82-Lancaster Farming, Saturday, September 13, 2003
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Delaware State Dairy Princess Lacey Dixon, Dover,
Del., places the giant cherry ball atop the 36 gallon ice
cream sundae at the Delaware State Fair.
Pennsylvania Dairy Princess Raechel Kilgore helps a
boy Mix It With Milk at the Mid-Atlantic’s promotion at
“PNC Saturdays” in Harrisburg’s Market Square.
Dairy Council Provides Nutrition
Education Online For Kids
PHILADELPHIA, (Phila
delphia Co.) Question:
What kind of beans have land
ed on the moon? The answer:
Human beans! A sense of
humor and fun is what the
newly redesigned nutritionex
plorations.org is about.
From “Mungo the Monster”
and the “Make-A-Shake” vir
tual blender, to “lessons at a
glance” and “smart nutrition
shopping tips,” the revamped
site offers interactive and fun
ways to reach and learn nutri
tion.
By merging the Nutrition
Explorations and Family Food
zone sites together, I-SITE
and National Dairy Council
have created an online re
source with the goal to edu
cate children about good nu
trition while creating positive
attitudes about milk, cheese,
and dairy products as part of
a balanced diet.
Recognizing that a life-long
habit of eating well begins at a
young age, the site is aimed
not just at kids, but also at
teachers, school food service
professionals and parents who
are provided with comprehen
sive tools they can use to
promote and practice good nu
trition.
PHILADELPHIA Mid-At
lantic Dairy Association was busy
this summer promoting milk and
dairy products at various con
sumer events, treating consumers
to ice cream sundaes, cheese,
Mix-It-With-Milk flavors, and
3-A-Day of Dairy activities.
At the Delaware State Fair in
July, Mid-Atlantic Dairy Associ
ation supported the Delaware
Dairy Princess Committee in
building a giant 36-gallon ice
cream sundae complete with
chocolate syrup, nuts, whipped
cream, and a giant cherry ball.
Delaware State Dairy Princess
Laccy Dixon and Alternate Dela
ware Dairy Princess Kirsten
Winston served the refreshing
treat to about SOO fairgoers.
In Pennsylvania, Harrisburg
area families had two opportuni
ties to enjoy dairy on Saturday,
Aug. 2. The first event was
“Super Saturday,” at Harrisburg
Area Community College. At this
event, Mid-Atlantic promoted the
new 3-A-Day of Dairy campaign
to the crowd of approximately
2,500.
Kids had the chance to shoot
for 3-A-Day of Dairy through the
pop n’ shot basketball game.
Those that shot three out of five
baskets received a special
3-A-Day prize. About 600 kids
got a 3-A-Day basketball key
chain for trying the game. While
kids enjoyed the basketball game,
adults picked up 3-A-Day in
formation at the Mid-Atlantic
booth and signed up to receive
Get 3!, the free monthly e-news
letter.
The next event was “PNC Sat
urdays,” in Harrisburg’s Market
Square. Mid-Atlantic hosted a
Mix-It-With-Milk n’ Jell-0 event.
Approximately 300 kids and par
ents used five gallons of milk to
concoct flavorful creations with
Jell-O Brand products, flavored
syrups, and graham crackers
crumbs. Brochures, recipes and
Jell-O coupons were distributed
to families. Pennsylvania Dairy
Pennsylvania Dairy Princess Raechel Kilgore, right, along with York County Dairy
Princess Heather Baumgardner, right, and Lancaster County Dairy Princess Karla Mar
tin, helps Mid-Atlantic Dairy Association promote 3-A-Day of Dairy at “Super Saturday”
c (oarget (Consumers
The cheese carving champion at the Maryland State
Fair is Jay Elliot, Baltimore, Md.
Princess Raechel Kilgore, Lan
caster County Dairy Princess
Karla Martin, and York County
Dairy Princess Heather Baum
gardner helped at both Harris
burg promotions.
The “Beyond Cheddar Cheese
Carving Contest” at the Mary
land State Fair was hosted by the
Maryland Dairy Princess Com
mittee and sponsored by Mid-At
lantic Dairy Association. Four
contestants were chosen random
ly from the audience and carved
masterpieces from five-pound
blocks of Cheddar cheese.
Jay Elliot of Baltimore, Md.
was the grand prize winner,
crafting a “farm truck.” He re
ceived a gourmet cheese basket
for his efforts. South Central
Dairy Princess Holly Connelly
was on hand to offer cheese sam
ples to onlookers.
Maryland dairy producer and
Mid-Atlantic Dairy Association
dairy farmer spokesperson Becky
Kilby provided an interview for
FOX 45-TV in Baltimore during
the event.
“Dairy farmers work hard
every day of the year to provide a
safe, high quality product for the
consumer,” said Kilby of Colara,
Md. “Because Americans love
their cheese, this contest is just a
fun way to remind people to keep
enjoying the many varieties while
supporting their local Maryland
dairy producers.”
The Mid-Atlantic Dairy Asso
ciation is a regional promotion
organization funded by dairy
farmers to increase dairy product
demand in the Mid-Atlantic re
gion through advertising, com
munications and nutrition educa
tion programs. For more
information on Mid-Atlantic pro
grams, log onto the Website
www.dairyspot.com.