New Agricultural Biotechnology Publication Available From Cornell GENEVA, N.Y.—lf you are looking for a thoughtful, bal anced publication that answers fundamental questions about why genetically engineered food crops are developed, whether they are safe for humans and the environment, and how they affect the global food system, pick up a copy of “Agricultural Biotechnology; Informing the Dialogue”—the newest publica tion from the New York State Agricultural Experiment Station and Cornell University’s College of Agriculture and Life Sciences (CALS). “The purpose of the publica tion is to help the public become more knowledgeable about the issues surrounding biotechnol ogy, and develop a common un derstanding of its benefits and risks,” said Anthony Shelton, Cornell professor of entomol ogy, and chief architect of the publication. The 28-page, color brochure is being widely distributed to high KOOIMA . ... ... . _ COM PANT To order toll free: 1-oUO-JZZ-0074 * www.kooima.com • Rock Valley, IA Call to receive our FREE 2003 Forage Harvester & Combine Catalog 'X-'I Kk Special Section Saturday, March 15 JOIN US IN PUBLISHING THIS EXCITING, INFORMATION-PACKED ISSUE! Contact your Advertising Sales Rep. or call 717-721-4416 • 717-721-4415 school science teachers in New York State, state and federal legislators, Cornell Cooperative Extension educators in New York, and grower, food, indus try, and consumer groups across the country. “Educational institution can help shed some light on the dia logue about agricultural biotech nology by identifying the issues and presenting information to the public about what we do and do not know about these issues,” said Susan A. Henry, the Ronald P. Lynch Dean of CALS. She spearheaded the publication’s release with associate dean James E. Hunter, director of the Geneva Experiment Station. “The faculty and administra tion recognize there is a public dialogue on agricultural biotech nology,” Henry said. She ac knowledges that not every one will agree with what is written. “Our aim is to present informa tion in a thoughtful, balanced way.” |ancaster farming The publication was also in tended for high school students. “Some biology teachers in New York have avoided discuss ing biotechnology because they are uncomfortable with the liter ature and the technology’s treat ment in the popular media,” said Shelton, who was associate director of research at CALS when the publication was first conceived. “The teachers were looking for something with bal ance and substance. From what we have heard from science teachers, this brochure meets their needs.” The publication covers 14 broad subject areas with text, photos and illustrations. First, it provides background informa tion on biotechnology, and re views some basic concepts in biology and agriculture, includ ing what a gene is, how life forms share genes, how agricul ture developed over the last 10,000 years, and what tradi tional plant breeding is. It iden- Lancaster Farming Check out our Website 11 iKV ..f&rainerim 2003 Publication Date March 15 Advertising Deadline March 6 Focus On SHOW HORSE SUCCESS • Horse training by Brian Egan. • Improving show horse health using a new treadmill developed at the Marion DuPont Scott Equine Medical Center, Leesburg, VA. • Highlights of the Steeplechase in Leesburg, VA. • The work of farriers. Lancaster Farming, Saturday, February 22, 2003-D3 Agritech Emerging Technologies In Agribusiness tifies some of the pioneers in the field, and then goes on to discuss ag biotech as it relates to food safety, human health, the envi ronment, and global food sys tems, as well as the technology’s development, control, and regu lation. One section discusses eth ical and religious values, agricultural sustainability, and the labeling of transgenic foods. Another section reviews ag biotech issues in the media, in cluding transgenic papaya, the Monarch butterfly controversy, and Star Link corn. A two-page glossary of terms and a list of references is included. Calling it “comprehensive and balanced,” Richard Jones, dean of research and director of the Florida Agricultural Experi ment Station, praised the publi cation because it discusses transgenics in the historical con text of biology, genetics, and plant improvement. "The dis cussion of transgenics in light ol the inherent public skepticism of new technologies of the past is also valuable,” he said. “It will be a valuable resource as we ad dress the topic with our peers, our clientele, and the public.” The publication is part of CALS' ongoing effort to inform the public about controversial Biotech issues. A committee on agricul tural biotechnology appointed by Dean Henry developed the brochure over a period of three years. The publication was writ ten by Shelton, with assistance from Cornell professors with particular expertise: rural so ciologist Tom Tyson, science communication specialist Bruce Lewenstein, educator Janet Hawkes, animal scientist Dale Bauman, and plant pathologist Herb Aldwinckle. Comments by focus groups in plant breeding and other players on the na tional ag biotech field were in corporated into the final publication. Previous prototypes included a poster series and an 8-page brochure that was used extensively for education and outreach. Other outreach efforts in CALS’ ag biotech scries include the “What’s In Store” flyer pro duced with Wegman’s in 2001, and a two-day Ag Biotech con ference held in Ithaca in No vember 2000 (available in video format on-line). A shorter tri fold on the subject of agricul tural biotechnology produced in conjunction with other land erant universities will be avail able in late January, 2003. These efforts and other infor mation about agricultural biotechnology can be viewed at ww w.ny sacs.cornell.edu/agbio tech. Information from Cornell is also available at www.geo pie.cornell.edu. Communications Services in Geneva produced the publica tion and is managing its distri bution. Copies of “Informing the Dialogue” arc available for $3 each, plus postage, from Communications Services, at the NYS Agricultural Experi ment Station in Geneva, N.Y. (315) 787-2248, e-mail gro2 ©Cornell.edu, or contact the Cornell University Resource Center, (607) 255-2080, e-mail resctr@cornell.edu. Discounts for multiple copies are available. LESSON WELL LEARNED... LANCASTER FARMING'S CLASSIFIED ADS GET RESULTS!