82-Lancaster Farming, Saturday, July 7,2001 Mervin and Shirley Weaver with daughters Sherri, 8; Anne, 12; and Gwen, 14, work together to grow about 20 acres of produce to sell at their roadside stand along Route 501 north of Lititz. Weaver Farm Where Family And Vegetables LOU ANN GOOD Food And Family Features Editor LITITZ (Lancaster. Co.) Lo cation counts for a lot when sell ing produce at a roadside stand, but Mervin and Shirley Weaver know that to keep customers happy and returning, much more than a busy highway is required. “Freshness,” that’s what cus tomers want,” Weaver spid. To offer fresh, tasty produce isn’t a 8-5 job. These days the Weaver family is working from sunup to sundown picking sweet corn, beans, and a spectrum of summer produce. “This is more labor intensive than dairying, but we enjoy it,” Weaver said of the family opera tion. Daughters Gwen, 14; Anne, 12; and Sherri, 8, help with wait ing on customers. Son Chris, 22, is employed off the farm. Weaver’s Produce is located along Route 501, about one mile north of Lititz. The 60-acre farm has been in the Weaver family since 1953, and had been operat ed as a dairy until the last dec ade. The drawback with continu ing the dairy operation became apparent as traffic flow in creased.-The farmland is split by the highway, making it increas ingly dangerous to stop traffic to allow the herd to cross from pas ture to barn for milking time. The Weavers examined their options. They realized they had a potentially great location for a produce stand. They had fertile soil, and unlike many farms, they also had a water source for irri gating. The Hammer Creek winds through their property en abling them to draw from its source during dry weather. In 1990, Weaver sold his cows and built a permanent roadside structure. “Even though this is more labor intensive, I haven’t missed the cows,” he said of the switch. -s&d V 1' -I r \ The best laid plans can easily be beset by weather and customer demand. The unseasonably cool spring that lasted extra long and then the drastic change to hot and dry weather caused some scrambling to bring forth a harvest. Weaver is really grateful he is able to irrigate. He said, “Rain is better than irrigation, but when it is hot and dry, irrigation can save a crop.” On the other hand, weather a little on the dry side usually re sults in a better product. Too much rain or irrigation can cause rot and less flavor. Although the Weavers grow a significant amount of the pro duce they offer, they need to fill in the gaps by purchasing some produce from other growers. The Weavers began selling sweet corn this week. Weaver said that he has learned to pick corn two to three times daily. “If customers stop for corn in the evening, they don’t want to hear it was picked in the morning,” he said. “They are super delighted to hear it was picked within the hour,” Weaver said of keeping produce as fresh as possible. Another requirement is offer ing a wide choice of varieties to meet demand. Yellow varieties have become increasingly popu lar in comparison with white va rieties that previously dominated demand. “But it’s more challeng ing to grow yellow varieties for the early market because they do not germinate as well in cold soil,” Weaver said. This year Weaver tested plant ing corn covered with black plas tic. The cold, rainy spring did not offer much opportunity to get a crop in the ground. After Weaver sowed the seed, he covered the cold, muddy ground, suspicious that the crop might not produce anything. He was pleasantly sur r( j \ > T-TJ , 1 Flourish prised. Two weeks ago the com that had been planted beneath plastic towered more than six feet in height, while the seed that re mained uncovered had only grown a few feet. In recent years, Shirley has added more flower seedlings and cut flowers to the market. She finds lots of pleasure in growing flowers. The roadside stand is open from mid-May through Thanks giving, from 8:30 a.m. to 6:30 p.m. or 8 p.m. during the com season. From the beginning, the Weav ers never had a scarcity of cus tomers and have made it a priori ty to always have someone at the stand. In addition to customer service this has discouraged trou ble with theft. The three girls enjoy waiting on customers, but having some one watching the stand requires eating in shifts. The parents also allow the girls to have a few hours break daily to swim and relax. During that time, the par ents gladly take over stand re sponsibilities. “We know many of our cus tomers by name, and have met people from all over the world,” Shirley said. The whole family works to gether at weeding. They rely a little on herbicide spraying. Their response to customers who are concerned about spraying is “We eat it, too.” The Weavers also raise 130 layer hens for the brown egg market and goats for meat, which is sold primarily to the eth nic market. Two neighbors prepared baked goods and some canned goods for the market stand. “We are ready for a break by November,” Shirley said. Even then, there is plenty to do to get ready for the growing months. Weaver also has a saw mill lumber cutting business to work on during winter months. Winter months also allows time for them to attend several vegetable grower meetings. Shirley homeschools the girls until they reach the fourth grade. “It’s a crunch in September (Turn to Page B 3) Shirley works hard to keep the display stocked orderly with the freshest produce. Operating the cash register, bagging the produce, and offering service with a smile are Sherri, Anne, and Gwen. Planting corn beneath black plastic for an early har vest makes a huge difference as this photo shows. Men/ said that the corn beside of him was planted beneath plastic while the short rows in front of him were not. The corn was more than six-feet in heighth two weeks ago, and promised to be ready for harvest by July 2.