f
Sign Up To Grow For
Market Nutrition Program
HARRISBURG (Dauphin
Co.) Agriculture Secretary
Designee Dennis C. Wolff re
minds Pennsylvania growers that
sign-up for the Farmers Market
Nutrition Program is underway.
“The Farmers Market Nutri
tion Program is a great partner
ship between those who grow
Pennsylvania fruits and vege
tables and those who need them,”
said Secretary Wolff. “This is a
great direct marketing opportu
nity for Pennsylvania farmers.
Since the introduction of this
program, many farmers have
launched or expanded their retail
operations, providing additional
income to their farm operation.”
The Farmers Market Nutrition
Program provides coupons to eli
gible recipients to purchase fresh
fruits and vegetables from ap
proved growers at one of Penn
sylvania’s farmers markets or
roadside stands. Growers interest
ed in participating in the 2003
program must own or lease farm
land in Pennsylvania where they
produce and sell over $l,OOO of
agricultural products. More than
50 percent of the retail value of
the produce sold under the pro
gram must be grown in Pennsyl
vania.
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Growers who participated in
the 2002 program received no
tices from the Department of Ag
riculture’s Bureau of Food Distri
bution. For any other farmer
interested in participating in the
Farmers Market Nutrition Pro
gram, contact the Bureau of
Food Distribution at (800)
468-2433. The program will begin
on June 1, and continue until No
vember 30.
The Farmers Market Nutrition
Program provides coupons to eli
gible Women, Infants, and Chil
dren (WIC) recipients and quali
fied seniors to purchase fresh
fruits and vegetables from over
625 approved vendors in Penn
sylvania. In 2002, over $5 million
in state and federal funds were
available for the WIC and seniors
programs. WIC mothers and
children ages 2 to 5 can receive
$2O in coupons. The Seniors
Farmers Market Nutrition Pro
gram was launched in 1998 for
older Pennsylvanians. In 2002,
the Seniors Farmers Market Nu
trition Program was offered
statewide. Last year, qualifying
seniors received $2O in coupons.
More than 96,000 seniors re
deemed over $2.2 million in cou
pons in 2002.
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SPECIAL
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/' 6 PC." BEDROOM SET"'>
| In Oak or Cherry J
i i _ Includes Bed Set i
1 I Jjß; ILJ Niqhtstand, Highboy j
i Ha Towboy, Dresser J
i and Mirror
Tf Reg.Ret.s3,ooo ■
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CLOSEOUT J
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on Small Part of Beds - i
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INK PRICE $ 99“ :
CENTER
3019 Hempland Road, Lancaster 717-397-6241
Stores in LANCASTER • YORK • CARLISLE • LEBANON
STORE HOURS: Mon.-Fri. 9-9 • Sat. 9-6;
Sunday 12 to 5 PM
No Refunds
All Seles Fm«l For purchases with a check bring FINANCING
Cash & Carry drivers license and phone numbers AVAILABLE
Not responsible for typographical errors We reserve (he right to substitute gift items
Farm Market Evolves To Satisfy Demand
(Continued from Page B 2)
tween Manheim and Lebanon,
where they erected a permanent
building.
By this time, their two daugh
ters were teenagers. Daughter
Shelly designed the structure as a
vo-tech drafting project.
Not only did she provide the
blueprints for the family business
but the venture brought acclaim
from her instructors. Her project
was so impressive that she was
named student of the year for the
entire school. Bob’s brother
served as the general contractor,
and the family pitched in with in
sulating, painting, and more.
The building design incorpo
rates a silo-like addition attached
to the main barn-like building
with a loft for selling crafts and
collectibles.
Hitz Farm Market has evolved
to an extent with the times.
“When we began, we thought
fresh fruits and vegetables would
make up the larger part of our in
ventory. Instead, it’s a much
smaller part. Customers are most
interested in the deli items and
baked goods,” She said.
Although they planned for the
deli, they did not intend to serve
lunches to customers. But so
e" dining room
I i t t , Pine Table ,
id>wW 4 Chairs Bakers Rack >
F* w/Drawers
Upholstered Seats i
Reg. Ret $1600.00
Our Price $799.95 >
CLOSEOUT $ 399 04 /
'' Vinyl Swivel Recliner
w/Ottoman ;
Black & Taupe i'Z-* ]
Reg. Ret. $659.95 1
Our Price $339.95 !
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_ , 28W x 17D x 75H i
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v CLOSEOUT $ 339 95 /
/ "rocker recliner
2 Styles 1
:
Reg Ret $799 95 * \
\
CLOSEOUT $ 259 95 /
Our Price $399 95
-''7 pc: DINING ROOM ''
Double Pedestal Table ]
Ret. $1999.95 •
Our Price $649.95 I
CLOSEOUT $ 599 95 J
many customers inquired about
lunches that it seemed the logical
step to take. Today the lunch
time crowd makes up most of
their business.
Deli items vary from day to
day, but include at least 40 deli
items made from scratch every
day. Some of these are chicken
pot pie, soups, meats, puddings,
salads, and much more. They
also can and market chow chow,
apple butter, pickles, jams, jellies,
and their own signature salad
dressings.
Both Bob and Ruth are adept
in the kitchen. They use a combi
nation of old family recipes and
new ones that employees and
friends give them to try.
Both Bob and Ruth like to im
provise in the kitchen.
“I hate to follow recipes. I like
to experiment,” Bob said.
His improvisions can easily be
incorporated into the menu be
cause the items vary from day to
day. He does try to measure
added ingredients so that he can
duplicate recipes that are big hits
with customers.
Ruth is also creative in baking.
She came up with a chocolate roll
filled with a peanut butter and
cream cheese mixture only one
of the many unique desserts
available.
“I don’t like to make the same
thing twice,” she confesses.
That’s one of the reasons custom
ers will find lots of variety at the
deli counter. The two hill-time
employees and four part-time
employees also spend a lot of
time in the kitchen. One rolls
most of the pie dough, but Bob
makes most of the pie fillings.
Two student employees pro
vide most of the customer service
and bulk food bagging.
The kitchen is a bright, curved
area placed inside the silo-shaped
attachment to the store.
Since the Farm Market opened
a garden center and a greenhouse
were added, which almost dou
bles the space of the original store
area. The greenhouse is used
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Lancaster Farming, Saturday, March 8, 2003-B3
more to protect purchased plants
from damaging weather than for
growing. Bedding plants, gerani
ums, herbs, vegetables, hanging
plants and planters are sold
along with outdoor furniture and
wooden rocking chairs. Bob also
makes many of the bird houses
sold.
Catering parties, banquets, and
special events is another aspect of
the business.
“I do catering as a hobby so I
try to downplay that aspect of the
business,” Ruth said. “I don’t
push it because I don't want it to
conflict with our daily duties.”
Although the couple share
kitchen duty, they also have indi
vidual responsibilities. Bob is re
sponsible for maintenance, and
Ruth for the bookkeeping, mostly
completed at home.
Preparing all the food sold
during holidays is a daunting
task. Ruth keeps charts and re
cords detailing the amount of
pies sold and so forth so that they
know about how much to prepare
at the same time the following
year.
“I write the lists, he’s more of
the manager,” Ruth said.
The market is never open on
Sunday nor on holidays.
“We were told by many that
we’d never make it if we didn’t
stay open on Sunday,” Ruth said.
“But we believe if the Lord
doesn’t bless us in six days, he
won’t in seven.”
It’s been 11 years, and the Hitz
family is pleased with the way
business has prospered.
“We didn’t realized how much
our farm background prepared
us for this,” Bob said of tackling
whatever jobs need to be done in
operating a business.
“I was always taught that if
you have a dream go for it,”
Ruth said. Her dad Henry Heagy
recently received a century farm
award in Lebanon County.
One thing the Hitzes still have
in common with their days on the
farm; “We work from sunup to
sundown,” Ruth said.
Free Delivery within 30 Miles,
Delivery Available beyond
30 miles and to neighboring
stales or stop by when in
the area and get a discount
(or pickup
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