Exclusive to
IxMKOSter Forming
MICHELLE KUNJAPPU
Lancaster Fanning Staff
McKEES ROCKS (Allegheny
Co.) For producers interested
in investigating building options,
American Steel Span will again
be represented at the Pennsylva
nia Farm Show.
The event “affords a hands-on
approach to selling our build
ings,” said Peter Pennline, direc
tor of national advertising and
marketing.
“Part of the plan is to erect a
small building at the show. It is
so valuable for a farmer to actu
ally walk into one of our build
ings and have that person experi
ence the quality of the building
firsthand, versus a photograph,”
he said.
Dealerships selling American
Steel Span buildings have exhibi
ted at the Farm Show about
every year, estimates Pennline.
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Farm Show
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Pennline recommends to deal
ers which shows to attend. “It’s
up to them who wants to take it,”
said Pennline.
The dealership that has exhibi
ted in the Pennsylvania Farm
Show in the past is known as
Steel City Buildings in a space of
600 square feet.
“Farming is one of our major
markets,” he said. “So we try to
get in many farm shows.”
The show is valuable for the
“quantity and quality of the at
tendance and the fact that we
have sold so many buildings
there. It is not unusual for a deal
er to sell 15 buildings in one
show. That’s a pretty good sale.”
American Steel Span and
American Steel Span Plans
Exhibiting At Farm
Straight Steel Corp., owned by
Arnold Davis, are 17 years old.
The company manufactures
5,000-6,000 buildings a year that
are sold through various dealers
across the nation.
6 (It Is so valuable for a fanner to actually
walk into one of our buildings and have that
person experience the quality of the building
firsthand, versus a photograph. 5 5
Two factories, the first located There are approximately 35 to
in McKees Rocks, and another in I^ea |® rs nationwide. Dealers,
rather than headquarter person-
Ambndge, employ about 275 em- ne i ( attend the trade shows perti
ployees combined. nent to the business.
ABMBI
V
The Ambridge plant manufac
tures straightwall buildings and
the McKees Rocks factory manu
factures arch or Quonset-style
buildings.
Peter Pennline
American Steel Span
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*®®®
8
At weaning and Bovi-Shield*
14-28 days later
At weaning
Ac weaning or
14-28 days later
To Continue
Show
Peter Pennline is direc
tor of national advertising
and marketing for Ameri
can Steel Span.
One Shot-
Dectomax*