Baseball Legends Reunite For Cheese
HARRISBURG (Dauphin Co.) Base
ball Hall-of-Famer’s Sparky Anderson and
Johnny Bench are playing together again
in the latest “Ahh, the power of Cheese.'"”
campaign. A television commercial “Say
When” launched Monday, Jan. 7, and
Wanted: Well-Kept Farms For Dairy of Distinction Merit
UNIVERSITY PARK (Centre Co.)
- Pennsylvania dairy farms are invited
to apply for this year’s Dairy of
Distinction Award from the Northeast
Dairy Farm Beautification Program.
Applications must be submitted by
April 15.
The award is based on the idea that
attractive farmsteads enhance
consumer confidence in the
wholesomeness of milk and stimulate
milk sales and public support for the
industry. Dairies receiving the highest
scores in each of 10 Pennsylvania
districts will be awarded an 18- by 24-
mch Dairy of Distinction sign to
display in front of their farm.
"This program is run by volunteers
and recognizes the hard work and
dedication of dairy producers who
promote a positive image for the dairy
industry,” said Mike O’Connor,
secretary of the Pennsylvania Dairy of
Distinction program and professor of
dairy science extension in Penn State’s
College of Agricultural Sciences.
Roadside judging will take place in
Mtiy. Judges will look at factors that
can be controlled by the farmer, such
as clean and attractively finished
buildings; neat landscaping, ditches,
roads, and lanes; and well-maintained
fences. They also will take into
How Is Your Farm Scored?
Awards will be based upon neatness, good maintenance, and
other factors, which can be controlled by the farmer Attractive
background scenery should not be weighed heavily in judging
All judging observations should be made from a vehicle at one or
more points on an adjacent public highway (or if farm is off the
road, the nearest lane) Judging should give equal consideration
to old wood construction and new construction of metal or
concrete block
The award program may be used for subsequent advertising or
promotion activities for dairy producers or dairy farming
Farmers who apply for awards agree that, if selected, they will
cooperate with these activities and make all reasonable efforts to
maintain both the extenor and interior of their properties m an
acceptable condition
How The Judging Works
Judging teams will visit farms dunng the month of May Farms
will be judged each year as the award is presented on an annual
basis Any dairy failing to maintain appearance standards will be
asked to remove their sign The Dairy of Distinction signs remain
the property of the committee, not the property of the dairy
farmer All farms must achieve a compliance score of 90 percent
of their Dairy of Distinction score card Your cooperative or milk
handler will be contacted to approve your milk quality
I The Dairy of Distinction sign remains the property of the
Northeast Dairy Farm Beautification Progiam Committee
(NEDFBP)
2 The post and bracket shall be supplied by and maintained by
the dairy farmer NEDFBP suggests that a wood post
4”x4”xl2’ or iron pipe 2”xl2’ be used Posts or pipe should
be installed and maintained in (rue vertical position with 8'
above ground Top of the bracket should be lower than six
inches from the top of the post In addition, NEDFBP
suggests that Ihe sign be mounted in a frame to provide
additional stability
7 The sign shall be displayed in front of the dairy at roadside
An attractive post and bracket, or other frame shall be used to
display the sign No more than thiee signs should be
displayed from the sign frame or post, and all shall be of a
style, general size and quality comparable to the Dairy of
Distinction sign The sign should be secured on all sides to
avoid wind damage
4 Signs shall not be moved to other premises New owners of a
Dairy of Distinction farm must apply to retain the sign
7 Replacement of damaged signs shall be at the discretion of the
committee
6 No producer shall be charged with scoring or sign expenses
7 The judges’decision will be final
8 Judging will lake plate between May I and May 71
9 Farms awarded a Dairy of Distinction sign in previous years
will be judged between April 1 and April 70 If they do not
qualify, they will be rcjudged between May I and May 71 so
they have the opportunity to keep the sign
10 Farms that do not lequalify will return the sign to their
regional Dairy of Distinction Committee
stars these two major league baseball leg
ends.
The commercial features Sparky Ander
son as the tough-talking owner of an Ital
ian restaurant. And given his 30 plus years
in the big leagues, he can’t help but run it
like a baseball team. The spot resolves
account other aspects of the farm, such
as cleanliness of animals, the
barnyard, feed areas, and manure
management.
Winning farms will be notified in
late June. Because this is a yearly
award, previous winners are
reevaluated each year to see if they are
still maintaining excellent standards.
To receive an application, call Mike
O’Connor at (814) 863-3913 or e-mail
Rules
Crystal Spring Farm, Mifflintown
9 Dairy of Distinction
• 2002 Pennsylvania Application
• PURPOSE OF PROGRAM
* Attractive dairy farms give the consumer greater confidence in the •
* wholesomeness of milk and stimulate milk sales which encourages •
* public support for the dairy industry. The award gives recognition *
* to the dairy farmer for maintaining a well-kept farmstead, *
* ELIGIBILITY *
• All Northeast dairy farms producing milk for sale are invited to •
• submit an application for the award. Dairies receiving the 10 •
• highest scores m each of the 21 districts will receive an 18”x24” •
• Dairy of Distinction sign to be displayed m front of their farm. •
• APPLICATION •
m Your Name Farm Name m
• Mailing Address
m Phone Number,
• Cooperative or Handler (where you ship your milk, be specific)
• (Your Handler will be contacted to approve your milk quality)
_ Location (driving directions forjudging team)
County (where your farm is located)
I hereby apply to the Northeast Dairy Farm Beautification
Committee to have my dairy scored in accordance with the rules of
the program for the purpose of obtaining a Dairy of Distinction
sign to be displayed on my premises. (No producer will be charged
for scoring or sign expense.)
Signature Owner/Operator
Return application by April 15 to:
Pennsylvania: Michael O’Connor
Department of Dairy and Animal Science
324 Henning Building
Penn State University
University Park, PA 16802
NEW YORK - Carol Keene-Amsille, 3993 Jordonville Road,
Jordonville, NY 13361
✓ NEW JERSEY - Joy Ricker, 91 Beemer Road, Sussex, NJ 07461
✓ VERMONT - Elisa Clancy, Vermont Department of Agriculture,
16 State St., Drawer 20, Montepher, VT 05620-2901
around a young waiter who’s been grating
a mound of mouthwatering Parmesan
over a plate of pasta for a cheese-loving
diner. Sparky notices that the waiter is be
ginning to grow weary and exclaims, “He
can’t even get it over the plate anymore.”
Sparky then signals, like a coach mak-
Dairy At\
of mm
Distinction
him at MOConnor@das.psu.edu,
Since 1987, Pennsylvania’s Dairy of
Distinction Program has recognized
more than 750 dairy farms. The
Pennsylvania program is part of the
Northeast Dairy Farm Beautification
Program, which also includes New
York, New Jersey, and Vermont.
Dairies in these states can contact the
program secretary m their slate for
applications.
Date
Commercial
ing a pitching change, for a relief grater
from ids serving station. A veteran waiter
trots out to the table. Sparky holds out his
hand to the tired young waiter who gives
him the wedge of delicious Parmesan
cheese. As the young waiter begins the
long walk back to the kitchen. Sparky
sends him off with a reassuring pat on the
fanny. The veteran waiter rolls his shoul
der, stretches, takes a deep breath and be
gins vigorously grating more Parmesan
cheese for the diner. The spot ends with
Sparky’s old pal Johnny Bench walking by
him and saying wryly, in reference to the
young waiter, “I would’ve yanked him
earlier.”
“We’re building on the success of the
‘Ahh, the power of Cheese.'"’ campaign by
continuing to surprise our audience and
make them smile. We used a baseball
theme as a fun way to dramatize the
“can’t get enough” power of Cheese,” says
Scott Higgins, spokesperson, Pennsylvania
Dairy Promotion Program adding,
“There’s nothing more American than the
love of baseball, except perhaps America’s
love of Cheese.”
“Our consumer research shows that
cheese lovers, who represent 74 percent of
the population, crave cheese so much that
there simply is no such thing as too much
cheese,” Scott Hunt, spokesperson for
PDPP, says. He adds, “Their desire for
cheese is so powerful that they easily relate
to situations where they couldn’t get
enough cheese and, in fact, wanted to re
quest more. And it’s no wonder that they
can’t get enough, with more than 300 deli
cious domestic varieties of cheese to
choose from.”
“Say When” introduces the fifth year of
an advertising campaign aimed at Cheese
Lovers. It builds on the strategic platform
that “Cheese has the power to affect peo
ple deeply.” In this new spot the craving
for more cheese is so powerful that a
Cheese Lover can’t seem to “say when”
and requests an entire block of Parmesan
be grated on his pasta.
“Say When” is the first of three new
television commercials for cheese that will
debut in 2002 and is only one element of
an overall integrated marketing effort that
also includes retail co-marketing, consum
er public relations, food service and the
Uovecheese.com website.
The new spot is airing on high profile
programming such as “Tonight Show,”
Entertainment Tonight,” “Family Law”
and cable stations, including “TBS,”
“USA,” and “Lifetime.” Corresponding
“Pasta” print advertising runs in weekly
publications such as People, Sports Illus
trated and TV Guide.
PDPP contracts with the American
Dairy Association and Dairy Council Mid
East, which is the local planning and man
agement organization responsible for in
creasing demand for U.S.-produced dairy
products on behalf of America’s dairy
farmers. ADADC Mid East works closely
with Dairy Management, Inc. 1 ”, the na
tional dairy promotion organization, to
implement dairy promotion, education
and research programs nationwide.
Since the program began in 1984, dairy
promotion programs have helped sell more
than 225 billion pounds of total milk above
the amount projected by the U.S. Depart
ment of Agriculture.
Cloister Chorus
Invites New Members
EPHRATA (Lancaster Co.) The Eph
rata Cloister Chorus, based at the historic
Ephrata Cloister, is a widely recognized
group of 45 volunteer a capella singers,
who perform works composed by members
of the 18th century communal society
along with other early American and class
ical composers. The group is looking for
additional male singers, both tenor and
bass.
In addition to performing at the Ephra
ta Cloister in March, the group will pres
ent its annual spring concert in May which
will feature Handel’s Coronation An
thems. The chorus is also scheduled to per
form at historic St. Augustus Lutheran
Church in Trappe.
The chorus holds its weekly Tuesday
evening rehearsals at the Ephrata Cloister.
Contact Daryl Hollinger at (717) 665-9395
for additional information.