How To Promote Herb Use
(Continued from Page 12)
and sold not just for refresh
ment, but for their phytonu
trient contents. Essential oils
ranging from lavender, sage,
geranium and bergamot are
found in products produced
by cottage industries and
global chemical giants alike.
Without an ingredient list
touting natural, herbal addi
tives, even the most commer
cial soaps and cosmetic
products are not competitive
in today’s herbal renaissance
market. Its not just people
who are using herbs, pet
stores now have products
ranging from cat-nip filled
toys, essential oil based flea
powders, garlic, barely grass,
valerian and chamomile tab
lets, to name just a few selec
tions.
It surprise that a Har
vard study from the Journal
of American Medicine Asso
ciation found that $5.1 billion
was spent on herbal supple
ments in the U.S. in 1998
alone.
An Herb Is An Herb
Is An Herb, Or Is It?
Until recently, herbs were
not commercially considered
foods, but rather flavorings
or spices. With the passing of
the DSHEA Act of 1994,
110 or 150 Gallon
Rear
RMBIIO2IT
31
Features
• 110 or 125 gallon tank with
jet agitation, molded sight gauge,
and 8" fillwell.
• Rear mount features 12 gauge formed steel
skid frame.
• Rear mount will fit category "1" & "2"
• Hypro 8 roller cast iron or "Silver Cast" PTO pump
with Multi-Speed Quick Coupler.
• 21', 28' and 30' Truss-T boom features vertical and horizontal
boom breakaway with 20" nozzle spacing.
many products formerly un
classifiabie are now called
“dietary supplements.” In
terestingly, in cultures world
wide, food is commonly
thought of as medicine, and
medicine is consumed daily
in food.
In Thailand, the regular
consumption of cayenne
peppers is thought to signifi
cantly reduce the incidence of
stroke and blood clots, while
studies worldwide have
shown the daily consumption
of garlic to effectively de
crease the incidence of gas
trointestinal cancers. Because
many established drugs are
derived from botanical
sources, the distinction be
tween drug, dietary supple
ment and food is one of
intended use.
Herb Classifications,
Characteristics
• Medicinal and nutritive
herbs. Commonly sold in a
dried or prepared form as a
tea, extract preserved in alco
hol or glycerine, (often to
beverages and foods) topical
ointments, tablets, pills or
capsules. Medicinal herbs are
sold to pharmaceutical com
panies, nutraceutical compa
nies, or less commonly,
directly to the consumer.
ount
Sold Through Servicing Dealers By:
HAMILTON EQUIPMENT, INC.
website: www.haminc.com
567 South Reading Road
Ephrata, PA 17522
1-717-733-7951
• Culinary herbs. Com
monly sold dried and with an
increasing market for fresh.
Sold either directly to the
consumer or indirectly via a
grocery store or restaurant.
Culinary herbs are also pro
cessed and shipped for drying
and use in large-scale food
production.
• Essential oil plants.
Many essential oil plants are
also medicinal in function;
however, oils are prepared
through the distillation pro
cess. Plants used in oil pro
duction are processed fresh.
Essential oils are used in aro
matherapy and as scents in
products ranging from
household cleaners, candles,
insect repellents, air
fresheners, soaps, cosmetics,
beverages and some foods.
Herb Marketing Examples
• Medicinal Herb Blos
soms
• Marketing Culinary
Herbs and Specialty Crops to
Restaurants
• Marketing Live Plants
and Cut Flowers
• Marketing Herbal Han
dicrafts and Prepared Herbal
Products
• Finding Ethnic Markets
Lancaster Farming, Saturday, March 9,2002, Grower and Marketer-
Herbs With Three
Prerequisites
These Herbs have multiple
uses (culinary, medicinal, or
aromatic), can feasibly be
grown in this climate (some
perennials must be treated as
annuals) and have reason
ably stable market markets
expected to grow; Basil, Bur
dock, Borage, Catnip, Calen
dula, Chamomile, Chicory,
Phlox ‘David’ Named 2002
Perennial Plant Of Year
COLUMBUS, Ohio
Phlox “David” has been
named the 2002 Perennial
Plant of the Year by the
Perennial Plant Association.
The Perennial Plant Asso
ciation (PPA) is an educa
tional and professional trade
association. Each year, the
PPA membership selects by
vote the Perennial Plant of
the Year. Phlox “David”
landmarks the 13th year for
the promotional Perennial
Plant of the Year Program.
“Phlox ‘David’ is praised
for its bright white clusters of
delightfully fragrant flo
wers,” said Steven Still, PPA
executive director. “It is
known to flower from mid-
July to September. Also,
‘David’ has the greatest
powdery mildew resistance of
any white phlox.”
Phlox “David,” a member
of the Polemoniaceae family,
is native from New York to
Georgia and west to Arkan
sas and Illinois. The peren
nial performs well in USDA
Hardiness Zones 4 to 9.
“David” is an erect peren
nial 36-40 inches tall. The
thin glossy leaves are oppo
site with bristly hairs on the
margins. The plant has a
WANTED
A Few Good Farmers
To sell what you grow or produce at outdoor farmers’
markets in Philadelphia, Phoemxville, and Norristown and
work with the Pennsylvania Department of Agriculture’s
Farmers’ Market Nutrition Program.
To take home as much as $l,OOO a day at peak season
(farmers’ daily sales average over $600).
Variety is the key to success. Small farms are welcome'
Several of our most successful farmers grow on less than
10 acres.
To tour a farmers’ market in Philadelphia call the Farmers’
Market Trust at (215) 568-0830 or (800) 417-9499 or e-mail
fmtrust@libertynet.org.
Cilantro, Dandelion, Dill,
Daylily, Garlic, Lemongrass,
Lovage, Licorice, Lavender,
Mint, Monarda, Nasturtium,
Nettle, Rose, Rosemary,
Sage, St. Johns Wort, Squash
Blossom, and Violet/Pansy.
From Proceedings
Of The 2002
Mid-Atlantic Fruit
And Vegetable Convention
habit of producing strong
stems that prove sturdy in
wind and weather. The fra
grant white flower panicles
are six to nine inches long
and six to eight inches wide
with one-inch diameter
florets.
“The Perennial Plant of
the Year Program helps con
sumers select plants that
perennial industry experts
find to be outstanding and
easily grown,” Still said.
“The homeowner can have
great confidence that the
Perennial Plant of the Year
will grow well in the garden.”
Gardeners can obtain this
exciting perennial through
their local garden centers or
through the many mail order
perennial nurseries.
The Perennial Plant of the
Year Program began in 1990.
The membership of the
Perennial Plant Association
selects a perennial that is
suitable for a wide range of
climate types, low mainte
nance, easily propagated,
and exhibits multiseasonal
interest.
For more information
about the PPA, visit
www.perennialplant.org or
contact the PPA office.
Farmers' Market Trust
209