Horticultural Marketing Video Available
ITHACA, N.Y. Because
fanners face a competitive and
volatile market, growing a high
quality product may no longer be
enough to guarantee financial
success.
An NR AES video shares the
experience of managers of eight
farms who show how the right
combination of products, cus
tomers, and marketing strategies
can help build financially re
warding businesses.
“ Farmers and Their Diversi
fied Horticultural Marketing
Strategies: An Educational Video
on Innovative Marketing,”
NRAES-139 ($l5 plus shipping
and handling/sales tax,
49-minute video, O ; • r 1999)
profiles vegetable, fru.i, and hor-
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ticultural growers in Maine, Mas
sachusetts, New York, and Ver
mont who have pursued a variety
of rewarding approaches adapt
ed to their unique products and
conditions.
The video was produced by
Vem Grubinger, director of the
Center for Sustainable Agricul
ture at the University of Ver
mont and vegetable and berry
specialist for University of Ver
mont Extension.
The growers interviewed for
“Farmers and Their Diversified
Horticultural Marketing Strate
gies” successfully sell their prod
ucts through a broad range of re
tail and wholesale outlets:
roadside stands, farmers mar
kets, large-scale community-sup-
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ported agriculture organizations,
multiple markets, Internet sales,
pick-your-own businesses, res
taurant sales, and wholesale co
operatives.
In their own words, growers
summarize the history of their
marketing efforts, explain why
their chosen strategies suit their
products, geographic conditions,
and personal goals, and reflect
on how they have developed
good relationships with loyal cus
tomers. The video will help both
new and established growers and
their advisors carefully consider
the marketing options for their
particular situations that can en
hance income and promote the
sustainability of their farms.
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Their Diversified Horticultural
Marketing Strategies” was pro
vided by the Northeast Region
Sustainable Agriculture Research
and Education Program (SARE),
a USDA competitive grants pro
gram.
“Farmers and Their Diversi
fied Horticultural Marketing
Strategies: An Educational Video
on Innovative Marketing,”
NRAES-139, is priced at $l5 for
UK Lab Strongly Believes
Horse Disease Not Viral
LEXINGTON, Ky. Speak
ing to a crowd of horse industry
professionals at Keeneland May
10, Dr. Lenn Harrison, director
of UK’s Disease and Diagnostic
Lab said he feels strongly there is
no viral component causing re
cent foal deaths in Kentucky’s
Bluegrass region.
“Overall findings certainly
suggest a bacterial component,”
he said. “But how to interpret it
in the overall picture of what has
happened is something that I’m
not terribly sure of. We want to
look at the interactions with
other agents, particularly plant
toxicosis.”
Harrison’s lab has been deeply
involved in solving the foal death
mystery. From April 28 to May
10, the lab received a total of 386
fetuses and stillborn foals.
Numbers do appear to be tap
ering off.
Harrison pointed out some dis
tinct lab findings at the Keene
land meeting. Foals have been
brought in representing 18
breeds, with 70 percent of the
total being Thoroughbreds.
“Examinations of the fetuses is
being done by a professional and
technical staff, who are special'
” Lancaster Farm Markets
highlight Grower & Marketer
Familiar Lancaster County farm markets grace a special pull-out
poster created by Lancaster Farming staff in this issue.
The poster page, starting m the Grower & Marketer section on
page 2, can be mounted on the wall, courtesy of Lancaster Farming
Market operators are identified on the cover of Section A.
one video, plus shipping and
handling and sales tax. The ship
ping and handling charge is
$3.75 for a single copy within the
continental U.S.
For information about quanti
ty discounts or for a free publica
tions catalog, contact NRAES at
(607) 255-7654, by fax at (607)
254-8770, or by e-mail at
nraes@comell.edu. Or visit the
Website at www.nraes.org.
ists in essential disciplines of vet
erinary diagnostic laboratory
medicine,” Harrison said.
“Each one of these (fetuses) is
getting the benefit of work from
pathologists, bacteriologists, se
rologists, toxicologists, and viro
logists as a team.”
Some of the fetus’ lungs are
darker than usual, some foals
have blood within the eyes which
Harrison notes is an unusual
condition. Harrison said of the
247 completed necropsies, 127
have shown strains of streptococ
cus species. Of the 29 aborted
foals that would have bom in
2002, 22 have shown streptococ
cus and fetal inflamation.
“Bacteria probably plays an
important role in the syndrome
we’re dealing with, but it might
not be the primary or initiating
agent,” Harrison said. “We feel
this is not related to nitrate or ni
trites.”
Harrison also said copper,
iron, selenium and zinc levels in
mares appear to be normal so
they do not believe there is a
component related to those four
nutritional substances.