Advanced Engineering Keeps Deere At Forefront Of Technology MOLINE, 111. There’s little doubt we live in a tech nology-driven age. And while technology is absolutely essen tial in today’s agriculture, the ongoing challenge for equip ment manufacturers is to apply new technology in ways that provide tangible returns to the producers who pur chase and use these compa nies’ products. The mission of the Ad vanced Tractor Engineering Group, part of the John Deere Product Engineering Center in Waterloo, lowa, is to vig ilantly look for new technolo gies that can be applied to John Deere equipment to de liver even more value to cus tomers’ operations. “In simple terms, we’re the eyes and ears to the future,” says Merv Kizlyk, manager, Advanced Tractor Engi neering. “Our task is to look for current and future tech nologies that may exist in other industries automotive, space exploration and so on to see if we can adapt them in ways that help us address our customers’ challenges and make them more productive and more efficient.” Bob Mayfield, a colleague of Kizlyk’s said, “It’s never technology for the sake of technology. Our challenge is to sort through the bells and whistles and focus on technol ogies that will make our cus tomers more profitable at the end of the day,” according to the John Deere staff engineer. Focusing On The Near Future While you might assume Advanced Tractor Engi neering concentrates on some pretty space-age stuff, Kizlyk said most of the group’s work is focused on a timespan of anywhere from two to 15 years in the future. “Obviously, we look at things that are more futuristic, that reach out beyond this timeframe. ‘ But our critical focus has been, and will con tinue to be, product innova tions that can help our cus tomers sooner rather than later,” Kizlyk said. Customers need look no further than the new John Deere 8020 Series Tractors for examples of real-world inno vations made possible by the work of the Advanced Tractor Engineering Group. The John Deere Active- Seat" combines electrohy draulic technology with air suspension to provide the smoothest ride in the industry and a significant reduction in operator fatigue. Independent Link Suspen sion 1 ' 1 (ILS) is an independent front suspension system that transfers more power to the ground. ILS virtually elimi nates power hop, enhances op erator comfort, and increases productivity because of higher field and transport speeds. “These innovations are great examples of John Deere’s investment in ad vanced engineering,” Kizlyk said. “Both were put on the fast track to market because of the value and benefit they would provide our custom- ers.” While customers serve as the ultimate judge for any new product innovation, it is inter esting to note that two John Deere suspension technolo gies, including the Active Seat and a fully suspended tractor design, recently received pres tigious awards for excellence. Each innovation received a gold medal at the 2001 Agri technica Fair in Germany. Ag ritechnica is a major interna tional farm equipment exposition conducted every two years. Gold medals are awarded sparingly. In fact, John Deere received two of only three gold medals award ed on more than 260 product innovations submitted for con sideration at this past year’s event. MOLINE, 111. The pace of change in the agricultural marketplace seems to acceler ate with each passing year, and with this change come new challenges and opportu “Earning recognition for nities. ADVERTISEMENT our leading-edge technology is definitely rewarding,” Kizlyk said. “But even more reward ing is the knowledge that this technology can help our cus tomers do their jobs better, faster, more efficiently, more productively and more profit ably than ever before.” AutoTrac: Tomorrow’s Technology Today John Deere’s operator-less concept vehicle, the Autono mous Tractor, has helped the company capture headlines and imaginations in recent months. More importantly, though, the research and de velopment effort on this proj John Deere AMS Delivers Solutions To Agriculture’s New Challenges ADVERTISEMENT ect has helped yield one of the more intriguing product inno vations in recent years: the GreenStar® AutoTrac Assisted Steering System. The Autonomous Tractor is equipped with “smart” tech nology that enables it to effec tively perform a broad range of functions without an opera tor. While such an operator less tractor is still years from becoming a market reality, Merv Kizlyk said the engi neering involved in this proj ect was key to the develop ment of the AutoTrac System available on John Deere Track Tractors in 2002. Providing producers with solutions to address these challenges and capitalize on the opportunities is the critical role played by John Deere AMS (Ag Management Solu tions). Lancaster Farming, Saturday, March 16,2002-A23 “AutoTrac is a valuable tool that can help operators shift their focus away from mun dane tasks like steering to tasks that add more value to their operations,” said the manager of the John Deere Advanced Tractor Engi neering Group. “That’s the real benefit of the investment in an effort such as the Auton omous Tractor project. It helps us research and acceler ate the development of real, tangible innovations that will help customers in their opera tions today and in the very near future.” “We see several trends hav ing a profound impact on ag riculture in the years ahead,” said Barry Schaffter, vice president, John Deere AMS. (Turn to Paqe A 24)