f
Mclntyre Named President
Of Eagle Supply Company
SYRACUSE, N.Y. Jeffery
C. Mclntyre recently joined
Eagle Supply Company, LLC, as
president. Eagle Supply Compa
ny, a subsidiary of Dairylea Co
operative Inc., is one of seven
business units created to provide
farmers with services and re
sources to enhance their business.
The company specializes in or
dering bulk quantities, at reduced
prices, which are shipped directly
to the farm.
As president, Mclntyre will be
responsible for the overall man
agement of the company includ-
Great Lakes Forum
(Continued from Page A 22)
look in new directions.
“The apple boasts functional
value,” he said. Besides being an
attractive fruit, the apple is nutri
tious and viewed as a symbol of
health. Also marketers should
also realize the emotional value,
the nostalgia, of the apple.
“If we’re going to develop a
brand, we have to commit it to a
functional value. Business as
usual is not an optioh, and it’s a
great time to look at options,”
said Lamont.
Tom O’Neill, Apple Marketers
Association, Ontario, addressed
some of the difficulties of a
brand, as he has experienced the
launching of an “Orchard Crisp”
brand for Ontario apples.,
“It’s hard hTget agriculture en
trepreneurs together,” he said,
but is necessary to pet industry
representatives “to sit down and
say, ‘how are we going to move
this industry forward.’”
Qon AmjgdfaJtfeCTfldae Pro
duce has'
also had experience with brand
ing. In attempting to brand
apples as from Michigan, he said,
they experienced “issues of fierce
independence,” of growers not
wanting to be a part of the over-
ing Eagle Buying Group, Dairy
Directsm , and Empire Agri-Sys
tems. He brings more than 23
years’ experience in agribusiness
and sales. Most recently, he
served as director of business op
erations for Agway Agricultural
Products.
Mclntyre graduated from the
State University of New York at
Alfred and has taken part in a
number of management training
programs throughout his career.
He lives with his wife and two
children in Chittenango, N.Y.
all promotion effort. However as
individuals, “we don’t have the
strength that we can as a unit,”
he said.”
John Rice, representing Rice
Fruit Company in Adams Coun
ty, believes consumers want to
support local produce. “The
thing that we are trying to sell to
consumers, besides getting good
tasty fruit in their hands, is the
special character of this part of
the world,” said Rice. “We have
green fields, small farms, and or
chards. I believe there is a strong
consumer ideal that they would
like to support local agriculture.”
Surprisingly enough, said Rice,
access to local produce in grocery
stores is “very, very limited. Shelf
space has become real estate that
is bought and sold at a very high
price. What we’re producing in
this area is tasty apples in variet
ies that they want, that have nos
talgic value, and it should be
available to them,” he said.
“It’s not that we have a prod
uct that people don’t wapt to
buy. We hive to fight our way
back onto the shelves,” he said.
Identifying products as local
produce is “the brand equity that
we have to depend on now,” he
said. “We have to push local in
dustry to acquiesce.”
Meet Lancaster County’s New Dairy Princess
Tonight is the night that Kari Martin, daughter of Leonard and Joyce Martin of Ephra
ta, will be crowned Lancaster County’s dairy princess. She and her mom, right, prepare
for Kari’s presentation at the pageant conducted at the Lancaster County Farm and
Home Center. It isn’t too late to attend the free festivities that begin at 7 p.m. with a
cheese and milk punch reception. Pageant activities begin at 7:30 p.m.
Photo by Lou Ann Good, food and family features editor
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