Recycling Program Seeks To Minimize Disposal Impact
HARRISBURG (Dauphin
Co.) Agriculture Secretary
Sam Hayes Jr. encouraged com
mercial pesticide applicators in
Pennsylvania to continue to use
the Plastic Pesticide Container
Recycling Program (PPCR).
“Agriculture is Pennsylvania’s
No. 1 industry, and we need to
protect our land for future
generations,” Hayes said.
“Through the PPCR, the Depart
ment of Agriculture continues to
encourage all commercial pesti
cide applicators to help reduce
the environmental impact of dis
Checkoff-Funded Programs Help 2002 Cheese Marketing Efforts
HARRISBURG (Dauphin
Co.) The national dairy check
off program increases cheese de
mand by reaching consumers via
advertising and public relations
efforts, as well as via partner
ships with grocery stores and
fast-food restaurant chains. In
2002, these efforts are channeled
through four main areas.
The advertising campaign is
launching three new television
posing plastic pesticide con
tainers in landfills or by incinera
tion.
“The PPCR is yet another in
novative way Pennsylvania is set
ting the standard for other states
to follow when it comes to recy
cling.”
With more than 70 recycling
sites across the state, the Depart
ment of Agriculture has collected
more than 325,000 pounds of
plastic containers since the pro
gram’s inception in 1994. The re
cycling centers are generally lo
cated at agricultural chemical
commercials in 2002. “Say
When,” which debuted in Janu
ary, features baseball Hall of
Famers Sparky Anderson and
Johnny Bench, who help demon
strate that there is no such thing
as too much cheese for a cheese
lover. Two additional cheese ads
are scheduled to launch later this
spring.
Following the lead of the
Olympics, national, state and re-
dealers, suppliers, or custom pes
ticide-application businesses.
Pennsylvania is the only state
to have developed a partnership
network of recycling locations
utilizing private businesses to act
as convenient drop-off sites.
The recycling sites collect plas
tic pesticide containers year
round from licensed pesticide ap
plicators, custom application
businesses, and other generators
of waste plastic containers.
Pesticide containers made of
No. 2 HDPE plastic, with labels
and booklets removed, must be
triple rinsed or pressure rinsed to
gional dairy promotion groups
worked with influential newspa
per and magazine food editors to
promote “Red, White and Blue”
cheese fondues. The nationally
distributed media kits supplied
editors with recipes and party
tips to help their readers plan
Olympic-themed parties.
The dairy checkoff also helps
keep cheese top-of-mind with
American consumers through on
going and special publicity
efforts on the national, re
gional and local levels. The
six-week “America’s Great
est Cheese Lover Search,”
which debuted February 1,
challenges cheese lovers na
tionwide to enter a romantic
cheese recipe and share how
cheese has inspired romance
HENRY K.
FISHER &
SONS, INC.
667 Hartman Station Road
Lancaster, PA 17601
17171 393-6530
be accepted. Stained containers
will also be accepted, provided no
pesticide residue remains.
Site personnel will inspect all
containers for proper container
condition and cleanliness. Any
unacceptable containers will be
returned to the applicator for re
cleaning. Clean containers will be
stored in a secure storage facility
at each recycling site, until the
department granulates the con
tainers for remanufacture. Gen
eral household recyclable No. 2
plastic containers are not being
accepted.
Since the inception of PPCR,
in their lives. Media coverage by
CNN, PBS, the national news
wire Reuters, and others have
told millions of consumers about
these and other ways to trigger
cheese cravings in their families.
Additionally, the dairy check
off premiered a nationwide pub
licity campaign that builds on the
2002 Academy Awards race.
Food editors will receive great
tasting, cheese-friendly recipes
and other tips that cater to con
sumers hosting their own star
studded events.
The dairy checkoff provides
national restaurant chains with
key consumer market research
and menu development to help
increase incremental cheese
usage. Taco Bell®, the nation’s
largest Mexican-style restaurant
chain, introduced a steak quesa-
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Lancaster Farming, Saturday, March 16,2002-A3l
recycling in Pennsylvania has
risen from more than 6,000
pounds in 1994 to a collection of
nearly 87,000 pounds in 2001.
The containers that have been
collected through this program
have been recycled into fence
posts, marine pilings, parking lot
bumpers, speed bumps, pallets,
and other approved uses.
To find the nearest PPCR re
cycling location, contact the local
Department of Agriculture re
gional office, local county exten
sion office, or Don Gilbert at the
Bureau of Plant Industry at (717)
705-5858.
dilla featuring a three-cheese
blend of Mozzarella, Cheddar
and Pepper Jack. The dairy
checkoff provided the chain with
consumer research and trend
data, and assisted in product test
ing to demonstrate the value and
appeal of cheese-friendly menu
items.
The checkoff also funded con
sumer research to help Pizza
Hut® introduce the P’ZONE, a
version of a hand-held pizza
product eaten like a sandwich.
Pizza Hut is spending $7O million
to promote the item nationwide.
For more information about
farmer-funded cheese marketing
programs and other dairy check
off programs, visit www.dairy
checkoff.com and www.adadcmi
deast.com.
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430 Concrete Ave., Leola, PA
717-656-2016
Lititz PA 17543