‘Ahh, The Power Of Cheese’
TV Advertising Expanded For Holidays
HARRISBURG (Dauphin
Co.) To boost holiday cheese
sales, the dairy farmer-funded
and -directed American Dairy
Association and Dairy Council
Mid East, on behalf of the Penn
sylvania Dairy Promotion Pro
gram, stepped up its cheese TV
advertising efforts in November
and December.
Consumers can see “Ahh, the
Power of Cheese 1 ' 1 ” TV commer
cials more often as a result of the
expanded cheese media plan and
thus, are reminded more fre
quently about the satisfaction
► 1
The STREAM MAP OF PENN
SYLVANIA was completed in 1965
after a thirty-year effort by Howard
Higbee, a former Penn State
Professor.
The map is also known as the
LOST STREAM MAP to some
anglers.
Professor Higbee succeeded in
creating a map of the highest
detail possible...a map that shows
every stream and lake. He
painstakingly plotted by hand, the
location of 45,000 miles of
streams onto a 3 x 5 foot map.
The map sold extremely well -
until it was lost several years later.
Incredibly, the printer entrusted
with the original drawing and
printing plates declared bank
ruptcy, then carelessly hauled
Higbee's 30 years of work to a
landfill.
The lew remaining dog-eared
copies became a prized fisher
man's possession. Professor
Higbee was offered $4OO tor one
of his last maps. And state
agencies were forced to keep their
copies under lock and key.
Experts told Professor Higbee
that reprints were impossible,
because the maps were printed in
non-photographic blue.
Then, in 1991, at the age o( 91,
Howard Higbee's dream came
true. Computers made it possible
to reprint the map. Holding an
updated map, Howard said, "I
never thought I'd live to see this
day."
and pleasure of eating cheese.
Specifically, the “Santa” com
mercial will have increased air
time in 14 markets in Ohio, West
Virginia, and western Pennsylva
nia. “Santa” humorously shows
one family getting hefty rewards
including a new sports car, a
pony, and other elaborate gifts
after leaving Santa a cheese
snack. It’s obvious that cheese
has the power to affect people
deeply even Santa Claus.
Aimed at cheese lovers, the
“Ahh, the Power of Cheese 1 ' 1 ”
advertising campaign accurately
See pages &22~82&
i|> mi fall into... thongs a sure nay to up jour odds...
simp!) try ncn fishing waters. Fish where few fishermen ever fish.
Professor 11 letter's Stream Maps tire the first
ami only highly detailed ma|>s of their kind...
showing virtually ail of the streams, rivers
and lakes in caeh shite.
RAVE
REVIEWS
"It is amazingly detailed and
names some creeks in the
Mohawk Valley that can't even
be found on topographic
maps "
John Pitarres
OBSERVER-DISPATCH-Utica
“If you're looking for the most
definitive maps ever created
depicting every single creek,
river, stream, pond and lake
then “Professor Higbee's
Stream Maps’ are without
question the finest
Howard Brant
THE NEWARK STAB-LEDGER
"It is in showing where to find
out-of-the-way trout streams
that makes the map such a
treasure to the fisherman
Joe Gorden
TRIBUNE-DEMOCRAT-
Johnslown
"The map is the most
comprehensive charting of
waterways we've ever run
across "
Dave Henderson
THE ITHACA JOURNAL
reflects how cheese lovers, who
represent 73 percent of the popu
lation, believe. Research indi
cates that cheese lovers are likely
to think there is “something
wrong” with somebody who does
not like cheese because cheese is
one of the world’s most popular
foods. With so many varieties
and flavors, there is bound to be
a type of cheese that appeals to
most everyone, so a cheese lover
is almost “suspicious” of anyone
who does not like cheese.
©
Stem Haps
PeniKylvania,
NwM,lWeisey
NaiyU/Dete
ry fisherman needs these maps
iftl 10% of all (he fishermen catch 90% of (he fish.
FREE LOCATION GUIDEBOOK INCLUDED
A guidebook is included FREE with each state map.
It will pinpoint the "select waters" for specific species
of fish in each state. Locate STREAMS and LAKES
both alphabetically and geographically.
I ORDER YOUR COLOR STREAM MAPS
I Available rolled or folded ALSO AVAILABLE in heavy gauge LIFE
TIME GUARANTEED, glass-like clear-lammalion, wnte-on wipe-off
1 surface, with brass eyelettes for easy hanging
PA-3 FT by 6 FT ROLLED map(s) poslage paid al $23 75 ea
PA-3 FT by 5 FT FOLDED map(s) poslage paid al $23 75 ea
PA -3 FT by 5 FT LAMINATED map(s) poslage paid al $43 75 ea
NY 3 5 FT by 4 5 FT ROLLED map(s) postage paid at $23 75 ea
NY 3 5 FT by 4 5 FT FOLDED map(s) postage paid at $23 75 ea
NY- 3 5 FT by 4 5 FT LAMINATED map(s) postage paid at $43 76 ea
NJ-2 5FTby 3 FT ROLLED map(s) postage paid at $lB 75 ea
NJ 25FTby 3 FT FOLDED map(s) postage paid at $lB 75 ea
NJ 25FT by 3 FT LAMINATED map(s) postage paid at $33 75 ea
MD/DE-2 5 FT by 3 5 FT ROLLED map(s) postage paid at $lB 75 ea
MD/DE -2 6FTby3 5 FT FOLDED map(s) postage paid at $lB 75 ea
MD/DE-2 53 FT by 3 5 FT LAMINATED map(s) postage paid at $33 75
■ Check or money order enclosed $
SHIPPED PRIORITY MAIL
IN TIME FOR CHRISTMAS
ROLLED AND LAMINATED MAPS SHIP IN A STURDY STORAGE TUBE
. Name
Address
. Cily Slate Zip
, LANCASTER FARMING
. Dept. Map
1 East Mala St., P.O. Bn 60S, Ephrata, PA 17522
I Payable □ Check Enclosed □ Visa 0 Mastercard 0 Discover
• Card # -.
1 Exp Date
Time to prepare for Christmas
and I feel as though I’ve just cele
brated Thanksgiving. But, the
calendar says it is time to prepare
Christmas cards. As I usually put
a note in my 100 some cards, it
does take a while to get them
ready, they will need a whole roll
of stamps. We must remember
how nice it is to hear from rela
tives and friends who live far
away when we get their cards.
A constant reminder that
Christmas is coming is the fact
that there are a number of bright
ly wrapped gifts sitting on our
dining room table. Our daughter
from Indi
ana was
here and
left them so
that she
would not
need to mail
them later.
This year
I made a list
of things
that I need
in case my
Greet Gift!
Signature
Lancaster Farming, Saturday, December 9, 2000-815
Ida’s
Notebook
Ida Risser
Jf f —j CLOSED SUNDAYS, NEW YEAR,
EASTER MONDAY, ASCENSION DAY,
WHIT MONDAY, OCT. 11, THANKSGIVING,
fiailflUf I CHRISTMAS S DECEMBER 26TH
FISHER’S FURNITURE. INC.
NEW AND USED FURNITURE
USED COAL & WOOD HEATERS
COUNTRY FURNITURE & ANTIQUES
BUS. HRS. BOX 57
MON.-THURS. 8-5 1129 GEORGETOWN RD.
FRI, 8-8, SAT. 8-12 BART, PA 17503
children ask mei-ijpwever, I can’t
get my husband to tell me what
he wants. Maybe he has every
thing that he wants.
Finally, we are getting some
room in our freezers as we slowly
eat the vegetables and fruit that I
froze this summer. That space
will soon be occupied by boxes of
cookies. I start a few weeks be
fore the holiday and freeze a
wide variety of cookies as I’ll
need them to pack boxes for our
neighbors.
While my husband was away
deer hunting in Tioga County, I
decided to recover the arms of an
upholstered chair. I am no seam
stress and so it took me hours
compared to someone who knew
how to do the job. But the arms
are protected and that is what
matters.
Over the holiday we got to see
almost a dozen of our grandchil
dren. The two oldest are in col
lege and the youngest one was
two months old. It is a memory
full of many hugs and kisses.