A4O-Lancaster Farming, Saturday, May 12,2001
Direct-Marketing Strategies
(Continued from Page A 39)
simplicity of hamburger for mar
keting purposes and because a
majority of beef is consumed in
burger form. He also said that
with hamburger he doesn’t have
to worry about the meat being
too tough.
Much of the ground beef is
sold by the pound through Calla
han’s wife, Pat, at the Evangeli
cal Community Hospital in
Lewisburg where she works as a
nurse. The health-conscious envi
ronment of a hospital makes it
an ideal place to sell lean, grass
fed beef, Bill Callahan said.
Callahan also raises Cornish
Miller’s Agriculture By-Product
Technology Bill Earns Committee Approval
HARRISBURG (Dauphin
Co.) The House Agriculture
and Rural Affairs Committee re
cently approved legislation intro
duced by Rep. Sheila Miller (R
-129) that would encourage the
use and development of environ
mentally sound and affordable
methods of managing manure
and other agricultural by-prod
ucts.
Miller introduced
this legislation last ses
sion and was pleased
that it passed the
House in December
1999. Because it was
not considered by the
Senate before the close
of the two-year legisla
tive session last No
vember, the Berks
County lawmaker re
introduced the Agri
cultural By-Product
Technology Act earlier
this year and is
pleased the chairman
of the House Agricul
ture and Rural Affairs
Committee scheduled
the bill for considera
tion.
House Bill 674 re
quires the Department
of Agriculture to eval
uate new management
practices and promote
the education and use
of those practices
through loan and
grant programs.
“As the agriculture
industry grows more
competitive, it is in
creasingly important
to look for ways to im
prove agricultural
practices, including
by-product manage
ment,” Miller said.
“These practices help
farmers deal with live
stock manure and
other food production
by-products in ways
that also protect the
environment.”
Miller said develop
ing manure digesters
and other agricultural
by-product technolo
gies results in the pro
duction of energy,
pathogen-free fertil
izers, animal feed
supplements and clean
water that help in-
Lancaster
Farming's
Classified
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cross and a traditional heavy red
breed of broiler chickens on pas
ture and a grain-based feed that
he formulated himself out of var
ious other recipes.
The chickens are slaughtered
and processed in a facility run by
Eli Reiff and his family near Mif
flinburg. The Reiffs process
about 36,000 birds per year,
many of them for small produc
ers such as Callahan who sells
his poultry before it is slaugh
tered, thus avoiding the need for
a USDA inspector’s stamp on the
final product.
Callahan took customer orders
for about 500 fresh broilers last
year with a batch of chickens
crease revenues for agricultural
producers.
“Better by-product manage
ment also protects the environ
ment by reducing potential pollu
tants to air and water,” she said.
Miller’s bill also creates the
Agriculture By-Product Technol
ogy Board, which will work with
the Department of Agriculture to
research and evaluate new tech-
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\ GOOD MUSIC PROMOTIONS
PRESENTS
v Jim & Jesse
Ui Stars of WSM Grand Ole Oprv
V gfk
In Concert
Friday, May 25,2001 J 1
Show starts at 4:00 PM -
Appearances at 7:20 PM *
& 9:00 PM A*
To be held at the \
Lebanon Valley Expo *
Center J)
in Lebanon, Pennsylvania
Also appearing: The Karl Shiflett & Big Country Show *
Local Exchange - Scott Eager & Longshot A
The Penn-Del Mountain Boys t v
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4
Tickets at the gate $20.00 For more information contact
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Make your plans now to attendl v
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ready to go nearly every week
during the growing season.
Slaughtered in the morning,
the dressed birds are picked up
in the early afternoon, bagged,
weighed, and delivered fresh to
customers by Callahan himself.
Callahan said he clusters his
poultry sales in Mifflinburg and
Lewisburg and that delivering
the chickens at an average of
about five minutes per delivery
has proven to be more efficient
than having customers come to
the farm to pick them up.
Reiff said that his small, fami
ly-run processing facility offers a
service that is hard to find any
where else in the area.
nologies. It will also be responsi
ble for assessing the regional ma
nure and by-product reduction
needs and for encouraging
cooperation among the ag
ricultural community, in
dustry and local govern
ment regarding the use and
development of the new
technologies.
Bill Callahan, left, talks with Eli Reiff and son Stanley
Reiff about the benefits and challenges of direct-market
ing meat to consumers. The Reiffs process about 36,000
poultry per year, many of them for small producers like
Callahan.
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