Ida’s
Notebook
Ida Risser *
We appreciate all the letters of
encouragement that we have re
ceived from Lancaster Farming
readers. Many folks write of simi
lar situations in their families and
so they can sympathize with us.
It is nice to know that people ap
preciate reading my article.
We’ve had a busy weekend as
our youngest daughter drove her
self and two of her three boys to
our home from Maine. It only
took her eight and one-half
hours. We thought it was a 10
hour trip but I guess she found
some good roads. We got togeth
er with her brother and his family
for two meals while she was here.
My garden is in a low, wet spot
and so it has not been rototilled.
I’ve spread some fertilizer on it
and on my flower beds too. Al
though, it is rather discouraging
to think of a garden as we can see
three deer almost daily on the
other side of the rail fence. Last
year they ate two long rows of
sugar peas down to the ground.
This morning I watched blue
birds building a nest in one of the
bird houses that my husband
built a few years ago. A pair of
sparrows had considered using it
as their home. The little birds are
very beautiful when (hey spread
their wings and fly.
Our apricot trees bloomed two
weeks ago and we are hoping
that there will not be cold weath
er to freeze them. That is what
happened last year and so I had
none to can.
When the children visit, I
usually send frozen or canned
goods with them as their children
like my peaches, applesauce, and
black raspberries. Only time will
tell if we have more to harvest
this year. Last year was a very
good one for sour cherries and so
we have lots of them to share.
Editor’s note: Several readers
have expressed interest in send
ing get-well cards to Ida’s hus
band, Allen. Lancaster Farm
ing would be glad to forward
your cards and letters to Ida’s
attention. Send them to Lou
Ann Good, Lancaster Farming,
P.O. Box 609, Ephrata, PA
17522 and we will be glad to
forward them. Thank you.
Driving Milk Sales Like Never Before
HARRISBURG, Pa. Dairy
farmers, Kellogg’s 81 and NAS
CAR 9 make a winning team this
spring in a unique, high-impact
fluid milk promotion partner
ship. The American Dairy Asso
ciation & Dairy Council Mid-
East and the Pennsylvania Dairy
Promotion Program are imple
menting the local components of
the promotion.
Throughout the 2003 racing
season, NASCAR’s #5 Terry La-
Bonte’s car will carry the “got
milk? 9 ” logo and promote milk
at every race. During February
and March, when consumers buy
two gallons of milk, any type,
any flavor, and two participating
Kellogg’s cereals they can receive
a collectible NASCAR “got
milk?” race car and hauler sent
by mail for $9.99. More than 55
million packages of Kellogg’s ce
reals are featuring the “got
milk?” offer.
It is also reaching 40,000
households through a Sunday
newspaper coupon insert. Retail-
Lancaster Farming, Saturday, April 26, 2003-B9
ers are highlighting the promo
tion in both the milk and cereal
sections of stores with attention
getting point-of-sale materials.
Retailers are also encouraged to
feature milk in weekly ads, in
store circulars and other electron
ic and print advertising.
The milk/NASCAR/Kellogg’s
partnership is a perfect fit for the
entire family. Just like milk,
NASCAR appeals to both men
and women. NASCAR is the
most popular spectator sport in
the U.S. and an ideal channel to
drive consumption of Kellogg’s
products and milk. Researchers
estimate that 15 to 18 percent of
fluid milk consumption is used
on breakfast cereal, making cere
al’s contribution to milk con
sumption very significant. Kel
logg’s is the largest ready-to-eat
cereal producer in the world with
five of the top 10 cereal brands,
which makes it a perfect match
up for the dairy industry to help
increase overall demand for dairy
products.
Lancaster Farming
$3.50* Each
CAP
Available At
Lancaster Farming,
1 East Main St., Ephrata, PA
PLUS Shipping & Handling $2.50
Add’t Cap and Shipping @ $4.00 Each
Phone 717-626-1164