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March 28 - 30, r
At The Petm State Ag Arena
Beef Expo Event Schedule
Thursday, March 28
• Trade Show Set-Up 1
p.m.-8:30 p.m.
• Beef Quality Assurance
Demonstration (Ag Arena)
1 p.m.-4 pjn.
• Beef Ambassador Interviews
(Ag Arena) 2 p.m.
• Quiz Bowl Preliminaries
(PSU Meats Laboratory) 3
p.m.
• Cattlemen’s Award Ban
quet; PCA Annual Meeting Beef
Ambassador Announcement;
Quiz Bowl Finals (Celebration
Hall/Hoag’s Catering 6:30 p.m.
Friday, March 29
• Beef Skill-a-thon (PSU
Meats Laboratory) 8 a.m.-10
a.m.
• Trade Show Open 9 a.m.-
5:30 pan.
Randall G. Renninger
Certified Public Accountant
Specializing in agriculture and construction industries
“We help business people discover ways to cut costs,
save taxes, and be more profitable”
Call about our FREE seminars
535 W. Orange Street, Lancaster, PA 17603
(717)299-6480 ♦ Fax (717)299-6390
ON
See your local dealer for details.
Best Line
Leasing Inc.
Muncy, PA
570-546-8422 _ .„ , . .
800-321-2378 Burchfields Inc.
Martinsburg, PA
814-793-2194
Bobcat of Reading ciugston Ag A Turl
Reading, PA l nc>
610-926-2441 Chambersburg, PA
717-263-4103
Bobcat
/ One Tough Animat
• Junior Heifer Check-in —lO
am.-6:30 p.m.
• MAEC Performance-Tested
Bull Sale —ll am.
• Simmental Breeding Cattle
Sale 2 pm.
• Shorthorn Breeding Cattle
Show and Sale 4:30 pm.
• Junior Steer Weigh-in 7
p.m.-9 pm.
Saturday, March 30
• Complete Junior Steer
Weigh-in 6:30 a.m.-7:30 a.m.
• Junior Heifer Show 8
a.m.-Il am
• Trade Show Open 9 a.m.-
4 p.m.
• Junior Steer Show 12
noon.
• Showmanship Finals
(NOTE: Selections for showman
ship finals will be made in heifer
and steer classes) 6 p.m.
Bobcat proudly introduces the
MTSO walk behind track loader.
A whole new way to get your
work done!
BS & B Repair
Mifflinburg, PA
717-966-3756
DENVER, Colo. In recent
years the beef industry has fo
cused not only on making beef
more convenient for consumers,
but also for restaurateurs and
grocers.
“Beef producers, through their
industry checkoff program, have
sought to improve efficiency in
retail and restaurant marketing
efforts,” said Lisa Hefner, a beef
producer from Oklahoma and
vice chair of the beef industry’s
Joint Foodservice Committee.
“Making beef easier to merchan
dise or feature in supermarkets
and restaurants should ultimate
ly help to increase beef demand.”
Beef producers saw the need to
make changes in order to fill die
needs of their changing markets.
The beef industry has already
been focused on convenience and
the ease of preparation of beef
products to better fit the needs of
today’s busy consumers and
working moms. Just four years
ago heat-and-serve beef entrees
were almost unheard of, yet
today 61 percent of supermarkets
in the U.S. have a convenience
section in the fresh meat case.
Retail
The industry is now taking its
convenience work a step further.
Cumberland
Bobcat
Carlisle, PA
717-245-9981
Grumelii’s Farm
Service
Quarryville, PA
717-786-7318
Creating Consumer Convenience
Through Supermarket, Restaurant Efforts
BQA Chute-Side Times, Locations
Starting time is now
6:00 p.m. for April Chute-
Side training schedule of
the Pennsylvania Beef
Quality Assurance (BQA)
program. Please note this
change from previously
announced times.
April 1:
Crawford County at
the Bob Rose Farm in
Cochran ton For directions
call (814) 425-7063 or Bob
Calvert, Mercer County
Extension Office, (724)
Highway Equipment
Harrisburg, PA
717-564-3031
Keystone Bobcat
Lititz, PA
717-625-2800
#
The checkoff-funded Beef Made
Easy program is aimed at simpli
fying shopping and increasing
sales by reorganizing the beef sec
tion of die meat case, making it
easier for busy moms to choose
beef. Since the program began in
1999 beef sales in test stores have
increased 3.5 percent. Today
nearly 12,000 stores are using the
Beef Made Easy program.
Expanding technology within
retail operations is also part of
the checkoff-funded convenience
focus. Bar coding initially wasn’t
feasible for random weight items
like meat, but with Uniform Re
tail Meat Identity Standards the
industry had common nation
wide terminology for different
cuts. With these names and im
proved scanning technology, the
industry could produce Universal
Product Codes for various beef
products, which in turn led to
“Value-Based Meat Manage
ment”
This program provides inform
ation about better ways of valu
ing and pricing beef cuts, and
tracking sales. The beef industry
pioneered the use of consumer
videos at the meat case with
“Meat Features.” This effort
gives consumers assistance in
662-3141
April 3:
Fayette County at the Warren
Dick Farm in Smithfield. For di
rections call (724) 569-2353, or
Don Fretts, Fayette County Ex
tension Office, (724) 438-0111.
April 9:
Franklin County at the Jason
Johns 'Farm in Mercersburg. For
directions call (717) 328-9850 or
Jere Wingert at the Franklin
County Extension Office (717)
263-9226.
April 10:
Lancaster County at B & R
Cattle in Marietta. For directions
call (717) 426-3258, or Chet
Hughes at the Lancaster County
Extension Office, (717) 394-6851.
April 16:
Direct market your
farm products in
Philadelphia
Farm to City has places for growers in many
outdoor farmers’ markets in Philadelphia this
season. Contact Bob Pierson toll free at
(866) 745-6587 or send an e-mail message to
phill3mlarkets@aol.com.
RITTENHOUBE FARMERS’ MARKET.
Looking for vegetable, fruit, flower,
mushroom, and other specialty grow
ers for this Saturday morning Cen
ter City market in a premier location.
Currently seeking approvals.
DREW SCHOOL FARMERS’ MARKET.
Saturday 10 am - 2 pm West Phila
delphia neighborhood needs one
vegetable grower to sell at market
with five returning growers.
SOUTH & PASSYUNK FARMERS’
MARKET in east Center City. Tues
day 2 to 7 pm. Looking for pastured
poultry, meats, mushrooms and
other specialties for Philadelphia’s
oldest and largest growers only
market Busy commercial setting.
RIDOB & GIRARD FARMERS’
MARKET. Friday 2 to 6 pm. Neigh
borhood market wants to add one
vegetable grower and a tree fruit
grower
BROAD A GIRARD FARMERS’
MARKET. State Representative and
coalition of 25 community groups
will establish a farmers’ market on
Girard Avenue near Broad Street
Looking for vegetable and fruit
growers, poultiy, and eggs Day and
time open, depending on farmeis
The farmers markets ore a joint project of Farm to City and the
Pennsylvania Association for Sustainable Agriculture
Lancaster Fanning, Saturday, March 23,2002-A43
making shopping decisions by
showing video clips in the meat
department of the supermarket.
The clips show consumers how to
select and prepare meat cuts to
best fit their desired outcomes in
the most convenient ways possi
ble.
The foodservice market ac
counts for 40 percent of all beef
consumption nationwide. With
this in mind the beef industry has
targeted key restaurateurs in the
$370 billion-per-year foodservice
industry.
Marketing efforts are letting
the operators know that they too,
can save time, labor and money
in the kitchen by incorporating
new value-added beef items into
their menus. These entrees offer
consumers new beef dining op
tions while remaining moderately
priced.
“The beef industry continues
to explore ways to improve retail
and restaurant marketing,” said
Hefner. “The primary objective
of our promotion programs is to
increase beefs share on menus
and in meat cases, as well as to
build overall beef eating frequen
cy. This, in turn, will help meet
consumer demand for delicious
Wyoming County at the Walt
Dana Farm in Tunkhannock For
directions call (S7O) 836-1907 res
idence, (570) 836-2145 office or
Wyoming County Extension Of
fice, (570) 836-3196.
April 17;
Schuylkill County at the Zim
merman Farms in Pitman. For
directions call (570) 648-2078 or
the Schuylkill County Extension
Office, (570) 622-4225.
April 18:
Cambria County at the Dan
Carney farm in Ebensburg. For
directions call (814) 884-0231, or
Rod Nostetter at the Cambria
County Extension Office, (814)
472-7986.
For questions phone or E-mail
Pennsylvania Beef Council; (717)
939-7000 or pstoops@pabeef.org.
ITALIAN MARKET. Philadelphia’s
oldest, largest, and most colorful
outdoor market. Thursday through
Saturday Looking for general and
specialty vegetable ana fruit grow
ers to fill market schedule. Can be
one or more days.
FRANKFORD FARMERS’ MARKET.
New market looking for farmers or
association of farmers to sell own
vegetables and tree fruit in North
east Philadelphia neighborhood
park.
FLOWER AND FRUIT MARKET.
University of Pennsylvania area, new
market on weekday. Looking for
flower and fruit growers for May,
June and September market July
and August also possible for veg
etable grower
NORTHERN LIBERTIES. Second
Street Corridor north of Market
Street Renaissance neighborhood
New businesses opening, strong
residential community Need veg
etable and fruit growers for a week
day market A «
Farm to
Foodservice