would have got the position if he
could have demonstrated his fitness
for it. Failing to do so, he asked for
a job as office boy—and he got that.
Inside of two weeks it occurred to
him that three dollars a week was an
insufficient wage. He asked for five
dollars and there again he proved the
soundness of his policy. They gave
him $3.50 and promised him four dol-
lars at the end of the month if he
could show that he was worth it. But
they got tired of being asked for
raises after a while and let him go.
Then Bullerton went to the city and
disappeared As the years passed it
became generally understood around
the little town through the medium of
his parents that Bullerton was doing
well—getting on.
When he came hack one summer on
a visit his appearance seemed to bear
out the report. He certainly looked
prosperous. One of the envious fel-
lows of the town said that Bullerton
must have asked a tailor for credit
and got it; but no one paid any atten-
tion to that slur on a rising young
man.
When Bullerton, had been home a
week there was a meeting of the town
council, at which he appeared and, on
the part of the Bellevue Construction,
Investment and Improvement company
of New Jersey, asked for a franchise
for an electric street railway. No-
body knew who or what the company
was. Nobody seemed to care. The
bank president who had given Buller-
ton his start in life was then presi-
dent of the council. He was perfect-
ly satisfied with Bullerton’s vague as-
surance that the company was com-
posed of men of unimpeachable finan-
cial standing, whose names Bullerton
was not at liberty to mention, so the
rest of the council were satisfied, too,
and gave Bullerton what he asked for.
Then Bullerton asked for desk room
in the bank. }e asked for options on
property along the proposed lines of
the railroad. He asked for the assist-
ance of the editor of the local paper.
He got them all.
Soon he left for the city, having
first disposed of his options at a
ridiculous sacrifice to business men of
the town who, with the assistance of
the local paper, awoke to the almost
assured fact that the town was on the
eve of a great boom. Then the news
came that the Bellevue Construction,
Investment and Improvement com-
had sold its franchise to a great
capitalist and prices of real estate
went up. Shortly after that the cap-
italist visited the town and seemed
somewhat disappointed. The railway
is not built yet.
It would have been no surprise to
the town after that to learn that Bul-
lerton had married the daughter of a
millionaire or had been appointed am-
bassador to Great Britain. The old
people died in course of time, so there
was no longer any news of him.
Finally one of the citizens of the
town who had occasion to visit the
city resolved to look him up. He did
so—in financial circles more particu-
larly. Strange to say, Bulierton
seemed to be unknown. His name did
not even appear in the city directory,
80 the citizen naturally concluded that
his old townsman had sought a larger
field for his activities.
He was on his way to the railway
station to take the train home when a
man in shabby clothes and with a
week's growth of beard touched his
arm.
“Pardon me,” said this man. “You
are a stranger to me and it may seem
a liberty that I take, but I find myself
In a pecuniary embarrassment and if
you could favor me with the loan of 25
cents I should appreciate it.”
There was something familiar in the
voice. The citizen, looking more
closely at the man, recognized Buller-
ton.
He said he was never more sur-
prised in his life. But, after all, cheek
is not everything.
Supposed It Had Settled.
“We think,” wrote the manufac-
turers of printing machinery, “that it
is about time you were paying some-
thing on the press you bought of us.
It is now almost a year since you
got it.”
“I wasn’t aware that I owed you
anything,” answered the owner of the
Stringtown Bazoo. “You told me
when I ordered the press that it
would pay for itself in six months.”
Get it today.
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Perfection Oil Heaters sell for $2.75
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Rayolight Oil is used in th
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RAY-O-LIGHT
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you see the name Perfection.
— SU ,
OIL.
J VERYBODY knows there are good eggs and bad
eggs, fresh eggs and stale eggs. You tell the dif-
ference by taste and smell—and price.
But how about kerosene? There is good and bad
kerosene just the same as eggs. How can you tell the
difference? Certainly not by taste or smell. No. nor
by price, for you can buy the best kerosene sold at no
greater cost than the common kind if you will ask
your grocer for
ATLANTIC
Rayolight burns longest and brivhtest
and produces the greatest heat. A
scientific process of refining prevents
it from charring wicks or causing
smoke and soot. Neither will it create
unpleasant odors when burning. It
is the most economical kerosene
you can buy.
Insist on having Rayolight. Your
grocer can get it for you just as easy
as any other kind.
How’d you set about getting rid of a
dab of paint on the window pane?
The easiest thing in the world—rub
it off with Atlantic Rayolight Oil.
Never thought of that, eh? But do
you know another use? If you
do think one up, hold it for a few
days and maybe you can exchange
it for something your heart desires.
You'll see something about it in
these advertisements.
THE ATLANTIC REFINING COMPANY
Pittsburgh and Philadelphia :
Funeral Director.
Meat Market.
H. N. KOCH
Funeral Director
Get the Best Meats.
You save Tothing by buying poor, thin
or gristly meats. I use only the
LARGEST AND FATTEST CATTLE
Best
Book Work
Successor to R. M. Gordner.
STATE COLLEGE, PENNA.
Day and Night Service.
d 1 custo! ith the fresh-
and st, choices best Biod and mua a
: . an prices are no
J ob Printing Ps than poorer meats are cahore
I always have
Done Here. — DRESSED POULTRY —
Game in season, and
any kinds of good
meats you want. :
TRY MY SHOP.
60-21-tf. Bell and Commercial Phenes. P. L. BEEZER,
—— 2 High Street. 34-34-1y. Bellefonte, Pa
Clothing t— Ee i
Announcement.
WER
Let The
Fauble Store
be your
Christmas Store.
You are
sure to be
pleased.
Everything for
Man or Boy.
FAUBLE'S.
The Farmers’ Supply Store
We are Headquarters for the Dollyless
Electric Washing Machines
Weard Reversible Sulky Riding Plows and Walking Plows, Disc
Harrows, Spring-tooth Harrows, Spike-tooth Iever Harrows,
Land Rollers; g9-Hole Spring Brake Fertilizer Grain Drill—and
the price is $70.
POTATO DIGGERS,
Brookville Wagons—all sizes in stock. Buggies and Buggy -
Poles, Manure Spreaders, Galvanized Water Troughs, Cast Iron
Hog and Poultry Troughs, Galvanized Stock Chain Pumps,
Force and Lift Pumps for any depth of wells, Extension and
Step Ladders, Poultry Supplies and
All Kinds of Field Seeds.
Nitrate of Soda and Fertilizer for all crops, carried at my ware-
house where you can get it when you are ready to use it.
Soliciting a share of your wants, I am respectfully yours,
JOHN G. DUBBS,
60-14-tf. Both Phones
Bellefonte, Pa.