A4O-Lancaster Farming, Saturday, September 13, 2003
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Lancaster
IjmCJ Chamber
• '■ : » (ifOnimicHt f- Industry
SCHOOL MILK PILOT TEST
A NUTRITION SOLUTION
FOR CHILDREN
June Mengel
Interim Ag Coordinator
Lancaster Chamber Of
Commerce And Industry
The State of the Student
While in school, children learn
lifelong academic, social, and behav
ioral lessons, including good nutri
tion. It is a setting where positive die
tary habits can be taught and
reinforced.
School milk is an essential part of
healthy nutrition for children; how
ever, milk consumption has declined
drastically over the last two decades.
Snacks and soft drinks, with limited
nutritional value, have gained access
to most school facilities, offering stu
dents many alternatives to the more
nutritionally balanced National
School Lunch Program (NSLP).
Here are some of the ways chil
dren’s health has been impacted;
• Children are overweight, yet un
dernourished.
• Only 2 percent of youth meet all
the recommendations of the Food
Guide Pyramid; 16 percent don’t
meet any of the recommendations.
• Only 30 percent of school chil
dren consume the recommended
milk group servings.
• Nearly nine out of 10 teenage
girls and seven out of 10 teenage boys
do not meet the recommended daily
intake of calcium.
• Two thirds of U.S. schools allow
students to buy food and drinks from
vending machines and school stores
during lunch.
Role of Milk in Children’s
Health
School milk is a complete nutrient
package, from protein to potassium,
and of course, calcium. When chil
dren drink milk at lunch, they have
higher intakes of several critical nu
trients Vitamin A, E, calcium and
zinc. In addition, milk provides more
calcium and protein per penny than
other foods served on school lunch
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“We re Here To Serve You ”
SNOOK’S EQUIPMENT
41 Wildwood Road, Mifflinburg, PA 17844
570-966-2736
Phone (717) 397-3531
menus.
Tutting Milk to the Test
The yearlong School Milk Pilot
Test, initiated through a partnership
between National Dairy Council and
American School Food Service Asso
ciation, was conducted to determine
how milk needed to be enhanced to
get students to choose it over other
beverage options in the school cafete
ria. The test encompassed 100,000
children from 146 schools in 18 dis
tricts in 12 U.S. markets, and it in
cluded the following enhancements
to the school milk program:
• Contemporary plastic packag
ing in 8 and/or 10,12, and 16 ounces.
• Minimum of three flavors of
fered: white, chocolate, and usually
strawberry.
• Served ice-cold, visibly dis
played.
• Offered in three locations: meal
line, a la carte, and vending ma
chines.
How The New Face Of
Milk Performed
• Milk sales across all test schools
increased 18 percent; IS percent in
elementary schools and 22 percent in
secondary schools, far exceeding ex
pectations.
• 86 percent of the increase came
from the main line; 14 percent from a
la carte/vending.
• Students drank more of the milk
they took; increased milk sales com
bined with decreased milk waste
yielded a 39 percent increase in milk
consumption at secondary schools
and a 35 percent increase at elemen
tary schools.
• Offering students a third flavor
provided more of the incremental
sales.
• Secon
dary school
students pre
ferred the
larger
(10-ounce vs.
8-ounce) bot
tle.
After the
enhanced milk program was offered,
more students participated in the
National School Lunch Program. In
secondary schools, about 5 percent
more students came through the
meal line the largest increase in
decades. In elementary test schools,
there was a 1.5 percent increase in
average daily participation in the
school meal.
It’s the combination that optimizes
milk’s presence and appeal and un
locks the amazing potential of the
enhanced milk program. Schools
should consider enhancing the pack
aging, adding flavor variety, and in
creasing visibility of milk throughout
the cafeteria (on the main line, in the
a la carte line, and in vending) and
throughout the school.
Contact Ellen Fuller, RD at Mid-
Atlantic Dairy Association at (215)
627-8800, ext. 14 or
efuller@milk4U.org for assistance to
enhance the school milk program in
your schools.
Editor’s note: This article was
written by Deborah A. Benner of
Yipee! Farms, a 650 head dairy oper
ation in Rapho Township. Benner
serves on the National Dairy Board,
Lancaster Farm Bureau Board, and
the Lancaster Chamber of Com
merce and Industry Ag Committee.
27th Annual Agricultural
Banquet
Harvest season is a time to give
thanks and celebrate our good for
tune. Join The Chamber as it cele
brates and recognizes the people who
make Lancaster County’s agriculture
community renowned worldwide at
the 27th Annual Agricultural Indus
try Banquet, Nov. 24 at Willow Val
ley.
This highly-anticipated event at
tracted more than 800 local
farmers, business profession
als, and local officials last
year, making it the largest
chamber banquet honoring
the agricultural industry and
a must-attend event. Even
those not directly involved
with agriculture will find the
evening very enjoyable! Anne
Shannon of WGAL-TV will
serve as the master of ceremo-
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SNOOK’S EQUIPMENT
41 Wildwood Rd., Mifflinburg, PA 17844
570-966-2736
Ask for Ernest or Dean
nies for the evening.
The theme for this year’s banquet
is “Embracing Change.” Popular in
ternational speaker and farmer Jo
lene Brown will entertain and en
lighten during her presentation,
“Normal Doesn’t Live Here Any
more.” Brown will discuss the impor
tance of increased vision and adapta
bility as we market to diverse,
deserving, and demanding custom
ers. Hailing from lowa, Brown has
not only earned the Certified Speak
ing Professional Award from the Na
tional Speakers association, but her
unique insights as a farmer have en
deared her to audiences across Amer
ica and abroad!
The evening will begin with a re
ception at 5 p.m., followed by dinner
and the evening’s presentation,
which will include the recognition of
the Century Farm Awards and the
George C. Delp Award recipients.
Century Farm Applications
Sought
Applications are being accepted
for The Century Farm Award. The
Century Farms Program recognizes
those farms and farm families which
have done so much to contribute to
Trust Kicks Off Harvest Appeal
(Continued from Page A 39)
division include local and regional
ag-related businesses. The goal for
this division is $35,000.
Michael Amo, CEO of Commu
nity Hospital of Lancaster, serves as
Business Leadership Division chair.
He will be contacting general busi
ness donors on behalf of the Trust.
Incorporated
CONSIDERING EXPANDING YOUR FARM OPERATION?
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Nutrient Management and local permits. Call us today for an estimate.
TeamAg, Inc.
901 Dawn Avenue, Ephrata, PA 17522
717/721-6795
* Site Surveys * Grant Writing
* Site Engineering and Manure Systems Design
* Nutrient Management Planning
* Precision Agriculture
* CAFO (Concentrated Animal Feeding Operation) Permits
* Natural Resources Management
* Crop Management/Scouting/Soil Testing
www.TeamAglnc.com
Email: TeamAg@TeamAglnc.com
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Pennsylvania’s heritage.
The pioneering spirit of farmers
remains a key component to the suc
cess of Pennsylvania’s agriculture.
The Century Farms Program em
phasizes pride in the contributions of
these farms that have a remained in
the same family for more than 100
years as a symbol to remind us of
how far our agriculture has come
and where we need to go in the fu
ture.
If you would like to apply or if you
know of anyone who would qualify,
please contact the Lancaster County
Cooperative Extension at (717)
394-6851 for a brief application.
2003 George C. Delp Award
Nominations Being Accepted
This award is presented annually
to a resident of Lancaster County
who has made a significant personal
contribution to the agricultural com
munity. If you would like to nomi
nate someone who has demonstrated
outstanding dedication and commit
ment to preserving and enhancing
agriculture in Lancaster County,
contact June Mengel at (717)
397-3531 for a nomination Form.
The goal for this division is $lO,OOO.
The final division for the cam
paign is the Farmland Partners. This
division includes all members who
are invited to contribute by year’s
end toward the $45,000 goal set for
this division.
The campaign runs until the end
of 2003.
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