Dairy Industry Launches ‘Healthy Weight With Dairy’ Campaign
HARRISBURG (Dauphin
Co.) The “Healthy Weight
with Dairy” campaign, launched
nationally Oct. 21 by dairy check
off organizations and industry
partners, touts scientific research
that suggests a link between
dairy consumption and reduced
body weight. The research was
initially funded by the dairy
checkoff's National Dairy Coun
cil (NDC). NDC is the science
and education arm of Dairy
Management Inc.™ (DMI), which
manages the national dairy
checkoff program.
“This research provides sci
ence-based support for the posi
tive role dairy can play in weight
management,” said Scott Hig
gins, president and CEO of
American Dairy Association and
Dairy Council Mid East. “Addi
tional research by independent
sources has also suggested a posi
tive relationship between dairy
and reduced body weight that the
NDC-funded research identi
fied,” added Patricia Purcell,
CEO of Mid-Atlantic Dairy Asso
ciation.
The campaign is based on re
cent articles in leading medical
journals that suggest a link be
tween dairy food consumption
PENNSYLVANIA was completed in
1965 after a thirty-year effort by
Howard Higbee, a former Penn
State Professor
The map is known as the
LOST STREAM MAP to some
anglers
Professor Higbee succeeded
in creating a map of the highest
detail possible a map that shows
every stream and lake He
painstakingly plotted by hand the
location of 45,000 miles of
streams onto a 3 by 5 foot map
The map sold extremely well
-until it was lost several years later
Incredibly, the pnnter entrusted
with the original drawing and
printing plates declared
bankruptcy, then carelessly hauled
Higbee’s 30 years ot work to a
landfill
The tew remaining dog-eared
copies became a prized
fisherman’s possession Professor
Higbee was offered $4OO for one
of his last maps And state
agencies were forced to keep their
copies under lock and key
Experts told Professor Higbee
fhat reprints were impossible,
because the maps were printed in
non-photographic blue
Then, in 1991, at the age of
91, Howard Higbee's dream came
true Computers made it possible
to reprint the map Howard said, 1
never thought I’d live to see this
day’
and weight management. The
campaign will remind consumers
that milk, cheese, and yogurt
may help in weight-loss efforts
when paired with a reduced-cal
orie, low fat diet. The campaign
also will remind consumers of the
importance of getting enough
exercise. Scientists still are study
ing why dairy is so important,
but preliminary research suggests
that calcium plays a role in regu
lating the body’s natural system
for storing calories as fat.
Industry partners National
Milk Producers Federation
(NMPF), the International Dairy
Foods Association (IDFA) and
the Milk Processor Education
Program (MiIkPEP) are working
with DMI to build awareness of
this growing body of research on
dairy and weight management.
During the next six months,
the Healthy Weight with Dairy
campaign will communicate the
research to consumers through a
major print advertising initiative,
national and regional public rela
tions, and trade and health pro
fessional efforts. Additionally, a
new consumer Website,
www.healthyweightwith
dairy.com, includes more inform
ation on the research, helpful
Stream
Maps
of Pennsylvania, New York, New England,
New Jersey, Ohio & Maryland/Delaware
Why ereiy angler and boater needs these maps
ll i>istimaled llial HIO of all the angler- raid) 900 of the fell Regardless ul shnharnnp Mm fall into then -a -uri
na\ to up \our otldi -impli in non fishing uali n Non mill the map mu ran find hidden -tream- and lain >
FennuKama Ohio. Vn England, tlanland A Delaware and \es Wk are loaded mlh gnat fi-hing hole- mam of
them merlooked Thousand- of miles of stream- men and lake- are non ea-nlodoiale on one map
The l-foot-hi-i-foot Penn-tltama map -hon- 15,110(1 mile- of stream- plu- lake >
The j-fnol-bi-t-foot Ohio map -hon- 29.0(1(1 mile- of -Iream- plu- laki-
The 11/2-fool-ln-l 1/2-fool V« Tork map 'hum (Ti.OOO mile- of -In aim plus laki
The l-foot-hi-l-fool Vn England map -bos- |61)011 miles of streams plus lakes
The 2 1/2-font-ln-Wool \en Jenei map shuns 8.11111 milt s of -Ireaim plus lakes
The 3 l/2-foot-bt-2-foot Manlanti/Delaware map shorn 12.00(1 miles of streams plus lakes
Professor Higbee’s maps
are the first and only
highly detailed maps of
their kind.
RAVE REVIEWS
“It is amazingly detailed and
names some creeks in the
Mohawk Valley that can't
even be found on
topographic maps"
—John Pitarres,
OBSERVER-DISPATCH,
Utica
“If you're looking for the most
definitive maps ever created
depicting every single creek,
river, stream, pond and
lake then ‘Professor
Higbee s Stream Maps' are
without question the finest"
—Howard Brant,
THE NEWARK STAR-LEDGER
'lt is in showing where to find
out-of the-way trout streams
that makes the map such a
treasure to the fisherman ”
—Joe Gordon,
TRIBUNE-DEMOCRAT,
Johnstown
weight-loss tips, recipes that in
clude dairy and links to other
wellness sites.
The dairy producer checkoff
already has invested about $8
million in nutrition research on
weight management over the
past decade. In addition, Nation
al Dairy Council and local dairy
councils will be contributing sev
eral million additional dollars
and significant human resources
in educating consumers, health
professionals, and other audi
ences about dairy’s role in weight
management. Milk processors,
through MiIkPEP are reallocat
ing more than $5 million this
year to support the campaign.
“Calcium Weighs In”
A major public relations effort
also launched on Oct. 21 to her
ald the program. This effort will
tout results of “Calcium Weighs
In,” a project that put the ideas
behind “Healthy Weight with
Dairy” into action. The 16-week
program, which was conducted
in the town of Calcium in upstate
New York, taught participants
how to make better food and life
style choices overall, including
eating at least three servings of
milk, cheese, and yogurt each
day, cutting excess calories, and
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Lancaster Farming, Saturday, December 13, 2003-B7
increasing their daily physical ac
tivity. Program participants lost
about a pound each week.
To celebrate the weight loss
success of the residents of Calci
um, DMI, IDFA, and MiIkPEP
conducted a national media
launch Oct. 21. One of the 13 re
gional events across the country
took place in Columbus, Ohio
and provided more than 1,500
samples of low-fat and fat-ffee
milk and cheese to commuters at
busy morning rush hour and
lunchtime locations. Commuters
in Baltimore, Md., also sampled
milk and cheese at a similar
promotion conducted near the
busy Inner Harbor.
The local events included prize
giveaways, including a year’s
supply of milk, cheese, and yo
gurt, as well as morning radio
and television interviews. Addi
tionally, pedometers were given
to the first 100 visitors to the
lunchtime location and dairy
council dietitians were on hand
to answer questions.
WIN THE
WEIGHT LOSS BATTLE
Tips on Managing a Healthy
Weight
Research indicates a simple
shift in eating habits may help
lower your risk of developing
certain chronic diseases includ
ing osteoporosis, heart disease,
and obesity. While it can be
tempting to cut comers when
trying to lose weight, there are
simple things that can be done
to healthfully shed pounds.
• Food First Nutrition ex
perts recommend giving your
body a nutrient boost by eating
real foods instead of supple
ments. Calcium-rich foods such
as lowfat milk, cheese, and yo
gurt are the preferred sources of
calcium and they taste better
than a pill.
• Take It Slow Studies
show gradual weight loss increas
es success for keeping extra
weight off permanently. Your
goal should be to lose no more
than 1 to V/i pounds per week.
• Be A Calorie Burner
Simple activities such as walking
or riding a bike are important to
losing extra pounds and main
taining a healthy weight. An in
crease in any type of daily activi
ty that fits your lifestyle will help
you to bum more calories. At
least thirty minutes a day is all it
takes.
• Balance is the Key Stick
to a healthy, balanced diet that
includes a variety of naturally
nutrient-rich foods from every
category in the Food Guide Pyra
mid. Organize your eating plan to
include at least three servings of
dairy foods such as milk, cheese,
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or yogurt, and 8 to 10 servings of
fruits and vegetables.
• Portion Control Try
keeping a food diary. You may
not know it, but you might be
eating for two. Keeping a record
of what you eat throughout the
day may help you to control por
tion sizes and count calories, as
well as plan more balanced and
nutritious meals.
• Utilize Office Space
Coordinate “Get Fit” programs
at work and suggest a group
walk at lunch or suggest bringing
a yoga instructor or personal
trainer to the office. Exercise can
be a lot easier when you have
support, so team up with a co
worker at the office.
• Cut Calories, Not Calcium
Calcium is often sacrificed
when people are trying to lose
weight because they mistakenly
cut dairy foods from their diet for
fear of fat. But, recent studies
published in leading journals sug
gest a link between dairy con
sumption and reduced body
weight.
• Doctor Before Diet Al
ways consult a physician or regis
tered dietitian when modifying
your eating plan. A qualified
health professional can create a
menu plan designed especially
for you to help manage your
weight and meet your nutrition
needs.
• Ditch “Miracle" Products
Say no to diet products that
promise fast results with minimal
effort and no exercise. Leading
an active lifestyle and eating the
right foods is doctor recommend
ed and the most effective way to
build strong bones and help lower
the risk of developing certain
chronic diseases.
• Keep the Carbs Some fad
diets suggest cutting carbohy
drates from the diet and supple
menting excess amounts of pro
tein, which may result in protein
overload and will not result in
healthy weight loss. Carbohy
drates are your energy source
and without them the body can
not effectively do its job to main
tain your energy level.
BANANA WALNUT
OATMEAL
Wake up to this tasty, satis
fying bowl of oatmeal that’s
made with milk instead of
water. It’s a great way to use
an overripe banana.
1 cup fat-free milk or 1% low
fat milk
Pinch of salt
1 cup quick oats
1 very ripe banana, mashed
1 tablespoon chopped walnuts
In a small saucepan, combine
(Turn to Page B 9)
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