DMI And Marva Maid Join In Nationwide School Milk Pilot
(Continued from Page 44)
Boston and California, the study replaced the stan
dard cardboard gabled milk cartons with single-serve
plastic milk bottles in school cafeterias. Researchers
placed different sizes of plastic packaging in test
schools. Marva Maid tested an eight-ounce plastic
bottle.
Marva Maid provided a variety of milks to test
schools including one percent, whole, chocolate and
strawberry. The small eight-ounce containers Marva
Maid tested are convenient to open and reseal, plus the
clear plastic construction lets the consumer know at a
glance what fund refreshing flavor is packaged inside.
While final results of the study will not be available
until early October, “early results are very positive,”
said Janet Grubbs, program coordinator for Southeast
United Dairy Industry Association (SUDIA).
Marva Maid has agreed to continue working with
DMI during the 2002-2003 school year, on a second
study. This extended study will focus on improving
milk’s image in schools and on the retail level.
This expanded study is constructed to determine if
there is a link between school milk demand and retail
demand. Starting off the school year this September,
Marva Maid will provide milk in plastic 10-ounce con
tainers for participating schools. By early next year
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that same product will be offered on the retail I
The study will examine if students recognize the s
product on the retail level, and if so increase demai
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