USDA Reports Benefits Of Farm-To-School Alliances
WASHINGTON, D.C. The
USDA recently issued a report
on “How Local Farmers and
School Food Service Buyers Are
Building Alliances.”
The report summarizes the
discussions and findings of the
USDA-sponsored Small Farm/
School Meals Initiative Southeast
Regional Workshop, conducted
May 1 in Georgetown, Ky. The
report can be viewed at USDA’s
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Agricultural Marketing Service
Website at http://
www.ams.usda.gov/tmd/mta/
publications.htm.
The report notes that 94 per
cent of all farms in the U.S. can
be categorized as small or
limited-resource farms, grossing
less than $250,000 annualy. To
enhance the earning potential of
these farms, AMS has taken
steps to facilitate direct market
ing between small and limited-re
source agricultural producers
and local school districts.
The report addresses the im
portance and benefits of farm-to
workshop marketing, product
preferences of the school food
service buyer, factors that influ
ence a school food service buyer’s
choice of vendor, potential bar
riers faced by the small producer,
recommended approaches for
breaking into the school
food service market, and
case studies of successful
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farm-to-school marketing initia- Copies of the report may be re
lives. While the report’s focus is quested from Debra Tropp, AMS
on the experience of small farm- transportation and Marketing
ers and school food service direc- Programs, USDA STOP 0266,
tors in Kentucky, North Caroli- 1400 Independence Ave. SW.,
na, the Florida Panhandle, and Washington, DC 20250-0266,
Southern California, many of (202) 720-2704, fax (202)
their experiences may apply to 690-4948, or e-mail Debra.Trop
other regions fo the country. p@usda.gov.
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