A26-LSncaster Farming, Saturday, January 19,2002
MADMC 2002 Can Point You In The Right Direction
YORK (York Co.) The
theme of the 2002 Mid-Atlantic
Direct Marketing Conference
and Trade Show (MADMC)
challenges you to look at your
business and decide the direction
you want to take. From precon
ference workshops and seminars
to farm tours to educational ses
sions to the trade show, MADMC
can help you map out your fu
ture.
Head for the Holidome in
York Feb. 20-23. The event will
provide expert advice and in
formation for agricultural direct
sale businesses, including pick
your-own produce operations,
roadside stands, CSAs, and farm
ers’ markets.
Four Preconference
Workshops/Semlnars
Thom Marti, South Central
Pennsylvania Community Mar
ket Association, is leading a
workshop on community farm
ers’ markets at the Historic Cen
tral Market in York.
Rob Ferber, Philly Chile Farm,
is leading a workshop on commu
nity supported agriculture
(CSAs). Brown’s Orchards and
Farm Market representatives are
presenting a workshop on fruit
baskets.
In addition, Richard J. George,
Ph.D., professor of food market
ing at Saint Joseph’s University,
will conduct a “Consumer Solu
tions” seminar. George has spent
his entire professional career in
the development of people.
George worked in marketing re
search and marketing manage
ment for Scott Paper Company.
He has written six books on a va
riety of topics and had been rec
ognized with several awards for
teaching excellence, including the
internationally recognized Lind
back Award for Excellence in
College Teaching.
As an entrepreneur, he has
learned the need to “walk the
walk” and not simply “talk the
talk.” He has lived and taught in
England and Ireland. He recently
wrote a consumer-buying guide,
“Customer Power: Seven Steps
To Get What You Want (and
Deserve).” It is available as a free
download from his Website at
www.ijgeorge.com.
He has spoken on the topic of
marketing strategy, customer de
light, marketing trends, servant
leadership, and business ethics in
the Americas, eastern and west
ern Europe, and the Pacific Rim.
Articles on these topics have ap
peared in the Journal of Con
sumer Marketing, the Journal of
Food Products Marketing, Mar
keting News, and the Journal of
Business Ethics.
York is known as the “factoiy
tour capital of the world,” and a
full-day York County Factoiy
Tour has been arranged for those
interested. The day will end with
an evening roundtable discussion
on hot topics in farm retailing.
Preconference
Farm Market Tours
• Barton’s Farm Market
(Stewartstown)
Known for its huge
fieldstone fireplace.
Barton’s Farm Market
offers fancy fruits and
vegetables, baskets,
crafts, fresh-baked
goods, and a selection
of lawn and deck fur-
niture. A friendly at
mosphere, playground,
and picnic area sur-
rounds this market.
• Brown’s Orchards
and Farm Market
(Loganville) The
Brown family and staff
to visit
invite you
Brown’s Orchards and
Farm Market located
on a breathtaking hill-
place that began as one family’s
dream has grown from a small,
open-air roadside stand and 38
acres purchased in 1948 to a
30,000-square-foot, full-service
farm market with 180 acres
today. Brown’s is a feast of de
lights that include homegrown
fruit, local produce, a famous
bakery, gift baskets, a fresh deli,
fudge and candy, seasonal festi
vals and a distinctive gift shop.
• Perrydell Farm (York)
This bottling plant, started by
George and Roger Perry in 1963,
is now owned and operated by
George’s sons, Greg, Tom, and
Chip. They produce whole milk,
low fat milk, skim milk, choco
late milk, and a line of drinks.
Along with the wonderful help of
their wives, the future expansion
of the farm market will most like
ly focus on dipping ice cream.
The greatest joy is derived from
being able to work so well togeth
er.
• Sonnewald Natural Foods
(Spring Grove) Sonnewald
Natural Foods is located on a
60-acre farm eight miles south
west of York. Perhaps the oldest
existing organic farm and natural
food store in Pennsylvania,
Sonnewald has been providing
organic food, education, and nu
tritional support since 1955. They
began by grinding grain for their
neighbors, and gradually grew to
the present 8,000-square-foot
building. Their goal is to inspire,
encourage and educate customers
to greater levels of health and
awareness.
• Whitecomb’s Farm Market
and Greenhouses White
comb’s Farm Market and Green
houses opened in 1997. They be
lieve they offer their customers a
unique shopping experience in a
relaxed atmosphere. They strive
for quality and service and con
stantly listen to their customers
on their wants and needs. They
feel that because they are so di
Pennsylvania Hog, Pig
Numbers 3 Percent Higher
HARRISBURG (Dauphin
Co.) There were 1,060,000 hogs
and pigs on Pennsylvania farms
on Dec. 1, 2001, according to the
Pennsylvania Agricultural Statis
tics Service (PASS). This estimat
ed inventory was up 3 percent
from the previous year’s invento
ry-
Market hog inventory, at
930.000 head, was up 2 percent.
Breeding stock inventory, at
130.000 head, was 8 percent
above 2000.
The September-November
2001 pig crop totaled 484,000
head, up 9 percent from the same
period a year earlier.
There were 55,000 sows far
rowed during the quarter, up
4,000 head from the previous
year. The average litter rate was
tmmy cun mnis
mV 1 Hyroniami
Corn planting is coming soon, we have excellent quality and
quaititity Of seed corn this year. Seed corn has been our
business for oi|f 56 years.
We have a laiAelection of varieties. Reasonably priced!
many mfbttes of Grass Serfs. yffci*
x Wealsohkve Oats, Soybeans, Twine & Chemicals If| W
Y* HORST SEED AND CHEMICALS
Charles L. Horst Dennis S Horst
t Mile East of Marion Along Marion - New Franklin Rd
A || (717)375-asaa
versified, they will continue to
grow in the years ahead.
• Twin Pine Farm Country
Store (Seven Valleys) The Ilyes
family farms 700 acres and oper
ates a year-round
6,000-square-foot market. In ad
dition to beef and produce, there
is a hill bakery, food bar, dairy,
decorations, cheeses, and the
“one-and-only” honey sweet ba
loney. Twin Pine Farm is dedi
cated to supplying quality prod
ucts in the York/New Salem
community.
• Central Market (York)
With a history dating from 1888,
Central Market has been one of
downtown York’s favorite desti
nations. This farmers’ market is
where Yorkers gather to socialize
and shop for homegrown pro
duce, baked goods, flowers,
handmade crafts, and Pennsylva
nia Dutch specialties. The Ro
manesque Revival market house
operates three days per week.
Thursday evening is the open
ing reception, sponsored by the
Pennsylvania Department of Ag
riculture and the Pennsylvania
Retail Farm Market Association
(PaFarm). Sam Hayes will be
welcoming MADMC 2002 partic
ipants, and there will be food and
light entertainment.
Educational Sessions
More than 50 educational ses
sions on direct-to-consumer mar
keting will be offered. Cappy To
setti, imagination director of
Bumper Crop Marketing in Gle
neden Beach, Ore. is presenting
“Marketing on a Shoestring,”
“How to Stand Out in Your Field
Without Getting Your Feet
Muddy,” and “Direct Marketing,
It’s Your Move.” Linda Chap
man, Harvest Moon Farm in
Spencer, Ind. has presented at
the annual National Specialty
Cut Flower Growers Conference
and will be delivering a talk on
“Value-added, Bedding Plants,
Wreaths and Crafts” and
“Placement and Eye Appeal.”
8.80 pigs per litter, up 1 percent
from the previous year.
Pennsylvania hog farmers in
tend to have 55,000 sows farrow
during the December
2001-February 2002 period, 4,000
head above actual farrowings a
year ago. Farrowing intentions
for the March-May 2002 quarter
are projected at 56,000 sows, up
4,000 from the same period last
year.
There were 2,900 hog farmers
in the Keystone State during
2001, down 100 from a year ago.
Of these operations, 2,000
were 1-99 head, 400 were .
100-499 head, 200 were
500-999 head, 110 were
1,000-1,999 head, 155 were
2,000-4,999 head, and 35
were 5,000+ head.
Local retail marketers that are
sharing their experiences include
Bill Dietrich, Joe Strite, Stewart
Ramsey, Stan Dabkowski, John
Trax, Lolly Lesher, Tom Becker,
Steve Bogash, Rick Goss, Stan
Brown, Sharon Strite. Dan Haas
and Sally Kolb.
Jan. 19 is the deadline to re
ceive a discount when registering
for the upcoming Mid-Atlantic
Direct Marketing Conference
and Trade Show.
Com , Soybean
Conference
In Febmary
GRANTVILLE (Dauphin
Co.) This year’s Pennsylva
nia Com and Soybean Confer
ence is scheduled Feb. 5 here
at the Holiday Inn.
The conference this year
will focus on key issues relat
ing to improving prices, reduc
ing production costs and man
aging risks for producers.
Boyd Smith from the Na
tional Com Growers Associa
tion Ethanol Marketing Com
mittee will share the national
view on ethanol policy and de
veloping markets. This should
be particularly interesting,
given the recent interest in
ethanol production in the re
gion.
Dennis Phelps from the
United Soybean Board will
address similar issues with
biodiesel and emerging inter
national markets for soybeans.
Noted Ohio crop consultant
Ed Winkle and Penn State’s
John Yocum will share their
thoughts on increasing pro
duction efficiency for com and
soybeans.
We Perform Septic Inspections &
Certifications
» 7 17 .33 7 _ 93 2 5
MRI - At Affon
Most Insurances Accepted
• New state-of-the-art Open MRI
• Most experienced Radiologists in the area
• Friendly professional staff
• Reports to your doctor within 24 hours jWßfe
• We accept $475.00 cash or credit card as
for a normal study, including doctors readitt£f«U *
It's Worth The Drive Ask Fur
For additional information,
registration materials, or to sign
up as an exhibitor, contact mar
kets® PaFarm.com or John
Berry, 4184 Dorney Park Road,
Allentown, PA 18104, (610)
391-9840, jwbls@psu.edu. Pro
vide your name, address, phone,
fax, and e-mail address. Com
plete conference and registration
information is also available at
www.PaFarm.com or www.
MADMC.com.
Winkle has been a propo
nent of the Nu-Till system for
planting com no-till. Partici
pants will also learn how eco
nomic development efforts are
being considered for the cre
ation of added-value opportu
nities from Russ Montgomery
from the York County Eco
nomic Development Corpora
tion.
Dr. Jim Dunn from Penn
State and Gene Gantz will dis
cuss how understanding basis
and crop insurance opportuni
ties can affect grain marketing
programs and risks that pro
ducers face. Pennsylvania
Farm Bureau’s Joel Rotz will
provide an update on the
Farm Bill situation for pro
ducers.
The program is sponsored
by the Pennsylvania Com
Growers Association, the
Pennsylvania Soybean Board,
and Penn State Extension.
Contact your local extension
office for registration informa
tion or call (814) 865-2543 for
a brochure.
WATERLESS TOILETS
“SUN-MAR”
Composting
Toilets /
Several models available /
including non-electric. /
•NO Septic System Kk, / I
•NO Chemicals
Save the Environment< \ \ ' " J
Recycle Back to Nature/ V \ I
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Lebanon, PA 17042
717-228-2600
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