Charolais Gene Net Establishes Marketing Grid With Con Agra
KANSAS CITY, Mo. Com
mercial cattlemen who produce
high-quality cattle need to be
paid for them. That is why the
American-International Charo
lais Association (AICA) and
Charolais Gene Net are proud to
announce the first Charolais-in
fluenced value-based marketing
system.
Exclusively, the Charolais
Gene Net has negotiated one of
the very top grid carcass merit
formulas in the beef industry
Fifty Lots In
Maryland Angus Sale
WOODSBORO, Md.
Fifty lots of registered Angus
cattle will be featured in the
New Millennium Angus Sale
to be held Sat., May 5, at
noon, at Mar Lee Farm in
Woodsboro, Md.
Cow-calf pairs, bulls, and
show prospects with perform
ance information from well
known herds in Maryland and
Virginia will make up the
sale.
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today from Con Agra Beef Com
pany, says Ken Conway, Hays,
Kan., President of Angus Gene-
Net and Charolais Gene Net.
This exclusive marketing grid, is
one of the first to offer an upper
two-thirds Choice premium for
non-black hided cattle. However,
the cattle must meet the SO per
cent Charolais requirement.
“For years, Charolais cattle
have proven that they are ex
tremely efficient and they possess
the carcass traits that the indus
The sale is sponsored by the
Maryland Angus Association
and managed by the Virginia
Angus Association.
Mar-Lee Farm is located
just minutes from Frederick,
Md., 1-70 and Rt. 15. For
more information and/or cata
logs, contact Maryland Angus
Association, Mary Bewley,
(410) 489-4916, or Virginia
Angus Association, Mike
Ryan, (540) 337-3001. Lunch
will be available at the sale.
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try is looking for,” said Scott
Farmer, AICA director of com
mercial activities. “With the in
troduction of the Charolais Gen
e Net, commercial cattlemen now
have another marketing opportu
nity to take advantage of the
high-quality cattle they have
been producing.”
The Charolais Gene Net was
designed with the idea of devel
oping vertical cooperation be
tween all segments of the beef in
dustry. As producers utilize
Charolais Gene Net, it will create
a working relationship with an
open flow of communication, as
well as disseminate information
between the commercial cow-calf
producer, the Charolais
Tagged Red Angus Cattle
Hitting Carcass Targets
DENTON, Texas The Red
Angus Feeder Calf Certification
Program (FCCP) realizes the
power that alliances and partner
ships can create.
The FCCP was designed to
help each segment communicate,
and efficiently produce a product
that meets these consumer de
mands. Backed by a USDA pro
seedstock producer, the feedlot
industry, and the packer, Con-
Agra.
In addition to opening the
communication flow between the
segments, producers will receive
valuable selection and manage
ment information as well as mar
keting recommendations for fu
ture calf crops. Individual
carcass and feedlot information
will also be obtained. Once pro
ducers receive the information,
Charolais Gene Net representa
tives will be available to analyze
the information and discuss the
results with cattlemen.
For cattlemen who aren’t in
terested in retaining ownership
through the feedlot stage of pro
duction, Charolais Gene Net of-
cess verified system for source
and genetically identified cattle,
the FCCP offers options for feed
er or fed cattle that are “certi
fied” as Red Angus.
A great deal of effort has been
dedicated to making the FCCP a
leader in this arena, and signifi
cant consideration has been
given to selecting partners who
share the same objectives, philos
ophies, and concerns.
With this goal in mind, Excel
Corporation and the FCCP have
partnered for close to three years.
The emphasis is to provide pro
ducers and feeders an avenue to
market Certified Red Angus cat
tle, get rewarded for value, and
supply branded beef premium
programs.
In January, the Red Angus
Marketing Agreement that Excel
offers for tagged Red Angus cat
tle was re-negotiated. This revi
sion provides a considerable in
crease in carcass value over the
base price when compared to the
previous Red Angus Marketing
Agreement. Further analysis also
shows that it will do a better job
pricing cattle when compared to
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fers yet another marketing op
tion. For those commercial
cattlemen interested in selling
their feeder calves, an entry form
can be completed and submitted
to a number of certified feeders
and feedlots. Once the form is
submitted, feeders can contact
the producer directly to pur
chase, partner or custom feed the
calves.
Cattlemen who are interested
in participating in this innovative
marketing opportunity should
contact Ken Conway at (785)
628-3004 or send an e-mail to
him at genenet@ruraltel.net. For
more information about the Cha
rolais breed, contact the AICA
office at (816) 464-5977 or via e
mail at charusa@sound.net.
other pricing mechanisms. This
revised agreement offers:
• The same percent Choice
target for all three plants (Ft.
Morgan, CO; Dodge City, NE;
and Schuyler, NE);
• A minimum Choice/Select
spread to help producers and
feeders receive the reward they
deserve for finishing the cattle to
the optimum end point;
• Several increased premium
values for quality and cutability;
and
• A negotiated base price, or
the respective USDA area
weighted average prices week
prior to harvest.
Other purchasing options in
clude Angus America, another
prominent value-based pricing
agreement that emphasizes pre
miums for quality cattle, or on a
basis contract through the futur
es market. For producers who
are not sure how their animals
will perform at the carcass level,
cattle can be purchased on a live
cash basis or in the meat.
Please contact the Red Angus
Association’s Marketing Depart
ment for more information 6n
how to be a part of this alliance.
13